Presentation for the Charlottetown Rotary Club

Social Media for Business

10 Benefits of Using Social Media

For: the Charlottetown Royalty Rotary ClubBy: Maureen Kerr, Kerr ConsultingOn: Wednesday, February 9th, 2011

Benefits of Using Social Media

1. Networking

2. Research

3. Branding

4. Marketing

5. Employees

6. Community

7. Engagement

8. Collaboration

9. Content

10. Measurement

Networking

Social NetworkingEffectiveExponential ViralExpertiseBrandReferrals Fun24/7

Research

KeywordsNew marketsCompetitionEndlessLongtail

Branding

Marketing Credit: conversionscientist.com

Employees

- global network- extend network to others- profile expertise- professional exchange

Community

NicheCommunicateCollaborateBreadth Connection

Engagement

exchange of ideas and thoughts engage in dialogue develop relationships share network

Collaboration

Content

Content is KingAnd QueenInterestingEstablish you as an expertFunEngagingTransparent

Measurement

Feedback

”I’m sure these are the tools we need for the future and our destiny will be decided by how much and how well we use them.”

“If there’s another session like this I will send the people that work with me that have the most talent.”

”I think every company should go through this.”

“I had an idea of a lot of the tools coming into this workshop but the way you portrayed it and explained it to us and how to take it to the next level from personal/pleasure to promoting your business and marketing your products was excellent.”

Photo Credits

1. Networking http://www.flickr.com/photos/miss604/4967809771/

2. Research http://www.flickr.com/photos/philipioo/362223622/

3. Branding http://www.flickr.com/photos/12905355@N05/4353769047/

4. Marketing new marketing funnel conversionscientist.com

5. Employees http://www.flickr.com/photos/strangeworksonline/2059201321/

6. Engagement http://www.flickr.com/photos/pro1pr/4814995807/

7. Community http://www.flickr.com/photos/athomeinscottsdale/2879887723/

8. Collaboration http://www.flickr.com/photos/marcwathieu/2412755417/

9. Content http://www.flickr.com/photos/stawarz/3848824508/

10. Measurement http://www.flickr.com/photos/spacesuitcatalyst/536389937/

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