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Product Manager: Role from Startups to Large Corporations Rafael Maranon Sr. Product Manager, Cisco Systems MIT sdm speaker series Nov 22, 2013 @rafaelmaranon
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Product Manager: Role from Startups to Enterprises

May 06, 2015

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Technology

Rafael Maranon

This webinar was sponsored by the System Design and Management Speaker Series and given by Rafael Maranon, currently a Product Manager at Cisco. We ran short on time, but Rafael says he is more than happy to answer questions via twitter (@rafaelmaranon).

A video recording of the presentation can be found here: https://mit.webex.com/mit/lsr.php?AT=pb&SP=MC&rID=19097617&rKey=c489dd045e0928e6
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Page 1: Product Manager: Role from Startups to Enterprises

Product Manager: Role from Startups to Large Corporations

Rafael MaranonSr. Product Manager, Cisco Systems

MIT sdm speaker seriesNov 22, 2013

@rafaelmaranon

Page 2: Product Manager: Role from Startups to Enterprises

Content

the rolethe productsthe management

@rafaelmaranon

Page 3: Product Manager: Role from Startups to Enterprises

Need for Domain Ontologyproject

enterpriseprogramproduct

value AND effort

systemtechnologycomponent

softwarebusiness

developmentsupportfinancingmanagementcombination of value AND effort with the intention to maximizing (benefit=value–effort)

designarchitectureengineeringmarketingtesting

@rafaelmaranon

Page 4: Product Manager: Role from Startups to Enterprises

Product H

1992 @rafaelmaranon

Page 5: Product Manager: Role from Startups to Enterprises

Product K

2006 @rafaelmaranon

Page 6: Product Manager: Role from Startups to Enterprises

Product M

2008 @rafaelmaranon

Page 7: Product Manager: Role from Startups to Enterprises

Product B

2012 @rafaelmaranon

Page 8: Product Manager: Role from Startups to Enterprises

Product T

IPv6QoS Medianet onePK

AVCIdentityOSPF

MPLSAVBBGP

PnP

FEX

mVPN

LISP

AN

BYOD PLANT FIELD FOGVIDEO VoIP CAMPUS

CLOUD

3rd Party App

OPEN

The Internet of Things (IoT)The Internet of Things (IoT)2013

Page 9: Product Manager: Role from Startups to Enterprises

What is consistent?

• Right problem to solve• Funding process• Team orchestration• Technology expertise• Innovation process• Execution determination• Go To Market strategy• Adoption metrics

… and a lot of passion

@rafaelmaranon

Page 10: Product Manager: Role from Startups to Enterprises

Thank you!

@rafaelmaranon