Presentation FoodCoin Ecosystem November 2017
PresentationFoodCoin Ecosystem
November 2017
The traditional business models led the
major food brands and agricultural
corporations to push the small and
medium-scale producers and processors
of agricultural products and foodstuffs out
from the local markets.
The globalization mechanisms help them
to tighten their domination easily, using
their own material and immaterial
resources, on the markets of countries
with less developed economies.
Global food market:KEY ISSUES
1
! 2 billion of people on Earth (mostly rural
population) do not have any access to
the banking services and are excluded
from the modern economic processes.
only 16 cents
Long chains of agricultural products
delivery used by transnational
corporations, have led to a decline in the
consumption of local products.
That has led, in its turn, to a reduction of
the number of small and medium-scale
farms (data from the United States and
Europe), increase of the average age of
farmers (over 58 years), thus lowering the
competitiveness, turning the heavily
fragmented market of agricultural
products and foodstuffs producers into
the market of large corporations and
intermediaries.
Global food market:KEY ISSUES
2
! As an example, even in the United States
a farmer gets only 16 cents for every
dollar paid by the final buyer for the
products he has produced.
$
We do not set ourselves the task to strive against
the transnational corporations, and we don’t
oppose globalization. We believe that these are all
attributes of the current moment of the
development of our civilization. Any form of
confrontation leads inevitably to the destruction
and losses. But we cannot ignore the economic,
social and humanitarian expenses of the existing
models.
So, our platform will be put up to provide an
equal access to a global market of production and
distribution of consumable goods for the large
and small producers and consumers of
agricultural products and foodstuffs together with
the modern financial instruments. This might
create a vast market of organic food with fair
prices.
etc.
What is FoodCoin Ecosystem (FCE)
FCE — is a blockchain ecosystem, architecturally
designed to create a global marketplace of food
and ag products on the existing platform
1000 EcoFarms with the opportunity to add other
platforms. FCE will be based on Ethereum
technology.
Smart-contracts will be at the core of
transactions. Using smart-contracts
will cut off a number of middlemen
from the transaction chain. And it will
dramatically reduce the costs of
transactions and prices for final
customers.
The FoodCoin Ecosystem
deals will take place with the
use of smart contracts, while
the transactions for smooth
and convenient activity will
accept a proper cryptocurrency
named FoodCoin (FOOD).“
OurMISSION
The Mission of FCE as a business platform is toform a fully-featured ecosystem, bringing togetherall economic agents (sellers, distributors, buyers,banks, insurance and logistics companies, taxservices, customs, etc.) into a single blockchainplatform.
Small consumers of agricultural products,such as coffee shops, restaurants, grocerystores, gastro-boutiques, will have access tothe global market proposals directly from themanufacturers, for example, to the coffee froma plantation in Kenya, cheese and chocolatefrom a small manufacturer in Switzerland orwine from a small winery in France.
Using FoodCoin Ecosystem and smartcontracts, major food producers anddistributors may substantially reduce theirexpenses on search and identification of newagents and contractors, as well as signing andmanagement of new contracts.
etc.
HowWE DO IT
1database in a distributed
ledger 2remote user verification —
DIGID 3own cryptocurrency —
FoodCoin (FOOD)
5own payment system —
DiPay (DP) 6advanced multi-functional
cryptowallet — Wallok
7product authentication —
Product Origin ID (PRORID)
4smart contracts library —
Smaco
The implementation of the FoodCoinEcosystem project involves creatingseveral basic functions for the quickand low-cost transfer of the maintraditional types of economicinteractions among various blockchainplatform users:
FoodCoin Ecosystem will have ahierarchical and customizablesystem for the data access(personal, corporate, as well assmart contracts, transactions,guarantees, etc.).
Smart contracts Smaco will be available as alibrary of standard and optionallycustomizable contracts and will be in themiddle of FCE. All the users will be able tocustomize them easily to solve variousproblems.
The users will interact within the platform using the Wallokcryptowallets. Partners who have got identification resources(banks, mobile network operators, notaries, insurancecompanies, etc.) will act as user verifiers and escrowpayments warranters. DiPay payments processor willconduct fiat and cryptocurrency transactions quickly andeasily.
