PRESS on Documentation of Proceedings

SYMPOSIUM-WORKSHOP UP ISSI, UP Campus, Diliman, Quezon City

June 25, 2014 • 8:30 AM to 6:00PM

DOCUMENTATION OF PROCEEDINGS

Press On! Bracing for the Challenges and Opportunities of the 2015 ASEAN Integrated Community to the Philippine

Printing and Allied Industries

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PROGRAMME

A. REGISTRATION

7:30-8:30

B. OPENING CEREMONIES 8:30-8:50 Philippine National Anthem

Invocation by Ms. Arlene Besmonte (PPTF)

Recognition of Participants By Emcess

C. WELCOME REMARKS Prof. Nestor O. Rañeses 8:50-9:00

Director, U.P. Institute for Small-Scale Industries Dr. Paterno Viloria 9:00-9:10 President, Small Enterprises Research and Development Foundation (SERDEF) Mr. Benito Brizuela 9:10-9:20 President Emeritus (PPTF)

D. PROGRAM ORIENTATION Ms. Crispina Almonte 9:20-9:30 U.P. Institute for Small-Scale Industries (U.P. ISSI)

E. OVERVIEW OF THE PRESENT STATE OF THE PHILIPPINE PRINTING INDUSTRY Atty. Dominador D. Buhain 9:30-10:00 Presidet, PPTF and PIBFI

F. CHALLENGES AND OPPORTUNITIES OF THE 2015 ASEAN INTEGRATED COMMUNITY Prof. Nestor O. Rañeses 10:00-10:30 Director, U.P. Institute for Small-Scale Industries

G. REFRESHMENTS 10:30-10:45

H. 2015 ASEAN INTEGRATION ACTION POINTS FOR BUSINESS Mr. Senen M. Perlada 10:45-11:15 Director, Bureau of Export Trade Promotion (DTI-BETP) Ms. Luz Victoria G. Amponin 11:15-11:45 OIC-Executive Director for Qualifications Standards Office (TESDA)

I. OPEN FORUM 11:45-12:15 J. LUNCH BREAK 12:15-1:00



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K. SPEAKERS FROM THE PRINTING AND ALLIED INDUSTRIES TO BRIEFLY HIGHLIGHT ISSUES AND REQUIREMENTS APPERTAINING TO THEIR RESPECTIVE SECTORS IN ANTICIPATION OF THE EFFECTIVITY OF THE ASEAN INTEGRATED COMMUNITY IN 2015

TOPIC SPEAKERS 1. General Commercial Printing (TBA) 2. Book Publishing MR. JOSE MA. T. POLICARPIO 1:00-1:15 3. Packaging MS. EDITA P. MOLATO 1:15-1:30 4. Labels MS. ANNE MAGDALENE DIONISIO 1:30-1:45 5. Signs and Display MR. JOHN MADARANG 1:45-2:00 6. Security Printing MR. GABRIEL DUKES 2:00-2:15 7. Quick print and POD MS. MARIPIL ERGINO 2:15-2:30 8. Paper Industry MR. DENNIS N. TAN 2:30-2:45 9. Consumables MRS. LUNINGNING E. REGALA 2:45-3:00 10. Printing Machineries MR. KENTARO HAYASHI 3:00-3:15 11. Color Management MS. IRENE BULORON 3:15-3:45

L. QUESTION AND ANSWER SESSION 3:45-4:00 M. REFRESHMENTS

4:00-4:15

N. WORKSHOP / BREAKOUT SESSION: DEFINITIONS AND ASCERTAINING PROBABLE SOLUTIONS

4:15-5:00

O. PRESENTATION OF OUTPUTS (PLENARY)

5:00-5:30

P. INTEGRATION / SYNTHESIS

5:30-5:45

Q. DECLARATION OF NEXT STEPS TO BE UNDERTAKEN AND CLOSING REMARKS

5:45-6:00

Atty. Dominador D. Buhain (President, PPTF) (Awarding of Plaques of Appreciation) R. ADJOURNMENT

6:00

Mr. Maldwyn de Pano, Mr. George Lora, Ms. Marites Liwanag (PPTF)

MASTER OF CEREMONIES



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A. REGISTRATION

Organized by the Philippine Publishing and Technical Foundation, Inc. (PPTF) in partnership with the

University of the Philippines Institute for Small-Scale Industries (UP ISSI), the Small Enterprises Research

and Development Foundation (SERDEF), the Department of Trade and Industry (DTI), the Printing

Industry Board Foundation, and the Technical Education and Skills Development Authority (TESDA),

Press On! Symposium-Workshop gathered one hundred twenty (120) participants representing the

players in the printing and publishing industry.

B. OPENING CEREMONIES

The program started at 8:45 in the morning with Ms. Arlene Besmonte of the Philippine Printing and

Technical Foundation, Inc. (PPTF) leading the group in prayer and in the singing of the Philippine

National Anthem.

It was followed by the recognition of participants and guests by the Masters of Ceremonies: Mr.

Maldwyn de Pano, Mr. George Lora and Ms. Marites Liwanag.

C. WELCOME REMARKS

PROF. NESTOR O. RAÑESES Professor Nestor O. Rañeses, Director of the University of the Philippines – Institute for Small-Scale Industries (UP-ISSI) then followed with his Welcome Remarks. Prof. Rañeses lauded the printing and publishing industry in their initiatives to consolidate their ranks and know more about the plight of the industry especially in light of the imminent ASEAN Integration. He expressed his unity with PPTF and recognized the importance of the sector in the Philippine economy. He added that there are a lot of hot issues to be discussed, not only for the industry but for the country. Foremost of which is the nagging question of the Philippines’ readiness in the ASEAN Economic Community.



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Allaying fears brewing among the mSME printing and publishing firms, he discussed the country’s rankings in various business competitiveness surveys vis-à-vis its ASEAN neighbors. He said that although the Philippines usually places in the mid-range, he emphasized that the country’s resilience and adaptive capacity should give us confidence. He added that when these traits are coupled with F-O-C-U-S, that is: flexibility, operational excellence, cost competitiveness, up-scaling/upgrading, and sustainability, we should be able to outstand in the global market. He ended hoping that the Press On! discussions would be productive informative and meaningful and

that the industry could situate itself in the changing and more integrated international market.

MR. DANILO BRIZUELA The President Emeritus of PPTF followed emphasizing the purpose of holding the symposium-workshop

for the printing and publishing industry. He said that PPTF gathered the printing industry and allied

partners to educate the PPTF members of the upcoming ASEAN Integration in 2015. Through the

presentations of the key speakers from the industry and the government, he expects that insights would

be drawn that would be used to collectively draft an industry action plan for the next decade which the

printing industry or the PPTF would present in the senate for possible legislation of laws to protect and

promote the interests of the industry.

Sharing his experience in the news paper press, he referred to their ceremonial “Press On!”

announcement whenever they start the day which signifies the operation of

the machine- implying that once the button is pressed, not even the editor-

in-chief could stop it. He said that there is no stopping the news nor the

operation once the machine starts rolling. Comparing the same to the

impending ASEAN Integration, he calls on the participants to set their

differences aside and bind together to be able to compete in the surging

globalization especially against China. Borrowing the words of Winston

Churchill, he said: “When there is no enemy within the enemies, outside

cannot hurt you.” He implored that every stakeholder, not only from the

government but from the opinion-holder of the industry take this first

step and rally behind the initiative of the Philippine Printing and

Technical Foundation. “We are strong as we are united, as weak as we are divided. Together as one, let

us press on!” he ended.

Mr. Danilo Brizuela, President Emeritus of PPTF



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D. OVERVIEW OF THE PRESENT STATE OF THE

PHILIPPINE PRINTING INDUSTRY

An overview of the present state of the Philippine Printing

Industry was then presented by Atty. Dominador D. Buhain.

Former chairman of Rex Printing ompany, Inc., Atty. Buhain is

the President of PPTF and the Printing Industry Board

Foundation, Inc. He also authored several books including the

History of Publishing in the Philippines. Eminent in the

publishing industry in the Philippines and abroad, he assumed

top positions in various industry associations including the

Philippine Educational Publishers’ Association (PEPA) and the

National Book Development Board. He also served as President

of the Asia Pacific Publishers Association (PPPA) 2010-2012, and

the ASEAN Printers Association.

He started his talk by mentioning that PPTF’s intention in

conducting the symposium-workshop was to collaborate with

other associations as the industry must be united especially to

meet the challenges of the ASEAN Integrated Community. They

also meant the event to be the start of subsequent sessions to

fine tune and crystallize the roadmap for a five (5) to ten (10)

year program as well as to respond to the challenges of the AEC.

To do that, he said that the first step was to solicit the concerns

of the industry and find solutions thereto.

He disclosed that in the past years, the industry had had talks with the government particularly with the

TESDA when the private sector was invited for a discussion on the Printing Curriculum. However, there

was no clear-cut response from the sector. The sector was also downbeat when the DTI solicited

whether or not the private sector had come up with a roadmap, he added. [Comments]

PPTF Past President and Trainor Boy Kitane, he said, conducted a study of the industry and proposed

Training Regulations in his study. Due to budgetary constraints, his proposal

did not materialize.

In view of his past position as Chairman of the National Development Board

(NBDB) which offered him the opportunity to effect the implementation of

the National Book Policy through EO 119 that initiated the formulation of

the National Book Development Plan, Ethical Guidelines, Incentives in the



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Solicitation of Raw Materials in Book Publishing, and the granting of tax exemptions under the Tax

Reform Act of 1977, Atty. Buhain divulged that he felt obliged to spearhead the campaign to develop a

roadmap for the printing industry.

He identified that the printing industry, particularly offset and other phases like large format printing,

labels, flexo and others have great potentials in light of ASEAN Integration and should be nurtured. The

lack of Code of Ethical Guidelines for the printing industry in general is another need that must be

addressed. “While the book publishing industry would regulate during seasonal time frame the

acceptance for hiring by another entity engaged in the same printing business or trade secret acquired

by the entity where a certain associate was working before, no such regulation exists in the printing

industry,” he said.

Below is the transcript of the rest of his speech:

Consistent with the National Book Policy, the book publishing could be way ahead while legislative

proposal has already been presented for the creation of Book City while printing does not have full time

schools delving on printing.

Although we have the TIP, Don Bosco and PPTF to provide printing instructions what we need is

modernistic schools to train our people to produce printing products that would not only have domestic

or mediocre quality but also of international or superior quality.

A well-known printing cooperative has in fact solicited the help of PPTF on the formation of a printing

training school to be funded by the cooperative itself to help out-of-school youth.

The printer’s cooperative is highly appreciative of PPTF’s commitment to help.

Aside from RA 8047 or the Book Publishing Industry Development Act there are other laws and executive

enactments supportive of the book publishing industry to promote its growth and development namely:

1) Republic Act (RA) 8293 or the Intellectual Property Code;

2) RA 8424 or the Tax Reform Act of 1997;

3) Executive Order No. 226 or the Omnibus Investment Code which grants the following incentives:

a. Tax and duty-free importation of books;

b. Tax and duty-free importation of raw materials to be used in book publishing and

printing;

c. Participation of private publishers in the public school textbook program;

d. Exemption from the coverage of the value-added tax;

e. Reduced loyalty tax for authors;

f. Income tax holiday;

g. Additional deduction for labor expenses;

h. Unrestricted use of consigned equipment;

i. Tax and duty-exempt importation of spare parts and supplies; and

j. Employment of foreign nationals.



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“Collaborations among industry

associations could play a crucial role in

enhancing the growth and

competitiveness of the printing industry.”

In contrast, due to the absence of printing legislations, no

similar incentives to other phases of the printing industry in

general are provided.

Another problem of the industry from my superficial

perspective is the need for the associations to bond

themselves and to solidify their actions instead of

competing with one another to get the same set of suppliers to display with them in their printing shows

in order to help suppliers from responding to repetitive expensive printing expenditure.

PPTF has in fact endorsed the signature campaign to have one printing show. It has elicited numerous

signatures including large printers and suppliers.

Among the major industry associations are the Printing Industries Association of the Philippines (PIAP),

the Philippine Printing Technical Foundation (PPTF), the Philippine Center for Print Excellence (PCPE),

Packaging Institute of the Philippines (PIP), Printing Industries Board Foundation, Incorporated (PIBFI),

the Philippine Graphic Arts Dealers Association (PGADA), the Screen Printing and Imaging Graphics

Association of the Philippines (SIGAP), Greater Manila Printing Association (GMPA), and Paper Industries

Association, etc.

Collaborations among industry associations could play a crucial role in enhancing the growth and

competitiveness of the printing industry.

Another very important person whom I am indebted and thankful is Past PPTF President and Instructor

Boy Kitane, without whose exhaustive research and study on the historical perspective of local printing I

would not be able to say anything here of substance today.

Allow me therefore to quote him verbatim on his research about the local printing industry:

“DESCRIPTION OF THE INDUSTRY:

The printing industry is a contributor in the economic development of our country. According to Business

Profiles 2005-2010, 83 printing and publishing firms were among the 5000 corporations in the country. It

listed a total of 62 printing and publishing firms among the top 5000 corporations in the country.

A total of thirty (30) among the top 1000 corporations in printing and paper-related industries posted

aggregate revenue of Php 21.8 billion.

Like other industries in the country, it stimulated the growth of allied industries. It had linkages with

other economic sectors, which are either suppliers of its raw materials as the pulp and paper industry or

end-users of its products, such as publishing and advertising, plastics and packaging, cement and

cigarette manufacturing industries.



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The printing industry in the Philippines comprise of about 3,000 printing establishments, varying from

one person businesses such as book binders or graphic designers, 70% of which are situated in Metro

Manila, while the rest are scattered in the provinces.

About sixty five percent (65%) of these firms are classified as small-scale; thirty two percent (32%)

medium scale and three percent (3%) large scale. The industry is labor intensive. There are about

160,000 workers who depend on it for their livelihood. Ninety percent (90%) of these employees are

production workers, while the rest are supervisors and managers.

The competitors of the firms in the printing industry include exporters from other countries, which satisfy

the demand for printed matter that local printing cannot completely fulfill in terms of quality and cost.

