Procom 3.2.2015

BUSINESS BENEFIT FROM SOCIAL MEDIA

Procom 3.2.2015

On Twitter:@janropponen

Its a change in culture

Transparency

Speed

Information

Engagement

@janropponen

@JUHOJOKINEN

The main channels

Channel useWork Free-time

BigRight now.

Functions where data and communications are critical

Transforming business to capitalize on social technologies

LEADERSHIP & MANAGEMENT

SERVICESALES MARKETING

Empowering organisations and leaders

Digitalizing the customer

experience.

Transforming sales process for the digital

era.

Your brand’s voice in social.

@janropponen

Leadership

”Salespeople using social media on the job outperformed peers not using it by a

whopping 73 percent. ”

(Lähde: Aberdeen Group 2012)

(IAB UK)

Building a social business model

Visibility, engagement, discussions

Social business

All functions of the enterprise in

constant interactionIncreasing visibilityListening and

learning

@janropponen

Brand desk – Your brand on socialLeadership

Planning

Creative

Community Management

Analytics and development

Social Media

Targeted advertising

Annual reports &

press releases

Mobile applications

Own domains

Customer Magazines Blog

@janropponen

Employee advocacy

Marketing and communication

s

Sales

Management

Organization

CustomersMedia

InvestorsPartners

(600 posts: twitter, Linkedin)

(150 blogs)(50 videos)

(20 infographs)

It’s all about people centricity

@janropponen

@CharlesLindberg

Atte Palomäki

Comms director/Wärtsilä

Konecranes

Konecranes

Hiab

Hiab

Hiab

BioSteel sports

BioSteel Sports

BioSteel Sports