Product leadership

Product Leadership

Strategy

Product Leadership

Strategy

Agenda

Product Leadership StrategyProduct Leadership Strategy

AIESEC Product Leadership Strategy AIESEC Product Leadership Strategy

Four areas of benefits that AIESEC offers Four areas of benefits that AIESEC offers

Agenda

Product Leadership StrategyProduct Leadership Strategy

AIESEC Product Leadership Strategy AIESEC Product Leadership Strategy

Four area of benefits that AIESEC offers Four area of benefits that AIESEC offers

OrganizationOrganizationOrganizationOrganization VisionVision

StrategyStrategy

Corporate FirmNGOGovernmentAssociation

Product Leadership

Cost Leadership Customer

Intimacy

The Choice of StrategyThe Choice of Strategy

Product Leadership

Cost Leadership

Customer Intimacy

To pursue a strategy of “Cost Leadership” is the way to strategically position a company on the advantage of cost is to increase market share by transforming from lowest cost producer to lowest cost supplier of products.

Now everyone can fly

Product Leadership

Cost Leadership

Customer Intimacy

To pursue a strategy of “Customer Intimacy” is predicated on tailoring and shaping products and services to fit an increasingly fine definition of the customer. The objective is long-term customer loyalty and long-term customer profitability.

Product Leadership

Cost Leadership

Customer Intimacy

To pursue a strategy of “Product Leadership" entails delivering value through offering leading edge products and services, and creatively adapting services, providing a stream to new and changing marketing conditions while constantly pursuing new solutions on behalf of its clients and customers.

Product Leadership

Cost Leadership

Customer Intimacy

The Choice of StrategyThe Choice of Strategy

OrganizationOrganizationOrganizationOrganization VisionVision

StrategyStrategy

Product Leadership

Cost Leadership

Customer Intimacy

What is our Strategy ?What is our Strategy ?

Agenda

Product Leadership StrategyProduct Leadership Strategy

AIESEC Product Leadership Strategy AIESEC Product Leadership Strategy

Four area of benefits that AIESEC offers Four area of benefits that AIESEC offers

Product Leadership

Cost Leadership

Customer Intimacy

• Niche player• Delivering to the specific

needs of a particular market segment

• Individual solutions• Identify customer needs and

develop solutions• Marketing/sales of unique

customer solutions

• Niche player• Delivering to the specific

needs of a particular market segment

• Individual solutions• Identify customer needs and

develop solutions• Marketing/sales of unique

customer solutions

Product Leadership

Cost Leadership

Customer Intimacy

•The company achieves the lowest production and distribution costs in the industry

•Positioning the company as a Low cost in the market

• Increasing revenue is the first priority for the company

•Marketing/sales of components/stand alone products

•”Find” customers and offer them existing portfolio

•The company achieves the lowest production and distribution costs in the industry

•Positioning the company as a Low cost in the market

• Increasing revenue is the first priority for the company

•Marketing/sales of components/stand alone products

•”Find” customers and offer them existing portfolio

Product Leadership

Cost Leadership

Customer Itimacy

Unique Product

Superior Quality

Create a Product then educate the Market

ConnectionConnection

Balanced Score CardBalanced Score Card

Product LeadershipProduct Leadership

AIESEC 2010AIESEC 2010

AIESEC XPAIESEC XP

AIESEC Way

AIESEC Way

Product Leadership

Product

CustomerCost

AIESEC Experience is the core product of AIESEC. Different facets of AIESEC Experience are sold to different stakeholders who customize their own experience.

@XP as an experience & how it is lived needs to continue to evolve & improve, which would ensure our product leadership. The absolutes of @XP are an exchange & leadership experience & a global learning environment.

The objectives & scope of our core processes need to be standardized across the network. The processes should be customizable to the reality of countries, which would ensure our product leadership on the ground, at the LC level.

AIE

SE

C’s

Pro

duct

Lea

ders

hip

We have to create a prime quality experience for every stakeholder.

We need to have an extremely strong & reputable brand which attracts people & organizations to AIESEC & @XP. We need to

reach out & educate the markets about our product – the AIESEC Experience.

We need to be always sure about our product portfolio & the value that the products offer. The portfolio continues to evolve as we find more opportunities with @XP, but we need to be comfortable with the idea of everyone not wanting our products & not wanting to associate with AIESEC.

Key principles of ‘Product Leadership’ Strategy

1. Develop a mindset of innovation amongst the members

2. Lead & educate the markets about the use, need & benefits of new products

3. A risk oriented management style, developing an attitude of self-management amongst the members

Product Leadership as our STRATEGY

Does it give you focus & direction to your organization’s activities?

Does it help define what not to focus on, what not to do?

Does it aim to create a unique competitive position in the long-run?

• Why can companies charge a higher price if they choose product leadership?

