PRINT+ DIGITAL // 2020 PHOTO BY LINDSEY SHEA PHOTOGRAPHY
P R I N T + D I G I TA L // 2 0 2 0
PH
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How can we help you grow your wedding business?
Through a custom, multi-platform approach, we can help connect you to the most desirable couples in town . Just ask our partners.
D Weddings is the one publication in Dallas that stands out and that brides can read as a true resource. It’s the who’s who in the wedding industry.
– A N D Y A U S T I N , A N D Y A U S T I N E N T E R T A I N M E N T
“D WEDDINGS IS FOCUSED ON LOCAL BRIDES,
LOCAL WEDDINGS, AND LOCAL VENDORS. WITH
OTHER PUBLICATIONS WE HAVE ADVERTISED
WITH BEFORE, THAT IS NOT THE CASE. IT MAKES
D WEDDINGS BETTER THAN THE REST.”
– P A P E R A F F A I R S D A L L A S
D Weddings’ f irst-rate quality—with precise attention to detail , imaginative editorials, and the latest in industry trends and resources—reflects the same high standards of our company.
– T O D D F I S C U S , T O D D F I S C U S E V E N T S
“INVESTING IN AN AD WITH D WEDDINGS
WAS A LEAP OF FAITH IN MY MARKETING
PLAN THAT HAS PAID OFF WITH AN
INCREASE IN INQUIRIES FROM MY
TARGET BRIDE, EXPOSURE TO FELLOW
HIGH-END VENDORS, AND ADDED
CREDIBILITY TO MY BRAND.”
– D E B B Y J E W E S S O N , B R A N C H I N G O U T F L O R A L & E V E N T D E S I G N
I love D Weddings’ events, the content, and your ability to adapt into digital in addition to the strong print publication.
– K A T H E R I N E B A H L B U R G , B E L L S A N D B A R B E L L S
I can track how many
brides found us through
D Weddings , and
am confident it’s the
only local wedding
publication that works.
– L A C E Y D I N A R D O ,A S S O C I A T E D I R E C T O R O F C A T E R I N G S A L E S A T H A R W O O D I N T E R N A T I O N A L
P I N T E R E S T
3,000+
Let us introduce you to Dallas’ most desirable brides-to-be.D Weddings is where sophisticated brides in Dallas turn for inspiration. Our-in depth editorial features real North Texas brides from engagement to honeymoon, and all their vendors who makes couples’ wedding dreams come true.
Dallas-area brides trust us to connect them with luxury vendors who are capable of making their big day memorable. We present partner brands in effective ways across multiple platforms, reaching the ideal bride or groom to be, wherever they are.
I N S T A G R A M
13,900+F A C E B O O K
8,100+
43,195W E D D I N G S
$1,346,820,100 S P E N T O N W E D D I N G S
32,000D W E D D I N G S A N N U A L P R I N T
Throughout 2016 in Dallas- Fort Worth, there were:1
14,000+ U N I Q U E W E B V I S I T O R S
25% O P E N R A T E
30,000+P A G E V I E W S
6,000+“ L O V E N O T E S ” N E W S L E T T E R S U B S C R I B E R S
Dallas-Fort Worth weddings mean business.
Dallas-Fort Worth boasts
the sixth highest average
wedding expenses of
917 metropolitan areas
in the United States.
Every month, D Weddings averages:2 D Weddings Social Influence:
{ THE PREMIER RESOURCE FOR DA LL AS BRIDES }
EVERYTHING YOU NEED FOR WITH PLANNING TIPS FROM THE CITY'S TOP WEDDING INSIDERS
pages of INSPIRED IDEAS!
Lots to LoveTHE SEASON’S FRESH NEW GOWNS
Affairs to Remember16 REAL WEDDINGS
More from Kayla & Mitch’s celebration on p. 140 )(
SP
RI
NG
20
17
V
OL
UM
E 1
5 N
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BE
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98YOUR BIG DAY!
