Presentation 20100428

Your network is more powerful than you think

Social Media?

The Web is finally becoming Universal…

…and still its growth is amazing !!

400 % globally since 2000 – 1500 % in Africa – 900 % in Latin

America 550 % in Asia and even 300 % in Europe

1.8 Billion users worldwide, 26% of humanity75 % of populations in Western countries & about 10% in Africa

(Source: Internet World Stats)

v

2 out of 3 internet users are on social

networks

4th most popular online activity (ahead of

email) 10% of time spent on the web – and

so on… (Source: Nielsen)

350 million members,

5 billion minutes / day spent on

Facebook,

Twitter ‘s monthly growth up to 1400%

SOCIAL NETWORKINGis changing the web

INFO FLOWS exponential growth

Synchronized GLOBALLY…

100M viewed videos on YouTube / day

15M articles on Wikipedia

534M / month Add This users share

articles

in 50 languages, 1 article shared on

Viadeo

generates 5 new readers…in REAL TIME, from ANYWHEREInfo is automatically and globally synchronized

from

anywhere: websites, Smartphones thru API

…from ANYONEAny individual produces info that is

to be shared, recommended, shared,

etc.

CONTENT is no more king

The WEB is OPEN

The web is about sharing &

engaging “It’s not what you do

but who you

know”

Platforms are open and interoperate

thru APIs and web services,

information feeds are shared.

The next step: Web without websites?

The INDIVIDUAL is !

His differences make the difference..

even in a globalized world.

Both on a personal & professional

point of view

PSN are changing PROS &COMPANIES

• 500 million professionals should be using PSN by 2015

• Added VALUE is created by INDIVIDUALS

• Their VALUE is linked to their e-REPUTATION

• e-REPUTATION is based on RECOMMENDATION

PSN bring more transparency !

TRANSPARENCY brings changes• The end of the ORGANIZATION CHART ?

knowledge & responsibilities are better & more “horizontally” shared

• The end of PERMANENT CONTRACTS ?towards more flexibility and multi facets pros

Companies need

to • 93% of social media users

believe

a company should have a

presence

on Social Networks (Source: Cone Inc.)

• Need to capitalize on individual

Networks & create their own,

build

their own e-REPUTATION

From ROI to ROE… • your main investment is TIME & BRAINS• ADDED VALUE takes time & comes out of engagement, personal relations• ROE > ROI

Your network is more powerful than you think

Viadeo Presentation

Founded in June 2004, Viadeo quickly established itself as an essential tool for professional networking in Europe and beyond. 

The company employs 200 employees

Headquarters in Paris

Locations

Who are we?

Oct. 2009 Acquisition of Unyk, a networking platform.

Nov. 2006 Viaduc changes its name into Viadeo and launch the site in Europe.

June 2004 Creation of Viaduc in France, an online business network.

June 2006 5M€ raised.

Aug. 2007 New fund raising round: 5M€.

Nov. 2007 Viadeo partners with Google OpenSocial project.

Dec. 2007 Acquisition of Tianji, the leading online business network in China.

July 2008 Acquisition of Spanish site ICTnet .

Nov. 2008 Opening of Viadeo Mexico.

Jan. 2009 Acquisition of ApnaCircle, the leading online business network in India.

Since 5 years…

Apr. 2009 3rd fund raising round: 5M€.

2000 Agregator: Network of 300 « high speed Growth companies »

25 million members wordwilde

Viadeoleader in Europe and emerging countries

Northern America4 M

Northern America4 M

Southern America8,5 M

Southern America8,5 M

Europe5,7 MEurope5,7 M

China3,5 MChina3,5 M

India1,5 MIndia1,5 M

Other countries1,8 M

Europe 5,7 million members

France3,3 M

Spain850 K

Italy400 K

United Kingdom350 K

Others800K

Paris*Lyon*

Milano*

London*

Barcelona*Madrid*

* Viadeo Offices

North and South America12,5 million members

Mexico2,3 M

Brasil2 M

USA600 K

Others7,6 M

Mexico*

Montreal*

* Viadeo Offices

Key positions and areas of activity

Key positions held by members of Viadeo (in%)

Viadeo members occupy key roleswithin their companies

Key areas in which working members of Viadeo (in%)

20%

Who are the Viadeo members ?

Employees 75 %

Entrepreneurs 15 %

Freelance 5%

Unemployed 5%

Status

Less than 100 employees

58%100 to 500

13%

500 to 10006%

Over 100023 %

Size of company

40% 60%

Viadeo, audience and activity

Over 1 million new members / monthOver 2 million profiles consulted / day 100 000 connections / day150 million viewed pages / month

Thousands of Q&A……and shared articles

Over 32 000 forums with over 3 million of members

350 communities With over 350 000 members

Over 20 000 referenced blogs

Use of Viadeo

Professional Social Network: What for?

Find new career opportunities 54% Recruitment 16%

Find clients 25% Find financial partners 11%

Find commercial partnerships 22% Find suppliers 16%

Note : Viadeo’s studies on motivation of members to join Viadeo

Why join a PSN?

Professional Social Network: Key success factors?

Member base size (by cities, activities, job functions,…)

Speed of member growth

Quality & quantity of contacts

Useful business toolsRelevant informationActivity: nb of page

view/connections

Provide Business opportunities

Increase productivityValue-added servicesTargeted advertizingCareer development

Monetization requires that members use the platform Member usage grows with the quality and size of the Network

Viadeo’s Business Model: Deliver value to users

Viadeo’s platform and member base is highly valuable to:

Members: Premium subscription Enhance visibility Find business contacts Career opportunity

Recruiters: Recruiting tools Access to qualitative candidates in position Post job offers Increase employment brand awareness

Advertisers: Targeted Advertising tools Highly targeted audience (role, company,

interest,…) High income profile Decision maker in their respective companies

…

© Viadeo – Juin 2009

Thanks for your attention !

Olivier Fécherolle

http://www.viadeo.com/fr/profile/olivier.fecherolleFollow me on Twitter : @OlivierFech