In fact, the Philippines is a net importer of printed matter. It recorded a negative trade balances that

peaked to $180.265 million in 2000. In 2010, imports exceeded exports by $253,704 million.

The major customers of the printing industry could be divided into consumers and institutional buyers.

The consumers include household, students, teachers, researchers, professionals and political candidates.

The major institutional buyers include educational institutions, libraries, manufacturers of consumer

products, banks, insurance firms and other financial institutions, hotels and restaurants, advertising

agencies and government.

Buyers compete with the industry by forcing down prices, bargaining for higher quality and playing

competitors against each other. Buyers of the printing industry have strong bargaining power over

commercial printers because the products and services are largely standardized and undifferentiated.

Buyers can, therefore, choose a printing press that offers the lower price. Moreover, the intense rivalry

among the players in the printing industry has worked for the benefit of customers.

Among the major suppliers of the printing industry across subsectors are the suppliers of paper, ink, fuel

and printing equipment. Also important suppliers are companies that provide transportation, electricity,

and postal and messenger services.

For the publishers of newspapers, journals and periodicals, the suppliers of paper accounted for 41.59%

of output; the commercial and job printing subsector of the industry accounted or 5.10%; wholesale and

retail trade, 5.05%; manufacturers of miscellaneous chemical products, 3.65%; and road freight

transport and supporting services to land transport, 2.13%.

For the books subsector, the leading suppliers include paper suppliers, which accounted for 21.12% of the

inputs; commercial and job printing, 12.7% wholesale and retail trade, 3.79%; manufacturers of

miscellaneous chemical products, 3.30%; and real estate developers, 2.57%.

For the commercial and job printing subsector, the leading suppliers include paper suppliers which

accounted for almost half of its inputs; manufacturers of miscellaneous chemical products, 6.63%;

wholesale and retail trade, 3.89%; and suppliers of electricity, 2.00%.



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Most printing companies use traditional printing machinery. There are print shops that use a

combination and modern printing machines, the choice of which depends on the type of printing

technology used by the company.

Among the printing machines and equipment used by print shops ar the following: printing and binding

machines, computer-aided machines, computers, computer printers, scanners, electronic pre-press

equipment, photocopying machines, communication equipment and gadgets, bookbinding and finishing

equipment and supplies, graphic art tools and supplies, laminating machines, silkscreen and signage

equipment, among others.

The Philippines is largely dependent on printing equipment. It imported as much as $96.437 million in

2000 but imported only about $143,368 million in 2010.

Local commercial printers also have weaker bargaining power compared to suppliers of printing

equipment. Except for bigger companies that can afford to directly import from abroad, most companies

in the industry depend on local distributors for the printing equipment, as well as for the spare parts and

the service attendance of the maintenance of and repair of these machines.

According to researches, only about 10% of printing companies in the Philippines can afford brand new

and state of the art equipment. Many of them use rebuilt or reconditioned equipment instead.

There are three major driving forces in the industry, namely economic growth, technological

development, and the rising production costs in western countries.

First, there is a strong correlation between the growth of local economies and the health of the printing

and publishing industry. This is particularly true for countries like the US, UK, France, Japan, South Korea,

Hong Kong, and Singapore, which have vibrant printing and publishing industries.

Being largely dependent on the domestic market, the printing and publishing industry in the Philippines

rises and falls with the general economy.

Second, the evolution of equipment and new printing technologies has led to better and more innovative

products and services that cater to the changing needs of customers. The utilization of new equipment

and various printing technology, particularly those with IT applications, has enabled companies to reduce

turnaround times, shorten press make ready and cut down on costly waste. This also opens opportunities

for small and medium scale enterprises that maintain a lean and highly computerized operation to serve

niche markets requiring low volume printed/published materials.

Third, the high cost of production in Western countries such as the United States and the United Kingdom

has prompted publishers in these countries to shift to Asia for their printing requirements, an opportunity

that has been aggressively exploited by countries such as China, Singapore, Taiwan, Indonesia and

Malaysia.



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The printing and publishing industry in the Philippines is constrained by lack of formal training of

managerial and technical personnel, and inadequate investment in new technology.

Low barriers to local entry have contributed to the proliferation of printing companies in the country. The

large number of players in this fragmented industry, coupled with high exit barriers, has resulted in stiff

competition among printers, many of which strive to lower their prices so as to get business or to simply

sustain their operations. Since the domestic market is extremely price sensitive, any firms have

compromised the quality of their products just to compete with smaller firms that offer lower prices.

Local printers are, therefore, discouraged from investing in technology and training for fear that

profitability would be influenced by low prices rather than the quality of their products.

The industry’s reluctance to invest in new technology and in the training of its human resources is the

main reason the country has failed to exploit the opportunities currently enjoyed by countries like China,

Singapore, Taiwan, Indonesia, and even Malaysia, which have cornered a significant percentage of

business brought by US, UK and other Western publishers. Instead, most local printers settle for the

domestic market, and consequently limit their profitability.

Even in the Philippines, local printers are faced by high operating costs due to inefficient processes, and

due to the price of paper and other inputs, most of which are imported. And since they could not increase

their prices by so much, they suffer from ever thinning margins, preventing them from upgrading their

technological and human resource capabilities.

Fortunately, this is not the case among companies offering pre-press services. There has been a dramatic

increase in the number of design and graphic imaging service companies over the past few years, one

that can be attributed to the rapid development of pre-press technology and the dramatic reduction in

the cost of computer hardware.

To determine the supply capability of the firms and the overall competitiveness of the industry, it is

important to examine the quality of human resources, capital resources, and technology utilized in the

production of goods or in the delivery of services.



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In the newspaper subsector, there is a steady supply of writers and editors who are adept in both English

and Filipino. Together with the creativity of people involved in illustrations, photography, lay-out and

design, these editors and writers have contributed to the publication of several well-written newspapers

and magazines.

The job and commercial printing subsector suffers in terms of the lack of formal education and training

of their human resources on the managerial and technical aspects of printing. Majority of the press

operators have never attended technical school, and most of them are high school graduates only. This is

due to the absence of formal courses offered in local colleges and universities. Because of these, there is

limited supply of skilled technical personnel in the industry.

Firms are, therefore, faced with the option of training people on-the-job or pirating skilled individuals

from other printing companies. For pre-press operations, however, there are highly skilled personnel

involved in pre-press operations, such as editing, layout and graphic design.

In terms of technological capability, many newspapers and magazines have shifted to more modern

methods of coming up with final product, getting rid of more traditional (and tedious) processes of print

production. Some major newspapers and magazines are even able to sustain online (intent) editions,

resulting in expanded readership and more advertising revenue.

For the job and commercial printing subsector, a weakness of many companies is the lack of hi-tech

equipment that can produce low-cost, high quality printed materials comparable to that produced in

neighboring Asian countries.

Most small firms, for example, rarely invest in new equipment, and prefer to utilize reconditioned

machines usually discarded by other countries. Some of the bigger companies, however, have invested in

new printing and pre-press equipment, and have adopted the latest scanning technology, digital camera

technology, desktop publishing, color management, computer technologies, direct-to-press digital

printing, digital proofing, computer-to-plate systems. These companies have the capability to produce

printed matter comparable to those produced in Hong Kong and Singapore.

In conclusion, it can be said that there is a large demand for the products and services of printing

industry especially abroad. Filipino firms, however, have failed to tap this huge market because of

constraints in terms of investing in the state-of-the art technology and in terms of training and

development of human resources. The reluctance of the local firms to upgrade their equipment of to

invest in the training of the staff is largely because of low returns on investment caused by high

production costs and stiff pricing competition among players in the local industry.

Several suggestions have been forwarded to increase the competitiveness of the industry. According to Torio (1999) Filipino printing firms need to increase production and can cut costs to be able to adjust to a highly competitive environment. This can be done by investing in new technology and by training its workers while providing attractive compensation packages. Other innovation solutions are: standardization of each stage of the printing process, specialization in services and products, training of clients and end-users on the technology, and values orientation of workers and management.



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Given all these negative inputs which could be summarized into the following:

Dearth of training institutions offering printing and related arts

Government apathy

Lack of commitment of the private sector in terms of human investments and participation in technical-vocational programs

Inadequate manpower supply

Low performance level of workers

Mismatch graduates and industry needs, thus, many people remain unemployed even if there is shortage of industry worker

Skill gaps due to inappropriate training, inefficient use of scarce training resources and additional industry costs for retraining

Exodus of skilled workers

These concerns need immediate and preferential attention to that industry can realize its vision and full mission.

The following action plans are presented. The suggestions are largely meant to enhance the

capability of the firms not only to respond to the needs of the domestic market but of the

international market as well.

Invest on new technology. This will significantly enhance the supply capability of firms as well as

enable them to respond to the changing needs and requirements of customers.

Invest on human resources. Investment in new technology necessitates the corresponding

training of human resources to handle new machines and equipment. Training is also needed on

different aspects of the business like productivity improvement, quality and customer service.

Focus on certain segments of the market. Newspapers and magazines should create a niche (e.g.

women’s magazines, business newspapers, music magazines, fashion magazines). This could

attract advertisers that want to reach specific target market into their pages.

Offer specialized products and services. Firms could choose to specialize in the type of products

and services that they give. This will allow them to improve their technical skills in one area (such

as printing of business forms) or product (such as paper bags and greeting cards) and in the long

run increase efficiency in production. This will also avoid cutthroat competition in already

saturated markets.

Standardize work processes and product types. To increase professionalism in the industry, there

is a need to establish uniform work procedures and methodologies and define quality standards

for both products and raw materials used. Companies might want to seriously consider working

for ISO 9000 and ISO 12647 certifications. These could serve as impetus for workers and

management to break non-productive habits and practices.

Work closely with customers. Empowering the client with need-to-know basics regarding the

printing process speeds up work and eliminates re-prints. This translates to the efficient use of

resources and reduction in production costs.

Consolidate businesses. Consider the option of consolidating businesses through mergers and

acquisitions. This will increase the size of existing business and allow them to gain economies of



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scale, as well as synergies of closely-related businesses such as publishing, printing and retailing.

An alternative would be for smaller business to collaborate closely with each other so that they

could specialize on one particular activity (e.g. only color separation, or only businesses without

having to invest on multiple equipment.

Develop competencies in IT-related activities. Gaining competencies in activities such as desktop

publishing, electronic imaging, or online publishing will not only expand the capabilities or speed

up the production processes, but also serve to prepare the firm to shift to IT-based business in

the future, if needed.

Participate in initiatives of industry associations. This will expand the firms’ network of contacts,

enable them to exchange valuable industry information and best practices, and lobby for

legislation beneficial to the industry.

PPTF through your humble representation as Transitory President has envisioned to form the ASEAN

Print when it conducted the First ASEAN Printing Forum where participants from Singapore, Brunei

Darussalam, Myanmar, Indonesia, Vietnam and Malaysia attended with a commitment on their part

that they would seek their constituents to agree to the formation of the ASEAN Printing Association.

We are fortunate that Indonesia accepted the offer and that they are willing to sponsor the hosting of

the organizational meeting of the ASEAN Printing Association (which is being renamed ASEAN Print) and

the holding of the ASEAN Printing Forum in September 2014.

Selangor Printing Association, one of the major printing associations of Malaysia explicitly expressed its

conformance to be a member of the ASEAN Print. Myanmar Printing Association when we visited them in

Yangon on June 7, 2014 manifested their commitment to join.

We are optimistic that the ASEAN Print will become a reality through Divine Providence. The success of

the ASEAN Book Publishers’ Association (ABPA) which is going strong for nine (9) years now could be a

strong persuasive factor.

Though ABPA does not have a bombastic progress in profitability, one good benefit, however, that we

have somehow developed is harmony and camaraderie among some of the stakeholders of the ASEAN

member countries through the exchange of country reports, adoption of best practices and the like.

Considering the book publishing and printing is intertwined with one another, your humble

representation through PEPA and PPTF is optimistic that the envisioned ASEAN Print would soon be

formalized, too.

It is short of saying that if the stakeholders have been acquainted with one another for some time, it

could be far more easier to respond to the four (4) characteristics of the ASEAN Integrated Community,

namely:

a) a single market and a single production base

b) a highly competitive economic region

c) a region of equitable economic development, and



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d) a region fully integrated into the global economy.

As well as coming up with the roadmap we could call our own.

To complete the reportage on PPTF initiatives allow me to report on the following:

A. PPTF through PE Brizuela and the Trustees were able to transform FAPGA (which used to be

FAGAT which has to be changed as it closely resembles “faggot” which has a bad connotation)

from a passive and sedentary body into an active body by electing Australia as the President,

India as the Secretary General, Japan as Treasurer and invisibly Philippines as Vice-President;

a. China will be the host country for the FAPGA Assembly and the approval of the

Constitution and By-Laws come November 2014;

b. FAPGA embraces the ASIA PACIFIC Countries namely Australia, China, India, Japan,

Philippines, New Zealand, Singapore, Thailand, Malaysia, Sri Lanka and other countries;

B. PPTF has been selected by APO-NA to be the representative of the private sector printing

association in the evaluation of joint venture projects with APO NEDA and an accepted private

sector partner;

C. It is another way of saying that PPTF within its limitation is trying to unify locally, regionally and

internationally the printing industry.

We are therefore thankful that this assembly has taken place to respond to a two-fold objective:

A. To develop a Roadmap of the printing industry; and

B. To respond to the challenges of the ASEAN Integrated community 2015.

E. CHALLENGES AND OPPORTUNITIES

OF THE 2015 ASEAN INTEGRATED COMMUNITY

Tasked to talk about the “Challenges and Opportunities of the 2015 ASEAN Integrated Community

2015,” Professor Nestor Rañeses intimated that “The Philippines will be a great nation if we build a

society of entrepreneurs.” He added that “a global and competitive mindset situated in the context of

productivity” is what we need in this time of integrated economic community.

He then followed discussing the Philippine’s competitiveness ranking as

determined by the various indexes. He labored on how the country

fared vis-à-vis its ASEAN neighbors.

