Pranams - Shiksha.com

Her Holiness Sri Mata Amritanandamayi DeviChancellor, Amrita Vishwa Vidyapeetham

Pranams

When we study in college, striving to become a

professional - this is education for a living. On the other

hand, education for life requires understanding the

essential principles of spirituality. This means gaining

a deeper understanding of the world, our minds, our

emotions, and ourselves. We all know that the real goal

of education is not to create people who can understand

only the language of machines. The main purpose of

education should be to impart a culture of the heart - a

culture based on spiritual values.

Communication through machines has even made

people in far off places seem very close. Yet, in the

absence of communication between hearts, even those

who are physically close to us seem to be far away.

Today’s world needs people who express

goodness in their words and deeds. If such

noble role models set the example for their

fellow beings, the darkness prevailing in

today’s society will be dispelled, and the light

of peace and non-violence will once again

illumine this earth. Let us work together

towards this goal.

Excerpts from the speech delivered by Her Holiness

Sri Mata Amritanandamayi Devi at the Parliament

of World Religions held at Barcelona-Spain in 2004.

There are two types of education: education for a living and education for life.

Education for Life

Chancellor Amma Awarded Honorary Doctorate

The State University of New York (SUNY) presented

Amma with an honorary doctorate in humane

letters at a special ceremony held on May 25, 2010

at Lippes Concert Hall in Slee Hall on the University

at Buffalo North Campus.

The main purpose of education

should be to impart

a culture of the heart - a culture based on

spiritual values

Departments in our School

Table of

ContentsMessages 4

Know Your University 8

Amrita School of Arts and Sciences, Kochi 12

Life Skills Development and Placement 28

Alumni Speaks 34

Dept. of Libary and Information Science 39

Extra-curricular 42

Amrita Advantages 45

Research 49

Faculty Profile 52

Vidyamritam - Extramural Learning 77

Ashram Hostel 84

Academic Courses 86

Dept. of Computer Science and I.T. 14

Dept. of Commerce and Management 16

Dept. of Visual Media and Communication 18

Dept. of English and Languages 24

Dept. of Mathematics 26

Dept. of Corporate and Industry Relations (CIR) 27

The practical world of opportunities and challenges have thousands of competent professionals. By developing the

skill to tap into your inner source, Divine grace relects in your work. Opportunities are available at Amrita to gain

this. May you ever remain open to Amma’s grace. With Love and Prayers.

Aum Amriteswaryai Namah.

Life of everyone who comes into the fold of Amrita Institutions will attune

towards genuine balance between their Karma and Dharma. Our vision is to

embrace the universal appeal of India’s great spiritual wisdom.Essence of divine grace is sure to flow from fearless righteous efforts in our chosen

path of life. One should be willing to change oneself for the progress of the society.

Amrita institutions provide a platform for achieving this. May Amma’s compassion

and grace be showered on all of us.

Aum Amriteswaryai Namah.

Amrita family welcomes you with open arms and open hearts to this great institution

of Amma’s infinite compassion and love. To become special or extraordinary is the

dream of every ambitious student. Academic brilliance alone is not enough to gain

this. The most important thing in building your life and future is your ability to focus

on your inner self and to realize the inherent abilities there within.

Swami Amritaswarupananda PuriPresident, Amrita Vishwa Vidyapeetham

Vice-Chairman, Mata Amritanandamayi Math

Swami Purnamritananda PuriGeneral Secretary, Mata Amritanandamayi

4 Prospectus 2015 Amrita Vishwa Vidyapeetham

Come into Amrita to lead an intense life of academics flavored with universal

human values. We have to be identified for our academic rigor and commitments to

human values to become exemplary models in the chosen profession. Our alumni

have already proved what we mean. AMMA has set up these temples of learning to

achieve this goal. I am sure you are going to enjoy every bit of the experience here

fully. We are glad to welcome every batch of students with renewed enthusiasm.

Brahmachari Abhayamrita Chaithanya

Brahmachari Abhayamrita ChaithanyaPro-Chancellor

Ever in Amma,

Swami Amritaswarupananda Puri

With love and prayers,

Swami Purnamritananda Puri

India has almost equal population of men and women. We have the greatest role

model our Chancellor Amma, who is a shining star in today’s humanity, to guide

us. Amrita University contributes immensely to realize Amma’s vision of a world in

which men and women progress together. Brilliant students of Amrita will be able

to achieve this goal by making use of the ample opportunities for learning and

awakening of the inner potential. May Amma’s incessant Grace be showered on all

of us.

