Bitesize Innovation Breakfast - International Institute for Product and Service Innovation

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GOOD MORNING AND WELCOME

BITE SIZEINNOVATION BREAKFAST

DR MARK SWIFTHEAD OF SME PROGRAMMES

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Housekeeping #IIPSI @WMGSME

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Purpose of Today

1. Discovery

Find out more about the themes of expertise

2. Make the Connection

Decide what support might be relevant to your business

3. Take Action

Sign up for upcoming workshops and/or apply for a project

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Agenda

0800 Introduction and Purpose of Today Dr Mark Swift

0815 Putting the Customer First! Prof Paul Jennings

0830 Making Stuff Dr Ben Wood

0845 Digital Enabling Tools Scott Crowther

0900 What Next – Dates of Workshops/Project Criteria Ellie Precious

0910 Questions and Answers All

0920 SIGN UP and FEEDBACK

0930 Close

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Why Take Action?

1. Increase sales

2. More efficient (save money)

3. Grow your business

4. Launch a new Product or Service

Innovation is a key driver of economic growth - theexploitation of new ideas

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Small businesses snapshot

4.9 million firms in UK

99% are SMEs

In 1971 theBolton reportsaid SMEs onthe way out!

The economyis startingrecover?

49% turnover

57%employment

50% of SMEspredict stronggrowth in 2014

No. of microfirms increased

by 40%

21% haveserious growth

ambitions

No. of largecompanies is

shrinking

But only 20%of UK SMEs are

innovative?

SMEs are thesource of

future growth

Challenges:Access to

Finance, theSkills Gap…

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The Challenge

Valley of Death?

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Expertise Areas

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We have done

1. Technology demonstration

2. Innovation Programme

3. Intensive Innovation Projects

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Sign Up and Feedback

Be inspired…

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Agenda








0930 Close

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Professor Paul Jennings

Experiential Engineering

Putting the Customer First

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Let’s talk about…

• Understanding customers and users

• Not about being a slave to customers’ whims

• Gaining insights which will help you meet your businessobjectives

• Purposely designing for the experiences and behaviours youhope to create for users of a product or service

• We call this:

Experience Led Innovation

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Experience Led Innovation (ELI):

Innovation that is informed byunderstanding how people use or

experience a product or service

What is Experience Led Innovation?

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Put yourself in the user’s shoes

… now how does your offering look?

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• All products and services create experiences and behaviours forusers – either by design, or by accident

• Getting it right is a competitive advantage

• Designing desired behaviours aligned with business goals

• Creating physical or digital experiences and journeys

• Making use of sensory input and emotions

Our key message to SMEs:

We can help you better understand the user experience topromote and inform innovation to grow your business

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Introductions

Carolyn ParkinsonTechnology Transfer Specialist

Prof Paul JenningsProfessor of Experiential Engineering

Experience Led Innovation SME team

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Understand the user perspective

What does this button do?

• Stop the traffic?• Provide illusion of control?

• ‘Fake affordance’

Design question:Is there anything to be gained frommaking something look like it works oneway, while actually doing something else(or nothing at all)?

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How many peoplewould push the wrongbutton for this lift?


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Confusing user interface

Result:• frustration• wasted time• poor quality data

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Getting it right…

“the user experience iswhat we care about most”

Steve Jobs

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Accessing support

1. IIPSI Innovation Programme• Practical workshops to equip you with new knowledge and skills to

apply to your business• Hands-on sessions and access to leading academics

2. Customised projects• Working one-to-one with our specialist staff to address a

particular challenge or growth opportunity• Projects must have impact in terms of jobs created or safeguarded• Extent of support available is determined by the likely jobs impact

Two routes to accessing Experience Led Innovationsupport for your business:

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Customised projects: case study

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IIPSI Innovation Programme

• Open to all West Midlands SMEs

• Practical workshops cover a range of Experience LedInnovation topics which you can immediately apply to yourown business

• On-going programme of dates – you select minimum 2 daysacross any of the IIPSI themes

• Upcoming Experience Led Innovation dates:

• 5 March: Digital Marketing Strategies(joint workshop with Digital Innovation)

• 20 March: People Centred Innovation

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• Joint workshop with DigitalInnovation team

• Convergence of digital expertise anduser experience tools

• Includes specialist sessions:Digital UX: online user experience

Personas tool: knowing the user

Effective Digital Marketing Strategies: Wednesday 5th March

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• Excellent overview of practical ways toadopt an Experience Led Innovationapproach

• Relevant for all products and services

• Practical sessions using the WMGExperience Led Innovation Toolkit

• Design for Emotion: Prof Paul Jennings

• Design for User Experience

• Behaviour creation: Design with Intent

People Centred Innovation: Thursday 20th March

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Thank you

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Agenda








0930 Close

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…MAKING STUFF

Assisting SMEs to bring new products from concept tomanufacture using innovative polymer technologies

Polymer Innovation

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Low Volume Manufacturing

• Additive Manufacturing

• Getting to production

Recycling

• Identifying properties of waste

• Finding new applications

The Cutting Edge

• Printed electronics

• Smart materials

Polymer Innovation

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Polymer Innovation

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Polymer Innovation Workshops

• We run workshops for companies who:

– Want to learn about and make use of cutting edgepolymer technology

– Need to know if the latest technologies are rightfor them

– Want to try out the latest equipment beforebuying

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Low Volume Manufacturing Workshop

• Introduction to and pragmatic view of ALMtechnologies

£500 £150,000

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• Demonstrations of equipment in the IIPSI TechHall and International Manufacturing Centre

– CAD software (SolidWorks)

– ALM (3D Printing)

– Injection moulding (Engel e-Victory)

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• Review of low volume manufacturing options

– Silicone moulds

– Investment casting

– Low cost, low volume injection mould tools

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• Workshop outcomes:

– Know what to expect from 3D printed parts

– Witness additive manufacturing

– Able to select appropriate manufacturing route forinitial parts in low volumes

– Understand the step up from low to medium/highvolume production

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Polymer Innovation Projects

• What does a PI Project partner look like?