He declared that as economies become more integrated, as is

happening in the South East Asian Region, knowledge may become

obsolete. In this situation, he emphasized the need to not only talk

about the issues but more importantly, the solutions. The challenge of



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ASEAN Integration, he said, is how to make the most of the opportunity of single market of 616 million

people. How do we respond to this to protect ourselves from unnecessary economic shocks and at the

same time, stepping up to the demands of an integrated regional economy. Resilience and sustainable

growth are the key factors that would get us through this natural progression of development. He

likewise advised that technology should be exploited to the businesses’ advantage and to collaborate

through clustering and coalescing.

ASEAN Integration will happen, whether we like it or not, he stated. The trategy of the Philippines have

been three-fold: compliance to commitments, enhancement of competitiveness through various tools

and intensive communication to stakeholders. He added that to complement these efforts, what we

should do is to have a competitive mindset by becoming more productive, adopt best practices and

conform to global standards. Finally, he said that to outstand in the global market we should F-O-C-U-S,

that is: have Flexibility, Operational excellence, Cost competitiveness, Up-scale/Upgrade, and ensure

that these actions are Sustained.

F. 2015 ASEAN INTEGRATION ACTION POINTS FOR BUSINESSES

Focusing on the Action Points for Philippine Businesses, in light of the ASEAN Integration and the Philippine Free Trade Agreements, Mr Senen M. Perlada summarized his talk to these major points:

There are seven (7) free trade agreements, including AFTA, which are the precursors of the AEC 2015.

Globalization must be taken for granted as there is only one standard for success that is, international market share. We must adapt and train ourselves to think internationally since there is no such a thing as a purely national economy.

Quoting Marshall McLuhan, in the 1967 book The medium is the message, he said that: “The new electronic interdependence recreates the world in the image of a global village” and that a company that masters only its domestic market will eventually lose it. Strong foreign competitors will inevitably come in and challenge your company. It is now business without borders.

We need to think regional: ASEAN Integration is a market of 600 million people.

A Free Trade Agreement (FTA), Director Perlada clarifies is an “agreement between two or more countries to eliminate or reduce tariffs and other requirements of commerce that restrict trade between them.” The Philippines engages in FTA to maintain competitiveness, promote cross border complementation, and sustain inflow of investments for the benefit of consumers. He

Director Senen M. Perlada of the Department of Trade and Industry’s Bureau of Export Trade Promotion



17

furthered that maximizing benefits made available by FTAs to our exporters is the first core market strategy of the Philippine Export Development Plan (PEDP). He shared that some Philippine products e.g. frozen smoked salmon and C2 ready to drink tea are now being sold in countries where the Philippines has FTA.

The figure on the left details the Core Export Strategies being adopted by the Philippines. The Philippines boasts of nine (9) key export sectors which include IT-BPM & Other Services, Electronics, Agribusiness (Food & Other Resource-based Products), Minerals, Transport (Shipbuilding), Motor Vehicle Parts, Garments/Textile, Homestyle Products (Furniture/Decors/Giftware), and Wearables (Fashion Accessories/ Bags/ Shoes/Jewelry. He then delved on to the seven (7) existing free trade agreements of the country:

1. ASEAN Free Trade Area ( AFTA) 2. ASEAN-China Free Trade Area (ACFTA) 3. ASEAN-Korea Free Trade Area (AKFTA) 4. ASEAN-Australia-New Zealand Free Trade Area (AANZFTA) 5. ASEAN-Japan Comprehensive Economic Partnership Agreement (AJCEPA) 6. Philippines-Japan Economic Partnership Agreement ( PJEPA) 7. ASEAN–India Free Trade Area (AIFTA)



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FTA

KEY FEATURES

ASEAN-China Free Trade Area (ACFTA)

• 0% tariffs for more than 90% of China’s tariff lines • US$ 1.00 trillion - imports from the world:

Industrial raw materials Electronic parts and components/IT related

goods Food and consumer goods

ASEAN-Korea Free Trade Area (AKFTA)

• 0% tariffs for more than 90% of Korea’s tariff lines • Increasing affluence of consumers GDP per capita from

$30,000 in 2010 to $31,700 in 2011

ASEAN-Japan (AJCEPA) and Philippine-Japan Econ Partnership Agreement (PJEPA)

• Two complementary avenues to penetrate the Japanese market • ACJEPA conducive to cross-border industrial

complementation • Japan is the world’s 4th largest importer • Japan hosts many important international trade exhibitions

ASEAN-AUSTRALIA- NEW ZEALAND FREE TRADE AGREEMENT (AANZFTA)

• Zero tariffs for all products exported to Australia and

New Zealand by 2020 • US$ 1 trillion in combined GDP • High GDP per capita (US$ 41,000 in Australia • US$28,000 in NZ) • US$ 272 billion ANZ total imports from the world

ASEAN - INDIA FREE TRADE AGREEMENT

(AIFTA)

The Philippines enjoys reduced tariffs for its top exports to India 94% market opening for the Philippines



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FTA Preferential Tariffs

FTA PRODUCTS MFN Rate FTA Rate

ACFTA Bananas Crude Coconut (copra) oil

10 9

0 0

AKFTA Blended tobacco Desiccated coconuts Sweet biscuits

40 30 8

0 0 0

PJEPA Smoked fish Builders woodwork

10 3.0

0 0

AANZFTA Canned pineapples 5 0

AIFTA Basketwork 10 6

After discussing the FTAs and the tariff rates that the country enjoy in through these agreements, Dir. Perlada encouraged the participants to proceed studying what to export in these countries. As these are rule-based trading regimes, the tariff lines and products defined in the agreements should be carefully looked into as well as the timetables followed.

ASEAN at a Glance According to Mc Kinsey & Company, if ASEAN were a single economy, it would be the 7th largest economy in the world with a combined GDP OF US$2.4 trillion as of 2013, Dir. Perlada said. The challenge, however is it is a very diverse market, he added, as the member states are at varying levels of economic development, has different cultures and political systems. Nonetheless, ASEAN’s macroeconomic stability has provided it a platform for growth. He cited the remarkable resiliency ASEAN member states showed in the aftermath of the 2008 global financial crisis and the under 50% government debt of AMS which is far lower than the UK, which stands at 90% and that of the US which is at 105% of its GDP. ASEAN is a growing hub of consumer demands, too. Since the 1970’s, Dir. Perlada said that it has outpaced the world in GDP per capita growth. Since the 2000s, it posed an average annual real gains of more than 5%, and in just eleven (11) years (1995-2006), the region doubled its per capita GDP from $1,300 to $2,600 and 67 million households in ASEAN are now of part the “consuming class.” Also, the median age in these countries is low. In the Philippines, he specified, the median age is 23 years old. He explained that half of the population is below 23 years old and half are above it. Therefore, he emphasized that the country has a few more years of enjoying the demographic dividend. ASEAN is well positioned in global trade flows. It accounts for 7% of global exports, making it the 4th largest exporting region in the world. ASEAN Member States have developed more sophisticated



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manufacturing capabilities. Vietnam, for instance, is known for its textiles and apparel; Singapore and Malaysia, for electronic products; and Thailand for vehicles and automotive parts manufacturing. Other countries in the region, meanwhile, have built export industries around natural resources. Indonesia, he said is known and is the largest exporter of coal and palm oil. Indonesia is the second largest producer of cocoa and tin products, too. Myanmar, on the other hand, is known for oil, gas and precious minerals. The Philippines, has also established a thriving business processing industry. He underscored that intraregional trade could significantly deepen with implementation of the ASEAN Economic Community. Twenty five percent (25%) of the region’s exports of goods go to other ASEAN partners. This share, he continued, has remained roughly constant since 2003. He beamed that intraregional trade in goods is likely to increase with the AEC Integration 2015. With a combined GDP of $21 trillion, and with six existing FTAs, ASEAN is predicted to become a mega-trading block, contributing to about thirty percent (30%) of world trade. ASEAN is home to many globally competitive companies. Forty nine (49) of the companies in the Forbes Global 2000 are in ASEAN. In 2013, the number rose to 79. ASEAN includes 227 of the world’s companies with more than $1 billion in revenues or 3% of the world’s total. With these figures, it is safe to say that the world is looking at ASEAN and particularly at the Philippines. This is because the Philippines is the fastest growing country in the fastest growing region, he explained. The region, he detailed, now accounts for 38% of Asia’s market for initial public offerings.

He carried on talking about the formation of the ASEAN Community in 2015, which he said is founded on three pillars: (1) Political Security Community, (2) Economic Community, and (3) Socio-Cultural Community. He emphasized that the ASEAN Economic Community is but one of the pillars. The two other pillars should not be thrown on the sidelines as they are just as important. The ASEAN Community Blueprints adopted by its leaders in 2007 laid down the roadmap towards an ASEAN Community in 2015 and each blueprint (available online), one for each community, identifies priority measures and actions with clear targets and timelines.



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In the economic front, ASEAN geared its integration efforts towards creating the ASEAN Economic Community. Discussing the various levels of economic integration, Dir. Perlada accentuated that ASEAN Economic Integration is different from the European Union. He mentioned that AEC is only in the “free trade area zone” plus other agreements.

Going beyond the conventional areas of goods and services, AEC embraces other areas that have become highly complementary with trade such as investments, government procurement, competition, intellectual property, among others, thus making it a comprehensive economic partnership. AEC is an FTA-plus integration with the following characteristics: single market and production base, competitive economic region, equitable economic development, and integration into the global economy.

Inward-looking companies, he added are most afraid of integration, he observed. For the printing industry, integration having a single market and production base would translate to printing for not only a population of 100 million, but 616 million, he pronounced. The printing industry, he furthered, have an ace in the increase in volume production that AEC brings.



22

The ASEAN FTA Network

Expounding on single market and production base, he allayed the fears of businessmen saying that there would not be a big bang in 2015 when ASEAN have become fully integrated economically. He stressed



23

that ASEAN started its tariff liberalization program under the ASEAN Free Trade Area- Common Effective Preferential Tariff (AFTA-CEPT) Scheme in 1993. He proceeded talking about the ASEAN Trade in Goods Agreement (ATIGA) entered into force in 17 May 2010 which consolidated integration efforts on trade in goods. The ATIGA, he said covered tariffs, non-trade barriers and non-trade measures, rules of origin, trade facilitation, customs, standard and conformance and sanitary and phyto-sanitary measures. Under the ATIGA, he continued, tariff lines are now at 99-100% duty-free in ASEAN 6 countries: Singapore, Thailand, Malaysia, Brunei Darussalam, Philippines and Indonesia. While in the CLMV Countries- Cambodia, Lao PDR, Myanmar and Vietnam, tariff lines are at 95-99%. Duties remain only for products in the Sensitive List (SL) and the Highly-Sensitive List (HSL). As of 2010, all duties have been eliminated on agricultural and industrial products except for: live swine, live chicken, meat of swine, meat of chicken, manioc (cassava) and sweet potatoes, maize, rice and sugar. Duties maintained at 5% beyond 2015 for (1) Live swine; (2) Live chicken; (3) Meat of swine; (4) Meat of chicken, turkeys, ducks, geese and guinea fowls; (5) Manioc (cassava) and sweet potatoes; and (6) Maize. Rice duty meanwhile is retained at 40% until 2014 and reduced to 35% by 2015; and Sugar Duty at 18% in 2013; 10% in 2014; and 5% in 2015. Under the AEC, the Philippines has become a hub of production for certain products already. What we should think about, at this point, is how to capture the bigger ASEAN market.

PHILIPPINE – ASEAN MERCHANDISE TOTAL TRADE 2013 (in US$)

Total Exports % Share Total Imports % Share Total Trade % Share

Rank ASEAN TOTAL

8,614,870,247 100 13,451,034,28

6 100

22,065,904,533

100

1 SINGAPORE 4,014,262,791 46.60 4,227,401,802 31.43 8,241,664,593 37.35

2 THAILAND 1,935,565,554 22.47 3,381,034,595 25.14 5,316,600,149 24.09

3 MALAYSIA 1,296,673,697 15.05 2,288,296,177 17.01 3,584,969,874 16.25

4 INDONESIA 802,794,888 9.32 2,709,243,803 20.14 3,512,038,691 15.92

5 VIET NAM 523,932,589 6.08 809,571,732 6.02 1,333,504,321 6.04

6 MYANMAR 22,681,613 0.26 23,057,350 0.17 45,738,963 0.21

7 CAMBODIA 9,648,365 0.11 11,524,835 0.09 21,173,200 0.10

8 BRUNEI

DARUSSALAM 8,513,182 0.10 893,461 0.01 9,406,643 0.04

9

LAO PEOPLE'S DEMOCRATIC

REPUBLIC (LAOS)

797,568 0.01 10,531 0.00 808,099 0.00



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Further, if one would look at the top 10 imports and exports of the Philippines in ASEAN they are from the same industry. One could therefore conclude that ASEAN countries are not competing against each other but are complementing. We are part of the global supply chain.

The FTA partner economies of the Philippines, i.e. ASEAN + 6, constitute more than 55% of our country’s total merchandise export. The shift in the Philippine import and export markets is manifest in the tables on the right which shows the increase in the share of the country’s imports and exports to ASEAN and vice-versa.

As regards printed matter, imports and exports are indicated in the table below, which include printed pictures and photographs.

IMPORTS AND EXPORTS OF PRINTED MATTER The figures show how insignificant the printed matter exports of the country which constitute only .12% of the world total.



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Dir. Perlada encouraged the printing industry by saying that it has every room to grow. As regards postcards, printed or illustrated; and printed greeting cards, the tables in the preceding page illustrate the size of world import and exports and the Philippines share in it.

