Presentation on content marketing 2012

Content Marketing

• How Businesses Use Content Marketing• Content Marketing Predictions for 2012• Tips For Content Marketing in 2012 and Beyond….

Every minute of each day•Search engines are used to search

content •Social media is used to socialize on web

In This Digital AgeBusinesses use web to –• Draw more people to the sites• Convert prospects into customers• Change customers into repeat buyers• Drive Sales• Avoid Expenditure on Traditional Forms of Advertising

But How It is Done?

Content Marketing –It includes creating,

promoting, publishing, and

freely sharing customized content

on the Internet

Content Marketing Is All About

• Selling Stories• Starting a two -way dialogue with

customers• Creating a lot of relevant content

But To Draw Traffic on Website

Content Must Be

•Interesting and unique•Helpful and educational•Able to answer customer’s queries•Eye catchy •Properly optimized to rank high in search engines

With each word of engaging and fresh content, businesses can

• Draw more people from social media and search engines• Build brands• Make visitors to re-visit the site• Increase conversion rates• Enjoy more traffic• Enhance sales• Increase business profit• Attain success

Content Marketing

Content Marketing Predictions for 2012

Content Marketing 'to Take Centre Stage in 2012'

‘It will be the first year a major TV advertiser decides to pull out of the broadcast media market altogether and shift its entire seven or eight figure spend into digital’.

More significant shifts in corporate budgets, moving money from traditional advertising and PR into content marketing

More brands interacting in real time with their customers

Google Plus will take over the business collaboration market place

‘Google’s Panda update and other changes in search engine algorithms will force content marketers to focus

on quality of content rather than quantity of content’.

2012 will see the arrival of Tumblr as a sustainable, actionable and effective

marketing platform

for Content Marketing in 2012

and Beyond….

Quality over Quantity The first thing businesses must remember is that they should prefer quality to quantity any day of the week. This will be even more important in the months and years ahead.

Freshness and Relevance

Freshness and relevance of content is important at all levels.

Interesting and Unique

In the past being unique alone was enough, but now you need to be interesting with your content.

Good content marketing Enables a person to • Stop• Read• Think• Act