{ THE PREMIER RESOURCE FOR DA LL AS BRIDES }
EVERYTHING YOU NEED FOR
YOUR BIG DAY!
WITH PLANNING TIPS FROM THE CITY'S TOP WEDDING INSIDERS
Lots to Love
THE SEASON’S
FRESH NEW
GOWNS
Affairs to
Remember
16 REAL
WEDDINGS
SU
MM
ER
20
17
V
OL
UM
E 1
5 N
UM
BE
R 1
PERFECTYOUR
GUIDE
DAY!
ULTIMATEthe
to
100+ PLANNING TIPS FROM THE CITY’S TOP WEDDING EXPERTS
REAL WEDDINGS
STEALTHESE IDEAS!
More from Andrea & Ben’s celebration on p. 154)(
{ T H E P R E M I E R R E S O U R C E F O R D A L L A S B R I D E S }
1 Theweddingreport.com 2 Google Analytics and Hubspot 2019
Branded Content: PrintThe ultimate inspiration guide.
When you partner with D Weddings, your business will be showcased everywhere: from coffee tables in the most affluent Dallas homes to the hands of Dallas’ most-desired brides. D Weddings editorial quality is award-winning, unparalleled, and national-quality—but all about the Dallas brides and vendors.
O P P O R T U N I T I E S
- Display ad sizes run from 1/6 page to two-page spreads
for highest impact.
- D Weddings is published twice a year and can be found
on Dallas newsstands all year.
- Special advertising sections are available, ranging from
caterer l istings and rehearsal dinner sites to “meet the
vendor” and advertorial . Guaranteed premium positions
available for additional investment.
P R I N T
F U L L P A G E
1 / 3 P A G E 1 / 6 P A G E
1 / 2 P A G E
Dr. Delphinium Designs.indd 1 11/9/17 10:08 AM
HAPPY HEARTS IN THE HEARTOF THE PARK CITIES
to plan your perfect day, please visitDallasParkCities.Hilton.com or call 1.214.368.0400
HILTON DALLAS PARK CITIES5954 Luther Lane | Dallas, Texas | 75225 | 214.368.0400 | [email protected]
PHOTOGRAPHY BY JILLIAN ZAMORA PHOTOGRAPHY
halfpages.indd 111 11/10/17 3:09 PM
THE WEDDING VENDORS EVERY DALLAS BRIDE SHOULD KNOW
D WEDDINGS S PR I NG/SU M M E R 2 018 DWEDDINGS .COM210
ZOLAZola Weddings is your free suite of wedding planning tools, including your wedding website, registry, checklist, and guest list. Register from the endless collection of gifts, experiences, and funds. Seriously, ask for everything. They won’t deny you anything.
@zolazola.com | 215.264.1500
FANCY CAKES BY LAURENLauren Kitchens is known for her beautiful and unique cakes. Her specialties include cakes that incorporate elements of the bride’s gown and 3-D replicas for the groom’s cake. Feel confident knowing this cake pro can execute even the most elaborate design challenge.
@fancycakesbylaurenfancycakesbylauren.com | 214.828.9030
TOWER CLUB DALLASSearching for the perfect venue for your upcoming wedding ceremony or reception? Look no further than the Tower Club Dallas, conveniently located on the 48th Floor. With stunning city views, the Tower Club Dallas provides a magnificent backdrop for your big day with ample room for event customization.
@towerclubdallastower-dallas.com | 214.220.0403
BIRDS OF A FEATHER EVENTS
For owner Wendy Kay, the beauty is in the details. She wants your wedding to be as unique as you are. Her full service planning and design studio takes on a limited number of events, allowing them to focus their attention on your perfect day.
@birdsofafeathereventsbirdsofafeatherevents.com | 469.530.0616
LOVELY BRIDE
Owner Tory Moore wanted to bring a modern, laid-back vibe to the uptown Dallas location of the bridal boutique. The New York-based store features local designer favorites like Watters as well as national collections like Theia.