IMPORTS AND EXPORTS OF POSTCARDS, PRINTED OR ILLUTRATED AND GREETING CARDS

In the imports and exports of postcards, printed or illustrated and greeting cards, meanwhile, Indonesia tops the list of exporters among ASEAN Member States, contributing 1.39% of world share; while the Philippines stands at the bottom with 0.03% share. See table on the left:

Director Perlada also shared the figures on the Philippines’ share in the world import and export of print products vis-à-vis the world, the ASEAN region and its neighbors:

STAMPS, CHEQUE FORMS, BANK NOTES, BOND CERTIFICATES: Importers 2013 % Share Exporters 2013 % Share

World 5,344,689 100 World 5,089,336 100.00

ASEAN 710,139 13.29 ASEAN 3,437,260 67.54

1 Viet Nam 574,012 10.74 Singapore 3,407,133 66.95

2 Malaysia 45,118 0.84 Malaysia 17,336 0.34

3 Philippines 44,821 0.84 Thailand 8,020 0.16

4 Singapore 19,809 0.37 Indonesia 4,318 0.08

5 Thailand 8,149 0.15 Viet Nam 157 0.00

CALENDARS OF ANY KIND, PRINTED, INCLUDING CALENDAR BLOCKS

Importers 2013 % Share Exporters 2013 % Share

World 543,365 100.00 World 509,605 100.00

ASEAN 12,678 2.33 ASEAN 8,912 1.75

1 Singapore 6,811 1.25 Malaysia 4,031 0.79

2 Thailand 1,780 0.33 Singapore 2,077 0.41

3 Malaysia 1,434 0.26 Thailand 1,333 0.26

4 Viet Nam 1,027 0.19 Viet Nam 593 0.12

5 Philippines 562 0.10 Indonesia 495 0.10

Philippines 373 0.07



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PLANS OR DRAWINGS FOR ARCHITECTURAL, ENGINEERING, INDUSTRIAL, COMMERCIAL

Importers 2013 % Share Exporters 2013 % Share

World 162,902 100.00 World 197649 100.00

ASEAN 12,177 7.48 ASEAN 30068 15.21

1 Singapore 5,926 3.64 Singapore 28133 14.23

2 Thailand 2,561 1.57 Thailand 1832 0.93

3 Indonesia 1,323 0.81 Malaysia 57 0.03

4 Myanmar 1,031 0.63 Indonesia 12 0.01

5 Viet Nam 914 0.56 Philippines 12 0.01

In addition, the top Philippine Merchandise Export markets for printed market based on the 2013 data of the National Statistics Office are Iraq , 50%; Iran, 14%; Sudan, 9%; Hong Kong, 7%; USA, 5%; and the rest of the world, 15%. The top Philippine merchandise export markets for publications in 2013 are Hong Kong, 61%; Saudi Arabia, 11%; USA, 6%; UAE, 5%; Qatar, 5%; and the rest of the world, 12%. The data show that the top markets of the Philippine printing industry are not FTA partner economies. Dir. Perlada said that granted that the Philippines just maintains their existing markets, ASEAN proves a big market opportunity for the industry. So, how can exporters avail of preferential tariffs for their products in FTA markets? Dir. Perlada said that the following diagram should be a useful guide:

He however did not delve into the details as doing so would take another session. Advancing to the next pressing concern, that is, free flow of services, Director Perlada emphasized that the Philippines would not be flooded with professionals from our neighbors. He accentuated that the Free Flow of Services only means harmonizing standards for the qualification of professionals. It entails the progressive reduction in barriers to services supply and trade through AFAS negotiation rounds. The “Free Flow of Services” provides for greater mobility of ASEAN professionals to provide their services in the region. It enables the qualifications of professional services suppliers to be mutually recognized. There are seven (7) MRAs concluded:

1. MRA on Engineering Services (signed on 9 December 2005 in Kuala Lumpur) 2. MRA on Nursing Services (signed on 8 December 2006 in Cebu) 3. MRA on Architectural Services (signed on 19 November 2007 in Singapore) 4. Framework Arrangement for the Mutual Recognition of Surveying Qualifications (signed on 19

November 2007 in Singapore)

Identify the right

tariff code and FTA rate in

importing country

1 Check the applicable

Rules of Origin (ROO)

2 Apply for a Certificate of Origin

(CO) 3

Send the CO to the Importer 4



27

5. MRA on Medical Practitioners (signed on 26 February 2009 in Hua Hin) 6. MRA on Dental Practitioners (signed on 26 February 2009 in Hua Hin) 7. MRA Framework on Accountancy Services (signed on 26 February 2009 in Hua Hin)

The “Free Flow of Skilled Labor,” meanwhile, facilitates the movement of persons engaged in regional business. It allows for ASEAN companies to send skilled workers, professionals and executives to other ASEAN countries to provide services. Its binding agreement is the ASEAN Agreement on the Movement of Natural Persons which was signed on 19 November 2012, in Phnom Penh, Cambodia. He cautioned though that practice of profession necessitates compliance to local regulations. A nurse from Singapore therefore, while s/he could practice in the Philippines presupposes acquiring the required licenses and other requirements in the Philippines. The “Free Flow of Investment” creates a more conducive business environment and promotes greater

investor confidence. The ASEAN Comprehensive Investment Agreement (ACIA) entered into force on 29

March 2012. It has four pillars: (1) Liberalization, (2) Protection, (3) Promotion, and (4) Facilitation. ACIA

provides for fair and equitable treatment; non-discriminatory treatment for compensation for losses

arising from civil strife, riots etc.; free transfer of funds including capital, profits, dividends; and

protection of investments.

The “Free Flow of Capital,” on the other hand, promotes further regional trade integration by facilitating payment for current transactions. As economic activities become increasingly regional, ease in the transfer of funds from one country to another for a variety of purposes has become even more necessary especially for the following purposes:

Financial Services Liberalization Capital Account Liberalization Capital Market Development

He added that Capital account liberalization accompany the concurrent efforts to allow free movement

of goods, services, investment, and skilled labor. The table below summarizes the compliance of the

ASEAN Member States to their deliverables under Phase I-III of the AEC Scorecard:

AEC Compliance Implementation of AEC Scorecard Deliverables under Phase I – III (2008 – 13)

ASEAN Member State

Implemented Not Implemented

Implemented Ahead

Ongoing Total* Implementation Rate**

Brunei 297 48 18 71 434 86.8% Cambodia 290 56 17 72 435 84.6% Indonesia 289 58 18 72 437 84.1% Laos 287 57 16 74 434 84.2% Malaysia 307 44 20 69 440 88.1% Myanmar 294 51 17 72 434 85.9% Philippines 302 47 19 71 439 87.2% Singapore 304 38 19 69 430 89.5% Thailand 307 43 20 69 439 88.4% Vietnam 307 41 16 73 437 88.7%



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“The industries listed in the PIS are the

businesses that the printing industry

should monitor as these are the industries

that would be protected by ASEAN”

He went on discussing the “Priority Integration Sectors” (PIS) which he said are catalysts for overall ASEAN economic integration. Each PIS has a roadmap, which combines specific initiatives of the sector and the broad initiatives that cut across all sectors. The following are its elements:

1. Liberalization 2. Elimination of Barriers to Trade 3. Trade and Investment Facilitation 4. Movement of Business Persons, Experts, Professionals, Skilled Labor and Talents 5. Promotion and Monitoring 6. Other Areas for Integration

PIS Goods Sectors PIS Services Sectors

1. Agro-based goods 2. Automotive products 3. Electronics and electrical

goods 4. Fisheries 5. Rubber-based goods 6. Textiles and clothing

7. Wood-based products

1. Air transport 2. E-ASEAN 3. Health care services 4. Logistics services 5. Tourism

He added that the sectors covered also pose an opportunity to the printing industry. He specified that agro-based products, for instance requires labels. He mentioned that lithographic printing is also one market need that the industry might be interested to address as there is currently no lithographic printing in the country. Making of manuals is also one opportunity: the Philippines could capitalize on its good business English. The industries listed in the PIS, Dir. Perlada stressed, are the businesses that the printing industry should monitor as these are the industries that would be protected by ASEAN to compete against the rest of the world. Integration into the Global Economy, he said, is a coherent approach towards external economic relations in Free Trade Agreements and Closer Economic Partnerships. The Philippines, he continued has intentions to enter into other free trade agreements with the following:

Regional Comprehensive Economic Partnership (RCEP) ASEAN plus 6

European Union

Trans-Pacific Partnership Agreement



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“[AEC] is an immense business

opportunity that must be exploited to full

advantage”

“The business sector should ensure full

realization of trade and investment

opportunities being opened up by ASEAN

FTAs as well as improve the coherence,

practicality and transparency of economic

integration.”

So, what does AEC translate to? He opined that it is an immense business opportunity that must be exploited to full advantage. He maintained that there will not be a “Big Bang” come AEC 2015. He clarified that AEC 2015 is a process, not an event. It is evolutionary rather than revolutionary, and it is

part of the journey towards achieving regional integration as envisioned in the three pillars of the ASEAN Community. He, however, admitted that we should be concerned about it for certainly it would cause significant changes over time. Individual companies and citizens of AMS have to adapt and learn to make adjustments to the opportunities and challenges of regional integration.

He detailed that the private sector is an important driving force in the AEC-building process. The private sector is a key player in the increasing number of supply chains & production networks. The business sector should ensure full realization of trade and investment opportunities being opened up by ASEAN FTAs as well as improve the coherence, practicality and transparency of economic integration. He explained that private sector inputs and partnership are essential for the design of cost-effective regional strategies and initiatives. At the regional level, the private sector is the main vehicle for public-private engagement as exemplified by its participation in the ASEAN Business Advisory Council (ASEAN BAC) consultations and the ASEAN Chamber of Commerce and Industry (ASEAN CCI), Annual Business and Investment Summits, and in Annual dialogues between ASEAN Economic Ministers and ASEAN BAC and industry associations. (e.g. ASEAN Federation of Textile Industries and the ASEAN Automotive Federation).

He underscored the new realities and challenges facing Asian consumers in general, and ASEAN consumers in particular which include aspiration to be modern & progressive, but not necessarily Western. He likewise pointed out the common set of values among ASEAN peoples for harmony and order as characterized by the following beliefs:

institution above individual, respect for elders, strong family and community ties

fear of losing face and honor team above self, consensus-

based approach premium on relationships rather

than on objectivity



30

“Bridging labor demand and supply,

determining the right quality and number

of people in the industry is a concern and

the business sector and the government

should be able to plan and project how

many people would be needed.”

Echoing the words of Professor Raneses, Dir. Perlada’s rrecommended Action Points for AEC 2015 are Competitiveness, People Development, Innovation, Regulatory reforms and most especially, Regional Strategic Partnerships and alliances. He inquired if the printing industry players knew their competitors in the region. If not, he suggested that they start doing so. “We should have a change in mindset. Let us not be fearful of success. The time of the Philippines is here and now. We have been branded as a break out nation and we are on our way to becoming the stand out nation. If it doesn’t happen now, let us see each other in the after-life. We should not waste the opportunities before us,” he mused. While Philip Kotler said: “Forget the world, think ASEAN, Act local,” Dir. Perlada’s advice to the business sector is to “Think global, Think ASEAN, Act Local.”

G. SITUATING TVET IN THE ASEAN ECONOMIC COMMUNITY 2015 Ms. Ma. Luz Amponin, OIC-Executive Director of the

Technical Education and Skills Development Authority

(TESDA) Qualifications Standards Office, discussed the

human resource development in the new world order

/ economic cooperation with her talk: Situating TVET

(technical and vocational education and training) in

the ASEAN Economic Community 2015.

She said that movement of people is one of the major

considerations when we talk about ASEAN

Integration. she continued.

She disclosed that in this regard, TESDA has the National Technical Education and Skills Development

Plan (2011-2016) – Investing In The 21st Century Skilled Filipino Workforce.

According to Ms. Amponin, the supply side of the labor equation is addressed through quality education,

training and effective assessment and certification

systems. However, she admitted that the labor supply still

remains incoherent with the demand. The result of the

2010 Labor Force Survey shows the underemployment rate

at 18.8% and unemployment rate at 7.4% which translates

to 2.9 million jobless Filipinos.

The balancing act, she continued, will require supply to be

market-driven in order to feed the specific market

requirements. At the same time, she said that supply must

Ms Luz Victoria G Amponin, OIC-Executive Director for Qualifications Standard Office, TESDA



31

be capable of driving the market in

order to attract investors. Supply and

demand equilibrium for the labor

market may only be attained through

real time delivery of quality workforce at

the ideal quantity.

The NTESDP 2011 – 2016 envisions a 21st century skilled Filipino workforce which is characterized as technically competent, innovative and creative, knowledge based and with higher order thinking skills, with foundational skills, pursuing lifelong learning opportunities, and possessing desirable work attitudes and values.

These characteristics, she added, are essential if a nation’s workforce is to be globally competitive and flexible. These will facilitate greater mobility across occupations and locations. It is recognized that basic education lays the foundation for developing the necessary skills and competencies of the 21st century workforce. The reforms in basic education on K to 12 are envisioned to provide and strengthen these foundational skills. For its part, TVET, thru the NTESDP 2011 – 2016, is an investment leading towards the development of the 21st century Filipino skilled workforce, she explained. “One of the major TVET reforms under TESDA is the adoption of competency-based TVET system. All technical vocational education and training programs offered by public and private technical institutions are required to get prior authority from TESDA through a mandatory process of program registration. In partnership with industry, TESDA draws up competency standards which are officially promulgated by the TESDA board as training regulations. The training regulations include the minimum training standards by which programs are qualified and registered. The process takes into consideration four essential components of training delivery: the curriculum, the qualification of trainors, the tools and equipment available as well as training facilities. The same competency standards become the basis for competency assessment which has been declared by the TESDA board as mandatory,” she elaborated.



32

She then described the Philippine Qualifications Framework. PQF is a national policy which describes the levels of educational qualifications and sets the standards for qualifications outcomes. It is a quality- assured national system for development, recognition and award of qualifications based on standards of knowledge, skills and values acquired in different ways and methods by learners and workers of a certain country. Talking about the printing industry, Ms Amponin said that the industry should be able to predict the labor demands of the industry in relation to the projected business growth owing to the increase in

market access because of ASEAN Integration. When ASEAN would have achieved an integrated economic community in 2015, and there is already a single market and production base, characterized by seven development areas, implications in the development of professionals and skilled labor are huge. Skilled workers would be affected by the seven areas, she maintained. Specifying what AEC means by free flow of services, she said that there would be recognition of professional qualifications by recognizing mutual recognition arrangements (MRAs). There would likewise be negotiation of some specific services sectors, she added. She expressed high hopes for the Filipino workforce. She said that there would be high demand for Filipino workers because of their known genuine warmth and dedication to work. She finished with the imperatives on TESDA in the face integration which are: Influence agenda setting – regional standards for ‘skills’; Partner with industry to advocate for ASEAN skills recognition; Demand for labor from investments; andMobility of ‘semi-skilled’ workers.



