LA ROULETTE RUSSE LUXURY FASHION INTERVIEWS ART TASTE SOCIETY RUSSIAN ROULETTE HIGH-END TARGETED INTERNATIONAL DISTRIBUTION Le magine des russes en Europe · 2015 Russian magine in Europe · 2015
LA ROULETTE RUSSE
LUXURYFASHIONINTERVIEWSARTTASTESOCIETY
RUSSIAN ROULETTE
HIGH-END TARGETEDINTERNATIONAL DISTRIBUTION
Le magazine des russes en Europe · 2015Russian magazine in Europe · 2015
Russian Roulette is a magazine written in Russian, and aimed at Russian residents and visitors in Europe. Russian Roulette belongs to OMB publishing, the magazine headquarters is in London and is published in France. Representative of a new generation of publications, Russian Roulette has got high standards both in editorial and visual aspects of the magazine. Its target audience is educated and financially comfortable readership that identifies with European culture. Russian Roulette is focused on luxury lifestyle, art and culture. The magazine is written by a team of journalists in Paris, London, Monaco and Moscow, that is why it includes interviews with celebrities from all over the world. Moreover, the magazine includes publications about fashion, gastronomy, design, cars, wines, jewellery brands, estate etc.
HIGH-END TARGETED INTERNATIONAL DISTRIBUTION
Review
The Editorial lineThe content of every edition follows two basic themes: editorial (articles and in-terviews) and practical (guides, useful information and products). Articles and in-terviews include the areas of interest of the Russian speaking readers, such as: artistic, cultural and political personalities, art and design, fashion, wine and gas-tronomy and leisure activities.
The practical information is aimed at both residents and visitors to Europe: rec-ommendations of best restaurants, hotels and shops, as well as medical and aes-thetic services, schools, car and yachts rental etc.
Practical information and products cover a full range of topics likely to be of in-terest to or guide Russian speaking residents or visitors: shops, hotels and restau-rants, medical centres, schools and vehicle hire etc. Each edition includes relevant to the season and trends places and services.
CARS
WIN
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BEA
UTY
TRAVEL
TASTE
HISTORY
FASHION
ART
LIFE
STYL
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RUSSIAN ROULETTE IS A HIGH-END DISTRIBUTION
Target audience
Distribution
The Russian Roulette readership includes Russian residents in France, Switzerland and Great Britain as well as Russian-speaking visitors, who make a great share of consumers for luxury services and goods.
80% of the Russian Roulette distribution is free, there is also a paid-for share it is smaller but targeted.
FREE distribution - 18000 copies;The Russian Roulette is also distributed at specific tourist and transit sites:
FRENCH RIVIERA (Cannes, Mona-co, San-Tropez, Nice, Antibes, Saint-Jean-Cap-Ferrat): 6000;
PARIS:4000;
LONDON:3000;
GENEVE:1000;
COURCHEVEL, SAN MARITZ , MERANO, MEGEVE:1000;
MILAN:1000.
MOSCOW/ ST. PETERSBURG:1000;
ASTANA/BAKU:1000;
18000copies
The Russian Roulette is also distributed at specific tourist and transit sites: high-end hotels, private clubs, restaurants, private beaches at Saint-Tropez and on the Côte d’Az-ur, business lounges at CDG, Orly, London, Geneva, Nice and Cannes Mandelieu airports, train stations in Paris, Nice and Monaco and on TGVs to Geneva, Benelux, London and Milan.
Special distribution of Russian Roulette is also arranged around major cultural events such as Formula 1 Grand Prix races, the Cannes Film Festival, the Russian Culture Fes-tival at Cannes and gala evenings, as well as at the magazine’s own events.
Paid distributionThe Russian Roulette can be bought at a network of high-end outlets, located in prestig-ious sites in London, Paris, Monaco, Nice and Cannes, as well as in international airports
This distribution is 2,000
This distribution of 2,000 copies is handled by IPS in Paris and SPD in Monaco.