@lovelybridedallas | @lovelybridelovelybride.com | 972.863.8812
SOMETHING PRETTY FLORAL
Taylor Davis left her corporate job to follow in her husband’s footsteps and start her own business. Now she designs florals for everything from intimate garden weddings to ballroom blowouts, and she loves making brides’ dreams turn into realities.
@somethingprettyfloralsomethingprettyfloral.com | 214.681.9335
E S S E N T I A L S
2 / 3 P A G E
group publisher PHYLLIS COLE McKNIGHT
publisher MAURA BINZ JONES
{ advertising }
advertising sales director LAURIE STOVALL
account executive WHITNEY CARROLL
client operations manager ERIN ANSLEY
{ marketing }
director GILLEA ALLISON
brand marketing manager CARLY MANN
advertising marketing manager TYLER SHAHIN
events manager RAMONA WINNING
associate advertising art director KYLIE VALIGURA
{ audience development }
director ASHLEY MULDER
manager CHELSEY SHOCKLEY
editorial marketing coordinator EMILY HEFT
newsstand consultant THE CENTOFANTE GROUP
{ business }
controller DEBBIE TRAVIS
accounting manager SABRINA RASOR
staff accountant LESLEY LENAMON
payroll coordinator ALMA RITTER
billing/accounts receivable coordinator
JESSICA MENDOZA
assistant to the chairman and CEO/
administrative coordinator RACHEL GILL
IT manager JEFF NELSON
IT support engineer MATTHEW SHELLEY
IT support MICHAEL SCROGGINS
{ D Magazine Partners }
chairman & CEO WICK ALLISON
president CHRISTINE ALLISON
chief financial officer THOMAS L. EARNSHAW
Postmaster: Send address changes to D Weddings, 750 North St. Paul Street,
Suite 2100, Dallas, TX 75201. Postage paid at Dallas, TX, and additional
mailing offices. D Weddings is published twice a year by D Magazine Limited
Partners, L.P., 750 North St. Paul Street, Suite 2100, Dallas, TX 75201.
VOLUME 16 NUMBER 1 Spring/Summer 2018
COPYRIGHT 2017 D MAGAZINE LIMITED PARTNERS, L.P.
ALL RIGHTS RESERVED
40 D W E D D I N G S S P R I N G / S U M M E R 2 0 1 8 D W E D D I N G S . C O M
Staffbox_DWedSS18.indd 40 11/16/17 10:46 AM
S P E A K W I T H Y O U R
A C C O U N T R E P R E S E N T A T I V E
F O R S T R A T E G I C P L A C E M E N T
R E C O M M E N D A T I O N S .
Print Partner BenefitsJoin the most desirable network in town.
D W E D D I N G S P R I N T A D V E R T I S E R S R E C E I V E :
- Invitations to private networking events featuring
notable expert speakers, real brides, and D Magazine
Partners leadership who present information and
insights to help you stay ahead of trends, insights, and
best business practices.
- Complimentary enhanced directory l isting on
dweddings.com. Abil ity to include your website, photos,
description, and l ink to your Instagram. Critical for your
SEO visibil ity.
- 25-50 copies of D Weddings issues delivered upon
request for you to distribute to couples and vendors.
- Premium counter card provided with your advertisement
and “As Featured in D Weddings” official logo
- If named a Publishers’ Best, recognized in print and
digital promotions in D Weddings branded media.
P A R T N E R
E V E N T S
P R I N T
Digital Marketing Opportunities: Custom Content
C U S T O M C O N T E N T E X A M P L E S :
- Photo Galleries
- ‘How tos’ and more reader-service
driven content
- “Ask the Expert” or “Behind the Veil” interviews
- Wedding video compilations
- “Styled Shoots” with various partners
M AT E R I A L S R E Q U I R E D :
- One (1) featured header image
- Additional images for consideration or
for photo gallery
- Up to 250 words of body copy, headline,
and sub-head
- Preferred click-through l ink
- Option to promote on D Weddings ’ social
channels or newsletter for added investment.
