Conceptual Work - PRAXIS3 › p3flash › extras › praxis3_conceptual.pdf · design and graphics, Praxis3 is a leader in navigating the personal, technical, and political dynamics

praxis3architecture planning design

Conceptual Work


Founded in 1997, Praxis3 is an innovative, Atlanta-based architectural and design firm whose mission is to foster design excellence while providing client-driven solutions. Deploying the talents of multi-disciplinary studio teams, Praxis3 tackles each project as an exploration of ideas in the creative process, producing unique, site-specific designs for even the most challenging building sites and programs.

The firm specializes in mixed use, automotive and specialty retail, residential, and cultural-institutional project designs throughout the United States. Praxis3’s comprehensive approach to designing and building projects includes extensive research, in which its designers engage in hands-on sessions, asking tough questions and listening carefully to client input. Ultimately, the Praxis3 process ensures that projects will meet client’s creative and financial goals.

With its experienced team of professionals in architecture, urban design and planning, as well as web design and graphics, Praxis3 is a leader in navigating the personal, technical, and political dynamics that designing, building and marketing complex urban and campus projects demand. The firm’s state of the art technologies include the Revit Building Information Modeling CADD Software (BIM) and the in-house developed Tangentworks project management system.

praxis3 firm profile1: the application of ideas2: the use of knowledge3: the practice of skills

architecture . urban design . planning . media design . graphic design . web design


City in the Forest | Atlanta 2108History Channel’s City of the Future: Design and Engineering Challenge-Atlanta and National Competition Winner

The Atlanta Team of Praxis3, EDAW, BNIM, Metcalf and Eddy won the History Channel’s City of the Future: Design and Engineering Competition. National and international teams were given just one week to formulate design strategies and three hours on the day of the public jury to assemble presentation models and drawings. Teams were asked to envision their respective cities: Atlanta, San Francisco and Washington DC in the year 2108, one hundred years in the future. The team also won the overall competition beating out regional winners from SanFrancisco and Washington, DC.

The Atlanta Team focused on Atlanta’s present and future water and transportation crisis. Positing a substantially larger future Atlanta metropolitan area, the restoration of the region’s Natural Stream Systems and the eventual reintroduction of the Piedmont Forest Ecosystem to the urban city. project website: www.cityintheforest.org

Team Atlanta:Praxis3, EDAW

BNIM, Metcaff and Eddy

Client:History Channel Design Copetitionr

Breaching the Floodwall: Recreating the Natural LeveeDesign CompetitionNew Orleans, LA

Architect:Praxis3 nad

Lee Kean

Client:Design Competition

Our proposal seeks to re-engage these shaping aspects with three components- the levee/green space, the city block and the living units. In the levee/green space component, “Breaching the Floodwall” attempts to replace the single divisive edge of the floodwall, which acts as the definitive threshold between the natural terrain and the built environment , with a zone which weaves together nature and the city. The natural ecosystem is reintroduced into the urban fabric. By recreating the natural levee, the built environment and the natural environment are washing over each other in a harmonious, respectful balance. Land and water is introduced into the site by an elevated public green space which folds from the sidewalk. This continues underneath the building incorporating a reflecting pool which also houses water collecting and regulating cisterns. The wetland-like public green space filled with indigenous grasses and vegetation makes a look out platform the width of the site to view the Mississippi River. The built environment laces through with flowing estuary paths from urban sidewalk to green public space over the proposed streetcar rail lines and down to the future city park at the river’s edge.



Architects:Romm+PearsallDiller+Scofidio

Client:Turner Broadcasting, Inc.

CNN Center Media Installation/ Re-brandingTurner Broadcasting

Atlanta, GA

The proposal consists of two "media icons" designed to identify the landmark status

of this global broadcasting headquarters. The exterior installation facing Centennial

Park combines three components to form an urban-scale "video clock": 1) a video "cab"

ascends/descends the 200-foot facade broadcasting the 30-minute cycle of Headline

News, 2) a 96-foot by 30-foot curved liquid crystal screen scrolls a projected image of

Turner's global satellite network, and 3) a video marquee at the entrance cycles through

15 stations of Turner programming. Inside, a grid of liquid crystal panels is suspended

from the truss structure above to form a projection screen across the width of the atrium.

Four video projectors electronically tile together a single moving image, cycling between

news, sports and films.

Art Papers, 1996


Braves Plaza for Turner FieldTurner Broadcasting, The Atlanta Braves, Inc

Atlanta, GA

This proposal for the entrance plaza to Turner Field is intended to create a landmark

identity for Atlanta as a unique nexus of global sports and global broadcasting. It is

conceived to enliven dining and entertainment activities within an “outdoor museum”

of Braves history, imparting a great sense of public theatre and public spirit. The design

incorporates the world’s first “baseball clock”, a giant multimedia trellis that broadcasts

a timeline of the game, transforming the plaza into a place to experience the roar and

excitement of the event, even outside the stadium.

Architects:Romm+PearsallDiller+Scofidio

Client:Turner Broadcasting

Atlanta Braves, Inc.


Elegba: The Auburn Avenue Street MuseumCity of Atlanta

Atlanta, GA

Designers:Renee Kemp-Rotan, City of Atlanta

Stuart Romm, Romm+PearsallDavid Hamilton, Verge Studios

Collaborators:Gregory Ulmer, Lesley Gamble,University of Florida

Robert Cheatham, Public Domain, Inc.