The cover price per issue is €12/£9
DISTRIBUTION IN TOTAL : 20000
The average readership per each magazine is 4 readers, therefore the readership in total is 80000 people
In 2016 estimated Russian spending abroad will reach 50 milliards euro
CONSTANTLY GROWING READERSHIP
Russian Roulette
Constant increase of Russian presence in Europe gives the magazine great potential and constantly growing readership. Moreover, Russian visitors have a substantial level of disposable income. In France alone, Russian tourists spend some €500 million each year. Most successful luxury brands recognise the significance of their Russian customers, as constantly growing target group. For example, Russian visitors make 34% of luxury boutique customers in Cannes, Monte Carlo, San Tropez, Nice. In United Kingdom one fifth of properties above 8 million pounds is bought by Russian customers.
Readers
ADVERTISER : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Publication : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Address : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Contact : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Phone: : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fax : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Email :. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Withheld surface :. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Provided materials:
Text + imagesData files
Identical to the previous release
Terms of SalesThe editor-in-chief is entitled to refuse any publicity he considers contrary to the image of the publication. If space was reserved by a mandated agency, the advertiser is jointly and severally liable to regulation of advertising. Any insertion involves sending a copy of this publication as proof. The offset model films and manufacturing costs are covered by the advertiser who remains the only responsible person for the wording of his vis-à-vis third parties insertion. We recall that in any case the order can not be canceled. The locations are subjected to the requirements of the layout, however OMB Publishing Ltd will endeavor to take account of advertiser information. The advertiser is given two days for corrections, otherwise the model is considered final. In case the company does not transmit the text of his announcement within 48 hours aster the relaunch, the advertisement will appear only with the company's contact information. Any disputes will be the jurisdiction of the Courts of France.
PRICE LIST (taxes excluded)
COSTCost ATE . . . . . . . . . . . . . . . . . . . . . . . Manufacturing cost . . . . . . . . . . . . . . . . . . . . . . . . Total ATE . . . . . . . . . . . . . . . . . . . . . . . . . ATI (20%) . . . . . . . . . . . . . . . . . . . . . . TOTAL (all taxes included) . . . . . . . . . . . . . . . . . . . . . . . Deposit . . . . . . . . . . . . . . . . . . . . . . . . . . Check № . . . . . . . . . . . . . . . . . . . . . . At the name of OMB Publishing Ltd issued . . . . . . . . For the bank . . . . . . . . . . . . . . . . . . . . . . . № TVA CEE . . . . . . . . . . . . . . . . . . . . . . . Balance . . . . . . . . . . . . . . . . . . . . .
OMB Publishing Ltd 17 Essex VillasW8 7BP London United KingdomTél.: + 33 6 63 02 17 92E-mail :[email protected] Number 9575297- TVA : en cours d’immatriculation
TECHNICAL DATA
Double-spread dimensions: 420 х 280 mm (+Bleed:5mm)Magazine dimensions: 210 Х 280 mm
Page dimensions: 210 х 280 mm (+Bleed:5mm)
CONTACTS
OMB Publishing Ltd
Olga Mayr [email protected]@yahoo.frTel: +33 6 14 68 35 48 +44 7 55 41 39 737
Date : . . . . . . . . . . . . . . . . . . . . . .
