Print Distribution New Technologies Targeted Multi Product World Mastering Print Distribution with New Technologies in a Targeted Multi Product World The.

Mastering Print Distribution

with New Technologies in a Targeted Multi Product

WorldThe Story of Coastal Media Group

- A Hypothetical Case Study -

Association of Alternate Postal Systems

40th Annual Conference Scottsdale, AZ - May 3-6, 2014

Mark N. Roggen

(See contact information on Last slide)

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Presentation Agenda - The Changing Home Delivery Landscape

- Coastal Media Group – Print Distribution Profile

- Current Distribution Challenges and New Technology Solutions

New Revenue Generation Distribution Cost Reduction

Managing Subscriber and Address Data Route Management Carrier Performance Complaint Management and Delivery Verification

Delivery Contractor Paperwork

- Addressing Common Distribution Issues with New Technology

Late Truck Carrier No-Show Lost Revenue Opportunity

- Conclusion Summary of Print Distribution Solutions with New Technology

Open Discussion

40th Annual Conference

ROGGEN MANAGEMENT CONSULTANTS, INC.

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1. Diminishing market densities for printed newspapers have resulted in increased distribution of alternate home delivery advertising vehicles in the form of targeted niche publications, zoned shoppers, and a wide variety of TMC and market saturation products.

2. To fill out shrinking delivery routes, many metro newspapers have initiated partnership programs, providing home delivery services within their markets for neighboring publishers and national papers.

3. This increased mix of home delivery products with variable delivery frequencies has significantly increased the complexity of maintaining accurate on-time delivery and economic route structures.

4. As a means of managing this complex delivery environment, software and service vendors are providing sophisticated route management solutions, which optimize delivery network structure and aggregate complex delivery data into a single set of routebooks and reports.

The Changing Home Delivery LandscapeMultiple Targeted Products with Variable Delivery Frequencies have driven the need for Sophisticated Route Management Tools.


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– Desktop Systems are applications which run on stand alone in-house computers operated by company personnel, where operator skill levels, software updates, and database management are the responsibility of the user company.

– Cloud Based Software and Service Packages (SaaS) provide an alternate software delivery mode in which the software and associated data services are centrally hosted on the Internet by software vendors and application service providers. These companies offer expert operators to run the programs, automatic updates, and data management and scrubbing services.

Technology and the Internet

There is a wide range of Distribution Technology Vendors offering sophisticated Desktop and Cloud Based Systems :


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• Management of Subscriber and Address Data

• Delivery Route Management

• Measurement of Carrier Performance

• Complaint Management and Delivery Verification

• e-Contracting for Delivery Service Providers

In this presentation we will use the story of Costal Media Group, a fictitious publishing company, to review specific print distribution challenges, and see how they can be successfully addressed with available new technology.

The New Technology Menu

Areas Being Addressed by New Distribution Technology Include:


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• 7 Day Newspaper: The Daily Tide

– 65,000 Monday – Sat

– 90,000 Sunday

• Weekly Magazine: The Coastliner

– 40,000 Wednesday

• TMC Product: The Beachcomber

– * Currently Being Launched (Potentially 80,000 on Thursday)

• Alternate Publications:

– * Currently Talking With Two National Pubs 28,000 (7-Day Avg.) One Regional Pub 5,500 (Mon – Sat)

-------------------------------------------------------------

• Current Delivery Force is 100% Contract Carriers

Coastal Media Group: Print Distribution Profile


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Current Revenue Generation Challenges

“We need to generate more revenue within

our distribution footprint.”

“We need to improve our service

and add customdelivery options.”

“How can we say yes to more alternate

delivery opportunities?”


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Current Distribution Challenges

• Our legacy systems were not built to handle multi-pubs & alternate products

• Any custom distribution requires a massive manual effort

• TMC opportunities in our market aren’t being realized to their fullest potential


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Generating Added Print Revenue with New Technology Facilitate new revenue growth by

enabling efficient multi-pub/ variable frequency distribution

Aggregate data from multiple products into a single routebook and a customized set of service reports

Improve delivery service by integrating carrier mail and complaints management into carrier routebooks

Multiple Pubs with

Variable Delivery Frequencies


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Enable implementation of custom distribution options including:

Sub-ZIP and Micro Zoning Alternate/Variable Frequency Delivery TMC Deliveries Next Day Starts Bonus Days New Order Premiums Loyalty Programs Sampling Vacation Holds

* Items listed in red generate new revenue streams

CustomDistribution

Options

Generating Added Print Revenue with New Technology


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Distribution Cost Reduction Challenges

“Our current delivery routes are out-of-date

and inefficient.”

“With reduced budgets and limited staff, route restructuring may be

out of our reach.”

“We need to consolidate carrier routes and

cut distribution costs.”


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Distribution Cost Reduction with New Technology

Utilizing Routing Software with On-Screen Mapping, one-time and routine route restructuring and optimization are straight forward and cost effective.

