praxis3€¦ · Memorial Drive/MLK, Jr. Drive Corridor Revitalization Study and SPI Zoning Implementation City of Atlanta Atlanta, GA The City of Atlanta in cooperation with the Reynoldstown,

praxis3architecture planning design

Mixed-Use and Urban Design Studio


Founded in 1997, Praxis3 is an innovative, Atlanta-based architectural and design firm whose mission is to foster design excellence while providing client-driven solutions. Deploying the talents of multi-disciplinary studio teams, Praxis3 tackles each project as an exploration of ideas in the creative process, producing unique, site-specific designs for even the most challenging building sites and programs.

The firm specializes in mixed use, automotive and specialty retail, residential, and cultural-institutional project designs throughout the United States. Praxis3’s comprehensive approach to designing and building projects includes extensive research, in which its designers engage in hands-on sessions, asking tough questions and listening carefully to client input. Ultimately, the Praxis3 process ensures that projects will meet client’s creative and financial goals.

With its experienced team of professionals in architecture, urban design and planning, as well as web design and graphics, Praxis3 is a leader in navigating the personal, technical, and political dynamics that designing, building and marketing complex urban and campus projects demand. The firm’s state of the art technologies include the Revit Building Information Modeling CADD Software (BIM) and the in-house developed Tangentworks project management system.

praxis3 firm profile1: the application of ideas2: the use of knowledge3: the practice of skills

architecture . urban design . planning . media design . graphic design . web design

Renaissance Walk at Sweet AuburnIn collaboration with JW Robinson and Associates, Integral Real Estate Group, Big Bethel AME ChurchAtlanta, GA

Renaissance Walk at Sweet Auburn is a mixed-use redevelopment spearheaded by Big

Bethel AME Church through its economic development initiative, Project Nehemiah.

The Church plans to revitalize a long-neglected portion of Atlanta’s revered Martin

Luther King, Jr. Landmark District, helping to return its commercial corridor to its

former popular state with an attractive new stretch of condominium residences, shops

and small businesses. The challenge has been to find the right balance of historic

preservation and economic viability essential to the vision of this $45 million

mixed-use project.

Architects:Praxis3,

J.W. Robinson & Associates

Client:Big Bethel AME Church,

Integral Real Estate Group

Pragram Manager:Gude Management Group, LLC

Project Team:Stuart Romm, David Hamilton,

Brian Tanner, Duc Pham,Kenny Ellsworth, Brian Sheperdson



Renaissance Walk at Sweet AuburnIn collaboration with JW Robinson and Associates, Integral Real Estate Group, Big Bethel AME ChurchAtlanta, GA

Renaissance Walk at Sweet Auburn is a mixed-use redevelopment spearheaded by Big

Bethel AME Church through its economic development initiative, Project Nehemiah.

The Church plans to revitalize a long-neglected portion of Atlanta’s revered Martin

Luther King, Jr. Landmark District, helping to return its commercial corridor to its

former popular state with an attractive new stretch of condominium residences, shops

and small businesses. The challenge has been to find the right balance of historic

preservation and economic viability essential to the vision of this $45 million

mixed-use project.

Architects:Praxis3/Verge,

J.W. Robinson & Associates,Renee Kemp Rotan

Client:Big Bethel AME Church,

Integral Real Estate Group


Brian Tanner, Duc Pham,Kenny Ellsworth, Brian Sheperdson


Capitol Gateway (Hope VI) - Phase ICapitol Gateway, LLCA joint venture of Trammell Crow Residential, Integral Group, Urban Realty Partners and the Atlanta Housing AuthorityAtlanta, GA

Located in the shadow of the Georgia State Capitol Building southeast of downtown Atlanta, Capitol Gateway is a Hope VI-sponsored redevelopment of the former Capitol Homes public housing project. A $120 million mixed-use, mixed-income development including 45,000 square feet of retail and nearly 1000 rental housing units will be built in five phases, with construction on the first phase underway. The urban design seeks to establish a revitalized urban edge along Memorial Drive, utilizing 4-story apartment buildings with retail and live/work units at street level. Phase I is scheduled to be completed Summer 2007.

Architects: Praxis3/Verge,

Boye Akinola (ba Design), Fred Pearsall,

Harris Dimitropoulos

Client:Trammell Crow Residential, Integral Real

Estate Group, Urban Realty Partners, Atlanta Housing Authority


Brian Tanner, Corey Overton, Duc Pham, Kenny Ellsworth


Capitol Gateway (Hope VI) - Phase IICapitol Gateway, LLCA joint venture of Trammell Crow Residential, Integral Group, Urban Realty Partners and the Atlanta Housing AuthorityAtlanta, GA






Estate Group Urban Realty Partners, Atlanta Housing Authority




Capitol Gateway (Hope VI) - Future PhasesCapitol Gateway, LLCA joint venture of Trammell Crow Residential, Integral Group, Urban Realty Partners and the Atlanta Housing AuthorityAtlanta, GA






Estate Group, Urban Realty Partners, Atlanta Housing Authority




Meeting ParkWinter PropertiesMarietta, GA

Located a few blocks from the Marietta Square, Meeting Park is a pedestrian-oriented mixed-use development that is conceived as an organic extension of the downtown fabric, and as a contemporary complement to the Historic Square. The heart of the project includes 70 residential condominium units, 6,400 square feet of retail space, and a central outdoor gathering place – which will be the focal point of the entire development. Praxis3 has also designed a multi-purpose pavilion for Meeting Park that will include a coffee shop, sales center and a screen for projection of movies in the park.