• What are the risks?

Product Leadership: A corporate perspective

• The value added by the uniqueness of the product a premium.

• The higher price will more than cover the extra costs incurred in offering the unique product.

• Because of the product's unique attributes, if suppliers increase their prices the firm may be able to pass along the costs to its customers who cannot find substitute products easily.

Firms that succeed in a differentiation strategy often have the following internal strengths:

• Access to leading market research.• Highly skilled and creative product development

team.• Strong sales team with the ability to successfully

communicate the perceived strengths of the product.

• Corporate reputation for quality and innovation.

• The risks associated with product leadership strategy include imitation by competitors and changes in customer tastes.

Think about yourself…

• When you first joined AIESEC, you bought AIESEC’s product – AIESEC XP.

Is it a unique product for you? How unique?Have you experienced superior quality? If yes,

how? If no, why?

Now you’ve become LCEB. As the people who develop our product,

Have you put innovation into developing our product?

Have you been educating our market about our product?

How do you ensure your members are enjoying high quality experience?

Because we choose Product Leadership, does it mean…

• We just need to educate the market to buy the thing we currently have?

• We can ignore market needs?

An example:

OGX

Now think about your LC

Think about what are the products/initiatives/actions/projects in your LC that you consider to be aligned with the product leadership strategy?

Agenda

Product Leadership StrategyProduct Leadership Strategy

AIESEC Product Leadership Strategy AIESEC Product Leadership Strategy

Four areas of benefits that AIESEC offers Four areas of benefits that AIESEC offers

In any product, any activity or partnership AIESEC brings four areas of benefit. It is crucial that AIESEC delivers value to any to its partners/sponsors. With no value-partners have no reason to continue in partnerships.

Access to Talent

Employer Branding

Impact in Society

Access to youth opinion

Local TalentLocal

Talent

Global TalentGlobal Talent

AlumniAlumni

International Internship ProgramMentorship ProgramLeadership Development ProgramGraduate Program

International Internship ProgramMentorship ProgramLeadership Development ProgramGraduate Program

Alumni Hall of FameGraduate ProgramAlumni Hall of FameGraduate Program

ValueValue DescriptionDescription AIESEC offers AIESEC offers

AIESEC Conferences : Content workshops, Partnership Launch.

AIESEC Events – Alumni Events

Reward and Recognition: Global/ Regional Awards

Virtual platform (myaiesec.net), wiki, classified …etc

AIESEC Conferences : Content workshops, Partnership Launch.

AIESEC Events – Alumni Events

Reward and Recognition: Global/ Regional Awards

Virtual platform (myaiesec.net), wiki, classified …etc

AIESEC enables organizations to interact physically and virtually with high talented people from all over the world in order to strengthen their employer brand and position the company as the first choice of attracting Talent in the market.

AIESEC enables organizations to interact physically and virtually with high talented people from all over the world in order to strengthen their employer brand and position the company as the first choice of attracting Talent in the market.

ValueValue DescriptionDescription AIESEC offers AIESEC offers

Issue Based Projects

Learning Events and learning networks

CSR/Sustainability Forums

AIESEC Expansion

Issue Based Projects

Learning Events and learning networks

CSR/Sustainability Forums

AIESEC Expansion

Focusing on developing youth and interacting with them around specific issues become a major need for corporate organization nowadays.

AIESEC is partnering with the corporates to provide the needed impact in society.

Focusing on developing youth and interacting with them around specific issues become a major need for corporate organization nowadays.

AIESEC is partnering with the corporates to provide the needed impact in society.

ValueValue DescriptionDescription AIESEC offers AIESEC offers

Online Surveys

Campus Surveys

AIESEC Symposium

Focus Groups and workshops

Online Surveys

Campus Surveys

AIESEC Symposium

Focus Groups and workshops

Youth is the future of any business today. Youth opinions and innovation are crucial in order for any business to be aware of trends and issues young people care about. AIESEC offers the opportunity to interact physically and virtually with high-potential university students and graduates from all over the world through gathering their opinion through ON-Line Surveys and Focus Groups

Youth is the future of any business today. Youth opinions and innovation are crucial in order for any business to be aware of trends and issues young people care about. AIESEC offers the opportunity to interact physically and virtually with high-potential university students and graduates from all over the world through gathering their opinion through ON-Line Surveys and Focus Groups

ValueValue DescriptionDescription AIESEC offers AIESEC offers

Value 4Value 4

Value 1Value 1

Value 2Value 2

Value 3Value 3

That was:That was:

Product Leadership

Cost Leadership

Customer Itimacy

Access to TalentAccess to Talent

Employer BrandingEmployer Branding

Impact in SocietyImpact in SocietyAccess to Youth

opinionAccess to Youth

opinion

Questions Please Questions Please

Thank you!