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Presentation to the EDMS Department * University of Maryland * November 14 , 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos University of Georgia
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Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

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Page 1: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Four Common Misconceptions in Exploratory Factor Analysis

Deborah BandalosUniversity of Georgia

Page 2: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Problems in EFA

In recent reviews of factor analysis applications researchers have described the state of the art to be

“routinely quite poor” (Fabrigar et al, 1999, p. 295), leading to

“potentially misleading factor analytic results” (Preacher & MacCallum, 2003, p. 14).

Page 3: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Four Common Misconceptions

The choice between component and common factor extraction procedures is inconsequential.

Orthogonal rotation results in better simple structure.

The minimum sample size needed for factor analysis is…(insert your favorite guideline).

The “Eigenvalues Greater then One” rule is the best way of choosing the number of factors.

Page 4: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

What’s the difference between component and common factor analysis?

Component analysis - all of the variance among the variables is analyzed: factor the entire correlation (or covariance) matrix

Common factor analysis - only the shared variance is factored replace the diagonal elements of the matrix with

estimates of the shared variance (or communalities)

fivfiviviv FwFwFwX ...2211

ivvufivfiviviv UwFwFwFwX ...2211

Page 5: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Differences in purpose

component analysis typically recommended for reducing a large number of variables to a smaller number of components

common factor analysis better suited for identifying the latent constructs underlying the variables.

Page 6: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Factor score indeterminacy The occurrence of Heywood casesGreater computational demandsComponent and common factor analysis

yield the same results, so component analysis should be used because of problems with FA

Arguments against common factor analysis

Page 7: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Calculation of factor scores is based on equations relating the observed variables to the factors:

For v variables, there are v such equations, so in common factor analysis scores on f common factors as well as on v unique factors must be estimated.

This results in a total of f + v unknowns that must be estimated from only v equations.

The solution is indeterminate not because there is no set of factor scores that can be obtained from the variables scores; it is that there are many such sets of factor scores.

Note that a similar problem does not exist for the component model, because the unique factor scores are not estimated.

What is factor score indeterminacy?

ivvufivfiviviv UwFwFwFwX ...2211

Page 8: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Researchers are rarely interested in saving and using factor scores.

Confirmatory factor analysis (CFA) can be used to obtain scores that do not suffer from the problem of indeterminacy.

Counterarguments to factor score indeterminacy

Page 9: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Heywood cases are negative estimates of the uniquenesses in common factor analysis

Heywood cases occur only when iterated communalities are used and recommends that communalities be iterated only two to three times to avoid this problem (Gorsuch, 1997).

Heywood cases “often indicate that a misspecified model has been fit to the data or that the data violate assumptions of the common factor model” (p. 276) and can therefore be seen as having diagnostic value. Fabrigar et al. (1999)

Counterarguments to occurrence of Heywood cases

Page 10: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Non-issue given the high speed and computational capacity of current computers.

Some continue to argue that with very large numbers of variables the difference could still be an issue (Velicer & Jackson, 1990).

Counterarguments to greater computational demands for common factor analysis

Page 11: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Common factor analysis is a latent variable method, but component analysis is not.

Philosophical differences between component and common factor analysis

Page 12: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Haig (2005) provides a philosophical framework for this view, based on abductive inference in which new information is generated by reasoning from factual premises to explanatory conclusions. In other words, “abduction consists in studying the

facts and devising a theory to explain them.” (Peirce, cited in Haig, 2005, p. 305).

In the context of EFA, this would typically involve studying the correlations among variables and developing theories that might explain why they are correlated.

Page 13: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

According to Haig, component models cannot be viewed as latent variable models.…an abductive interpretation of EFA

reinforces the view that it is best regarded as a latent variable method, thus distancing it from the data reduction method of principal components analysis. From this, it obviously follows that EFA should always be used in preference to PC analysis when the underlying common causal structure of a domain is being investigated. (p. 321).

Page 14: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Results based on such inferences must be subjected to further testing on additional data. In other words, if induction is to have any kind of empirical merit,

it must be seen as a hypothesis-generating method and not as a method that produces unambiguous, incorrigible results.