33

Press On! Speakers were given plaques of recognition

L-R: PPTF President, Atty. Dominador Buhain and Prof. Nestor Raneses, Director of UP ISSI receive

Plaques of Recognition; Ms. Crispina Almonte explains the program flow; Participants attentively

listens to the talks; Ms. Elisa Miranda of Miranda and Sons Bookstore throws a question in the

Open Forum; Masters of Ceremonies, Mr. George Lora and Ms. Marites Liwanag recognize the

participants. Bottom: Press On! participants are all ears to the presentations.



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SPEAKERS FROM THE PRINTING AND ALLIED INDUSTRIES TO BRIEFLY HIGHLIGHT

ISSUES AND REQUIREMENTS APPERTAINING TO THEIR RESPECTIVE SECTORS IN

ANTICIPATION OF THE EFFECTIVITY OF THE ASEAN INTEGRATED COMMUNITY IN

2015

1. BOOK PUBLISHING

ASEAN 2015: Challenges and Opportunities in the Philippine Book Publishing Industry Jose Maria T. Policarpio President of the Philippine Educational Publishers’ Association, Mr. Jose Maria Policarpio discussed the challenges and opportunities that the book publishers in the Philippines face in the advent of the ASEAN Economic Integration in 2015. He cited the increased competition among ASEAN foremost among the challenges. He said that the publication of educational materials is a protected industry only in the Philippines. As such, our schools are prohibited from using imported or foreign textbooks. With ASEAN Integration, such prohibition may be challenged and is a cause for uncertainty in the book publishing industry. Another issue he identified was the New K-12 curriculum which he described as a “whimsical” change. He pointed out that when the government officials change, e.g. a new Secretary of the Department of Education is appointed, the education curriculum also changes. This, he said is a problem because the industry finds it difficult to adjust. The rapid changes in technology also pose a challenge. He said that although there is not much decline in demand for printed matter, it is something that has to be addressed. The shifting reader / user preferences should be seriously considered. He mentioned one study that says children born in the 1990s onwards are reading less printed materials. These are the next generation of readers and their reading preferences are changing. The changing concept of copyright is also an issue. He particularly cited the existence of “copyleft” and “creative commons.” Some authors, he said, are allowing people to use their work without remuneration. There is also an increasing incidence of self-publishing, which is a major threat to the publisher. Anybody can now write anything and post it online without anyone editing or correcting it. These, he said are the real issues that publishers face. Meanwhile, the opportunities he considered are the free flow of goods and services which could also mean greater access to capital, raw materials, talent and skilled labor. In addition, he said that the common education framework among ASEAN nations would result to greater demand for relevant books and other learning resources across a bigger market.



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“The effects of AEC have been felt by the

industry since the 1990s.”

2. PACKAGING

AEC Implication on Packaging Ms Edita P. Molato Ms. Maloto shared her insights on the effect of AEC to the Philippine Packaging Industry. She said that the importation of packaging, though fluctuating is on an upward trend and half of these are sourced from ASEAN countries. The lower tariffs, according to Ms. Maloto, have allowed international suppliers, particularly from ASEAN nations, to enter the Philippine market. Cheaper raw materials and labor costs, and higher economies of scale, allowed these suppliers to offer competitive prices, thus, making them a preferred supplier by some of the companies in the Philippines. However, the 0% tariff regulation imposed by the AEC poses a big threat to local packaging producers, she expressed.

Ms. Maloto also identified the other concerns of the packaging industry which include high energy cost, particularly fuel; cost and, sometimes, availability of raw materials; ordinances imposed by the government like the new truck ban rule; and the issue on sustainability. Over the years, she narrated, the total importation of crude oil has basically remains stable in terms of volume. But, in terms of value, she sees an upward trend. This basically affirms, she observed, that fuel prices have been rising for the past decade. This, she stressed, is one of the biggest threat for the industry, particularly for glass bottle production, since this process is fuel-intensive. The increasing energy cost, she continued, is

increasing operation expenses, making the industry less competitive compared to both local and international competitors. The effects of AEC have been felt by the industry since the 1990s, she observed. Many of packaging’s raw materials are in fact imported, like resins, cullets, fuel, etc. The increasing fuel price is also causing a hike in the price of raw materials like resins, thus affecting the competitiveness of local packaging manufacturers. This is causing some companies, both packaging suppliers and users, to just source packaging from other countries, she clarified. For packaging suppliers, it is more cost-efficient to just source packaging abroad, than to look for a local packaging partner or a raw material supplier. This enables them to offer their products at lower prices, she said. Meanwhile, for packaging users, it is cheaper to buy packaging from international suppliers than to source locally, thus, allowing them to make their products affordable to more Filipino people.



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Ordinances like the truck ban really affect the cost and lead times, not just of packaging suppliers, but importers in general. This truck ban law has recently been changed. Window time for trucks to deliver or pick up goods at the port has been narrowed to 10pm-5am. This, of course, has negative impact on local businesses, she vexed.

First, it now requires longer time to deliver and pick up items in the port, thus, extending lead times to produce and deliver products to our customers. Second, due to this longer time of delivering or picking up, freight cost has increased by at least 80%. Trucks remain idle, instead of being used efficiently, waiting for the window time. Third, also due to this longer time in the port, shipping companies are now declining deliveries to the Philippines, or are adding charges to cover their loss due to long waiting period. While this may seem good for local

manufacturers like us since it also takes longer for our international counterparts to deliver their products to the customers, we are still affected as our raw materials are imported. Further, she said that sustainability has become a worldwide trend. But in the Philippines, the calamities we have experienced, like Ondoy and Yolanda, have really intensified the need for eco-friendly packaging. Efforts of packaging suppliers to support this include light-weighting, down-gauging, and yes, the popular biodegradable plastics. However, Philippine companies are not as aggressive yet as companies in 1st world countries when it comes to sustainability. Sustainability includes, not just your final output, that is, the product, but even the process of producing, delivering and disposing the product. Other countries, particularly US, Europe and Australia now include carbon emission count in their supplier evaluation. Not only that, they are really aggressive in studying and producing environment-friendly products. With AEC, standardization of ordinances when it comes to sustainability might be a possible outcome. Answering the question: How do we cope with AEC? She said proper self-awareness is key. Self-awareness would be the basis of the business plan. Market and product rationalization, continuous improvement / innovation, looking for alternatives that would have an impact in lowering costs, and fostering partnerships, she said are possible mechanisms. She summed all these recommendations in three words: adopt, adapt, and adept.



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3. LABELS Ms Anne Magdalene Dionisio Allied Pacific Packaging Solutions Company, Inc. Based in General Santos City, Ms. Magdalene Dionisio, represents one of the biggest packaging company in the south: Allied Pacific Packaging Solutions Company, Inc. She highlighted that 2015 is just the culmination of the ASEAN Economic Integration. AEC has already started way back in 2010. She shared what her company did in preparation for 2015. She said that their packaging business is in support of their major business which is canning. They also produce cartons, labels and some commercial printing. They operate in Cagayan de Oro and General Santos in the Philippines as well as in Indonesia, and Papua New Guinea. She said that they saw the opportunity to put up a facility in Indonesia. If one would look at the technology in Indonesia and the skills of their people, the Philippines has a very huge advantage. Our people, she said are very good in English, adaptable and are easy to train. These are very big advantages as against our counterparts in the region. She called on her colleagues in the printing industry to be confident and not be afraid especially in having strategic alliances with the locals in other ASEAN countries. Collaboration and strategic alliances, she concluded, are the winning formula in the AEC.

4. SIGNS and DISPLAY Mr. John Madarang’s message was read by Mr. Francis Chow 11 FTC Enterprises, Inc. Mr. Francis Chow started his presented with a brief introduction of their company, 11 FTC Enterprises,

Inc. 11 FTC Enterprise Inc. has been in the signs and display industry for 17 yrs. They started as a

silkscreen printer and have evolved as a retail marketing solutions provider. Now, they are the biggest

large format digital printer in the Philippines and one of the biggest in South East Asia. They have

nationwide capability with manufacturing facility also in Cebu. They have more than 300 employees and

their management team composed of people with experiences in marketing and advertising, franchising

and retail management.

INDUSTRY OVERVIEW According to Mr. Chow, the signs and display industry is still a growing industry. It covers billboards, banners, supermarket displays, hanging dispensers, candy dispensers, murals, wallpaper designs, etc. It is characterized by intense competition among players. This is due to lowering cost of technology and decreasing and more varied demands of clients. What used to be Php20M cost of machine is now Php 500,000, he said. Call for design uniqueness at l is also more pressing. Printers and service providers outdo each other, he added. Aesthetics, functional value and materials specifications are the areas of competition. Some players also stretch the terms of payment to be more favored by clients. “An efficient



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“An efficient supply chain is imperative to

survive…. Everything is needed yesterday

in this industry.”

supply chain is imperative to survive in the business. Everything is needed yesterday in this industry,” he carried on. STRENGTHS The strengths of the industry, meanwhile, include the pool

of creative talent. Unfortunately, the talents are being enticed to go to other places like Singapore. The more hands-on business owners is also an identified strength of the industry, according to Mr. Chow. WEAKNESSES The high employee turn-over and lack of continuing training are the weaknesses he identified. Inferior quality and low cost strategy usually adopted as the only strategy are likewise considered limitations. Mr. Chow presented the STEEP (Social, Technological, Economic, Environmental and Political) Analysis of the Signs and Display Industry: Social:

Access to internet may shift advertising spending on digital media Print media will remain as internet access is still limited Buying decision will be influenced even more by social media Green advocacy is gaining popularity and support but not strong enough to provide consumer

power to influence manufacturers' behavior Social media is the best media in promoting any advocacy or interest

Technological Printing technology has not evolved to a level that will change the industry Cheap technology to more entrepreneurs means more printers at cheaper price but not

necessarily superior quality Increase in mobile advertising is steady but not seen to replace print media in the near future.

POS ad still rely on printed forms Economic

Robust economy contribute to higher activity and trade Printing industry may have increased ahead of or more than the economic growth as more

players undermine the pricing structure Entry of third party substrates and inks will continue to rise legally and otherwise Brands will continue to enjoy influence on players whose strategy is price undercuts Players whose strategy is innovation and solutions will have influence over brands

Environmental Solvent inks and PVC tarp post a threat to the environment Green revolution has not taken off in the Philippines, laws are either lacking or not fully

enforced Companies pay lip service to the cause but are not spending Global offices of multi-nationals and FMCG's will eventually mandate reduction of car on foot

print to all markets Political

Current government is enjoying high rating locally and internationally giving boost to economy Election spending may start slowly by end of 2014 Anti-epal law prohibiting politicians’ faces printed on public projects reduce printing

opportunities for local printers



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Weak laws on regulation of printing materials Election-related surge in printing demands will start early 2015; Eco-friendly materials will be

favorite or popular theme OUTLOOK The opportunities according to Mr. Chow are the widening market outside of the Philippine and the regional procurement for FMCGs. He said there is also no reward for players in a market of depressed pricing. Therefore, so long as prices are kept down, the industry should not worry. The threats that the industry would have to face are the procurement from other countries other than Philippines; the printing capacity of bigger players that will be a barrier to entry for new printers; and the Illegal entry of printing materials and machines that will affect pricing of legitimate printers. KEY SUCCESS FACTORS To address these, he suggested the following:

Robust organization to accept high volume of business;

Stable supply chain to meet demands at short notice;

Sustainable Green Strategy;

Innovation at international standards; and

Operational efficiency to meet quality, cost, and delivery.

5. SECURITY PRINTING Mr. Gabriel Dukes SEKUWORKS

Mr. Gabriel Dukes of Sekuworks who flew all the way from Malaysia presented on Security Printing. The global problem he

said is that counterfeiting has grown by 10,000% globally over the past 20 years. He said that according to the International Chamber of Commerce, by 2015, the total value of counterfeits in the world would exceed $1.7 trillion, which is more than 2% of the world’s total current economic output. He mentioned as well that the global brand protection market will reach $3.8 billion by 2018. More than 30% of growth he said, quoting the market report done by Smithers Pira, will take place in track-and-

trace technologies for supply chain security. In view of this, a three-year plan for counterfeit measures was formulated. One of the advanced counter measures being



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planned to introduce is the track-able and trace-able tamper-evident seal called Takeda Security Label, which cannot be counterfeited. Stratomark, he said, also creates, collects, stores and manages data which converts labels into actionable information for real-time decision-making. Stratomark, he said, creates value by custom-designing and developing labels and software to measure, manage and track supply chain performance at the unit level. It links product, asset and employee, producing both brand protection and operations improvements thus, ensuring that all supply chain elements are visible, accountable and secure.

He also mentioned the $1.4 billion consumer apparel and shoe industry that distributes through retail chains. The problem in the industry, he said, is the multi-million dollar theft and counterfeit of products. His proposed solution is the utilization of a counterfeit labels and Sekuworks’ full software technology capable of tracking products from point of manufacture to consumer. Sekuworks ensures increased sub-contractor control and reduced scrap. It would also eliminate unauthorized manufacture of products and stops diversion resulting to increased

visibility, accountability and security of the supply chain, saving the company millions of dollars.



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6. QUICKPRINT and Print-on-Demand The Future of Digital Printing in 2018 Ms. Maripil Ergino

Following Mr. Duke’s presentation is Ms. Maripil Ergino of Canon. She discussed the Future of Digital Printing in 2018. She started by presenting a video that captures the reason why there will always be a need for paper and paper has a great future. Citing the study done by Smithers Pira, Ms. Ergino said that

packaging is growing, followed by commercial printing and books. The rest of the industry is declining except for packaging and labels which is consistently on the rise.

The drivers for adoption of digital printing, she mentioned, are rising requirement for short runs, recent improvements in digital technology, low initial set-up costs for print jobs, rising requirement for personalization, rising requirement for variable data and environmental issues. While the barriers to the adoption of digital printing- cost of print jobs, general issues with print quality, and cost of new machinery.