FCEthe scheme of work
Over time, the public fiscal bodies will automaticallyconnect to the smart contracts for online monitoring ofthe business activity, eliminating potential fraud withtaxes (customs duties, excise taxes, income taxes, etc.).Thus, the State structures responsible for the effectivecollection of taxes will be interested in transferring realdeals to the blockchain platform.
Governmental Subjects
customs authority
customs authority
insurance company
smart-contract (Smaco)
DiPay Cryptopaymentprocessing service
Escrow-payment (based on partner
service)
Cryptocurrency exchanges (based
on partner service)
FCE User (Buyer)
FCEWallet
FCE User (Seller)
FCEWallet
FCE external Subjects
FCE internal Subjects
tax authority
FCE:TECHNOLOGY FoodCoin-based blockchain will be used as a technological
solution to build FoodCoin Ecosystem. It allows you tooptimally combine a distributed database storage system,smart contracts and remote user identification on theplatform.
Technically, FoodCoin Ecosystem will providea peer-to-peer network of associatednodes (for data processing and storage).Each node stores a complete copy of theFCE blockchain. These nodes are provided inthe architecture both of a private and openblockchain structure to maximize theprotection against unauthorized datamodification.
A private blockchain structure model formedwithin a corporate entity will constitute aclosed system and will be available only tousers with private keys.
This mechanism will have a flexiblecustomizable hierarchical structure allowingto include or exclude from the monitoring andadministration of the objects such as smartcontracts, various departments, and serviceswithin the company, as well as external parties,such as partner banks, insurance and logisticscompanies, customs brokers, tax services, etc.
FoodСoin Ecosystem is designed as a transparentand accessible system with simple registrationprocedure allowing to enter one’s profile witha click. Transparency and accessibility of theplatform are important for the growth anddevelopment of ecosystem under the conditionsof new economy and form the basis of theproject.
Blockchain technology does not require a climateof trust among the parties of the transactions. Itcreates the environment that will guaranteeprotection against fraud without any need to trustthe other party. The focus on internal security andfeedback loop are of great importance in thearchitecture of the platform to enhance thesecurity of the transactions.
IN OUT
*Every successful transaction that was first initiated within the system
and had a weak initial impulse (because of the lack of trust) get quiteanother (larger impulse) and the tendency to be repeated if it has passedall the stages and has been completed successfully. But at there-initialization, it will have more significant input impulse that will growfurther while moving to the completion. Thus a classic feedback loop putinto practice within the balanced ecosystem with sufficient selection ofinstruments will be generated.
1 2 3 4 5*
Market participants:BENEFITS
Being a marketplace with a variety of essential anduseful tools, FoodCoin Ecosystem provides costminimization and access to financing and globalmarketing. It’s users will get a technologicaladvantage, the grounds for business.
Global marketplace will provide the unlimited access to new markets, the opportunity to work both in local and global markets, the instruments for
strategic market research and business development planning.
Direct access to each other. Network economy model will produce
synergies for all members of the ecosystem using co-operation with
each other in feedback loop system.
Access to an unlimited range of the original, high-quality and
low-priced goods and the sellers will get the growing flow of
favorably disposed consumers.
For sellers, distributors and manufacturers
For buyers and sellers
For buyers
NETWORK ECONOMIC MODEL
farmers & food producers
customers
distributors restaurants & cafegrocery stores
logistics & insurance regulatory authorities
OurEARLY ADOPTER
1000 EcoFarms is a global marketplace for B2B and B2Cprojects on the natural food market. The 1000 EcoFarmsproject became the first global natural food marketplacewhich enables its users to make and accept payments forfood with crypto currency.
OVER 4000registered users
OVER 700sellers in the United
States and Russia (approximately
50/50)
5 CONTINENTS
where users are registered (Canada, Mexico, Great Britain, India, Australia,
Malawi, Nigeria, Ukraine, Belarus, and others)
AVERAGE GROWTH 20% PER MONTH
the sales start from October 2016
The users of 1000 EcoFarms have access to theinstruments of direct marketing and the opportunity tosign agreements online, to make and accept varioustypes of payment (by cash, credit cards, PayPal andcrypto currency).
1000 EcoFarms offers its users unique services designedfor business models such as buying clubs, food coops,CSA and herd shares (for users from the US). Users getaccess to the platform via browser, as well as mobiledevices.
