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ENTREPRENEUR1Riccardo Zacconi

2A game so addictive that parents have forgotten to pick children up from school while playing, Candy Crush Saga has made King Digital Entertainment and its CEO Riccardo Zacconi millions

WHO IS HE ?????1. Born in Italy (46YRS), Works in London2. an economics graduate of LUISS University, Rome3. WAS Working at dating agency u-Date WHICH AFTER SOLD TO Match.com 4. Zacconi was to eventually set up King

4King at a glanceleading interactive entertainment company for the mobile worldHQ london, ukhave more than 190 fun titles in over 200 countries.hits include Candy Crush Saga, Farm Heroes Saga, Papa Pear Saga, Pet Rescue Saga and Bubble Witch Saga.348 million average monthly unique users, as ofthird quarter 2014, across web and mobile platforms.

performance more than 600 employeesListed in nyseKING's games such as Candy Crush Saga and Candy Crush Soda Saga, still remain in the top 5 games across all platforms.As of June 2014, Think Gaming estimated Candy Crush Saga was generating daily revenues of 679,359Priced at $22.50 a share, the IPO, which raised $500m (367m) via the sale of 22.2 million shares, valued the company at $7.08bn (5.19bn);

AwardsFastest-Growing UK Company Media Momentum Digital Awards.Best Social Game Candy Crush Saga, International Mobile Gaming Awards 2013.Gold Stevie Award Bubble Witch Saga, 9th Annual International Business Awards (2012).Favorite App -Candy Crush Saga,2014 Kids' Choice Awards.