Efficient new carrier and bulk delivery routes which reduce distribution costs and improve zoning accuracy can be created and implemented.


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Distribution Cost Reduction with New Technology

Increase Situational Awareness with On-Screen Mapping:

- Viewing a Single Route -

- Viewing Multiple Routes -


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“Maintaining current subscriber and address data is

tedious and time-consuming.”

“How can we do a better job resolving

new start and address related complaints?”

Challenges Managing Subscriber and Address Data


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Challenges Managing Subscriber and Address Data

• Subscriber and address data from

multiple pubs and distribution lists is

hard to reconcile and manage

• Dealing with invalid and non-routable

addresses is a time consuming pain

• Integrating subscriber and address lists

for new pubs and targeted ad delivery

onto existing routes takes lots of time


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Managing Address Data with New Technology

The definition of Geocode is to determine the latitude and longitude coordinates for a street address or other location

Most Routing Software Systems include the capability to geocode addresses for subscribers and targeted advertising drops

Coordinates for non-traditional drop locations can be determined interactively using on-screen mapping

The ability to geocode new addresses allows for quick integration of new subscribers and advertising drops onto existing routes


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Current Route Management Challenges

“We need to makeour delivery routes

more efficient.”

“Our manualroute changes

don’t always yield good results.”

“I wish my circulation management system allowed more route

flexibility.”


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• Analyzing route data, capacity

and costs is challenging

• Updating and optimizing routes

manually is labor intensive and

not always effective

• Implementing new routes

disrupts service and carrier

performance

Current Route Management Challenges


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Route Management Solutions with New Technology

Enhance existing circulation systems with added logistic and data management functions

Test new ‘what-if’ scenarios offline when evaluating different routing scenarios

Perform and implement quick optimized route adjustments


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Provide aggregated data and delivery information for multiple pubs and advertising products in a single routebook with turn-by-turn directions

Remotely update and integrate delivery and complaint data for carriers on hand held devices

Enable easy addition of new products, routes and targeted drops in your delivery network

Route Management Solutions with New Technology


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Current Carrier Performance Challenges

“I wish we had better tools for managing

carrier performance.”

“How can we get a better handle on

home delivery route capacity?”

“I wish I had a better and faster way to

contact my carriers.”


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Current Carrier Performance Challenges

• Multiple delivery lists and routebooks are cumbersome

• Multiple service reports and complaint codes are confusing

• Actual route capacity is often difficult to determine

• Direct communication with carriers is limited


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Carrier Performance Solutions with New Technology

Aggregated pubs can be listed by subscriber in one simplified routebook with turn-by-turn directions

Carrier routebooks are available to be printed or viewed via internet web portal in the distribution centers and handheld mobile devices in the field

Carriers can set the delivery sequence for their routes independently within the system


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On most web based systems, complaints can viewed as soon as they are submitted

Routing changes can be made on the fly to handle the unexpected

Utilization of automated routing software simplifies the route optimization process

Carrier Performance Solutions with New Technology


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Challenges with Complaint Management and Delivery Verification

“I wish resolving subscribers complaints

wasn’t so tedious.”“What’s the best

method for verifying delivery of our new

TMC product?”

“How can we react more quickly to complaints?”


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• Different rules and different complaint codes from different pubs and advertisers cause confusion

• Manually compiling complaint data delays recovery response to subscribers

• New start, repeat and escalated complaint follow-up takes too much time.

Complaint Management Challenges


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Complaint Management Solutions with New Technology

Carriers can receive a single consolidated complaint reports for multiple publications delivered on their routes

Utilization of mobile devices allows complaint information to be communicated to the carrier as soon as it is entered in the system

Utilizing geo-data, the closest recovery driver can be identified for re-deliveries


28ROGGEN MANAGEMENT CONSULTANTS, INC.


Complaints, new starts, and address changes can be clearly summarized on carrier mobile devices

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Subscriber address labels can be printed to flag missed starts and escalated complaints:

– Communicate detailed delivery instructions to carriers

– Identify VIP subscribers

– Simplify apartment and commercial deliveries

– Improve delivery service and show subscribers that you are addressing their complaints



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Verify accurate and timely ad delivery with GPS position reporting and photo capture

– Assure that carriers and drivers adhere to their assigned routes with real time GPS position reports

– Confirm on-time delivery service with time stamped photo capture at key locations

– Provide required delivery verification for TMC, Sunday Select, magazines and Advertising Flyers

Delivery Verification Solutions with New Technology


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Delivery Contractor Paperwork Challenges

“I worry that our carrier paperwork is

complete and compliant.”

“I wish the contracting

paperwork was easier on everyone.”