(Mulaik, 1987, p. 299).

This view is amplified by Haig (2005), who explains that …using EFA to facilitate judgments about the initial plausibility of

hypotheses will still leave the domains being investigated in a state of considerable theoretical underdetermination. It should also be stressed that the resulting plurality of competing theories is entirely to be expected, and should not be thought of as an undesirable consequence of employing EFA. (Haig, 2005, p. 320).

Page 15: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Proponents of component analysis argue that any differences are trivial and possibly the result of extracting too many factors (Velicer & Jackson, 1990, p. 10).

However, studies by Widaman (1990; 1993) and Bentler and Kano (1990) have shown that the analyses can produce very different results when the communalities and/or the number of variables per factor are low.

Do component and common factor analysis

yield the same results?

Page 16: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

These two conditions interact: if pattern loadings are at least .8, 3 to 7 variables per factor will

suffice to yield estimates from the two methods that are very close.

with loadings of .4, 20 to 50, or even more variables per factor would be needed to yield similar estimates.

These results are not surprising given that the difference between the component and common factor models is that the latter model contains a uniqueness term, while the former does not.

This implies that conditions in which the uniquenesses of the variables are minimized will lead to greater similarity between the two methods, with higher communalities and larger numbers of variables representing two such conditions.

Page 17: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Widaman (1993) demonstrated that, even with relatively small proportions (i.e., .4) of uniqueness in the variables component analysis resulted in overestimates of the

population factor pattern loadings for models with correlated factors, component

analysis yielded underestimates of the population factor correlations.

More generally, unless variable uniquenesses are actually zero, component analysis would be expected to yield estimates of pattern loadings that are overestimates of the corresponding population loadings.

Page 18: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Common knowledge that rotated solutions result in solutions that are easier to interpret

Comrey and Lee (1992) point out a misconception about orthogonal vs oblique rotations:“It is sometimes thought that this retention of

statistically independent factors ‘cleans up’ and clarifies solutions, making them easier to interpret. Unfortunately, this intuition is exactly the opposite of what the methodological literature suggests.” (p. 287).

Orthogonal Rotation Results in Better Simple Structure than Oblique Rotation

Page 19: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Clear advice to the contrary in the methodological literature. Comrey and Lee (1992): “orthogonal rotations are likely to

produce solutions with poorer simple structure when clusters of variables are less than 90 degrees from one another….” (p. 282).

Russell (2002): “[orthogonal rotations] often do not lead to simple structure due to underlying correlations between the factors” (p. 1637).

Nunnally and Bernstein (1994): “Oblique factors thus generally represent the salient variables better than orthogonal factors” (pp. 498-499).

So why the confusion?

Page 20: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Conflation of the term “simple structure” with the idea of

simplicity of interpretation. For example, Gorsuch (1983) states that “the interpretation of

the results may be easier if the factors are uncorrelated” (p. 35).

This may be true, but this ease of interpretation may come at the price of simplicity of the factor structure.

It is only when variables on one factor are not correlated with variables on other factors that an orthogonal rotation can yield a simple structure solution.

Possible reasons for the misconception

Page 21: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

In any other case it will produce cross-loadings, and the more highly correlated the variables are across factors the more cross-loadings will be produced.

This is because, if variables are correlated across factors and factors are not correlated, the only way the variable correlations can be modeled is through a cross-loading. If the factors are correlated, cross-factor variable correlations can be modeled through the factor correlation.

v1

v2

v3

v4

v5

v6

Page 22: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

An oblique solution will “default” to an orthogonal solution if factors really are uncorrelated, but will allow for the factors to be correlated if this is necessary to fit the structure of the variables.

Comrey and Lee (1983): “Given the advantages of oblique rotation over orthogonal rotation, we see little justification for using orthogonal rotation as a general approach to achieving solutions with simple structure” (p. 283).

MacCallum and Preacher (2002): “it is almost always safer to assume that there is not perfect independence, and to use oblique rotation instead of orthogonal rotation” (p. 26).

