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LA ROULETTE RUSSE LUXURY FASHION INTERVIEWS ART TASTE SOCIETY RUSSIAN ROULETTE HIGH-END TARGETED INTERNATIONAL DISTRIBUTION Le magine des russes en Europe · 2015 Russian magine in Europe · 2015
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HIGH-END TARGETED INTERNATIONAL DISTRIBUTIONrussianroulette.eu/wp-content/themes/rr/downloads/RR_en_fin-2.pdf · high-end targeted international distribution ... melia royal alma

Apr 13, 2018

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Page 1: HIGH-END TARGETED INTERNATIONAL DISTRIBUTIONrussianroulette.eu/wp-content/themes/rr/downloads/RR_en_fin-2.pdf · high-end targeted international distribution ... melia royal alma

LA ROULETTE RUSSE

LUXURYFASHIONINTERVIEWSARTTASTESOCIETY

RUSSIAN ROULETTE

HIGH-END TARGETEDINTERNATIONAL DISTRIBUTION

Le magazine des russes en Europe · 2015Russian magazine in Europe · 2015

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Russian Roulette is a magazine written in Russian, and aimed at Russian residents and visitors in Europe. Russian Roulette belongs to OMB publishing, the magazine headquarters is in London and is published in France. Representative of a new generation of publications, Russian Roulette has got high standards both in editorial and visual aspects of the magazine. Its target audience is educated and financially comfortable readership that identifies with European culture. Russian Roulette is focused on luxury lifestyle, art and culture. The magazine is written by a team of journalists in Paris, London, Monaco and Moscow, that is why it includes interviews with celebrities from all over the world. Moreover, the magazine includes publications about fashion, gastronomy, design, cars, wines, jewellery brands, estate etc.

HIGH-END TARGETED INTERNATIONAL DISTRIBUTION

Review

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The Editorial lineThe content of every edition follows two basic themes: editorial (articles and in-terviews) and practical (guides, useful information and products). Articles and in-terviews include the areas of interest of the Russian speaking readers, such as: artistic, cultural and political personalities, art and design, fashion, wine and gas-tronomy and leisure activities.

The practical information is aimed at both residents and visitors to Europe: rec-ommendations of best restaurants, hotels and shops, as well as medical and aes-thetic services, schools, car and yachts rental etc.

Practical information and products cover a full range of topics likely to be of in-terest to or guide Russian speaking residents or visitors: shops, hotels and restau-rants, medical centres, schools and vehicle hire etc. Each edition includes relevant to the season and trends places and services.

CARS

WIN

E

BEA

UTY

TRAVEL

TASTE

HISTORY

FASHION

ART

LIFE

STYL

E

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RUSSIAN ROULETTE IS A HIGH-END DISTRIBUTION

Target audience

Distribution

The Russian Roulette readership includes Russian residents in France, Switzerland and Great Britain as well as Russian-speaking visitors, who make a great share of consumers for luxury services and goods.

80% of the Russian Roulette distribution is free, there is also a paid-for share it is smaller but targeted.

FREE distribution - 18000 copies;The Russian Roulette is also distributed at specific tourist and transit sites:

FRENCH RIVIERA (Cannes, Mona-co, San-Tropez, Nice, Antibes, Saint-Jean-Cap-Ferrat): 6000;

PARIS:4000;

LONDON:3000;

GENEVE:1000;

COURCHEVEL, SAN MARITZ , MERANO, MEGEVE:1000;

MILAN:1000.

MOSCOW/ ST. PETERSBURG:1000;

ASTANA/BAKU:1000;

18000copies

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The Russian Roulette is also distributed at specific tourist and transit sites: high-end hotels, private clubs, restaurants, private beaches at Saint-Tropez and on the Côte d’Az-ur, business lounges at CDG, Orly, London, Geneva, Nice and Cannes Mandelieu airports, train stations in Paris, Nice and Monaco and on TGVs to Geneva, Benelux, London and Milan.

Special distribution of Russian Roulette is also arranged around major cultural events such as Formula 1 Grand Prix races, the Cannes Film Festival, the Russian Culture Fes-tival at Cannes and gala evenings, as well as at the magazine’s own events.