Signature et cachet (obligatoire)
Standard page …………………. 5 900 €
1st double page spread ………….…………10 000 €
4th cover page ……………................. 10 000 €
2nd cover page …………………....… 7 100 €
Facing summary/editorial ………………..…6 500 €
3rd cover page ……………………..6 500 €
Double page spread …………………………….…….7 500 €
Mock-up design ………..1 000 €
Special placement conditions .............+10%
Editorial …………………………. 3 500 €
Small announces ................................100-500 €
* adverisment that is not made by us are subject to approval * given prices are for a single publication
Russian Roulette
IN CASE OF FILE TRANSMITTED BY THE CLIENT, NO INVOICE WILL BE PROVIDED AUTOMATICALLY
LondonHotelsHôtel Bulgari & Spa Métropol Turners HillHôtel Berkeley Hôtel Connaught et Amman Spa East Grinstead BaglioniClaridge’s Mandarin Oriental Millestone, CumberlandBaglioni hotel Le Ritz Mayfair HôtelSavoy Coworth Park Spa & Hôtel Grange HôtelDorchester Blacknest Rd LanghamPorchester Grayshott Spa Headley Road Blackes HôtelBentley Nr Hindhead Landmark HôtelBrowns Alexander House Hôtel
SPA & Salons and otherSPA de Harrods Russian restaurant “Mari Vanna” KnightsbridgeSalons de beauté “Hight street Kensington” Club privé Georges Mayfair
En vente 66 Charlotte streetHarry’s Bar Private Club Hedonism wines
French Riviera
60 boutiques in CannesLancel Miu Miu Escada Vertu
Francesco Smalto Gucci Omega Celine
Kronometry Moncler Bulgari Fendi
Chanel mode Van Cleef Fred Loro Piana
Chanel joaillerie Hermes Louis Vuitton Dior
Chopard Ermenegildo Zegna Breguet Arije
Rolex Ferret Longchamp Blancpain Emporio Armani
Prada Boucheron Swatch 55 La Croisette
Valentino Cartier Ralph Lauren Escada
Hugo Boss Bottega Veneta Paule Ka Jimmy Choo
Burberry Balanciaga Brioni Yves Saint Laurent
Roberto Cavalli JC Jitrois Marina Rinaldi Trend
Cresus Sonia Rykiel Jaeger Lecoultre Weston
Trabaud Apostrophe Mauboussin Julian
Lalique Mont Blanc Missoni Taizo
40 boutiques in MonacoGrimaldi Forum Adonis Kronometry Prada
Atmosphère Escada Mont Blanc Dior Fourrures
Temps et Passions Escada Sports Valentino Prada
Hermes Gucci Eleven Monte Carlo Akris
Bulgari Cartier Céline Christian Dior
Fred Louis Vuitton Piaget Yves Saint Laurent
Kenzo Christian Lacroix Marina Rinaldi Stuart Weitzman
Boucheron Graff Ferret Van Cleef & Arpels
Chanel Joaillerie Chanel Mode Chopard Lanvin
Sonia Rykiel Zegg & Cerlatti Salvatore Ferragamo Opera Gallery
The magazine is distributed in high-end places popular amongst Russian resi-dents and visitors: hotels, private beaches, restaurants, VIP lounges in airports. The spring and summer editions focus on the events in French Riviera during these seasons.
22 boutiques in NizzaEMPORIO ARMANI MONTBLANC OMEGA LEPAGE
SONIA RYKIEL WOLFORD ESCADA MARINA RINALDI
LEPAGE CARTIER JEAN CHARLES ERIC ZEMMOUR
HUGO BOSS TIFFANY & CO MADAM OLD ENGLAND JACQUES DESSANGE
CHANEL JEAN CHARLES LONGCHAMP LOUIS VUITTON
FERRET HERMES
High-end hotelsMonaco: le Métropole, l’HermitageNizza: Le Palais de la Méditerranée, le NegrescoCannes: le Majestic, le Martinez
Paris
Paris hotels
AUBUSSON (D’) FOUR SEASONS (GEORGES V) RENAISSANCE PARIS VENDOMECHAMPS ELYSEES PLAZA STENDHAL MERCURE OPERA GARNIER
PARK HYATT PARIS VENDOME CHATEAUBRIAND MERCURE ROYAL MADELEINE
VENDOME ATALA NEWTON OPERA
COSTES ROYAL 8EME PARK LANE PARIS
MARRIOTT CHAMPS ELYSEES NAPOLEON PAVILLON DES LETTRES
THE WESTIN PARIS HOTEL ROCHESTER PLAZA ELYSEES
OPERA RICHEPANSE LANCASTER POWERS
SOFITEL CASTILLE (Starhotels) FOUQUET’S QUEEN-MARY
MELIA VENDOME BOUTIQUE FRANCOIS 1ER RELAIS MONCEAU
RELAIS SAINT HONORE DE SERS MATHURINS ( DES )
LOUVRE MONTANA SCRIBE MANSART
CHATEAU FRONTENAC PERSHING HALL MAYFAIR
HOTEL DU COLLECTIONNEUR ARC DE TRIOMPHE
CLARIDGE BELLMAN MERCURE CUSSET OPERA
The magazine is mainly sold in bookshops and kiosks, as well as distributed for free in 5-star hotels, VIP lounges at CDG, Orly, Nice and Cannes Mandelieu airports, train stations in Paris,Nice and Monaco and on TGVs to Geneve, Benelux,London and Milan.