Dr. Krishnasree Achuthan

Dr. Krishnasree AchuthanChairperson (PG Programs),

Head (Center for Cybersecurity Systems and Networks)

5Prospectus 2015Amrita School of Arts and Sciences, Kochi

Amrita University is both young and immensely dynamic, with a unique holistic

approach to produce leaders in all of its disciplines. We have some of the most

well known academicians, entrepreneurs, executives, inventors, philanthropists and

scientists to guide us in this noble endeavour. We have International Centres of

Excellence with partnerships with some of the highest ranked Universities from

all over the world in the frontiers of Arts, Science, Management, Technology, Humanities, Media, Social Welfare,

Healthcare and Life Sciences.

A very hearty welcome to you to this sacred temple of learning. You can become part of this exciting venture.

Invoking Amma’s grace on all of us.

Dr. P. Venkat Rangan

Dr. P. Venkat RanganVice Chancellor

Complete personality of the students blossom out, during their higher education

stage when they try to acquire the state of the art knowledge. At this stage,

individual attention should be given to each student to ensure that, they imbibe the

right values and attitudes in life. This helps them to develope an emotional balance

in life and to make life more meaningful. This is the incessant blessing of Amma’s

resolve for the Amrita studentship. With Love and prayers.

Dr. S. Krishnamoorthy

Dr. S.KrishnamoorthyDean (Administration)

Amrita Vishwa Vidyapeetham

Our campus has experienced a saga of incessant growth because of the

methodologies of delivering content of global standards and excellence. The

campus is sanctified by the spirit of Amma’s abounding care and compassion. Hard

work and dedication of staff members is rooted deeply in the spirit of service to

the mother land. Research and Lifeskills Training are given utmost importance here.

By the Grace of Amma we are now well known for the the destination of distinction

in excellence.

May the compassion and blessings of Amma always flow within us.

Dr. U. Krishnakumar

Dr. U. KrishnakumarDirector

Amrita School of Arts and Sciences, Kochi

I am deeply impressed with the achievements and progress made by the Amrita

School of Arts and Sciences in the last decade. It has immensly contributed to

the cause of higher education in the country under an effective and motivating

leadership. The academic programmes and the manner in which they are

administered are unique in nature. I wish the institution all sucess in its future

endeavours.

Dr. N. Unnikrishnan Nair

Dr. N. Unnikrishnan NairAcademic Advisor

(Former Vice Chancellor of Cochin University of Science and Technology)


India is fortunate to have 65% of its population below the age of 35. But number

will not add value unless our youth are educated and equipped with the required

skills. Amrita institutions have embarked on this mighty mission with high accent

on human values and requisite skills. The corporate world have, time and again,

expressed their satisfaction with the performance of our students and alumni. It

is manifest in their eagerness to come to Amrita year after year for placement and

other industry-institute interactions.

In Amma’s service,

Prof. C. Parameswaran

Prof. C. ParameswaranDirector, Corporate & Industry Relations ( C I R )

Amrita Vishwa Vidyapeetham was conferred the ‘University’ status under ‘Section 3 of UGC Act 1956’

by the Government of India in 2003.


Our VisionWe envision a world endowed with the wealth of knowledge and the strength of discrimination (Viveka).

We envision a system, which is a healthy breeding ground for the sprouting, culturing and dissemination

of the whole gamut of knowledge in a wholesome and holistic manner for the well-being of humankind.

We envision a human being empowered with wholesome knowledge, which makes one an enabler and

facilitator in the deep search and striving of every human being for that knowledge.

We envision a system wherein there is a great interplay and exchange of ideas, thoughts, feelings and

actions, which develop people empowered with noble character and wholesome values. They go out into

the fields of action to build a world of love, harmony, peace and knowledge. They follow the path of

‘Dharma’ and give a clear direction in every thought and human endeavor.

Our Mission

“To provide value based education and mould the character of the younger generation through a synthesis

of science and spirituality so that their earnest endeavor to achieve progress and prosperity in life is

matched by an ardent desire to extend selfless service to the society, one complementing the other.”