Paid distributionThe Russian Roulette can be bought at a network of high-end outlets, located in prestig-ious sites in London, Paris, Monaco, Nice and Cannes, as well as in international airports

This distribution is 2,000

This distribution of 2,000 copies is handled by IPS in Paris and SPD in Monaco.

The cover price per issue is €12/£9

DISTRIBUTION IN TOTAL : 20000

The average readership per each magazine is 4 readers, therefore the readership in total is 80000 people

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In 2016 estimated Russian spending abroad will reach 50 milliards euro

CONSTANTLY GROWING READERSHIP

Russian Roulette

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Constant increase of Russian presence in Europe gives the magazine great potential and constantly growing readership. Moreover, Russian visitors have a substantial level of disposable income. In France alone, Russian tourists spend some €500 million each year. Most successful luxury brands recognise the significance of their Russian customers, as constantly growing target group. For example, Russian visitors make 34% of luxury boutique customers in Cannes, Monte Carlo, San Tropez, Nice. In United Kingdom one fifth of properties above 8 million pounds is bought by Russian customers.

Readers

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ADVERTISER : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Publication : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Address : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Contact : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Phone: : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fax : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Email :. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Withheld surface :. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Provided materials:

Text + imagesData files

Identical to the previous release

Terms of SalesThe editor-in-chief is entitled to refuse any publicity he considers contrary to the image of the publication. If space was reserved by a mandated agency, the advertiser is jointly and severally liable to regulation of advertising. Any insertion involves sending a copy of this publication as proof. The offset model films and manufacturing costs are covered by the advertiser who remains the only responsible person for the wording of his vis-à-vis third parties insertion. We recall that in any case the order can not be canceled. The locations are subjected to the requirements of the layout, however OMB Publishing Ltd will endeavor to take account of advertiser information. The advertiser is given two days for corrections, otherwise the model is considered final. In case the company does not transmit the text of his announcement within 48 hours aster the relaunch, the advertisement will appear only with the company's contact information. Any disputes will be the jurisdiction of the Courts of France.

PRICE LIST (taxes excluded)

COSTCost ATE . . . . . . . . . . . . . . . . . . . . . . . Manufacturing cost . . . . . . . . . . . . . . . . . . . . . . . . Total ATE . . . . . . . . . . . . . . . . . . . . . . . . . ATI (20%) . . . . . . . . . . . . . . . . . . . . . . TOTAL (all taxes included) . . . . . . . . . . . . . . . . . . . . . . . Deposit . . . . . . . . . . . . . . . . . . . . . . . . . . Check № . . . . . . . . . . . . . . . . . . . . . . At the name of OMB Publishing Ltd issued . . . . . . . . For the bank . . . . . . . . . . . . . . . . . . . . . . . № TVA CEE . . . . . . . . . . . . . . . . . . . . . . . Balance . . . . . . . . . . . . . . . . . . . . .

OMB Publishing Ltd 17 Essex VillasW8 7BP London United KingdomTél.: + 33 6 63 02 17 92E-mail :[email protected] Number 9575297- TVA : en cours d’immatriculation

TECHNICAL DATA

Double-spread dimensions: 420 х 280 mm (+Bleed:5mm)Magazine dimensions: 210 Х 280 mm

Page dimensions: 210 х 280 mm (+Bleed:5mm)

CONTACTS

OMB Publishing Ltd

Olga Mayr [email protected]@yahoo.frTel: +33 6 14 68 35 48 +44 7 55 41 39 737

Date : . . . . . . . . . . . . . . . . . . . . . .

Signature et cachet (obligatoire)

Standard page …………………. 5 900 €

1st double page spread ………….…………10 000 €

4th cover page ……………................. 10 000 €

2nd cover page …………………....… 7 100 €

Facing summary/editorial ………………..…6 500 €

3rd cover page ……………………..6 500 €

Double page spread …………………………….…….7 500 €

Mock-up design ………..1 000 €

Special placement conditions .............+10%

Editorial …………………………. 3 500 €

Small announces ................................100-500 €

* adverisment that is not made by us are subject to approval * given prices are for a single publication