- D Weddings also can provide video marketing
solutions for added investment.
Your expertise. In your own words.
Sponsored blog posts give you the freedom to introduce your company to D Weddings’ digital audience in your own voice. Tell your company’s story, share your expertise directly, and show future clients that you are there to make their wedding dreams come true (and make it as pain-free as possible!).
Unsure where to start? Your account representative and our in-house digital team can brainstorm most effective content types or themes with you. Content will live on dweddings.com and be featured for at least one week on homepage.
C U S T O M C O N T E N T
D I G I TA L
YOUR AD HERE
Digital Marketing Opportunities: Newsletters and Custom Emails
Get directly in their inbox.
Sent every Wednesday, D Weddings’ newsletter, Love Notes, introduces couples to preferred vendors, shares latest stories and tips, engagement stories, trunk show listings, and helpful planning checklists and guides. You can ‘own’ one of the weekly newsletters, with premium header placement and exclusive ad spots.
Custom emails are also available to our opted-in subscribers. Available once a week, this exclusive email for your company is an intimate and powerful way to reach brides on the go with a timely offer, event, or helpful piece of content.
L O V E N O T E S S P O N S O R S H I P I N C L U D E S :
- Love Notes “presented by
your company name” header
(exclusive)
- Two (2) 300x250 ad units
- Click-through l ink
C U S T O M E M A I L I N C L U D E S ( L I M I T E D I N V E N T O R Y AVA I L A B L E ) :
- 600x400 image
- 100-200 words of your copy
- Call to action and click-through l ink
- Exclusive to you
D I G I TA L
YOUR AD HERE
L O V E N O T E S E X A M P L E
C U S T O M E M A I L E X A M P L E
728 X 90
Digital Marketing Opportunities: Branding Ads
Make an impression.
Your brand can cast a wide net by threading advertising throughout our site or ‘owning’ a specific content section on dweddings.com for maximum visibility.
D I S P L AY A D V E R T I S I N G O P T I O N S :
- High Impact Banner Ad: 970x250
- Banner Ad (horizontal) : 728x90
- Side Banner Ad (vertical) : 300x600
- Mobile Ad (square): 300x250
- Category exclusive “Engagement Form”
sponsorships available for logo inclusion
S P E C I F I C AT I O N S :
- File max size: 1mb
- Accepted fi le types: jpg,
gif, png, 3rd party tag
- Animation max length:
15 seconds
- Click-through l ink required
- D Weddings ’ designers
can create artwork for
additional fee.
D I G I TA L
970 X 250
300 X
600
300 X
250
Y O U R B R A N D I N G A D S
W I L L B E F E AT U R E D O N
W E B S I T E S B E Y O N D
D W E D D I N G S . C O M .
Digital Marketing Opportunities: Programmatic Targeting
Expand your reach.
Ever wanted to target brides of a certain demographic searching for wedding venues in Dallas? Or geo-target people who go to a bridal or trunk show with a follow up? We can help with that.
D Weddings can set up programmatic ad campaigns for you to reach an extended audience, using specific retargeting techniques to follow couples and brides on reputable websites based on frequency, location, demographics, and search behavior. Let us help you reach them, wherever they are.
4 0 , 0 0 0 I M P R E S S I O N M I N I M U M C O M M I T M E N T :
- Branding ads (970x250, 728x90, 300x600, 300x250, 320x50)
- Click-through l ink
- Targeting specifications
P R O G R A M M AT I C E X A M P L E
D I G I TA L
Floral Gown
Limited Edition
DESIGNER::
John Doe
T H E
Wedding STO R E
Sale
New Arrivals
Product
Classic
Vintage
Designers
FILTER BY:
Size
Colors
FOLLOW US ON:
Returns Information
Help and FAQ
Countr y
NEW COLLECTIONS BRIDESMAID BRIDE
YO U R A D H E R E
YO U R A D H E R E
Say “Yes!” to the dress.C H E C K O U T T H E C O L L E C T I O N > >
I N S TA G R A M O P T I O N S
1 Post: Includes one (1) photo post or up
to 4 to 6 photos for an Instagram carousel.
