Presentation1

How effective is the combination of your main product and your ancillary tasks?

http://www.youtube.com/watch?v=RNsO0-6oeiEMain product:

Ancillary tasks:

Ancillary tasks

When researching existing digipacks from our genre we realised that the majority of female artists use mid shots or close ups so that the audience can recognise who it is. Their name is also clear, we wrote ours in a font that suggests it’s in flashing lights and that she’s a star. We also included her name at the bottom so that it looks like a signature, this makes the album seem more personal for our audience. When making our ancillary tasks me and the two other members of my group decided to split it up and do different parts of it. I done the front of the digipak and the magazine insert. We then used a fairly basic font for information such as when it would be released and song names so that it was readable and easier for our audience to understand.

I looked at Cheryl Cole and Katy Perry’s digipaks. Cheryl Cole’s includes the lyrics and Katy Perry’s includes pictures of herself. We incorporated both of these into our own digipak by including small images of Scarlett throughout.

The backs of our digipaks are similar, we have a list of the songs that are included, the writing down the bottom and the bar code is included. However our font is very different and we have included our artists name on ours just to reinforce who’s album it is for the audience buying it.

We tried to make ours similar to the magazine insert that we looked at of Katy Perry’s. We use the graffiti background throughout our main products and ancillary tasks to keep up the theme. We also included a picture of the front of the digipak on the magazine insert so the audience knows that the album will look like and what to look out for. When making our main product and ancillary task we considered our target audience and chose to film one of our locations at a graffiti wall. We decided to do this because it is quite young and trendy and we think it would appeal to a younger female audience which is what our target audience is. Our main product includes performance shots of Scarlett performing against the graffiti wall and we also decided to stick to that theme throughout the ancillary tasks. The background of the magazine insert is a photo that we took of the same wall that we filmed on so that it all tied in and was clear to our audience that they all linked in and were promoting the same song.

The image on the left is the outfit that Scarlett was wearing when we were filming. Our digipak and magazine insert include different outfits. I think if we could improve this for next time I would use the same outfit as the main product for the digipak so it is more obvious that the ancillary tasks tie in with the main product. We tried to make the images quite young fun and girly, by having Scarlett blow a kiss etc. which we thought would appeal more to our target audience.

Ancillary task 1:

Front of digipak, by Christie Back of digipak, by Mabel

Inside of the digipak, by Scarlett

Ancillary task 2:

Magazine insert, by Christie