She also shared Canon’s “Reams of Hope” where they partnered supported the tuition fees and allowances of

fifteen scholars from the Don Bosco School of Printing through every ream of Canon paper sold.



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“Like rice, water, and electricity, paper is

a staple of modern daily life. “Virtually

everyone is a paper consumer- from

education to media, from advertising to

publishing, from food packaging to

product packaging, and even hygiene

products, such as tissue and paper

towels.”

“We are using paper more in spite of

digital media and technologies.”

7. PAPER INDUSTRY The Impact of the ASEAN Economic Community on the Paper Industry in the Philippines Mr. Dennis Tan

Mr. Dennis Tan started his talk sharing some important facts about the global paper industry. Foremost of which is as of 2012, 400 million tons of paper is produced globally. That weight, he said, is equivalent to 80 million elephants.

“The consumption of paper continues to grow.” “In fact,” he voiced, “we use more paper now than 10 years ago.” “By 2020,” he mentioned, “the forecasted increase in paper consumption is 500 million tons.” “Asia is the largest producer of paper, producing 45% or 179 million tons of paper a year,” he stated. “Europe,” he compared, “produces 107 million tons, which is 27% of worldwide production, while North America accounts 85 million tons or 21% of worldwide production.” “Packaging Industry is the largest market for paper, using up to 50% of total paper production. The next largest markets are the printing and writing industries. Due to lower production costs and proximity to fast growing pulp wood plantations, many pulp and paper companies worldwide are moving production to the South. China has recently overtaken the United States as the world’s biggest paper producer,” he said.

THE ROLE OF PAPER IN OUR SOCIETY Mr. Tan proceeded highlighting the role of paper in our society. He said that like rice, water, and electricity, paper is a staple of modern daily life. “Virtually everyone,” he said, “is a paper consumer- from education to media, from

advertising to publishing, from food packaging to product packaging, and even hygiene products, such as tissue and paper towels.” He furthered that the paper industry is not only growing at a steadfast rate, but it is also eclectic, exciting and evolving. He said that we are using paper more in spite of digital media and technologies that substitute e-books over books, computers over pen and paper, and tablets over printed publications. “The ban of plastic bags in some Metro Manila areas has increased the demand for paper bags. Rise in food production leads to rise in packaging supplies. As schools take in more students each year, the demand for notebooks and writing products increase as well,” he elaborated. Because of the growing demand for paper, Mr. Tan said that the need for strict and effective policies to keep the industry competitive and sustainable becomes more pressing. He said that markets have to remain competitive, production more sustainable, and the high standards of quality for different types of paper maintained.



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The Philippines would benefit from AEC.

The 600 million people in the region are

all potential paper consumers.

The congestion of the Port of Manila is

causing inefficiency and delay. Diverting

some containers to more spacious sea

port in Laguna or Subic is not a welcome

solution as it leads to higher freight cost.

The shipping delay and backlog are

negatively impacting the shipping

economy and is not contributing to

making the Philippines a truly competitive

market in the ASEAN Region.

PAPER INDUSTRY IN THE PHILIPPINES As AEC becomes fully implemented in 2015, he expects the Philippines to benefit from the emerging global market. The 600 million population in the region are all potential paper consumers, he relayed. Other industries would benefit from this, as well, he continued. The Philippines is not a paper producing country, he said. “Eighty percent of our paper is imported.” The Philippines relies on imported paper from Indonesia, Taiwan and China and in Western countries like New Zealand, Australia and Sweden. Thus, trade facilitation and custom integration would be helpful to the industry. Other factors that determine the success of the paper industry are the following:

1. Price competitiveness – Tough price competition as China produces cheaper paper is losing ASEAN export opportunities to other countries. Paper relies on the supply network beyond the ASEAN community. Therefore, our concern is how AEC would enhance participation of paper producing nations around the world.

2. Quality of paper goods – the primary reason we import paper is the quality of paper. An integrated community may enhance the quality of paper produced by ASEAN member countries.

3. Time to market – paper is a prime commodity therefore minimizing the time for the product to reach the market is a priority of every paper company. The truck ban in Manila has caused many trailers to lie idle incurring major losses to truckers, shippers and port operators.

4. Congestion of the Port in Manila causing inefficiency and delay. Diverting some containers to more spacious sea port in Laguna or Subic is not a welcome solution as it leads to higher freight cost. The shipping delay and backlog are negatively impacting the shipping economy and is not contributing to making the Philippines a truly competitive market in the ASEAN Region. Improvements have to be done to facilitate receiving and shipment of goods to consumers.

HOW THE AEC WILL CHANGE THE WAY WE TREAT PAPER ‘The young population of ASEAN is an advantage to the industry. The Philippines might also want to consider producing its own paper products, include Thailand, Viet Nam and Malaysia. We need to look beyond our usual supplies and know more about the state of the paper industry in other ASEAN Member States. We are already trading with other AMS and we are looking forward to the other

benefits of integration such as the implementation of the single shipping market, freer flow of capital, e-commerce, financing of infrastructure projects, among other policies. Implementing these actions will benefit our industry in the long run,” he continued. CHALLENGES AND GOALS FOR THE FUTURE OF PAPER “As the year 2015 draws nearer, we are ready to enter the ASEAN market with bigger and wider possibilities. We are entering an era when paper and pulp industry need to be managed intelligently. Other industry concerns must also be addressed like climate change, environmental foot print and deforestation. With the AEC Blueprint, the paper industry hopes to become more outward looking, globally competitive and provide more quality paper in the coming years.”



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“Let us not be afraid. Let us look at ASEAN as a

challenge and opportunity. It is an open door

for us to do the best that we can. This is the

right time for us to show who we are. We have

been fighting in the ASEAN Region for a long

time now. Be ready for the fight because the

fight is on!”

8. CONSUMABLES The Value of Consumables Mrs. Luningning Regala

Starting with definitions, Consumables, Mrs Regala said, are products that are “intended to be used up relatively quickly and has to be replaced regularly.” If one is to look at the distribution of expenses of businesses daily, one would notice that the highest amount does not actually go to investment on equipment but on consumables. That is why there are suppliers who are willing to offer their equipment for free in exchange of bundled consumables. For that reason, we need to focus on consumables, she pointed out.

She then went on discussing the technicalities of consumables. The 3 factors that affect the cost and efficiency of these goods are quality, supplier support and price. Consumables that go into printing by way of volume of usage are as follows:

Paper is the biggest bulk of cost in printing. It qualifies the kind and characteristics of paper on the basis of the printing job to be done. Qualifications are coated and uncoated; Properties refer to brightness, opacity, weight, caliper, grain direction.

Inks / coatings and varnishes The ink on the ink roller should not absorb water nor should the ink breakdown and combine with the fountain solution. Ingredients of ink are pigment, vehicle, and modifiers. Its properties are body, temperature stability, tack, drying)

Plates and Rollers She ended up with these words: “Let us not be afraid. Let us look at ASEAN as a challenge and opportunity. It is an open door for us to do the best that we can. This is the right time for us to show who we are. We have been fighting in the ASEAN Region for a long time now. Be ready for the fight because the fight is on!”

9. PRINTING MACHINERIES Ryobi MHI (Mitsubishi Heavy Industries) Graphic Technology Ltd. Mr. Kentaro Hayashi Mr. Kentaro Hayashi hailed from Japan and is in charge of marketing and sales in Oceania and Asia Region of Ryobi MHI Graphic Technology, Ltd. He commenced with an introduction of his company. Ryobi Ltd graphic Systems was founded in 1943 and entered the printing business in 1962. In January 2014, it merged with Mitsubishi Heavy Industries Printing and Packaging Machinery Ltd. Ryobi is a



45

known manufacturer of aluminum digesting machinery for car engines. They supply all car manufacturers in Japan as well as Volkswagen, Mercedes Benz, Jaguar, and other famous automobile car products. It joined with Mitsubishi to:

1. Expand product line and strengthen product development – it now offers A3 portrait up to large-format 44” press;

2. Strengthen manufacturing operations by pioneering new technologies in offset printing; and 3. Enhance sales and service networks. It has 60 sales networks covering 170 countries in the

world. They have a sales office in Singapore and recently they opened a showroom in Malaysia.

The Top 3 factors for printing press manufacturer, according to Mr. Hayashi are (1)Customer satisfaction, including after-sales support, (2) research and development, and reasonable price and delivery time. Printing machines are very expensive, according to Mr. Hayashi so they deem it very important to avoid or minimize downtime for the customer. They produce innovative products to satisfy consumer demand. He looks forward to showing their products in October 2014, during the printing exhibition in the country. Then he ended by mentioning their slogan: “Advance with customers by delivering valuable products and services.”

10. COLOR MANAGEMENT Delivering Consistent and Predictable Quality Prints Ms. Irene Buloron

WHY COLOR IS IMPORTANT Ms. Buloron started her presentation with the top answers on why color is important:

Color helps identify the object. It is the first physical attribute of any object that people recognize when describing an object.

Color inspires emotion.

Color can differentiate.

Color support rules

Color brings business more sales.

She also shared the following statistics which highlight THE POWER OF COLOR: 92% believe color presents an image of impressive quality 90% feel color can assist in attracting new customers 90% believe customers remember presentations and documents better when color is used 83% believe color makes them more successful 81% think color gives them a competitive edge 76% believe that the use of color makes their business appear larger to clients Color increases brand recognition by 80%



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Color accounts for 90% of visual appearance. Color distinction increases consumer buying by 70% 65% of purchase decisions are based on color.

CUSTOM COLOR SOLUTIONS Recognizing the importance of color, she then presented the color solutions being done. She specified Coca-Cola Company which now veers from physical sample of color. Brand owners, she said, like

Coke is now using digital standards which represent color by number. Light becomes a very power tool in helping sell the product, she said. It is important to specify with your client what should be the preferred light source to use during color evaluation. These are the spectral distribution of the most important standard light sources. The tomato appears more red because the lamp has higher red energy and it appears blue because the fluorescent which is CWF has highest pick on the blue region.

She further explained that when comparing colors, sometimes we are not aware that color changes their appearance if viewed under different background. The two greens (on the right) are the same colors. The green on the yellow background appears darker because the background is lighter, while the green on blue background appears lighter because the blue is dark. Therefore, it is important that we are aware of our field of view to avoid this problem. Visual can be dangerous sometimes. To understand color more, she mentioned the CIE chromaticity diagram which is a two-dimensional model of color vision. The arc around the top of the horseshoe encompasses pure spectral colors from blue-violet to red. By mixing any two spectral colors in different proportions, all the colors found on the



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“Know and understand your pre-press and press workflow.

Use accurate measuring devices to measure color accurately

and software to generate profiles.”

straight line drawn between them in the diagram can be created. It is possible to create the same grey by mixing blue-green and red light or by mixing yellow-green and blue-violett light. This is possible because of a phenomenon

called metamerism.

Purple colors are found at the bottom of the diagram. Purples are mixtures of red and blue light, the opposite ends of the spectrum.

Finally, she discussed what is needed for successful color

management: Consistency. Monitor is your first window to digital world. Check if your monitor is providing consistent and uniform

color across the screen Calibration.- Achieving something to a known standard of performance. For example, in monitors are the contrast (gamma) and color balance (white point) Characterization. ICC means International Color Consortium that established the standard platform of

converting the RGB and CMYK color space to CIELab color space. Conversion - Converting profiles to a standard working space such as Adobe RGB or SRGB for monitor profile.



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Guests listen attentively to the speakers.

Resource Persons receive Certificates of Appreciation.

Breakout Sessions: (Top) Workshop Facilitators explains the objectives of the session to the

participants. (Bottom) Workshop participants discuss the strengths, weaknesses, opportunities and

threats faced by the printing and publishing industry based on the following themes: (1) Business

Development; (2) Production and Technology; (3) Human Resource; and (4) Government Support.



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WORKSHOPS

A. BUSINESS DEVELOPMENT The SWOT Analysis of the Business Development Workshop Group is as follows: STRENGTHS

Proficiency in English ("Neutral English)

Large pool of creative talents

High Educational attainment and literacy rate Printing Association to hire Market researchers where we can focus on

Countries with High Income, Upper Mid Income, Upper Income - Singapore, Malaysia, Thailand, Brunei - How do we expand? According to the group, the above-listed are the strengths of the Philippines. The proficiency of the Filipinos in English is one characteristic that it cuold apitalize on. This may be seen by the fact that the Philppines is now next to India in the BPO sector/industry. The philippines is also home to a large pool of creative talents and highly literate peple. We are strong in research as exemplified by the projects and activities of our institutions. We are also known for our good customer service. We are conscious of the way we conduct ourselves to the customers. WEAKNESSES

Financial Capability

Color Management

Product Knowledge

Price Positioning/Standardization

Market/Trade Connections

Price Standardization per industry segment As regards the weaknesses, they said that the above cited weaknesses are concerns if we can market within the Philippines or we can go outside the country. Quality and Knowledge about the product are major concerns. They take note of the industry’s knowledge of the market / customers in other ASEAN nations. They emphasize that the industry should know the right people to connect with. OPPORTUNITIES

Market Expansion because of ASEAN

Integrated Community

Common educational framework among ASEAN countries would result to greater demand for relevant books and other learning resources across a bigger market

Collaboration of various industry player

Free flow of goods and services could mean greater access to capital, raw materials, talent and skilled labor

PPTF can buy fast moving inputs in bulk to help industry In terms of the opportunities open to the industry, they specified the following. They added that Philippine values and our inate ability to partner and collaborate are important factors that the industry



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could capitalize on to take advantage of the opportunities presented before it by ASEAN Integration. Being more aggressive in pushing our services to other nations like the other ASEAN countries is also significant. THREATS

Pricing

Technology

Discrimination

Geographical Location

Invest / Upgrade in Technology As for the threats, the group fear that other ASEAN countries have higher technology equipment/materials even before AEC. This, they said make them more competitive in terms of price. Being the only Christian county of the Philippines is also a threat in that other ASEAN countries might be more linked in terms of beliefs and culture. Importing and exporting is also not easy in the Philippines because it is surrounded by water unlike other ASEAN countries like Thailand, Cambodia, Laos and Myanmar. Other issues identified by the group include the list below: ISSUES

Filipino has negative attitude

Attitude as to work ethics

Do a market research - to penetrate the market

Differenciate your market (local/domestic)

Against cut throat price competition

Standardization in term of price (per segment/categories)

PPTF as channel To address the issues, they recommend investing and upgrading of technology and an indepth analysis of the ASEAN market.