2 Stories: Includes 5 to 7 photos for an
Instagram Story.
Takeover: Includes photo(s) post, plus
5 to 7 photos for an Instagram Story.
Digital Marketing Opportunities: Sponsored Instagram Posts
It’s all about the ‘gram, baby.
Leverage our highly-active and engaged D Weddings Instagram account to meet brides searching for inspiration and local vendor options. Partner with our account through a single post or tap into our Instagram Stories for even more candid interactions with our savvy brides. Want more? Takeovers are available for maximum impressions.
* C L I E N T S U P P L I E S A L L H I G H - R E S P H O T O S A N D
C O P Y ; M U S T B E A P P R O V E D B Y D W E D D I N G S
D I G I TA L E D I T O R . W E C A N TA G Y O U R P R E F E R R E D
A C C O U N T A N D Y O U M AY S U B M I T U P T O T H R E E
( 3 ) H A S H TA G S F O R C O N S I D E R AT I O N .
I N S TA G R A M S N A P S H O T S
D I G I TA L
1
2
Digital Marketing Opportunities: Vendor Listings and Enhanced Placements
V E N D O R L I S T I N G O P T I O N S :
- High-res photo carousel
- SEO optimization
- Hours of business
- Contact Information, including
Instagram handle
- Pricing ranges
- “Make an appointment” form
available for direct response
Boost your brand’s visibility and SEO power.
Optimize how you highlight your business year-round for prospective brides who search our site (and Google) for trusted vendor referrals. Unlike national wedding listing websites, Dallas brides know that dweddings.com’s listings are relevant, curated, and local. Customize your vendor profile with your Instagram link, critical bio info, price ranges, and make a great first (or second or third) impression with potential clients.
Premium vendor placements are available that include top listings per category and homepage rotation, with a six-month commitment.
V E N D O R L I S T I N G S E X A M P L E
D I G I TA L
Publisher reserves the right to refuse any advertising. All rates are four-color and agency commissionable. Black-and-white rates are available. Guaranteed premium positions, e.g. opposite table of contents, add 20%. Bleed advertisements incur a 15% up-charge.
ANY TYPE CHANGES, ADDING LOGOS, ETC: $50 | CHANGE TO AD AFTER TWO REVISIONS: $50CHANGE TO AD AFTER APPROVAL: $100 | AD MATERIALS AFTER DEADLINE: $100
A D C R E AT I O N :
FULL PAGE $350 | 2/3 PAGE $300 | 1/2 PAGE $250 | 1/3 PAGE $150
S P R E A D $7,4 2 5 | F U L L PAG E $ 4 ,1 2 5 | 2/3 PAG E $ 3 ,41 51/2 PAG E $ 2 ,75 0 | 1/3 PAG E $ 1 ,75 0 | 1/6 PAG E ( E S S E N T I A LS ) $ 1 ,0 0 0
*Listed gross rate is per issue
A D V E R T I S I N G L O C A L D I S P L AY R AT E S ( 1 Y E A R 2 X ) :
Print Rates 2020
PERFECTYOUR
GUIDE
DAY!
ULTIMATEthe
to
100+ PLANNING TIPS FROM THE CITY'S TOP WEDDING INSIDERS
{ T H E P R E M I E R R E S O U R C E F O R D A L L A S B R I D E S }FALL 2
017
VO
LU
ME 1
5, N
UM
BER
2
REAL WEDDINGS
STEALTHESE IDEAS!
More from Avery & Kyle's celebration on p. 158 )(
EVERYTHING YOU NEED FOR
YOUR BIG DAY!
{ T H E P R E M I E R R E S O U R C E F O R D A L L A S B R I D E S }
More from Sarah & Tanner’s celebration
on p. 148 )(FLOWERSGOWNSPLANNERSINVITATIONSVENUESCATERERSPARTY RENTALS PHOTOGRAPHERSAND MORE!