Ultimately, the entire site will include 166 condominium residences, 32 townhomes, 9 single-family residences, and 78,000 square feet of retail and office space.

Architects: Praxis3

Client:Winter Properties

Project Team:Stuart Romm, Brian Tanner,

Joe Lamb


Fulton Supply LoftsFulton Supply Lofts, LLCAtlanta, GA

Located in the Historic Industrial and new Arts District, Castleberry Hill, this 80 unit for rent loft conversion takes advantage of one of the few remaining un-renovated historic industrial buildings in the neighborhood. The project will take advantage of federal historic tax credits and includes a new infill structure to be built in an adjacent vacant lot.

Architects: Praxis3

Client:Fulton Supply Lofts, LLC

Project Team:David Hamilton, Brian Tanner,

Joe Lamb., Anne Margaret Graham


MLK MARTAMixed-Use Development Trammell Crow Residential, Integral Properties, Urban Realty Partners and the Atlanta Housing AuthorityAtlanta, GA

This design and development team was selected by the Metropolitan Atlanta Rapid Transit Authority (MARTA) for their MLK, Jr. Station Site Mixed-Use Development. The final development will include over 250 condominium and apartment units, a 115,000 square feet office building and over 7,000 square feet of retail in a site adjacent to the MLK, Jr. station. All buildings have an urban street orientation and take advantage of the site’s spectacular views of the downtown and midtown skylines.

Architects:Praxis3/Verge

Client:Trammell Crow Residential

Integral PropertiesUrban Realty Partners


Memorial Drive/MLK, Jr. Drive Corridor Revitalization Studyand SPI Zoning ImplementationCity of AtlantaAtlanta, GA

The City of Atlanta in cooperation with the Reynoldstown, Grant Park and Cabbagetown neighborhood Empowerment Zones have developed a comprehensive study for the Memorial Drive Corridor. The study area extends from Capitol Avenue to Moreland Avenue encompassing both Memorial Drive and areas adjacent to the street. The initial phase of the study defined problems and potential for the entire Empowerment Zone area(s) with special attention given to the Memorial Drive Corridor. The Romm + Pearsall/ Verge Studios team along with their consultants B. Dona and Smith, Street Smarts and Dale Henson and Associates produced a comprehensive study and evaluation of the area and a revitalization plan including development, architectural and financial investment guidelines for the corridor. The design team was committed to finding the best solutions for this important street and its surrounding neighborhoods. An open planning process centered on a series of neighborhood design sessions (charrettes). Verge Studios also helped to develop the area’s new SPI zoning ordinance in conjunction with the city of Atlanta.

Architects:Romm+Pearsall/ Verge Studios

Client:City of Atlanta


Prototype High RiseMixed-Use Development Urban Realty Partners Atlanta, GA

The Atlanta High-Rise Prototype was developed for local developer Urban Realty Partners.

The prototype uses a generic 150-200-foot by 150-foot site and provides for street level retail

in an urban setting. The prototype is used by the developer in evaluating potential sites for

high-rise mixed-use development and in the initial planning stages of high-rise projects.

Architects:praxis3/Verge Studios

Client:Urban Realty Partners


The Byron Building Urban Realty Partners Atlanta, GA

The Byron Building is a $12 Million conversion of an existing office and dormitory building

into condominiums and street level retail. Originally constructed in the 1960s as a nurse’s

dormitory for the nearby Crawford Long Hospital and Emory University, the building is ide-

ally located at the heart of Midtown Atlanta’s booming condominium market. The site offers

easy access to restaurants, shops and entertainment venues in Midtown and is convenient to

both downtown and midtown employment centers and the MARTA North subway line. The

renovation keeps much of the original structure in tact, updating the building for the condo

market. Additions include a new roof terrace and street level retail and restaurant space.

Architects:praxis3/ Verge Studios



Memorial Drive PrototypeUrban Realty Partners Atlanta, GA

A prototype mixed-use building was developed for a new real estate development

partnership. The building program includes two-level loft condominium units, live/ work

units and retail space at street level. The building was designed for several inner-city/

neighborhood sites currently undergoing transformation from light industrial uses to

mixed-use and residential functions. The structure utilizes an innovative low-cost pre-

cast concrete ladder frame that offers a high degree of flexibility in unit size and design.

Exterior design of units gives the building a scale in context with existing neighborhood

structures.

Architects:Praxis3/ Verge Studios



Westside TownhousesUrban Realty Partners Atlanta, GA

This urban townhouse design accommodates desired neighborhood density by provid-

ing for a live work unit on the ground floor and a studio/rental unit over a garage (off of

a rear alley). All units feature open and flexible plans that can be combined in several

configurations. Additional income earned from potential garage and live-work unit rents

help to make these townhouses affordable, an increasing concern in the rapidly develop-

ing urban core of the Atlanta metropolitan area.

Architects:praxis3/ Verge Studios


praxis3€¦ · Memorial Drive/MLK, Jr. Drive Corridor Revitalization Study and SPI Zoning Implementation City of Atlanta Atlanta, GA The City of Atlanta in cooperation with the Reynoldstown,

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