Italy presentation1

The Guardiana case for data journalism

circulation is around

300,000 copies a day

36m unique views per month300m hits monthly

Key facts about Guardian Media Group

Founded in 1821 as Manchester Guardian

Current finances:

Has a 300m cash investment fund to spend on journalism & technology

Turnover is £280m in 2009/10

Including joint venturesIt is £500m

All UK daily newspapers

How does the Guardian circulation compare to other quality news providers?

Online figures

The guardian.co.uk audience is young, upmarket professionals who spend a lot of

time and money online.

with comfortable lifestyles varied interests and high income levels.

How does data journalism fit into the Guardian?

Traditional sourcesNew large data sources

New display technology

The standards for data journalism are high

Government websites

Other news outlets

Independents

All central government spend over £25,000

Bringing the data to life• Over £80 billion of government

spending• Over 194,000 lines of data• Mixture of internal and external

spending

How can people make sense of this?

A situation where can give rounded numbers & name sourcesPeople will engage

Data Blog gets up 1m unique views per month

The Office for National Statistics gets about half of this

Have we got an audience for open data?

Lisa Evans

http://www.guardian.co.uk/news/datablog

[email protected]