PreZENtations TIDbits TYPOGRAPHY Alberto de Vega Eduardo S. de la Fuente Zen Rocks by Lane Pierce
PreZENtations TIDbits - Typography
Aug 17, 2014
PreZENtations presents what we expect will be the first in a long series of tidbits related with presentation preparation, design and delivery. Meet typography, hope you enjoy it reading it as much as we did designing it!
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PreZENtations TIDbits
TYPOGRAPHY
Alberto de Vega Eduardo S. de la Fuente Zen Rocks by Lane Pierce
T Y P E WHAT FOR?
Typography
Type is a fundamental part of our culture and
has been for centuries
“
” Nancy Duarte
TYPEFACE A N A T O M Y
Sphinx ascender height caps height x height
baseline descender height
ascender
descender
Typography
TYPEFACE A N A T O M Y
Sphinx diagonal stress serif
thick/thin
Typography
K I N D S O F
TYPEFACES
100,000 typefaces
Typography
K I N D S O F
TYPEFACES
©PhotoXpress
That’s enough Bible 5 times* to write the
*One typeface per verse
in a row
Typography
7 groups (roughly)
K I N D S O F
TYPEFACES
Typography
blackletter humanist oldstyle
modern slabserif
sans serif Fringe
K I N D S O F
TYPEFACES
Typography
Blackletter
dramatic thick/thin transitions
serif
K I N D S O F
TYPEFACES
Typography Inspired by The Non-Designer’s Design & Type Books by Robin Williams
x o
Humanist diagonal stress
moderate thick/thin transitions
slanted serifs e slopping crossbar
small x-height
K I N D S O F
TYPEFACES
Typography Inspired by The Non-Designer’s Design & Type Books by Robin Williams
Oldstyle diagonal stress
serif
Moderate thick/thin transitions
slanted serifs
horizontal crossbar
K I N D S O F
TYPEFACES
Typography Inspired by The Non-Designer’s Design & Type Books by Robin Williams
Modern�vertical stress
radical thick/thin transitions
thin and horizontal serifs
K I N D S O F
TYPEFACES
Inspired by The Non-Designer’s Design & Type Books by Robin Williams Typography
Slabserifvertical stress
moderate thick/thin transitions
thick and horizontal serifs
K I N D S O F
TYPEFACES
Inspired on The Non-Designer’s Design & Type Books by Robin Williams
Sans serif no thick/thin transitions, hence no stress
no serifs
K I N D S O F
TYPEFACES
Inspired on The Non-Designer’s Design & Type Books by Robin Williams
Fringe
K I N D S O F
TYPEFACES
What can I say …
Typography Inspired by The Non-Designer’s Design & Type Books by Robin Williams
OPERATIONS
W I T H T Y P E
Let me introduce you a Widow
Typography
OPERATIONS
W I T H T Y P E
She is the Widow by TJ Scott / © All rights reserved
No, Widow… not THIS KIND of
Typography
OPERATIONS
W I T H T Y P E
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
This kind of Widow
Typography
OPERATIONS
W I T H T Y P E
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
Now, meet Kerning the hero saving the day
Typography
OPERATIONS
W I T H T Y P E
Baby by MCFull
Wow, wow, wow. What Happened?
Typography
Sphinx
OPERATIONS
W I T H T Y P E
Normal kerning
Interletter Space
Typography
Sphinx
OPERATIONS
W I T H T Y P E
Extra kerning
Interletter Space
Typography
OPERATIONS
W I T H T Y P E
Day 80 by SuperFantastic Typography
Avoid widows at any rate lest you look
amateur
It’s an informal measure of how easy it is to distinguish
one letter from another
Legibility “
”Font.com
LEGIBILITY
V S R E A D A B I L I T Y
Typography
It is a gauge of how easily words phrases and blocks of copy
can be read
Readability “
Font.com
”
,
LEGIBILITY
V S R E A D A B I L I T Y
Typography
YOUR type should be above all
Legible!
TYPE &
PRESENTATIONS
Typography
This means YOU should use
Sans Serifs
TYPE &
PRESENTATIONS
Typography
Because Sans Serif typefaces are
Abigger Abolder Asimpler
:
TYPE &
PRESENTATIONS
Typography
This means YOU should use NO MORE than
2 fontfaces
Typography
TYPE &
PRESENTATIONS
Better yet use just
1 fontface
,
TYPE &
PRESENTATIONS
Typography
Color, Size & Italics Use
to build emphasis
TYPE &
PRESENTATIONS
Typography
Should you stick to 2 fontfaces
Let them contrast …
TYPE &
PRESENTATIONS
Typography
Beware don’t you ever go
beyond that point
,
Or things will start to look !MESSY
TYPE &
PRESENTATIONS
Typography
But remember
be classy …
TYPE &
PRESENTATIONS
Typography
and picky When looking for a type face
TYPE &
PRESENTATIONS
Typography
This is probabl not
a good choice
Unless you’re asking for a ransom
TYPE &
PRESENTATIONS
Typography
Neitheir is this one
Unless you belong to
TYPE &
PRESENTATIONS
Typography
Typography
Hope you enjoyed our typography TIDbit. Don’t forget to come back for more. In the mean time, check (even buy) our recommended reading!
PreZENtations team
RECOMMENDED
BOOKS
by Robin Williams The Non Designer Type Book
Typography
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