Client:City of Atlanta

Elegba is a multimedia production utilizing various sound, imaging, and communications

technologies to tell the stories of Atlanta neighborhoods during the 1996 Summer Olympic

Games. The project used as its conceptual base the image of Atlanta as both a city of

dreams and a crossroads. This strategy elicits the primary defining mythos of Atlanta in

order to contextualize and provide a framework for the telling of both formal histories and

personal stories.


The Millennium CarouselAtlanta 2000, City of Atlanta

Atlanta, GA

Designers:Stuart Romm, Romm+PearsallFred Pearsall, Romm+Pearsall

David Hamilton, Verge StudiosRenee Kemp-Rotan

Client: Atlanta 2000

City of Atlanta

The Millennium Carousel was a project initiated by the City of Atlanta, and sponsored by

Wolf Camera and Kodak, to create a unique Centennial Park landmark celebrating the life

of both famous and everyday Atlantans at the threshold of the new millennium. It was

designed to multi-function as a 21st Century digital ‘carousel’, an interactive ‘photo wall’

archive of Atlanta citizens, and inside, a high-tech Visitors Orientation Center. This public/

private venture was conceived as a community building project, utilizing accessible

communications technologies to enable all Atlantans to share their memories through

digital archives, and in turn experience the common humanity that connects us all.


Eyedrum Art and Music CenterAtlanta, GA

Designer:David Hamilton

Architect:Praxis3

Client: eyedrum art center

Now 5 years old, this unique center continues to intrigue the community here and abroad,

remaining critics’ choice for the best venue for emerging artists in town. Jerry Cullum, Senior

Editor of Art Papers notes, “Eyedrum has consolidated it’s position as Atlanta’s premiere

alternative art spaces; this artist-run venture has featured everyone from emerging artists

to some of the city’s most distinguished experimentalists.”

EYEDRUM is a collective organization whose mission is to provide a forum which supports

and encourages the development, exchange, and presentation of creative ideas. The goal

of Eyedrum is to create a forum that serves and nourishes the multifaceted outgrowth in

the contemporary cultural arts.

Praxis3 designed this remodeled space for the Eyedrum Art Center as a pro-bono project .

The new space will accommodate eyedrum’s growing list of exhibitions and music, theater

and spoken work performances as well as its film and video showings. The approximate

doubling of the center’s space will provide discreet spaces for performance and visual art

for the first time in the center’s history at this location.


161st Street Bridge ProposalCity of New York Department of Cultural Affairs

New York, NY

Artist:Gloria Rodriguez Calero

Architect:Praxis3

Collaborators:Gloria Rodriguez Calero

Stuart RommWilliam C. Davis

Client: City of New York

Department of Cultural Affairs

The point of entry into the design process for the 161st Street Bridge began with an effort to minimize

costs by utilizing low-cost, low-maintenance materials already employed by the DOT for projects of

this type and scale. A system of custom-designed form liners was proposed for the 161st Street Bridge;

a low-tech, re-usable and readily available technique to enhance the tunnel passage, amplifying a

motif from the work of Gloria Rodriguez Calero.


Great Egyptian Museum Design CompetitionCairo, Egypt

The immense museum program of the Cairo Museum has been organized into five

domains. Each domain corresponds to a vital creative operation essential to communicate

information about Egypt on a variety of visual, aural and kinesthetic levels. For a

contemporary visitor from Egypt or elsewhere to enter these domains -- a transition, a

fundamental shift of time, space and conscience is needed --- a rite of initiation begins at

the underground museum where knowledge is buried --- soon to be revealed.

The otherSpace entry in the GEM Competition was selected by the competition jury for

publication in an up-coming book on the project.

Designers:otherSpace Design, Renee Kemp-Rotan,

Stuart Romm, David Hamilton,

with Abdelhalim I. Abdelhalim

Client:Cairo Museum

(Competition Entry - Selected for Publication)

Collaborators:Hazem Ziada, Brian Tanner, Bill Davis,

Kris Geldof


MediaParkAtlanta Committee for the Olympic Games

Atlanta, GA

Architect/ Programming:Verge Studios, Public Domain

Collaborators:David Hamilton

Robert Cheatham Chea Prince

Jim Dimmers

Client: Atlanta Committee for the Olympic Games

The MediaPark program began as a competition proposal for the Atlanta Committee for the Olympic Games Cultural Olympiad Program. The project was a finalist in the competition. MediaPark was originally presented to the Mechanicsville neighborhood located in south Atlanta; a neighborhood directly affected at that time by ongoing Olym-pic Games construction. The MediaPark project proposed a program of workshops to be held at new local neighborhood media centers which would provide a creative founda-tion for incorporating the personal, family, and community histories of the residents of Atlanta neighborhoods into a communications site and information library for the community.

MediaPark was conceived as the physical realization of an ongoing series of related

neighborhood projects. These projects were to take place in designated areas of new or existing public spaces to be developed as a part of several Atlanta neighborhoods.

Media|Park

Conceptual Work - PRAXIS3 › p3flash › extras › praxis3_conceptual.pdf · design and graphics, Praxis3 is a leader in navigating the personal, technical, and political dynamics

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