Know Your University

Established 13 January, 2003

Number of Campuses 5 (Amritapuri, Bangalore, Coimbatore, Kochi and Mysore)

Number of Schools15 in disciplines like medicine, biotechnology, engineering, business, arts & sciences, ayurveda, social work, communication

Accreditation

Amrita Vishwa Vidyapeetham was placed in the top category

by the Ministry of Human Resource Development‘s Deemed

University Review Committee. As such, it is considered as

one among the ivy-league Indian Universities such as IISc,

TIFR, NIMHANS and BITS.

Amrita Vishwa Vidyapeetham has been reaccredited with an ‘A’

grade by NAAC, the statutory quality assurance agency of the

Government of India. This is the best possible grade and all

campuses and programmes were evaluated.

The Amrita Health Sciences campus was given ISO 9002-

2000, NABH and NABL accreditation. The Amrita Institute of

Medical Sciences is the only university teaching hospital in

India with NABH accreditation.

Total Land Area 900 Acres

Total Built-Up Space 8 million square feet (Largest among Private Universities in India)

Student Population 18,000

Number of Faculty 1,750

Number of NonTeaching Staff

2,500

Number of Faculty Members with PhD/DM

600 (The largest number among private universities)

Faculty-Student Ratio 1 : 8 (Greater than prescribed national norms)

Number of Programs Offered

150

Overview

Statistics


18000+STUDENTS

3500+PUBLICATIONS

2000+FACULTY

MEMBERS

Number of Centres of Excellence

20 (2 TIFAC Centres in Biotechnology & Cyber Security)

Research Output by Faculty

200 books and 3500 publications in reputed international and

national journals

Research Funding Rs. 250 crores

Indo-US Collaborations

Extensive tie-ups with over 20 US universities for research,

centres of excellence, crosscontinental projects, distinguished

lectures, collaborative programmes, faculty, student and

research scholar exchange, internships etc

Some of the US Universities involved are among the best in

the world like Berkeley, Maryland, Princeton, Purdue, Harvard

etc

Over 500 distinguished lectures telecast through EDUSAT to

40 Indian Universities

Twinning programme with State University of New York

(SUNY) at Buffalo

Indo-European Collaborations

Erasmus Mundus exchange programme for Faculty, Research

Scholar & Student exchange.100 faculty, researchers and

students deputed to various universities in England, Ireland,

Italy, Sweden, Finland, Bulgaria etc.

Developed India’s first wireless sensor shield for landslide and

natural disaster detection as part of EU collaboration

Twinning programmes with various universities like Vrije

University, Amsterdam

Statistics

Highlights


Amrita Vishwa Vidyapeetham is a rapidly developing

world-class university, offering under-graduate, post-

graduate, and doctoral programmes in wide ranging

disciplines like Engineering, Information Technology,

Management, Commerce, Medicine, Ayurveda,

Education, Nano Sciences, Social Work, Languages,

Sciences, Visual Media and Mass Communication.

150+ UG & PG PROGRAMMES

15 CONSTITUENT SCHOOLS

5 CAMPUSES

Amrita in group ‘1’

Amrita is one of the only two Engineering / Medical

/ Arts and Science Deemed Universities in South

India to be categorised in Group 1, out of the 126

Deemed Universities assessed by the high power

committee appointed by the Ministry of Human

Resources Development, Government of India, “......

those institutions which, on an aggregate of their

achievements and performance as well as potential,

justify their continuation as Deemed Universities....”


Amrita University is reaccredited

with the highest grade of ‘A’ by

the National Assessment and

Accreditation Council.

NAAC awards A grade to Amrita

The National Assessment and Accreditation

Council (NAAC) reaccredated Amrita Viswa

Vidyapeetham by awarding A grade with a

CGPA of 3.4 (out of 4.0) to Amrita Vishwa

Vidyapeetham. A large team was deputed

from the national accreditation body in

Bangalore to visit all 15 schools on our

FIVE campuses located in THREE different

states, during the first week of September

2014 for Reaccredation.


