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PRICE OUTPUTRELATIONSHIP IN ICE
MARKET
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COMPANYS PROFILE
Name - Kanpur Ice Factory & Cold Storage
Proprietor - Mr. Arun Sharma
Location-Bans Mandi,Kanpur It was established in 1961.
Ice Plant capacity is 15tonnes.
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INPUTS USED IN PRODUCTION
RAW MATERIAL-It Includes following;
1. Power
2. Water3. Ammonia
4. Salt
LABOUR-
1. Plant engineer(one)2. Operator(one)
3. Helpers(three)
4. Tank man(six)
MACHINERY-1. Compressor
2. Condenser
3. Cooling coil4. Ice cans
5. Crane
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COST OF PRODUCTION
INPUTS COST PER ICE CUBE
(1ICE CUBE=120KG)
Power [email protected] =70
Water+Ammonia+Salt 13
Labour 7
Total Cost 90
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FACTORS AFFECTING COST OF
PRODUCTION RAW MATERIAL
LABOUR
POWER MACHINERY
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HOW ICE IS MANUFACTURED?
They have their own source of water collected intank.
Filtration of water is done with bleaching powder.
Ammonia is flushed into compressor for maintainingPressure and Volume .
Then it is send to condenser coil.
With the help of chill water ammonia is cooled .
Then it is send to cooling coils to freeze the ice Some amount of salt is added to to decrease the
freezing point in Ice can.
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HOW ICE REACH CUSTOMERS?
MANUFACTURER
RETAILERS
CUSTOMERS
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DEMAND OF ICE VARIES IN SEASON
Month Qty.demanded
(in cans)
January 1200
February 1350
March 2700
April 4050
May 5250
June 5100
July 4200
August 3750
September 3900
October 3300
November 2400
December 1500
DEMAND OF ICE
0
1000
20003000
4000
50006000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Months
Qty.
demanded(in Series1
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Monthly Sales, Total Cost, Total Revenue &
Profit
Month No.of
units
Unitssold per
month
FixedCost
(FC)
Costof
labour
(VC)
Costper unit Totalcost
(TC)
MarketPrice
(P)
TotalRevenu
e (TR)
Profit(TR-TC)
Jan. 40 1200 70 20 90 108000 150 180000 72000
Feb. 45 1350 70 25 95 128250 150 202500 74250
Mar. 90 2700 70 40 110 297000 150 405000 108000
Apr. 135 4050 70 50 120 486000 150 607500 121500
May 175 5250 70 55 125 656250 150 787500 131250
Jun. 170 5100 70 55 125 637500 150 765000 127500
Jul. 140 4200 70 50 120 504000 150 630000 126000
Aug. 125 3750 70 45 115 431250 150 562500 131250
Sep. 130 3900 70 45 115 448500 150 585000 136500
Oct. 110 3300 70 40 110 363000 150 495000 132000
Nov. 80 2400 70 35 105 252000 150 360000 108000
Dec. 50 1500 70 25 95 142500 150 225000 82500
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TOTAL COST & TOTAL REVENUE
0
200000
400000
600000
800000
1000000
Jan
Feb
Mar
Apr
Ma Jun
Jul
Au Sep
Oct
Nov
Dec
Month
Cost&
Reve
nue TOTAL COST
TOTAL REVENUE
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PROFIT
0
50000
100000
150000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecMonths
Pro
fit
PROFIT
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AVERAGE TOTAL COST, MARGINAL COST
&MARGINAL REVENUE
Qty. of
workers
Qty. of
ice cubesproduced
Price
(P)
Fixed
Cost(FC)
Variable
Cost(VC)
Total
Revenue(TR)
Total
Cost(TC)
Average
TotalCost
(ATC)
Marginal
Cost(MC)
Marginal
Revenue(MR)
0 0 150 70 0 0 70 0 0 01 14 150 70 80 2100 150 10.71 5.71 150
2 32 150 70 110 4800 180 5.63 1.67 150
3 54 150 70 135 8100 205 3.80 0.88 150
4 70 150 70 145 10500 215 3.07 0.63 150
5 90 150 70 165 13500 235 2.61 1.00 150
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The reference table of x-axis is shown below:
AVERAGE TOTAL COST,
MARGINAL REVENUE & MARGINAL
COST
0
10 0
20 0
1 2 3 4 5 6
Qty. of ice cubes
produced per day
Cost,Rev
&P
rofit
AVERAGE
TOTAL
COST
MARGINAL
COST
MARGINAL
REVENUE
1=14 2=32 3=54 4=70 5=90