ParisParis hotelsEDOUARD VII CALIFORNIA MERCURE HAUSSMANN ST AUGUSTIN
MONTALEMBERT PLAZA ATHENEE ROYAL SAINT HONORE
MATHIS CERVANTES SAINT ROCH
OPERA MARIGNY MEURICE TAMISE ( DE LA )
VIGNON SAINT JAMES ALBANY WESTMINSTER
MINISTERE HORSET OPERA (BW) AIGLON
BRISTOL TRIOMPHE SOFITEL DEMEURE APOLLINAIRE
WALDORF MADELEINE DE VIGNY RESIDENCE DU ROY
NEW HOTEL ROBLIN MONNA LISA CAFE RISTRET CAYRE (K+K)
BEDFORD ALISON CITADINES DIDOT
OPAL (BW) AMARANTE BEAU MANOIR CITADINES MAINE MONTPARNASSE
MADELEINE PLAZA ARCADE (DE L’) CONCORDE MONTPARNASSE
CASTIGLIONE ASTOR SAINT HONORE DELAMBRE
MELIA ROYAL ALMA BOUTIQUE BRADFORD ELYSEES HOLIDAY INN Paris/Gare Montparnasse
BALZAC CHAMBIGES ELYSEES HOTEL APOLLON MONTPARNASSE
WARWICK CHAMPS ELYSEES CHAMPS ELYSEES (HOTEL DES) HOTEL DE LILLE
RESIDENCE LORD BYRON MANDARIN ORIENTAL HOTEL DE L’ORCHIDEE
ROYAL MONCEAU CLARIDGE HOTEL DUC DE SAINT SIMON
SAN REGIS CONCORDE OPERA PARIS HOTEL RASPAIL MONTPARNASSE
SOFITEL LE FAUBOURG CONCORTEL HOTEL VERNEUIL (hôtel Saint Germain)
SYDNEY OPERA QUALITY HOTEL MALESHERBES LE ROYAL
TREMOILLE (DE LA) CRISTAL CHAMPS ELYSEES LENOX MONTPARNASSE
TRONCHET HOTEL (Chavanel) DANIEL HOTEL LENOX ST GERMAIN
VERNET ELYSEES MERMOZ MARRIOTT PARIS RIVE GCHE
WEST END ETOILE FRIEDLAND ELYSEES MERCURE MONTPARNASSE
WO HOTEL (Wilson Opéra) ETOILE SAINT HONORE PONT ROYAL
BRIGHTON FOLKESTONE OPERA PULLMANN MONTPARNASSE
BURGUNDY ( LE ) FRANKLIN D. ROOSEVELT SAINT THOMAS D’AQUIN
CAMBON GALILEO SAINT VINCENT
CITADINES OPERA DROUOT HOTEL BEAUCHAMPS SAINTS PERES ( DES )
DUMINY VENDOME HOTEL DU COLISEE UNIVERSITE ( DE L’)
GAILLON OPERA (Best Western) HYATT REGENCY MADELEINE VANEAU SAINT GERMAIN
INTERCONTINENTAL Paris - Le Grand GARDETTE PARK HOTEL LAUTREC OPERA
LE A HOTEL LONDRES SAINT HONORE LE LAVOISIER
LA MAISON CHAMPS ELYSEES MAISON DES CENTRALIENS
Russia, Kazakhstan, AzerbaijanThe magazine is distributed in private airports, high-end hotels,restaurants, boutiques in Moscow,St. Petersburg, Yekaterinburg, Astana (Kazakhstan) and Baku (Azerbaijan).