Page 23: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Many rules of thumb have been suggested to answer the question of what N is needed:

These rules fall into two categories: absolute value for minimum N minimum sample size to number of

variables (N:p) ratio.

The minimum sample size needed for factor analysis is…(insert your favorite guideline)

Page 24: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Recent studies of these guidelines by Velicer and Fava (1998), MacCallum et al. (1999), and Hogarty et al. (2005) have all reached the same conclusion:

There is no absolute minimum N or N:p ratio. In the words of MacCallum et al.:

We suggest that previous recommendations regarding the issue of sample size in factor analysis have been based on a misconception. That misconception is that the minimum level of N (or the minimum N:p ratio) to achieve stability and recovery of population factors is invariant across studies. We show that such a view is incorrect and that the necessary N is in fact highly dependent on several specific aspects of a given study.

Page 25: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Studies cited previously have found that the N necessary to accurately reproduce population pattern/structure loadings is related to: Level of communality of the variables being factored (higher

communalities result in more accuracy) Number of variables per factor (more variables per factor result in more

accuracy) Sample size (large N results in more accuracy)

As stated by Velicer & Fava (1998): Rules that related sample size to the number of observed variables

were also demonstrated to be incorrect. In fact, for the low-variables conditions considered here, the opposite was true. Increasing p [the number of variables] when the number of factors remains constant will actually improve pattern reproduction for the same sample size. (p. 244)

How should we decide on sample size?

Page 26: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

One important aspect of these studies is that sample size, number of variables per factor, and variable communalities interact in a compensatory manner.

Strongest compensatory effect appears to be that of communality level on sample size.

MacCallum et al. (1999) found that with communalities of approximately .7, good recovery of population factors required a sample size of only 100, with three to four variables per factor. If we assume orthogonal factors and/or good simple structure,

this level of communality translates into loadings of ≈.84 At this level of communality, increasing the number of variables

per factor had little effect.

These variables also interact!

Page 27: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

With lower communalities, larger samples of both people and variables are necessary to obtain good recovery.

With communalities lower than .5 (i.e., loadings of ≈ .7) six or seven variables per factor and a sample size “well over 100” would be required to obtain the same level of recovery.

Finally, with communalities of less than .5 and three or four variables per factor, sample sizes of at least 300 are needed.

Given that communalities of .5 would mean loadings of .7 for orthogonal factors and/or perfect simple structure, even the last situation is probably not common in applied research.

Page 28: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

For example, Henson & Roberts (2006), in a review of 60 applications in measurement-oriented journals, found that the average number of variables was about 6, and the average % of explained variance was about 52%.

Given this percentage of explained variance, it does not appear that the variable loadings could have been very high.

Page 29: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Finally, it should be noted that these results were for a model with 3 factors.

With more factors, larger Ns were needed. For example, with 7 rather than 3 factors, each

measured by 3-4 variables, MacCallum et al. (1999) found that samples of well over 500 were needed to obtain good recovery in the low communality (< .5) condition.

As stated by Hogarty et al. (2005): Overdetermination of factors was also shown to improve the

factor analysis solution. We found, however, in comparing results over different numbers of factors and levels of overdetermination, that samples with fewer factors by far yielded the more stable factor solutions. (p. 224)

Page 30: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Although this rule is the default in both SPSS and SAS, studies have been unanimous in finding that it is the least accurate guideline available.

Zwick and Velicer (1986) “we cannot recommend the K1 rule for PCA [principal component analysis]” (p. 439)

The eigenvalue greater then one rule was extremely inaccurate and was the most variable of all the methods. Continued use of this method is not recommended” (Velicer, Eaton, & Fava, 2000, p. 68)

The “Eigenvalues Greater then One” Rule is the Best Way of Choosing the Number of Factors

Page 31: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Most studies have found that K1 consistently overestimates the number of components.

To see why, look at the original sources: Guttman (1954) derived three methods for estimating the lower

bound for the rank, or dimensionality, of a population correlation matrix.

One of these was that the minimum dimension of a correlation matrix with unities on the diagonal was greater than or equal to the number of eigenvalues that are at least one.

