Presentation1

Planning and Research

The codes and conventions of film trailers:

Most common film trailers always include their production companies logo which helps theAudience to know the budget of the film and who actually created the film. We have noticed that Sometimes the original production logo changes to indicate the different genres which they have Create/produced. However we did not have the time or the technology to change paramount pictures Logo to make it seem more spooky, as our chosen genre is horror-crime.Moreover, the indication of the logo can also encourage and persuade the mass audience to watch the film they have created because of their previous film reputations.

This is the same company logo but as

you can see it is a more scary version,

which is used in harry potter.

• The certification from the British board of film classification

This is also shown in trailers as it determines the minimum age whom the film is suitable for, Which is also determined by the content of the film. Our chosen genre is horror-crime and we target ages 15 and above because it contains scary and violent scenes.

Moreover, trailers all start with the R rated logoWhich indicates that the film requires parental company, due to its content and we also used this because it is an crucial to inform the audience what they are choosing to see.

• Cast and Crew information We noticed that film trailers contain the cast that play the characters, which I believe isvery important, as it allows the audience to judge and make a decision in regards to actors/actresses Reputation and previous performances to either watch the film or not. When a well-known actor or actress is casted in a movie it can engage a greater audience to watch the film, which further is an indication of the films potential to be good and worthy to watch.

The movie I robot includes ‘Will Smith’ which is an example of the importance of showing the audience the cast because will smith is a very popular actor known for many excellent movies which people

take in consideration when they are choosing what movie to watch.

http://www.imdb.com/title/tt0343818/reviews

Furthermore, along with the actors/actresses reputation the audience also considers the work of the Director, which can also encourage people to see a movie and in most trailers this detail is given to the audience persuading them to pay to see the movie.

Filming techniques

Firstly, we aim to make our product as professional and effective to the audience as possible, in our research we have discovered a variety of techniques that will help us achieve this aim.We noticed that the use of low key lighting and shadows are very engaging elements that help create frightening scenes for the viewer and therefore have an impact to their emotions as they are watching the trailer. Also we believe that the use of fast cut editing will create an adrenaline rush for the audience allowing them to grasp everything within the trailer.