Natural food marketPOTENTIAL
Over $1 TRILLIONhealthy food market worldwide (source: Euromonitor)
70% of customers in the United
States willing to pay more for local products (source: AT Kearney)
8669 of farmers markets in the
United States. Growth by 98% over 10 years (source: USDA)
$602 BILLIONgrocery retail sales in the United States (source: Statista)
12-16% of all food will be sold
online until 2023 (source: AT Kearney)
51% of customers believe that
local products are underrepresented on the market (source: AT Kearney)
FoodCoin Ecosystem will offer banks acooperation and a wide range ofinstruments to generate new sourcesof income and profit channels. Bankswill be offered a key role in the work ofFCE:
The concept of development
DIGID user verifier (as one ofthe required participants of theverification consensus)
ESCROW payments warranter
Cryptocurrency exchangeexit gateway
Smaco contracts (as one of therequired participants of theverification consensus)
Market researchThis round is necessary to test theconcept of FoodCoin Ecosystemamong potential investors and toassess the level of perception ofthe project.
RoadMAP
Establishing an Office in Switzerland (CryptoValley, Lucerne)Switzerland is one of the few jurisdictions loyal toblockchain projects. Also, the economy of Switzerlandis founded on three pillars: finance, agriculture,high-tech production. Thus, the two directions out ofthe three combine perfectly in our project. Therefore,Switzerland will be the starting point of the Europeandirection in the development of 1000 EcoFarms andFCE.
Token Generation Event. Sale. 1-st stageAt this stage, first FoodCoin tokens will be issued.The existence of token will be the basis of itsexchange for major currencies in the ratio 1 to 1after the launch of FCE blockchain.
August 2017
December 2017
December 2018 December 2019
Development of multifunctionalmultisig wallet Wallok.
Launching of Smaco smartcontracts for closed and openblockchains with a flexiblecustomizable hierarchy ofaccess and administration.
May 2019
Development of DIGIDtechnology (remoteuser identification).
PRORID — products andgoods origin authenticationsystem.
October 2020
May 2021
Development of DiPaypayment processor.
ERC-20 tokens will be issued after TokenGeneration Event and before the FoodCoinblockchain is complete.
All ERC-20 tokens distributed after TGE, will beexchanged in a 1-to-1 ratio for FoodCoin coins assoon as FoodCoin blockchain is launched.
FCEthe structure and the model
FoodCoin token is issued to launch its own FCEinstruments and for full local and internationalactivities on the basis of various platformssuch as 1000 EcoFarms and the others.
During the Token Generation Event, theFoodCoin will be issued in 2 stages. The firststage of the TGE will include the marketresearch and the ERC-20 tokens initialdistribution.
FCEthe structure and the model
Market research was successfully carried outin August-September 2017 and showed a high interestin the project and concern about the world with theproblems of production and fair distribution of food.
All tokens that were distributed at the firstround of the TGE would be the basis for thecalculation of the total amount of tokens andlater of the FoodCoin cryptocoins. All theERC-20 tokens distributed at the first round ofTGE will make 9% of the total amount oftokens (and later of full-value FoodCoincryptocoins) that will be issued by theFoodCoin blockchain.
At the second round of TGE another 31% ofthe ERC-20 tokens will be distributed accordingto the current exchange rate. Thus, the totalamount of tokens distributed among the initialFCE followers will be 40%. The second round ofFCE will take place in the second half of 2018before the FoodCoin blockchain is ready forlaunch.
FCEthe structure and the model
1 FOOD = 0.0001 ETH
DURING THE TGE THE RATE OF 1 FOODCOINWILL BE:
ERC-20 tokens will start to be freely accessed andexchanged on specialized exchange. Thus, themarket price of the FoodCoin will not beestablished for the moment of its appearance.
20%
20%
15%5%
14%
6%
10%
5%5%
10% — social projects
20% — team
15% — FCE infrastructure development
14% — operating costs
6% — TGE related costs
20% — marketing
5% — loyalty program
5% — food and Ag startups accelerator
5% — experts and advisers
FUNDS ALLOCATION
TOKEN ALLOCATION
10%
20%
15%
10%2,5%
2,5%
40%
10% — social projects
20% — ecosystem development
15% — founder
10% — miners
2,5% — advisory board
40% — FCE followers
2,5% — team
[email protected]://twitter.com/foodcoin_io https://t.me/Foodcoin