B. PRODUCTION AND TECHNOLOGY The production and technology workshop group delved on two main concerns which served as the starting point in their analysis:

1. Are we at par in technology compared to our asean neighbors? 2. How do we compete with asean states in terms of printing quality &

delivery schedules?



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From these two main points, they came up with their SWOT Analysis: STRENGTHS

English language proficiency

Flexibility and resourcefulness of companies

Technical capability to match ASEAN countries given that we are in the top 10% of the industry WEAKNESSES

Only big printing companies can acquire new machineries and technology

The industry lacks government support o no tax subsidy like in other countries o only 2 printing schools (Don Bosco and TUP)

Only big companies can compete in terms of printing and delivery

Lack of national laws and inconsistent ordinances which affect transport of goods e.g. Erap law, truck ban, problems with bureau of customs

Reliance on importation due to lack of raw materials

No government loans available in acquiring new machineries

Unreliability of service providers

Politics within the industry

Red tape

Mismatch of technology in the academe and industry OPPORTUNITIES

Lowered machine cost across regions because of freer flow of goods

Opportunity to align & standardize skill sets & processes (basic) as mentioned earlier by tesda

More spare parts & developed after-sales services

There’s no other way but to go up

establishment of academies or sponsorship of printing machine companies THREATS

We have less experience with the current technology compared to other asean countries (e.g. Web to print technology)

Price competitions (open market)

Merger and acquisition/ alliance of companies have disadvantages e.g purchasing will not happen here but in the country who made the initiative

Threat coming from china and India because they may change their strategies to compete with ASEAN countries



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C. HUMAN RESOURCE

Below is the SWOT Analysis done by the participants who joined the Human Resource Workshop Group: STRENGTHS

• Proficiency in the English language • Competent workers with proper training • Flexible and can do multi-tasking • Trainable employees • Well-experienced employees • Relatively lower labor cost

WEAKNESSES

• No formal training of employees, cannot maximize employee potential on a certain job • Expensive trainings • Most workers have limited educational attainment • Pro labor laws • Limiting investments • Disunity within the industry • Lack of government support • Lack of well-experienced instructors/trainers in the industry

OPPORTUNITIES

• Attract trainers to train workers • Short TESDA short courses for skilled workers related to ASEAN integration • Offer certified training programs for skilled workers

THREATS

• Higher wages in more developed countries will attract Filipino skilled workers to migrate

• Skilled employees are being pirated by other companies

D. GOVERNMENT SUPPORT

The Government Support workshop group identified the following strengths, weaknesses, opportunities and threats in the printing and publishing industry: STRENGTHS

Creatives and publishing

Very capable packaging design and book content



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WEAKNESSES

Absence of modern printing school • Difficulty in importation – law is favorable but there is a problem in the facilitation of the release

(of the equipment) • In book publishing, the law is not fully implemented • Supply of Raw materials - Almost all consumables are imported • Truck ban in Manila- what used to take 7 days now takes a month, need to increase inventory;

Truckers increased fees, resulting to increased production cost

Overloaded piers. Some shipment are not unloaded here.

The Philippine government is killing the publishing industry by encouraging foreign publishers which are tax exempt to bid out our intellectual properties.

The government puts too little value to intellectual property

The weight of penalty imposed to Local vis-à-vis foreign publishers are not the same

Discouraging intellectual dynamism. Rampant copying of textbooks.

Need to amend IRR of Govt Procurement Act Rule VIII23.11.1.1(e)

Government policies are unfavorable to the printing industry. Government bidding requirements are too stiff to comply with. Small firms could not meet the terms demanded. Government should consider allowing SMEs milestone payments

OPPORTUNITIES

Support from TESDA how they could help in the effort to train trainors, Training program for supervisors and managers.

• Training in Davao and other areas outside Metro Manila; THREATS

Might lose our strength once China comes into play

SUMMARY OF WORKSOP RESULTS Proficiency in English, creativity, and high educational attainment and literacy rate of the Filipino people are the strengths identified common across all workshop groups. The Human resource group adds flexibility to tasks assigned and ability to multi-task among the industry’s strengths. These are backed up by the Business Development Group which specified the thriving BPO Sector as proof of our English language skills. The weaknesses identified meantime, may be summed into the following: lack of financial capability among of small printing firms, low technology, lack of modern printing schools, uncompetitive Philippine printing and publishing industry, inadequate or restrictive government policies, and other issues within the industry. Financial Capability – small printing and publishing businesses might be restrictied from taking full advantage of ASEN Integration because of lack of their financial capability. The needed upgrade in machineries, technology and skills of their human resource might not be achieve because of shortness in capital. They worry that only big printing companies can acquire new machineries and technology, since loans are not available for machinery acquisition, etc.



54

Low Technology – it was mentioned that many printing and publishing companies companies still use outdated technologies. One cited using pre-war printing machines. The industry also has a lot of catching up to do in terms of color management and on improvement on product knowledge. Lack of modern printing schools- The absence of modern printing school in the country is among the most mentioned weakness of the industry. It was cited that there are only two (2) printing schools in the country: Don Bosco School of Printing and the Technological University of the Philippines which offers the course. Due to the lack of training institutions, employees in the industry usually have no formal training. This situation prevents the industry from maximizing the potential of their employees. Lack of well-experienced instructors/trainers in the industry was also pointed out. This does not contribute to the transfer of top-of-the industry knowhow and inhibits human resource development. Braving all these, the firms who persist in providing skills development training to their employees incur expensive training expense which is a big burden for them. Restrained Access to Market - Price Positioning and product standardization are the hurdles to gaining market access. The inability of some firms to establish trade connections are also major constraints. Restrictive Government Policies- Another common complaint among industry players is the lack of government support. This is manifested by the absence of tax subsidy, imposition of ordinances that hinder transport of goods and acquisition of imports. The industry players strongly dissent the overloaded piers, red tape at the Bureau of Customs (especially in the processing of the release of imported materials), and the Truck Ban implemented in the City of Manila which they claim propelled them to increase their inventories and cost them higher trucking fees. These were heavy burdens that the industry had to carry especially since the printing and publishing industry is very reliant on imported raw materials and consumables. Another government policy disdained b the industry is the tax holiday to foreign publishers in bidding out intellectual properties. This, they assert, kills the publishing industry. The low premium on Philippine intellectual properties and the rampant copying of textbooks also discourage intellectual dynamism. Other regulations considered to be unfavourable to the industry include the stiff requirements in bidding, and disallowance of milestone payments. Issues within the industry – The existence of too many industry associations which manifest the lack of unity and cohesion in the industry, segregation due to politics were likewise detected among the industry drawbacks. Looking at the bright side, meanwhile, the industry recognizes that the ASEAN Integration opens immense prospects for industry growth. They see the possible increase in demand for printed materials because of AEC. They appreciate that the Philippine values and our inate ability to partner and collaborate could be the industry players aces in building collaborations and partnerships with other firms in the region. they likewise consider that the free flow of goods and services could mean greater access to capital, raw materials, talent and skilled labor. These, they said, could mean lower machine cost aross the region and poses big opportunity to align and standardize skill sets and processes. The



55

possibility of the organization (e.g. PPTF) of buying fast moving inputs in bulk to help industry was also named an opportunity. Lastly, the group expressed concern that other ASEAN countries have higher technology equipment and has available materials that would make them more competitive in terms of pricing. There might also be discrimination against Philippine products, they said. Another threat to the industry is the Philippines’difficulty in importing/exporting because of its archipelagic setting unlike its ASEAN neighbors which are connected to each other. Higher wages being offered in other countries, specifically in Singapore, they said, could also drain the country’s talent pool. Other issues identified in the workshops include the negative attitude of some Filipinos, undesirable work ethics and lack of market knowledge because of the dearth of research in the field. They also mentioned the lack of experience of industry players with the current technology compared to other ASEAN countries (e.g. Web to print technology), Price competitions because of the open market, merger and acquisition or alliance of companies when this happens in the country who made the initiative and the threat coming from China and India that may change their strategies to compete with ASEAN countries.

QUESTION AND ANSWER SESSION

Alarmed that the Philippines is ranked 5th in competitiveness rating, question was raised whether electricity cost have something to do with it. In this regard, proposal for congress to allow foreign investors to engage in electricity business was put forward to lower production costs and increase productivity. Professor Nestor Raneses replied that electricity industry requires very high capital investments. Growing economy, he said, necessitates higher electricity consumption. He mentioned two strategies: supply-side and demand side. He encouraged going to renewable as a supply-side response. More efficient use of electricity/ energy demand management and use of more modern, energy-efficient equipment, use of new technologies, meanwhile are demand-side strategies. Mr. Senen Perlada meanwhile said that other countries subsidize electricity cost. Since this is not being done in the Philippines, he encouraged more use of electricity at off-peak hours when electricity costs are low. He also encouraged exploration of every possibility where one could save consumption.



56

DECLARATION OF NEXT STEPS TO BE UNDERTAKEN AND CLOSING REMARKS

In his closing remarks, Atty. Dominador Buhain thanked the UP Institute for Small-Scale Industries for giving direction to the conduct of the PPTF Symposium workshop. He likewise commented on the workshop output, particularly on Government Support. He mentioned that some officials in the government, particularly Senator Chiz Escudero expressed his desire to help the industry. The senator, he said was in fact waiting for the industry to present a study and action points for legislation. With that, he emphasized that action should come from the industry to express its needs. Even TESDA, he said is awaiting proposal for training regulation. The event, he said, was thus a great initiative. He stated his gratitude to the participants whom he said have all been cooperative and to Mr. Maldwyn De Pano. The unity manifested in the event is a good sign for the industry especially as regards putting forward its road map. He then called on Atty. Roland Tan, Chief-of-Staff of Senator Chiz Escudero. Atty. Roland Tan expressed solidarity to PPTF and the industry’s cause. He looks forward to the drafting of the final bill to help the industry. He ended with the statement: “Nakakataba ng pusong marinig mula sa industriya ng papel na may papel pa rin pala kami.”

Atty. Roland Tan, Chief-of-Staff of Senator Francis “Chiz” Escudero receives the token output of the PPTF

Symposium Workshop. Atty. Tan promises to consider the study to be submitted by the printing and publishing industry for possible legislation.



57

LIST OF PARTICIPANTS

1. MS. ELLA TORRICO

MS. AGNES APOSTOL

Abiva Publishing House, Inc.

851 G. Araneta Avenue

Quezon City

Tels. 712-0245 loc. 282

E-mail: [email protected]

2. MR. JAMES L. CHIU

Accurate Printing

#16 A. Juan Street

San Juan City

Tel. 727-2825


3. ENGR. ANN MAGDALENE C. DIONISIO

President

Allied Pacific Packaging Solutions

National Highway

Purok Palen, Brgy. Labangal

General Santos city

Tels. (083) 552-3122/552-3037

Telefax (083) 552-3122


4. MS. MINA SERENA M. RUBIRIANO

Proprietress

Amar Graphic Center

#17 Sales Street

B.I.R. Village, West Fairview

Quezon City

Tels. 586-1971/930-9281

Telefax 930-9182


5. MR. BENEDICT S. SANTIAGO

Manager

BJ Santiago, Inc.

657 A.H. Lacson Street

Sampaloc, Manila

Tels. 743-6851/781-3457

Telefax 743-6851


6. MR. ERWIN ENRIQUEZ

Executive Vice President

Bookman, Inc.

373 Quezon Avenue

Quezon City

Tels. 861-4982/712-4868

Telefax 712-4783/712-4843

E-mail:

[email protected]

7. MR. WILFREDO C. ILETO

General Manger

MS. BAMBI ILETO

B & W Commercial

265 T. Bernardo Street

Mandaluyong City

Telefax 532-0149


8. MS. SHEILA ZARSADIAS

PP Marketing Specialist

MR. WILLY ARCONES

MR. ANTHONY PADAYHAG

Canon Marketing (Phils.), Inc.

7th Floor, Commerce & Industry Plaza

Campus Avenue corner Park Avenue

Mckinley Hills, Fort Bonifacio, Taguig City

Tels. 884-9090 loc. 9326/9031

9. MS. CAMILA G. KITANE

President/CEO

MS. BARBARA BOERO

EVP

MS. ELVIE GAHOL

MS. RACQUEL DY

CGK Formaprint, Inc.

2275 P. Burgos Street

Pasay City

Tels. 831-3974/831-9668

Fax 831-2945


mailto:[email protected]










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10. MR. MANUEL R. BERSABE

President

Citibind Corporation

9011 Aranga Street

San Antonio Village

Makati City

Tels. 895-3687/895-0952

Telefax 895-3687


11. MS. CITA FEBRE

Proprietress

Cyber Arts & Prints, Inc.

Unit 10B, Cyber One Tower

No. 11 Eastwest Avenue

Eastwood City, Bagumbayan

Libis, Quezon City

Tels. 687-5286/687-6142

Fax 439-1299


12. MR. DANTE E. LLARENA

Chief Executive Officer

MR. RONALD DANE LLARENA

Dane Publishing House

203 Mindanao Avenue Extension

Project 8, Quezon City

Tels. 454-6547 loc. 24/926-3469

Fax 926-3468


13. MR. MALDWYN D. DE PANO

General Manager

MS. DENISE DE PANO

Design Plus Printing

#30 Narig Street, Veterans Village

Poject 7, Quezon City

Tels. 374-4175/374-4189

Telefax 374-4183


14. MR. MANUEL A. ILIGAN

President

Data Access Enterprises

Unit 17, Belicia Homes

No. 115, 14th Avenue

Cubao, Quezon City

Tels. 964-1871/440-1936

Telefax 440-3564


15. MR. SHERWIN SANTOS

Business Development Manager

MS. PEARL BEN

Digital Press

Unit 1712 Medical Plaza Ortigas Bldg.

#25 San Miguel Avenue

Ortigas Center, Pasig City

Telefax 584-1818


16. MS. JONAH MARIE JOVEN

Marketing Manager

MR. IAN MARLOWE NOVIDO

Dolmar Press, Inc.

