Presented by TREX Trade Shows & Exhibitions Project Plan 4/29/13.

Candy Land Trade ShowPresented by TREX Trade Shows & Exhibitions

Project Plan 4/29/13

Our TeamAriel Canada Catering ManagerCookie Ding Evaluation ManagerLizzy Dutcher Marketing ManagerKenidy Eckerman Finance ManagerKatie King Marketing ManagerTaylor Maurer Risk ManagerZenia Spear Casting ManagerBrooke Prouty Operations Manager

ContentsWho We AreExecutive Summary

Our EventVision & MissionObjectivesEvent LocationWhy the event was

developedTarget MarketStakeholder Involvement

& Benefits

Event OutcomeMarketing & communications Plan

Financial PlanRisk managementContact Info

Who We Are

TRexTRade show ExhibitionsTyrannosaurus Rex is king of dinosaurs. TRex

is king of planning all trade shows and exhibitions.

Passionate about the planning and executing of trade shows and exhibitions.

Our Event

Where: Denver, Colorado Convention Center

When: March 9th- 12th, 2017 from 8:00 AM to 5:00 PM

Who: candy store owners, candy store managers, and candy store representatives who are looking for new products.

Vision and Mission Statement

Mission StatementTo create networking opportunities for the candy industry in a fun and energetic atmosphere and to enhance awareness of existing and new candy products.

Vision StatementTo be a world-renowned trade show company in the candy industry.

ObjectivesTo be ranked as the top candy trade show in the

nation in 2017 by a reputable source.To attract companies from all fifty states to the

2017 trade show.To have over one thousand vendors for 2017 at the

trade show.Attract 5 top global candy companies for 2017

through invitation Increase vendors by 10% in the second year by

securing a portion earlier in planning Increase attendees by 25% in the second year

through increased awareness

Our Venue

http://www.youtube.com/watch?v=qD8PUR5GcJo

Our Trade Show

Banquet

VIP Room

Art Show

Purpose

2017 Candy Land Trade ShowPromote new candy on the market.Provide networking opportunities.Showcase candy companies.Bring candy makers from around the world to one location.

Target Groups & Characteristics

GeographicAll around the worldAll 50 statesAt least 5 different countries

DemographicVariesAge 25-60

SocioeconomicMid -high incomeCollege degree

PsychographicCandy LoversPassionate

Stakeholder Involvement & BenefitsAll companies should be contacted regarding

fundraising. A list of amount of donations can be listed. Such as: Gold Status – $5,000 plus donation will receive all in house

marketing (website/online, digital billboards and social marketing.

Silver Status - $2,500 plus donation will receive in digital billboard advertising

Bronze Status – Any donation under $1,000 (We can put their name on our personal advertisements such as “who to look for at our event.”

In response to our Candy Land Art Show Denver will be providing funding for the competition in exchange for free public admission.

Sponsorship

Sponsor

Event

Banquet

Art Show

VIP Room

General

Gold

Silver

Bronze

Packages

$5000

$2500

$1000

Event OutcomeHow objectives will be developed for the next year

Mass marketing to candy companiesProvide incentives to candy companies as well as other candy entrepreneurs

Create a memorable experience for all attendees

Provide a networking atmosphere for candy professionals/vendors

Creating global promotions

Event TimelineThursday, March 9th 20178:30 AM - 4:00 PM                               Registration- (Brooke) 9:00 AM - 4:00 PM                               General Exhibition- (Ariel)9:00 AM - 4:00 PM                               VIP Room – (Cookie)6:00 PM                                             Opening Banquet- (Zenia) 1:00 PM - 4:00 PM                               Sugar Sculptures Competition- (Kenidy)

Friday, March 10th 20178:30 AM - 4:00 PM                               Registration- (Brooke)9:00 AM - 4:00 PM                               General Exhibition- (Lizzy) 9:00 AM - 4:00 PM                               VIP Room – (Cookie)1:00 PM - 4:00 PM                               Chocolate Sculptures Competition- (Taylor)    Saturday, March 11th 20178:30 AM - 4:00 PM                               Registration- (Brooke)9:00 AM - 4:00 PM                               General Exhibition- (Katie) 9:00 AM - 4:00 PM                               VIP Room- (Cookie)           1:00 PM - 4:00 PM                               Candy Sculptures Competition- (Zenia)

Sunday, March 12th 8:30 AM - 4:00 PM                               Registration- (Brooke) 9:00 AM - 4:00 PM                               General Exhibition – (Taylor)9:00 AM - 4:00 PM                               VIP Room – (Cookie)1:00 PM - 4:00 PM                               Competition Showcase- (Kenidy) 

Marketing & Communications Plan

Key Message:

To engage all vendors and attendees in a candy coated weekend, located in Denver Colorado, and to unwrap the future of sugar by creating a viral buzz domestically and internationally.

Marketing Tools & Tactics

Print Article Marketing Magazines Newspaper Flyers, posters, PR blasts

Media Viral Buzz Blogging Twitter, Facebook, Instagram, etc. YouTube

Advertising Radio Billboards Television

Press Release

First Annual ExpoExplains what to comeAttract variety of vendors professionally

Promote yourselfLooking forward to future success

Who to Expect

Financial Plan

FundingTickets $1,000,000VIP Exhibitor $4,5000Candy Products $5,000 est.Candy Land Related Products $100,000 est.

Sculpture Competition $450

Estimated Total= $1,109,950

Risk Management

WeatherCar ParkingFire Explosion Structure

Contact Information

TREX Trade Shows & Exhibitions LLC

Phone: 1-800 TREX

E-mail: [email protected]

Website: TREXevents.weebly.com

Address: 315 Main St. Ames, IA 50010