Presentation 1

SAMMI DAEWOO

History:

A timeline of the operations and beginnings of Sammi Daewoo Express Ltd:

December 1997 - IncorporatedApril 1998 - Beginning of Express Bus OperationsNovember 1999 - Beginning of City Bus OperationsJanuary 2004 - Took Over by Sammi Corporation, Seoul, Korea

Sammi Daewoo bus service Pakistan is providing 44 destinations all over the country

Vision Statement:

“Sammi-Daewoo Express Bus Service operating throughout the length and breadth of Pakistan facilitating the people to transport themselves and their belongings to / from every nook and corner of the country. Linking Pakistan with its neighbors and trade partners as well as providing them with safe corridors to pass through.”

Analysis:

• Words which are used in this statement are very concrete,

concise

• “length and breadth of Pakistan”. Shows the broad scope of the Daewoo

• Daewoo future goal is also to link Pakistan with its neighbors which are mainly China, India and Iran.

Analysis

• Other than neighbors, they want to link Pakistan with its

trade partners

• The last point is to provide safe journey, it includes safe path, comfortable and luxury buses and best value added services.

Proposed Vision Statement:

“We are operating throughout the Pakistan, facilitating the people to transport themselves and their belongings and linking Pakistan with its trade partners with safety”

Mission Statement:

“The period of our existence comprises of our march towards our vision. Blessed with the confidence of our clients, our pace to materialize our vision is progressive far from any signs of tiring

journey. Equipped with the courtesy of our team members, holding the tools of quality like luxury, comfort, safety, economy and punctuality we continue to penetrate deeper and deeper into the hearts of our clients. Our endeavor is guided by the principles

that we have to hand down to our successors such systems, techniques and methods that lead to a world that is green in

environment, traffic flow, safety, security.”

Analysis:

Customers: Daewoo clearly indicates its customers in Mission Statement

• “Blessed with the confidence of our clients”

• “we continue to penetrate deeper and deeper into the hearts of our clients”

Analysis

Products and Services: Sammi Daewoo mission Statement shows the utility they are providing

• “our pace to materialize our vision is progressive far from any signs of tiring journey.”

This indicates that they are providing transport services.

Analysis:

Markets: Sammi Daewoo didn’t clear about their markets in which they

are flourishing or they want to capture but they referred to their vision by saying “The period of our existence comprises of our march towards our vision.”

If we read the vision statement of Sammi Daewoo we came to know that Pakistan is their market.

Analysis:

Concern for Survival, Growth and Profitability:

Daewoo claimed to work on green environment, safety and security which are components for faster growth and profitability and survival.

Analysis:

Philosophy:

Sammi Daewoo philosophy is

“Equipped with the courtesy of our team members, holding the tools of quality like luxury, comfort, safety, economy and punctuality we continue to penetrate deeper and deeper into the hearts of our clients.”

Analysis:

Self-Concept:

The self concept of Sammi Daewoo is too work on quality of services and to work on more comfortability for customers and to make environment more green and secure.

Analysis:

Concern for Public Image:

The last line of mission statement provides the concern to society and towards public image of Daewoo. They claimed “a world that is green in environment, traffic flow, safety, security.

Anaylsis:

Concern for Employees:

Sammi Daewoo also gave importance to their employees they sated in mission statement as: “Equipped with the courtesy of our team members”

Characteristics:

• Mission statement comprises of 102 words.

• All 09 components are Included

• Concern regarding Public Image, Employees is present.

• Mission Statement shows the utility of firm’s services.

Proposed Mission Statement:

“The period of our existence comprises of our march towards our vision. Blessed with the confidence of our clients, our pace to materialize our vision is progressive far from any signs of tiring journey. Equipped with the courtesy of our team members, holding the tools of quality like luxury, comfort, safety, time efficiency, economy and punctuality we continue to penetrate deeper and deeper into the hearts of our clients all over the Pakistan and its neighborhood. Our endeavor is guided by the principles that we have to hand down to our successors such systems, techniques and methods that lead to a world that is green in environment, traffic flow, safety, security.”