KNITS Q4 2015
Dec 15, 2015
KNITSQ4 2015
MODERNIZE
DETAIL
PRODUCT LEADERSHIP
REFLECTIVE
YARNS
MODERNIZE
PRODUCT LEADERSHIP
YARNS
FRESHSILOS
MEN
’SK
NIT
S
THE BREAKDOWNEDIFICE YTD UNIT SALES 1/3/15
Ultimate Beanie - 16%
Dock Fold – 8%Boom Ballie – 11%
Flip Brimmer – 12%Stagger Rev Beanie – 25%
Glencoe – 8%
$30$30
$25 $30$25
COMPETITIVE MATRIX
$30 $22
$30
Key Styles
80%OF
ASSORTMENT
KEYSTONE $22
Add ons
20%OF
ASSORTMENT
BLACKCOMB $24
DOCK FOLD $24
ALTA ZERO $26
SHARP $26
ULTIMATE $24ECLIPSE $20
CASCADES $24
2014 Top SellersEDIFICE YTD UNIT SALES 1/3/15
Aria Headband – 9%
Phoenix Beanie – 16%
Ellory Headband – 16%
Cypher Military – 11% Wynter Brimmer – 13%Colorado Brimmer – 14%
EDIFICE YTD UNIT SALES
BLACK WHITE GREY
45% 20%
COLOR BREAKDOWN
24%
EDIFICE YTD UNIT SALES
BEANIE
23%
STYLE TYPE
44%
HEADBANDBRIMMER
33%
$27
$30
$22
$35
COMPETITIVE MATRIX
$18
$16
$30
KEY STYLES
80%OF
ASSORTMENTPalisades $28 Ellory $20Lynx $26
Paradise $24 Powder $24
Add ons
20%OF
ASSORTMENT
Phoenix $26
Snowbird $22
heaven $26
holiday $20
CONSUMER EXPERIENCE – IN STORE
2/27/15ORDERS DUE
Q4 15 INLINE