898 Champaca Road Extension

UPS-IV, Paranaque City

Tels. 776-5761 to 62

Fax 824-5093


17. MR. CLAUDIO MIAS, JR.

Dot and Pixel Printing

W2 Unit 3B, PDC Compound

Pilar Road

Pilar Village, Las Pinas City

Tel. 782-1349


18. MR. JOSE M. SITJAR, JR.

President

Ephesian’s Publishing, Inc.

151 Road 20

Barangay Bahay Toro


Tels. 455-8695/927-2965

Telefax 455-8695


19. MS. DENISE LABORDO

Ever Printing Press

950 M. Dela Fuente Street

Sampaloc, Manila 1008

Tel. 724-6868














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20. MR. HENRY SANTOS

SVP – Newsdiv. & Comdiv.

FEP Printing Corporation

Lot 2532 CIA, Printown Complex

Barangay Mamplasan

Binan, Laguna

Tels. 793-8888/897-4086

Fax 793-8820/793-8857


21. MR. ROEL GAMO

FEP Printing Corporation

Lot 2532 CIA, Printown Complex

Barangay Mamplasan

Binan, Laguna

Tels. 793-8888/897-4086

Fax 793-8820/793-8857


22. MR. JASON CHOA

General Manager

Fine Horse Lamination Services, Inc.

#80 Atis Road

Potrero, Malabon City

Tels. (447-5297/361-1892

Fax 447-5297


23. MR. CROMWELL ONG

Freedom Commercial Printers

Unit A, Bangayan Building

Veterans Avenue, Zamboanga City

Tels. (062) 992-5111/991-7740

Telefax (062) 992-5111


24. MS. VANESSA PABUHAT

MR. JEFFREY YEE

FRVN Business Forms, Inc.

#35 Upper Plaza

West Rembo, Makati City

Tels. 728-0335/882-7789

Telefax 728-0335


25. MR. MARIANO AN

MS. VALERIE GO ANG

MS. FAME UMALE

MR. GERSON CASTRO

MR. JHING MORANTE

MR. EDMARK SERRANO

MR. ARTURO MAG-IBA

Gakken Philippines, Inc.

130 Aurora Boulevard

Corner A. Lake Street

San Juan City

Tels. 725-9373/723-7154

Fax 722-8933/723-7154


26. MS. FLORENCIA DELA ROSA

Owner

Golden City Prints

#26 Madelaine Street

A. Samson, Parkway Village

Quezon City

Tels. 347-8311/330-7114

Telefax 410-5306

E-mail:

[email protected]

27. MS. MARITES D. LIWANAG

CEO/Managing Director

Grapack Asia, Inc.

2170 Garrido Street

Sta. Ana, Manila

Tels. 564-6721/562-7854

Telefax 563-9479 loc. 16


28. MR. NOEL SOQUERATA

MR. EUGENE MARQUEZ

Heidelberg Philippines, Inc.

2231 Don Chino Roces Avenue

Makati City

Tels. 857-5188/857-5152

Fax 843-5397

E-mail:

[email protected]












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29. MR. JESSIE KWAN

President

Hi-Gloss Lamination, Inc.

289 Dayao corner Buendia Streets

Balut, Tondo, Manila

Tels. 523-1915/523-1957

Telefax 523-1957


30. MARIA HELEN B. LISING

Proprietress

Ideatechs Products Design Services

145-B Congressional Avenue


Tels. 861-6617/455-7456

Telefax 426-9379


31. MR. ARIEL LLANES

Ideal Marketing & Mfg. Corp.

103 Tandang Sora Avenue

Quezon City

Tels 930-6273 to 74

Fax 930-6261

32. MR. GEORGE A. LORA

Chief Executive Officer

Infinite Labels Center

1257 Capt. Apolinario Street

Bangkal, Makati City

Tels. 751-0652/889-1310

Telefax 889-2427/888-2746


33. MR. JESCIE JAMES L. PALABAY

President

JC Palabay Enterprises

#119 General Ordenez Street

Marikina Heights, Marikina City

Tels. 942-4512/942-4513

Telefax 942-4513

E-mail:

[email protected]

34. MS. NORMA VALERIO

Manager

Joer Printing Press

#5 Zinnia Street

Roxas District, Quezon City

Tels. 371-4965/410-7300

Fax 410-7301

35. MR. JOSE PAULO DE PANO

Kaizen Print Media Corporation

Tel. 453-7165

Caloocan City


36. MS. ELEANOR L. DE GRACIA

General Manager

Kayumanggi Press, Inc.

940 Quezon Avenue

Quezon City

Tels. 372-5094 to 95

Telefax 412-0128

E-mail:

[email protected]

37. MR. DANILO PASA

Vice President

KD Printing Corporation

#2 J.P. Rizal Street

Dona Faustina Subdivision

San Bartolome, Novaliches

Quezon City

Tels. 937-5935/585-3264


38. MR. ALBERT CASTROVERDE

Kodak Philippines, Inc.

39. MR. PAUL C. NG

Manager/Proprietor

KPJ Printing Services

Ground Floor, #13 Sunrise Drive

Santolan Road, Cubao

Quezon City

Tels. 412-9755/998-6949

Fax 726-3048












61

40. MR. KIRBY SY

Lamco Paper Products, Inc.

1407 Quezon Avenue

Quezon City

Tel. 373-3311 to 18

Fax 373-3292 to 93


41. MR. JOSE E. SAN DIEGO, JR.

Vice President

Magnus Sales Corporation

#24 Roque Drive

Tandang Sora, Quezon City

Telefax 922-9512


42. MR. MICHAEL CHENG

MR. OLIVER CHENG

MS. SHARON YU

Majestic Press, Inc.

No. 122, 4th Street

Corner 10th Avenue

Grace Park, Caloocan City

Tels. 364-2091 to 95


43. MR. DAVIS CHENG

Manager

Mansion Printing Corporation

1270 Jose Abad Santos Avenue

Tondo, Manila

Tels. 367-8722 to 23

Fax 330-5965


44. MR. LEONARDO G. MANALASTAS, JR.

Managing Director

Mercury International Security Printing

908 G. Araneta Avenue

Quezon City

Tels. 712-3177/712-2083

Fax 711-4429


45. MS. ELOISA D. MIRANDA

President

Miranda BMM Publication

#24 Fabian Dela Rosa Street

Corner Katipunan Avenue

Loyola Heights, Quezon City

Tels. 426-1255/426-1288

Telefax 426-1255


46. MR. MICHAEL YAO

General Manager

New Global Ink Trading

#33 San Gabriel Street

Barangay Kaunlaran

Quezon City

Tels. 448-7485 to 86

Telefax 448-7485


47. MR. ARMANDO F. BAYLON

General Manager

MS. NANCY VECINA

Newspaper Paraphernalia, Inc.

Lot 2532 CIA, Printtown Complex

Barangay Mamplasan

Binan, Laguna

Tels. 793-8888/793-8889 loc. 856

Fax 793-8857


48. MR. RICHARD Y. CUAN

General Manager

New World Printing Corporation

Builing 3A, GIC Compound

999 Gov. Pascual Avenue

Potrero, Malabon City

Tels. 330-4322/330-4377

Fax 447-8669


49. MR. TOMAS G. CARUNUNGAN III

President/CEO

Nitto Printing, Inc.

219 Vergel Street

Barangay San Roque

Pasay City

Tels. 831-1688/832-8168

Fax 832-1688














62

50. JR PADILLA

1Digitech Philippines

Cel. No. (0918) 962-7455


51. MR. PETER SY

President

Office Man, Inc.

429 Quintin Paredes Street

Binondo, Manila

Tels. 586-7950/244-6111

Telefax 244-6110


52. MR. EDWIN S. VILLAVER

General Manager

Optima Typographics

No. 9 C. Mina Street

Mabolo, Cebu City

Tels. (032) 495-8496/495-1481

Telefax (032) 340-7636


53. MS. JANE FRANCES SANTIAGO

Orix Metro Leasing & Financing Corp.

Makati City

Tel. 858-8888 loc. 242


54. MS. ARLENE T. BESMONTE

Admin & Personnel Manager

OVT-Graphic Line, Inc.

#23 A. Mabini Street, Upper Plaza

West Rembo, Makati City

Tels. 882-4119 to 20

Telefax 882-4120


55. MS. NARLE JAYME

MR. FRITZ DESCUTIDO

Panorama Printing, Inc.

Simon Ledesma Street

Corner Lopez Jaena

Jaro, Iloilo City

Tels. (033) 329-3447/508-8663

Telefax (033) 320-7183

E-mail:

[email protected]

56. MR. RALPH SERRANO

Manager

PBS Printing

Tel. 353-6432

Quezon City


57. MS. ALICE MONTEJO

Manager

MR. ALLEN LESTER MONTEJO

MS. SHEENA MOCTI

MS. KAREN MARQUEZ

MR. JOJIT BALOLONG

MS. MONICA MONTEJO

MS. CECILE MOLOLOS

Petal Printhub Solutions, Inc.

Int. Fernandez Street, Dacuan Road

Puerto Princesa City, Palawan

Tels. (048) 433-3176/433-2855

Telefax (048) 433-3177


58. MR. ELADIO E. AVIOLA

Chairman

Printing Industries Association

of Davao, Inc. (PIADI)

PIADI Building

Araullo Street, Davao City

Tels. (082) 300-8434/300-8433

Fax (082) 221-2803


59. MR. LUCAS MUICO

Director

Printing Industries Association

of Davao, Inc. (PIADI)

PIADI Building

Araullo Street, Davao City

Tels. (082) 300-8434/300-8433

Fax (082) 221-2803


60. MR. JOSE ANTONIO CRUZ

Manager

MR. ROMEO GONZALES

Precision Crestec, Inc.

1252 Amang Rodriguez Avenue

Barangay Dela Paz, Pasig City

Tels. 645-0815

Fax 645-0833















63

61. MS. LEAH MARIE AYENG

Prestige Quality Paper Products

RGC Compound

540 Jenny’s Avenue

Maybunga, Pasig City

Tel. 641-8108/642-9921

Fax 641-8046

E-mail:

[email protected]

om

62. MR. ED PARAISO

Print Town, Inc.

Lot 2532 CIA, Printtown Complex

Barangay Mamplasan

Binan, Laguna

Tel. 793-888


63. MR. RONNIE Y. SY

General Manager

Psycubes Printer Corporation

Block 1, Lot 4

1st Valenzuela Industrial Compound

Malanday, Valenzuela City

Tels. 348-3443/293-6801

Telefax 445-1959


64. MS. MAYAN FLORES

Red Materials & amp; Promotions, Inc.

Ground Floor, EDSA Arcade Building

EDSA corner Libertad Street

Mandaluyong City

Tel. 587-4075


65. ATTY. DOMINADOR D. BUHAIN

President

DON TIMOTHY BUHAIN

MS. FLORDELIZA D.V. CRUZ

General Manager

MS. NAYDA V. YAZON

MR. VIRGILIO U. RODRIGUEZ

MR. CHRISTIAN S. FUENTES

MS. RACHELLE A. JARAMIEL

MR. ROMMEL N. MADRID

MS. ASH BONGCO

MS. SONIA SANTIAGO

Rex Printing Company

#84-86 P. Florentino Street

Sta. Mesa Heights, Quezon City

Tels. 740-2698/857-7790

Telefax 857-7788

66. MR. ALLEN DWYER LEONG

RL Graphic Arts, Inc.

#83 Atis Road

Northern Hills, Malabon City

Tel. 361-7901/362-0750

Telefax 362-0751


67. MR. MANUEL L. DELA SERNA

President

MS. MA. CAROL TUPAL

Rounce Printing Corporation

3rd Floor, Unit 23, Agape Center

7033 Kabihasnan Road

San Dionisio, Paranaque City

Tels. 820-7950 to 51

Fax 829-0402


68. MS. MARIA CHRISTINA CORSAME

President

MR. CHRISTOPH ERNST

Stickerworld, Inc.

KB Industrial Compound

No. 18, NIOG 3, Bacoor, Cavite

Tels. 584-4075/(046) 417-8733

Telefax (046) 417-8733


69. MS. GYNN FLORES

Marketing & Importation Manager

St. Jude Consulting & amp; System

APB Building

Dimasalang corner Don Quijote Streets

Sta. Cruz, Manila

Tels. 542-9353

Telefax 712-8327


70. MR. RAYMUND CATABIJAN

President

St. Matthews Publishing Corp.

92 Anonas Street

East Kamias, Quezon City

Tel. 426-5611














64

71. MR. TEOFILO SUN

President

Sun Gleam Enterprises

No. 16 Col. Divino Street

Concepcion Uno, Marikina City

Tel. 933-5293


72. MS. MA. FLORES BARQUEZ

Sweven Publishing

1952 Petunia Street

Area B, Barangay 174

Camarin, Caloocan City

Tels. 962-4221/387-1901

Telefax 962-4221

E-mail:

[email protected]

73. Mr. ALEXANDER TAN

President

Synerchem Corporation

Room 508, 5th Floor, MSA Prime Center

Prime Street

Madrigal Business Park II

Alabang, Muntinlupa City

Tel. 403-6057

Fax 403-6059


74. ATTY. JERRY S. UY

President

Tacloban Five Star Grafica Printing

Press

161 P. Burgos Street

Tacloban City

Tels. (053) 325-5113/523-6788

Telefax (053) 325-5113


75. MR. TEODORO JOSE, JR.

General Manager

Topmaster Print Venue, Inc.

G16 Circle C Mall

Congressional Avenue

Quezon City

Tels. 546-2195/455-9364

Telefax 455-9364


76. MR. NESTOR DE GUZMAN

University of the Philippines Press

U.P. Campus, Diliman

Quezon City

Tel. 928-4391 loc. 108


77. MR. ROLANDO MAGTALAS, JR.

President

Vicarish Publications & Trading

Unit 2217 Embarcadero Street

Sta. Ana, Manila

Tels. 353-1843/516-4893









PRESS on Documentation of Proceedings

Documents

allied industries

smallscale industries

asean integrated community

philippine printing

security printing

printing machineries

philippine publishing

president emeritus pptf