Russian Roulette

IN CASE OF FILE TRANSMITTED BY THE CLIENT, NO INVOICE WILL BE PROVIDED AUTOMATICALLY

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LondonHotelsHôtel Bulgari & Spa Métropol Turners HillHôtel Berkeley Hôtel Connaught et Amman Spa East Grinstead BaglioniClaridge’s Mandarin Oriental Millestone, CumberlandBaglioni hotel Le Ritz Mayfair HôtelSavoy Coworth Park Spa & Hôtel Grange HôtelDorchester Blacknest Rd LanghamPorchester Grayshott Spa Headley Road Blackes HôtelBentley Nr Hindhead Landmark HôtelBrowns Alexander House Hôtel

SPA & Salons and otherSPA de Harrods Russian restaurant “Mari Vanna” KnightsbridgeSalons de beauté “Hight street Kensington” Club privé Georges Mayfair

En vente 66 Charlotte streetHarry’s Bar Private Club Hedonism wines

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French Riviera

60 boutiques in CannesLancel Miu Miu Escada Vertu

Francesco Smalto Gucci Omega Celine

Kronometry Moncler Bulgari Fendi

Chanel mode Van Cleef Fred Loro Piana

Chanel joaillerie Hermes Louis Vuitton Dior

Chopard Ermenegildo Zegna Breguet Arije

Rolex Ferret Longchamp Blancpain Emporio Armani

Prada Boucheron Swatch 55 La Croisette

Valentino Cartier Ralph Lauren Escada

Hugo Boss Bottega Veneta Paule Ka Jimmy Choo

Burberry Balanciaga Brioni Yves Saint Laurent

Roberto Cavalli JC Jitrois Marina Rinaldi Trend

Cresus Sonia Rykiel Jaeger Lecoultre Weston

Trabaud Apostrophe Mauboussin Julian

Lalique Mont Blanc Missoni Taizo

40 boutiques in MonacoGrimaldi Forum Adonis Kronometry Prada

Atmosphère Escada Mont Blanc Dior Fourrures

Temps et Passions Escada Sports Valentino Prada

Hermes Gucci Eleven Monte Carlo Akris

Bulgari Cartier Céline Christian Dior

Fred Louis Vuitton Piaget Yves Saint Laurent

Kenzo Christian Lacroix Marina Rinaldi Stuart Weitzman

Boucheron Graff Ferret Van Cleef & Arpels

Chanel Joaillerie Chanel Mode Chopard Lanvin

Sonia Rykiel Zegg & Cerlatti Salvatore Ferragamo Opera Gallery

The magazine is distributed in high-end places popular amongst Russian resi-dents and visitors: hotels, private beaches, restaurants, VIP lounges in airports. The spring and summer editions focus on the events in French Riviera during these seasons.

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22 boutiques in NizzaEMPORIO ARMANI MONTBLANC OMEGA LEPAGE

SONIA RYKIEL WOLFORD ESCADA MARINA RINALDI

LEPAGE CARTIER JEAN CHARLES ERIC ZEMMOUR

HUGO BOSS TIFFANY & CO MADAM OLD ENGLAND JACQUES DESSANGE

CHANEL JEAN CHARLES LONGCHAMP LOUIS VUITTON

FERRET HERMES

High-end hotelsMonaco: le Métropole, l’HermitageNizza: Le Palais de la Méditerranée, le NegrescoCannes: le Majestic, le Martinez

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Paris

Paris hotels

AUBUSSON (D’) FOUR SEASONS (GEORGES V) RENAISSANCE PARIS VENDOMECHAMPS ELYSEES PLAZA STENDHAL MERCURE OPERA GARNIER

PARK HYATT PARIS VENDOME CHATEAUBRIAND MERCURE ROYAL MADELEINE

VENDOME ATALA NEWTON OPERA

COSTES ROYAL 8EME PARK LANE PARIS

MARRIOTT CHAMPS ELYSEES NAPOLEON PAVILLON DES LETTRES

THE WESTIN PARIS HOTEL ROCHESTER PLAZA ELYSEES

OPERA RICHEPANSE LANCASTER POWERS

SOFITEL CASTILLE (Starhotels) FOUQUET’S QUEEN-MARY

MELIA VENDOME BOUTIQUE FRANCOIS 1ER RELAIS MONCEAU

RELAIS SAINT HONORE DE SERS MATHURINS ( DES )

