Ads 2.0 IAB Annual Meeting February 22, 2010
Sep 01, 2014
Ads 2.0 IAB Annual Meeting February 22, 2010
Today’s Panel:
• @Seth Goldstein
Chairman at SocialMedia.com
• Tim Kendall
Director, Monetization at Facebook
• Jed Nachman VP Sales at Yelp
• Anamitra Banerji
Product Management, Monetization at Twitter
2005: Web 1.0 - Web 2.0
– as per Tim OReilly
2010: Ads 1.0 - Ads 2.0 Ads 1.0 Ads 2.0
fake --> real
pages --> people
statements --> questions
static images --> dynamic data
generic --> personalized
Google AdSense --> Facebook Connect
banners --> updates
keywords --> tweets
CTR --> virality
cookies --> identity
behavioral targeting --> explicitly opting-in
professional spots --> amateur videos
megabytes of multimedia --> 140 characters of txt
interrupt --> converse
detract --> add value
advertising --> content
Decimalization of Media
Tweets
Check-ins
Likes
Ratings
Decimalization of Advertising
Who (identity) What (status)
Where (geo)
With Whom (social)
Today’s Panel
About SocialMedia.com
SocialMedia.com powers a more personal, useful, and valuable type of advertising. Ours is the first solution to enable publishers like you to create and sell social ads.
Ads created from the ideas, interests, and opinions shared among communities and people online are better
What We Do
We Believe
Publishing Partners
Advertiser Campaigns
Where?
With Whom?
Real Ads
http://adserver01.socialmedia.com/fantasy-football.html