WIN
TER
2017
VO
LU
ME 1
5, N
UM
BER
2
REAL WEDDINGS
STEALTHESE IDEAS!
17-Apr
20-Apr
18-Jun
F W ’ 2 0
Space Close
Materials Due
On Newsstands
18-Oct
31-Oct
12-Dec
S S’ 2 0
*FW’20 deadlines subject to change
2020 Deadlines
INSIDE FRONT $6,245 | INSIDE BACK $5,260 | BACK COVER $7,505
A D V E R T I S I N G C O V E R S D I S P L AY R AT E S ( 1 Y E A R 2 X ) :
L I S T I N G S :
CUSTOM CATERERS (Includes up to 50 words and 1 photo): $1,000REHEARSAL DINNER SITES (Includes up to 50 words and 1 photo): $1,000
Pricing is per issue and a full year commitment is required to receive all the stated benefits of online, social and events. 30 percent deposit due at space reservation. Payment plans available. Monthly rates based on 30% deposit and then remainder in 11 monthly payments to a credit card. Profiles will be created by D Weddings. Advertiser supplies text and photo.
For more information, please contact Publisher Maura Jones at [email protected] or 214.693.6161
Digital Marketing Opportunities and Rates 2020
Floral Gown
Limited Edition
DESIGNER::
John Doe
T H E
Wedding STO R E
Sale
New Arrivals
Product
Classic
Vintage
Designers
FILTER BY:
Size
Colors
FOLLOW US ON:
Returns Information
Help and FAQ
Countr y
NEW COLLECTIONS BRIDESMAID BRIDE
DISPLAY AD
DISPLAY AD
Say “Yes!” to the dress.C H E C K O U T T H E C O L L E C T I O N > >
CUSTOM CONTENT
Sponsored Blog Post $750 Client provides original copy and materials
Styled Shoot $750Client provides photos and descriptions; can be multiple vendors
Ask the Expert $500 D Weddings provides questions
Instagram Post $250Client provides images and captions; approval required by D Weddings
Instagram Story $250
Instagram Takeover $500 Includes Post + Stories
VENDOR LISTINGS
Top Vendor Listing Placement & Homepage Rotation
$75/monthSix-month minimum required. Not exclusive.
Enhanced Vendor Listing $300/month Included in print advertising package
NEWSLETTERS AND CUSTOM EMAILS
“Loves Notes” Weekly Sponsorship
$350 Exclusive to one sponsor per week
Custom Email Blast $500 Limited availability
DISPLAY ADS
Branding Ads on dweddings.com $175/month Design services available for additional fee
Engagement Form Sponsorship $85/month Logo required; category exclusive
Programmatic Targeting Beyond Dweddings.com
$10 CPM / $12 CPM with geographic targeting
$400 minimum investment required for one month (40,000 impressions guaranteed)
Publisher reserves right to refuse any advertising.
DISPLAY AD
For more information, please contact Publisher Maura Jones at [email protected] or 214.693.6161
We hope you join us.
O N L I N E
P R I N T
E V E N T S
S O C I A L
N E W S L E T T E R S
D Weddings connects your brand to your target bride through multiple platforms. We ensure brides have a positive experience
with your brand before ever setting foot in your door.
One custom plan, many touch points.
{ THE PREMIER RESOURCE FOR DA LL AS BRIDES }
EVERYTHING YOU NEED FOR
WITH PLANNING TIPS FROM THE CITY’S TOP WEDDING INSIDERS
pages of
INSPIRED IDEAS!
Lots to LoveTHE SEASON’S FRESH NEW
GOWNS
Affairs to Remember
16 REAL WEDDINGS
More from Kayla & Mitch’s celebration
on p. 140 )(
98YOUR BIG DAY!
For more information on print and digital rates, please contact D Weddings Publisher, Maura Jones, at [email protected] or (c) 214.693.6161.