LOUVRE MONTANA SCRIBE MANSART

CHATEAU FRONTENAC PERSHING HALL MAYFAIR

HOTEL DU COLLECTIONNEUR ARC DE TRIOMPHE

CLARIDGE BELLMAN MERCURE CUSSET OPERA

The magazine is mainly sold in bookshops and kiosks, as well as distributed for free in 5-star hotels, VIP lounges at CDG, Orly, Nice and Cannes Mandelieu airports, train stations in Paris,Nice and Monaco and on TGVs to Geneve, Benelux,London and Milan.

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ParisParis hotelsEDOUARD VII CALIFORNIA MERCURE HAUSSMANN ST AUGUSTIN

MONTALEMBERT PLAZA ATHENEE ROYAL SAINT HONORE

MATHIS CERVANTES SAINT ROCH

OPERA MARIGNY MEURICE TAMISE ( DE LA )

VIGNON SAINT JAMES ALBANY WESTMINSTER

MINISTERE HORSET OPERA (BW) AIGLON

BRISTOL TRIOMPHE SOFITEL DEMEURE APOLLINAIRE

WALDORF MADELEINE DE VIGNY RESIDENCE DU ROY

NEW HOTEL ROBLIN MONNA LISA CAFE RISTRET CAYRE (K+K)

BEDFORD ALISON CITADINES DIDOT

OPAL (BW) AMARANTE BEAU MANOIR CITADINES MAINE MONTPARNASSE

MADELEINE PLAZA ARCADE (DE L’) CONCORDE MONTPARNASSE

CASTIGLIONE ASTOR SAINT HONORE DELAMBRE

MELIA ROYAL ALMA BOUTIQUE BRADFORD ELYSEES HOLIDAY INN Paris/Gare Montparnasse

BALZAC CHAMBIGES ELYSEES HOTEL APOLLON MONTPARNASSE

WARWICK CHAMPS ELYSEES CHAMPS ELYSEES (HOTEL DES) HOTEL DE LILLE

RESIDENCE LORD BYRON MANDARIN ORIENTAL HOTEL DE L’ORCHIDEE

ROYAL MONCEAU CLARIDGE HOTEL DUC DE SAINT SIMON

SAN REGIS CONCORDE OPERA PARIS HOTEL RASPAIL MONTPARNASSE

SOFITEL LE FAUBOURG CONCORTEL HOTEL VERNEUIL (hôtel Saint Germain)

SYDNEY OPERA QUALITY HOTEL MALESHERBES LE ROYAL

TREMOILLE (DE LA) CRISTAL CHAMPS ELYSEES LENOX MONTPARNASSE

TRONCHET HOTEL (Chavanel) DANIEL HOTEL LENOX ST GERMAIN

VERNET ELYSEES MERMOZ MARRIOTT PARIS RIVE GCHE

WEST END ETOILE FRIEDLAND ELYSEES MERCURE MONTPARNASSE

WO HOTEL (Wilson Opéra) ETOILE SAINT HONORE PONT ROYAL

BRIGHTON FOLKESTONE OPERA PULLMANN MONTPARNASSE

BURGUNDY ( LE ) FRANKLIN D. ROOSEVELT SAINT THOMAS D’AQUIN

CAMBON GALILEO SAINT VINCENT

CITADINES OPERA DROUOT HOTEL BEAUCHAMPS SAINTS PERES ( DES )

DUMINY VENDOME HOTEL DU COLISEE UNIVERSITE ( DE L’)

GAILLON OPERA (Best Western) HYATT REGENCY MADELEINE VANEAU SAINT GERMAIN

INTERCONTINENTAL Paris - Le Grand GARDETTE PARK HOTEL LAUTREC OPERA

LE A HOTEL LONDRES SAINT HONORE LE LAVOISIER

LA MAISON CHAMPS ELYSEES MAISON DES CENTRALIENS

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Russia, Kazakhstan, AzerbaijanThe magazine is distributed in private airports, high-end hotels,restaurants, boutiques in Moscow,St. Petersburg, Yekaterinburg, Astana (Kazakhstan) and Baku (Azerbaijan).