What’s wrong with it???

Page 32: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

K1 rule was derived for component analysis; not for common factor analysis, so applications to common factor analysis are inappropriate.

Guttman did not suggest K1 as a method of determining the number of components that should be extracted, but rather as determining the number of components that could be extracted.

Guttman’s derivations are based on population data. As noted by Nunnally and Bernstein (1994), the first few

eigenvalues in a sample correlation matrix are typically larger than their population counterparts, resulting in extraction of too many components in samples when this rule is used.

Three problems….

Page 33: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Kaiser (1960) provided another rationale for the K1 criterion,that components with eigenvalues less than one would have negative “Kuder Richardson” or internal consistency reliability.

However, Cliff (1988) refutes Kaiser’s claim, stating that “…the conclusion made by Kaiser (1960) is erroneous: There is no direct relation between the size of an eigenvalue and the reliability of the corresponding

composite”

Page 34: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Parallel analysis (PA) procedure, introduced by Horn (1965). The idea is that the number of components extracted should

have eigenvalues greater than those from a random data matrix. Set of random data correlation matrices are created Average value of their eigenvalues is computed. Eigenvalues from the matrix to be factored are compared to

those from the random data. Only components with eigenvalues greater than those from the

random data are retained.

What should be used instead of K1???

Page 35: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Zwick & Velicer (1986) and Velicer, Eaton, & Fava (2000), compared methods for determining the number of factors to retain (K1, the scree test, the Bartlett chi-square test, the minimum average partial procedure, and PA) found PA to be the most accurate method across all conditions studied.

One problem is having to create random data matrices and obtain eigenvalues.

However, O’Connor (2000) has recently provided macros for both SAS and SPSS that will implement PA for both component and factor analysis (available at http://flash.lakeheadu.ca/~boconno2/nfactors.html).

Thompson and Daniel (1996) have also provided SPSS code for PA as an appendix to their article.

Page 36: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Random Data Eigenvalues

Root Means Prcntyle

1.000000 1.063295 1.222187

2.000000 .884561 1.026388

3.000000 .752150 .878787

4.000000 .620368 .744596

5.000000 .513304 .610780

6.000000 .422605 .496383

7.000000 .336271 .422468

8.000000 .257631 .327463

9.000000 .182296 .243393

10.000000 .117411 .190074

11.000000 .038259 .100156

12.000000 -.025923 .026614

13.000000 -.085558 -.039277

14.000000 -.141240 -.101874

15.000000 -.199311 -.169249

16.000000 -.251610 -.216527

17.000000 -.299880 -.258148

18.000000 -.356702 -.321957

19.000000 -.412817 -.375849

95th %tile of random eigenvalues

Mean of random eigenvalues

Page 37: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Raw Data Eigenvalues

Root Eigen.

1.000000 10.493467

2.000000 .684234

3.000000 .467787

4.000000 .393812

5.000000 .333261

6.000000 .241923

7.000000 .210225

8.000000 .201083

9.000000 .097664

10.000000 .068366

11.000000 .022161

12.000000 -.012714

13.000000 -.051812

14.000000 -.068564

15.000000 -.100923

16.000000 -.125277

17.000000 -.138908

18.000000 -.154161

19.000000 -.190358

Page 38: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

MAP developed by Velicer (1976) Simulation studies (Velicer, Eaton, & Fava, 2000; Zwick & Velicer,

1982; 1986) found that MAP nearly as accurate as PA However, MAP is only appropriate for component, not common

factor analysis

Minimum Average Partial (MAP) Procedure

Page 39: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Partial correlation matrix (partialing out that component) is computed after extraction of each component

Average squared off-diagonal element of the partialed matrix is obtained.

Number of components retained is determined by the point at which the average partial correlation is at a minimum.

Idea is that components remove shared variance from the matrix, until all that is left is variance that is shared between only two components. At this point, average partial correlations begin to increase

How MAP works

Page 40: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

O’Connor (2000) has provided macros for SPSS and SAS.