– Looking to move towards manufacture

– …and/or has a manufacturing/material challengethat needs solving

– Ready to invest time and effort in a collaborativeproject

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Project Case Study

JSC Rotational Ltd:

• Rotational moulding company

• 33 employees, based in Inkberrow,Worcestershire

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Project Case Study

• Challenge:– Venting for rotational mould tool– Existing solutions low-tech and unreliable– 5% scrap rate

• Project scope:– Design and CAD model novel vent solutions– Manufacture range of prototypes and trial– Provide advice, contacts and assistance with

large scale manufacture

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Project Case Study

• Project Outcomes:– 2nd gen concept trialled and

approved

– Low volume mould tools designedfor first 200 parts

• 2 Safeguarded Jobs

• Project on-going with furtheroutputs expected

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IIPSI Innovation Programme Dates

12th February – Polymer Innovation Network#2 ‘Polymer Superpowers- polymers to hide, to see, to control light,manage sound….and make music!’ Evening networking event bringingtogether leading academics in materials and plastics industryorganisations

13th March- Low Volume ManufacturingOne day session focussing on the technologies and techniques to takea prototype into low volume production

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POLYMER INNOVATION @ IIPSI

Ben Wood

@BenjaminMWood

Assisting SMEs to bring new products from concept tomanufacture using innovative polymer technologies

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Agenda








0930 Close

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Digital Theme Areas

1.Smarter Social Media2.Cloud For Business3.Data To Intelligence4.Mobile For Business5.Internet of Things

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Digital Workshop Example 1

Network knowledge – Planning - Case Studies – Hands-on Exercises

Digital Marketing

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Digital Workshop Example 2

Cloud for Business

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Digital Assisted Project Example

Helping companies move from this…

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Digital Assisted Project Example

To this…

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Digital Prototype Example

+ =

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11th February – Manufacturing Marketers GroupRegular meet up group specifically for marketing professionals inmanufacturing organisations.

18th February – Cloud for BusinessOne day ‘hands on’ session looking at the various business solutionsthat cloud apps can offer

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5th March - Effective Digital Marketing StrategiesOne day session focussing on the digital and user led tools tosupport your marketing objectives

29th April – Internet of ThingsMeet-up for West Midlands SMEs to explore opportunities inthis technology area


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Agenda


0815 Putting the Customer First! Carolyn Parkinson






0930 Close

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What Next?

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Idea to Innovation

• Best Idea - current thinking doesn’t have to

be perfect

• Innovation is the result

• The process is creativity

• Pressures within business inhibit – IIPSI is anopportunity to escape confines of restrictions andbarriers and look at new opportunities

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The Programme

• Grow your business; product or service

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Accessing support

1. IIPSI Innovation Programme• Practical workshops to equip you with new knowledge

and skills to apply to your business• Hands-on sessions and access to leading academics

2. Customised projects• Working one-to-one with our specialist staff to address a

particular challenge or growth opportunity• Projects must have impact in terms of jobs created or

safeguarded

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Cloud forBusiness

MftgMarketing

Group PolymerNetwork

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EffectiveDigital

MarketingStrategies

ExperienceLed

Innovation

Low VolumeMftg

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Internetof Things

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Innovation Programme – Dates

ExpertiseArea

February March April

Experience LedInnovation

Digital Marketing Strategies

(5th March)

People Centred Innovation

(20th March)

PolymerInnovation

Plastics Industry Networking Event(12th February)

Low Volume Manufacturing

(13th March)

Internet of Things

(29th April)

DigitalInnovation

Manufacturing Marketers Meet-Up

Group

(11th February)

Digital Marketing Strategies(5th March)

Internet of Things

(29th April)

Cloud for Business (18th February)

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Coventry Jelly

3rd Friday of everymonth:

Upcoming events:

• 14th February• 14th March

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Innovation Programme – Feedback

Excellent day withmuch food forthought…..

(Introduction to SocialMedia, May 2013)

Day was highlyappropriate for myrequirements…..

(People CentredInnovation , April 2013)

Difficultconceptsexplained veryclearly …..

(Introduction toALM, Feb 2013)

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Project Criteria

• Is the proposed market that the product or service willenter, growing and sustainable?

• Do we have the capabilities necessary to address themarket need?

• Is the timing right?• Will our support make a difference (i.e. will there be new

jobs or safe-guarding of jobs?)

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Questions

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What Next?

• Sign up for workshops now tosecure a place

• Give us your feedback on therelevance to your business

• Submit a project proposal

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Thank you

IIPSIINTERNATIONAL INSTITUTE FORPRODUCT AND SERVICEINNOVATIONwww.warwick.ac.uk/iipsi

Stay in touch:[email protected]

@wmgsme

Bitesize Innovation Breakfast - International Institute for Product and Service Innovation

Technology

prof paul

customised

experience

digital marketing

project case

people centred

digital assisted

growth opportunity