“I wish contract updates weren’t so time consuming”


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• Maintaining accurate and complete paperwork is critical

• Document organization at multiple locations is unwieldy and often not standardized

• Storing and retrieving paper documents is labor intensive

• Keeping documents current drains time and effort from the operation

• Maintaining carrier privacy is challenging in a paper-intensive environment

Delivery Contractor Paperwork Challenges


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e-Contracting Solutions with New Technology

Ensure that contractor documents are in compliance with local, state, and federal regulations

Generate a complete contracting package of “e-Paperwork”

Create standardized e-Contract templates which assure proper legal phraseology

Enable remote contract execution via e-Signature


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Create a single web-based repository from which all contractor documents are easily searchable

Eliminate file cabinets and lost paperwork

Allow for centralized contract template updates

Simplify onboarding of carriers

e-Contracting Solutions with New Technology


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Improves document compliance and accuracy

Reduces legal risks

Reduces workload for both contractors and managers

Saves time and money

Benefits of e-Contracting with New Technology


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How New Technology Addresses Common Distribution Issues

1. Late Truck

2. Carrier No-Show

3. Lost Revenue Opportunity


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Issue #1

Late TruckDue to production problems the truck carrying the Coastliner weekly arrivesvery late at the distribution center.

Without New Technology:

“Not Again!!”

- Log into the circulation system

- Print an “alpha” delivery list

- Divide the list into four parts

- Dispatch four carriers to deliver the Coastliner from the “alpha” delivery lists.


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Issue #1

Late Truck

With New Technology:

- Coastal finds four carriers willing to come back to deliver the papers after the truck arrives.

- Using Route Management Software, the Coastliner is removed from the normal route lists, and four Coastliner-ONLY routebooks are created with fully optimized turn-by-turn directions for the late delivery.


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Issue #2

Carrier No-Show Two Carriers do not to show up for their daily paper deliveries.


The Distribution Manager selects two employee utility drivers, assembles the required publications, and reassigns the missing carriers’ routes.


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Issue #2

Carrier No-Show

With New Technology:

Utilizing Route Management Software, the subscriber lists from the two missing carriers can be re-routed onto four adjacent routes with carriers.

Routebooks are automatically updated on the carriers’ mobile devices, and compensation is updated to reflect the added route assignments.


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Issue #3

Lost Revenue OpportunityA large advertiser asks Costal Media to distribute a package with targeted sub-ZIP zoning.


- Coastal Media has to say: “Sorry, we can only go to the ZIP code level.”

- In order to fulfill this request, Coastal would have to manually distribute the package to carriers with instruction to deliver to selected subscribers and non-subscribers who are not currently on their route list. Additionally, carrier compensation would have to be manually adjusted.

- Ensuring the right carrier gets the right zoned product would be difficult and cumbersome, and the resulting costs would be too high for Coastal to efficiently distribute the package.


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Issue #3

‘Found’ Revenue Opportunity

Re-Zoning Existing Delivery Routes With New Technology:

1. Coastal Media commits to future micro zoning.

2. New sub-ZIP zoning boundaries are established by Coastal Advertising Managers.

3. Utilizing Route Management Software, Coastal Distribution Managers create new carrier delivery routes to assure sub-ZIP zoning accuracy.

4. New carrier routebooks are created for the new micro zoned routes with turn-by-turn directions.

5. Coastal Media begins realizing new revenue opportunities by accepting micro zoned advertising packages.


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Conclusion

- Summary of Print Distribution Technology Solutions -

- Open Discussion -


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Subscriber and Address Managemen

t

Route Management

Delivery Performance Management

Update Active Subscriber and Address

Lists

IntegrateCustom Delivery Orders

Resolve CustomerComplaint

s

Generate

Delivery

Routes

Improve Carrier Efficiency & Delivery Verification with Mobile

Devices----------------

Simplify Management of Carrier Paperwork with e-Contracting

Generate Performanc

eReports

Track Carrier Costs & Payments

Summary of Print Distribution Solutions with New Technology

NewTechnology Solutions


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- Open Discussion - - The Changing Home Delivery Landscape

- Coastal Media Group – Print Distribution Profile

- Current Distribution Challenges and New Technology Solutions

New Revenue Generation Distribution Cost Reduction

Managing Subscriber and Address Data Route Management Carrier Performance Complaint Management and Delivery

Verification Delivery Contractor Paperwork

- Addressing Common Distribution Issues with New Technology

Late Truck Carrier No-Show Lost Revenue Opportunity

- Conclusion Summary of Print Distribution Solutions with New Technology



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For more information ora copy of this presentation

please contact:

Mark Roggen

at

- (800) 676-4436 -

[email protected]

Thank you


mailto:[email protected]

Print Distribution New Technologies Targeted Multi Product World Mastering Print Distribution with New Technologies in a Targeted Multi Product World The.

Documents

delivery verificatione

time delivery

home delivery services

data management

delivery service providersin

variable delivery frequencies

complex delivery environment

management of subscriber