Velicer's Average Squared Correlations .000000 .300540 1.000000 .021879 2.000000 .023623 3.000000 .030195 4.000000 .036170 5.000000 .043225 6.000000 .048928 .

.

.

17.000000 .556766 18.000000 1.000000_The smallest average squared correlation is .021879The number of components is 1

How to implement MAP

Page 41: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Scree test has been found to be fairly accurate in simulation

Methodologists recommend using > 1 criterion Interpretation and theoretical rationale are most

important However, it should be noted that the studies cited in this

area have only looked at situations in which the factors or components are orthogonal.

If factors/components are correlated, these methods may not perform as well.

Recommendations for determining # of factors

Page 42: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

The table below shows the results of the PA procedure using 2-3 category data generated to have factor correlations of either .3 or .7.

As can be seen from the table, the percentage of correct decisions decreases markedly when factor are correlated at .7.

Factor Correlation 95th Percentile Mean

.3 80.0 89.4

.7 12.9 20.0

Page 43: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Component vs common factor analysis Component and common factor analysis will yield very similar

results with high communalities and # of variables per factor. However, these conditions may not often be met in practice. Two procedures have different purposes, rationales, and

philosophical underpinnings, and these should guide the choice between them.

Determining # of factors K1 is inaccurate! Use PA, MAP, scree: look for convergence Final decision should be based on judgments of interpretability

and consistency of the factors with sound theory.

Take-home message

Page 44: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Sample size Unreliable variables contribute to instability in much the same

way as do small samples Choose variables carefully Although simulations have shown smaller N may suffice if

variable communalities are high and var/factor ratio is high, these conditions may not be found in practice

Also, necessary N increases with # of factors Orthogonal vs oblique rotations

If factors are not truly uncorrelated, orthogonal rotations result in worse simple structure

If factors really are uncorrelated, oblique rotation will show this Then researcher can rerun with orthogonal rotation, if desired It’s OK to obtain both orthogonal and oblique rotations

Take-home message continued…

Page 45: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

Page 46: Presentation to the EDMS Department * University of Maryland * November 14, 2007 Four Common Misconceptions in Exploratory Factor Analysis Deborah Bandalos.

Presentation to the EDMS Department * University of Maryland * November 14, 2007

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Journal of Marketing Research, 23, 111-118.Benson, J. & Nasser, F. (1998). On the use of factor analysis as a research tool. Journal

of Vocational Research, 23, 13-23.Bentler, P.M. & Kano, Y. (1990). On the equivalence of factors and components.

Multivariate Behavioral Research, 25, 67-74.Borgatta, E.R., Kercher, K., & Stull, D.E. (1986). A cautionary note on the use of principal

component analysis. Sociological Methods and Research, 15, 160-168.Cliff, N. (1988). The Eigenvalues-Greater-Than-One Rule and the Reliability of

Components. Psychological Bulletin, 103(2), 276-279.Cliff, N. & Hamburger, C.D. (1967). The study of sampling errors in factor analysis by

means of artificial experiments. Psychological Bulletin, 68, 430-445.Conway, J.M. & Huffcutt, A.I. (2003). A review and evaluation of exploratory factor

analysis practices in organizational research. Organizational Research Methods, 6, 147-168.

Cortina, J.M. (2002). Big things have small beginnings: An assortment of “minor” methodological misunderstandings. Journal of Management, 28, 339-362.

Fabrigar, L.R., Wegener, D.T., MacCallum, R.C., & Strahan, E.J. (1999). Evaluating the use of exploratory factor analysis in psychological research. Psych Methods, 4, 272-299.

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Presentation to the EDMS Department * University of Maryland * November 14, 2007

Gorsuch, R.L. (1983). Factor analysis, 2nd edition. Hillsdale, N.J.: Erlbaum.Gorsuch, R.L. (1997). Exploratory factor analysis: Its role in item analysis. Journal of

Personality Assessment, 68(3), 532-560.Guttman, L. (1954). Some necessary conditions for common factor analysis.

Psychometrika, 19, 149-161.Haig, B.D. (2005). Exploratory factor analysis, theory generation, and scientific method.

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