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• 1. SCIENTIFIC COMPETENCEDARPA

2. SCIENTIFIC COMPETENCEPACKET-SWITCHING 3. SCIENTIFIC COMPETENCEARPANET 4. POST 5. IDEATIONeMailElectronic Mailing ListsElectronic Bulletin Boards (EBB) 6. PROTOTYPE 7. PROTOTYPEWorld Wide Web (www) 8. PROTOTYPE CLAUDIO PINHANEZ From November 1994 to March 1996, he wrote the first documented online journal while he was at MIT. JUSTIN HALLStarted blogging in 1994, and wasnamed The Founding Father ofPersonal Blogging by the New YorkTimes in 2004. 9. INVENTIONJOHN BARGER Coined the term weblog to describe his action of loggingthe web as he surfed the internet. His web site, Robot Wisdom, was one of the earliest blogsites.PETER MERHOLZ Coined the term blog after jokingly tossing the phrasewe blog on his site, peterme.com 10. INVENTIONBLOGGING SYSTEMS 11. MEDIA ORGANIZATIONS AND SYSTEMS 12. COMMERCIAL MARKETSEconomic downturn hasdriven marketing andadvertising groups toutilize social media,including blogs, to remaincompetitive. 13. SUPERVENING SOCIAL NECESSITY POLITICAL SAVVY Blogging has become a tool forsocial and political activism 14. SUPPRESSION OF RADICAL POTENTIAL COMMERCIAL SUPPRESSION 15. SUPPRESSION OF RADICAL POTENTIAL POLITICAL SUPPRESSION Journalists who blog are not protected under the SHIELD law 16. Suppression of Radical Potential:Political Suppression International powerssuppress access toonline communicationtoolsPOST 17. MEDIA USES AND EFFECTS1. To give opinions express oneself2. To seek and report information3. Participate in a community4. To document daily life 18. MEDIA USES AND EFFECTSDIFFUSIONBlogs evolved fromdiaries toconversational mechanisms 19. Diffusion Bandwagon Effect The introduction of theBLOGROLL, expanding thecommunity of bloggers byallowing them to hyperlinkto each others content. POST 20. MEDIA USES AND EFFECTS Increase in widespread broadband internet access and personal computers in homes DIFFUSION 21. DIFFUSION HTML + CSS + MOBILE DEVICES HyperText MarkupLanguage (HTML) andCascading Style Sheets(CSS) allowed people toprogram or customize theirown blogs. The growing popularity ofmobile devices and ease ofaccess contributed to thepopularity of microblogging. 22. SPIN-OFFSMICROBLOGGING 23. Spin-offs : Video Blogs (vlogs)POST 24. REDUNDANCIESCHAT ROOMS AND DISCUSSION FORUMS 25. REDUNDANCIESTHE BLOG? GROWING POPULARITY OFMICROBLOGGING AND VLOGGINGCOULD TURN THE FULL-BLOWN BLOG INTO A REDUNDANCY 26. REFERENCESAbramson, N. (1985). Development of the ALOHANET. IEEE Transactions of Information Theory, 31 (2), 119-123).Barger, J. (1997, August). [Web log message]. Retrieved from http://www.robotwisdom.com/home.htmlBerge, Z. (1994). Electronic discussion groups. Communication Education, 43, 102-111.Berners-Lee, T, Cailliau, R., Pellow, N. & Secret, A. (1993). Proceedings from the International Network Conference, 1993. The World-Wide WebInitiative. San Francisco, CA.Blogger/Trellix Press Release. (2001).Trellix Acquires License to Pyro Labs Blogger Technology. Retrieved fromhttp://danbricklin.com/log/bloggerrelease.htmCrawford, A. B. (1982, Sep.). Corporate electronic mail A communication-intensive application of information technology. MIS Quarterly, 1-13.Denning, P. (1989, Nov-Dec). The ARPANET after twenty years. American Scientist, 77, 530-535.Federal Communications Commission. (2007, February). Internet history: From ARPANET to broadband. Congressional Digest, 35-37.Greenall, R. (2012, February 29). Livejournal: Russias unlikely internet giant. BBC News. Retrieved from http://www.bbc.co.uk/news/magazine-17177053Grieve, J., Biber, D., Friginal, E., & Nekrasova, T. (2011). Variation among blogs: A multi-dimensional analysis. Text, Speech and LanguageTechnology 2011, 42(5), 303-322. Retrieved from https://perswww.kuleuven.be/~u0064311/GrieveetalBlogs.pdfHarmanci, R. (2005, February 20). Time to get a life. San Francisco Chronicle. Retrieved from http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/02/20/MNGBKBEJO01.DTL&ao=allHill, K. A. & Hughes, J. E. (1997). Computer-mediated political communication: The USENET and political communities. Political Communication, 23, 3-27.Kolbitsch, J. & Maurer, H. (2006). The transformation of the web: How emerging communities shape the information we consume. Journal of UniversalComputer Science, 12 (2), 187-213. 27. REFERENCESKonstan, J. A., Miller, B. N., Maltz, D., Herlocker, J. L., Gordon, L. R., & Riedl, J. (1997). GroupLens: Applying collaborative filtering to usenet news.Communication of the ACM, 40 (3), 77-87.Lindahl, C. & Blunt, E. (2003). Weblogs: Simplifying web publishing. Computer, 36 (11), 114-116.McQuillan, J. M., Richer, I., & Rosen, E. (1980). The new routing algorithm for the arpanet. IEEE Transactions of Communications, 28 (5), 711-719.Merholz, P. (1999, March 28). [Web log message]. Retrievedfromhttp://web.archive.org/web/20000818101714/http:/www.peterme.com/browsed/browsed0599.htmlMiller, B. N., Riedl, J. T., Konstan, J. A. (1996). Proceedings from the Usenix Annual Technical Conference, 1997. Experiences with grouplens: Makingusenet useful again. Anaheim, CA.Mortensen, T., & Walker, J. (2002). Blogging thoughts: personal publication as an online research tool. In Morrison, A. (Ed), Researching ICTs incontext (pp. 249-279). Oslo, Norway: InterMedia.http://scholar.googleusercontent.com/scholar?q=cache:vwXmEgPuK4MJ:scholar.google.com/+blogging+thoughts&hl=en&as_sdt=0,5OSullivan, C. (2005). Diaries, on-line diaries, and the future loss to archives; or, blogs and the blogging bloggers who blog them. The AmericanArchivist, 68 (1), 53-73.http://www.jstor.org/stable/40294257?&Search=yes&searchText=blogging&searchText=bloggers&searchText=blogs&list=hide&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Dblogs%2Band%2Bthe%2Bblogging%2Bbloggers%26acc%3Don%26wc%3Don&prevSearch=&item=4&ttl=129&returnArticleService=showFullTextRosen, J. (2004, December 19). Your blog or mine?. New York Times. Retrieved fromhttp://www.nytimes.com/2004/12/19/magazine/19PHENOM.html?_r=3&pagewanted=print&positionSerfaty,V. (2004). Online diaries: Towards a structural approach. Journal of American Studies, 38 (3), 457-471.