Swami Amritaswarupananda Puri, President

(Vice Chairman, Mata Amritanandamayi Math)

Swami Ramakrishnananda Puri

(Treasurer, Mata Amritanandamayi Math)

Brahmachari Abhayamrita Chaitanya, Pro Chancellor

Dr. P. Venkat Rangan, Vice Chancellor

Prof. K. R. S. Murthy, Former Director, I. I. M., Bangalore

Dr. Prem Nair, Medical Director

Amrita Institute of Medical Sciences (AIMS), Kochi

Dr. U. Krishnakumar, Director,


Dr. Shantikumar V. Nair, Dean (Research)

Dr. Bipin Nair, Dean, Amrita School of Bio-Technology

Dr. Bharat Jayaraman, Professor of Computer Science

University at Buffalo (SUNY), USA

Dr. Krishnashree Achuthan, Dean and Chairperson (PGP)

Sri. Sunilkumar, I. A. S., Joint Secretary

Ministry of H. R. D., Govt. of India

Prof. Ashok Chandra, UGC Nominee

Dr. S. Krishnamoorthy, Secretary and Dean (Administration)

Board of Management

School offers Ph.D., M.Phil., ELEVEN post graduate (P.G.), Two Integrated U.G. - P.G. and FOUR under graduate (U.G.) programme under various departments.

Amrita School of Arts and Sciences provides Asharam hostel for girls and college

bus facility for day scholars coming from Kochi city and suburbs.

Amrita School of Arts and Sciences located in the sprawling and serene

Brahmasthanam Temple Complex, with rich biodiversity, on the main NH-17,

is leaping towards boundless glory and fame. The campus with most modern

infrastructure, faculty and administrative set up has excellent landscape abundant

with trees and gardens.


Amrita School of Arts and Sciences, Kochi functions

as a regular college in the Kochi Campus of Amrita

Vishwa Vidyapeetham and is approved by UGC

and Ministry of HRD, Govt. of India, as per Order

no. F.20-47/2005/U.3 dated 19th November 2008.

As per statutory norms MCA course is approved

by the AICTE also. Prior to the formal induction

into the ambit of Amrita Vishwa Vidyapeetham

in 2005, the institute was affiliated to the Cochin

University of Science and Technology (CUSAT).


a n i n s t i t u t i o n i m p a r t i n g t h e w e a l t h o f k n o w l e d g e

a n d t h e s t r e n g t h o f d i s c r i m i n a t i o n

Departments in the SchoolComputer Scicence and I.T.

Commerce and Management

Visual Media and Communication

English and Languages

Mathematics

Corporate and Industry Relations (CIR)

Library and Information Science


The Computer Science and I.T. Department of Amrita School of Arts and

Sciences, Kochi was established with the objective of imparting quality

education in the field of Computer Science and I.T. Applications. We aim at

carving out graduates with professional knowledge. Many of our Alumni are

holding important positions in I.T. industry in India and abroad.

Provides generality for developing professionals as Programmer, System

Analyst, Database Administrator and to enhance the applicability

Department of

Computer Science and I.T.

Cloud Computing platform

are networked over fast Ethernet

Over 350 desktop systems

Opportunity to get

hands-on exposure

to diverse

operating system platforms and

software tools


Department offers Integrated BCA - MCA, M.Sc. Computer Science, M.C.A.

(Lateral Entry) and Ph.D. Placement is extremely good.

Research Programme: Ph.D.

M.C.A. (Master of Computer Applications)

M.Sc. (Computer Science) Specialising in Systems and Network Administration

Integrated B.C.A. - M.C.A. (5 years integrated with exit option after 6th Semester

with a B.C.A.)

Programmes Offered

Resources and Facilities

» Computer labs at the School are equipped with

advanced and sophisticated cloud computing

environment with state-of-the-art technology.

» Over 350 desktop systems are networked over fast

Ethernet and Wireless LAN using switches and

routers.

» Multiple Dedicated Leased line access with internet-

bandwidth of 40 Mbps and 20 VPN dedicated lines.

» Cloud Computing platform with Blade Servers,

Storage Servers, Firewall and Manageable Switches.

» Desktops with advanced programming tools and

multimedia features.

» Visual Media Production and Post Production and

Studio facilities.

» Networked classrooms fitted with latest

audio / video equipments.

» Opportunity to get hands-on exposure to

diverse operating system platforms and

software tools.

» Online access to international research

journals of IEEE, ProQuest, etc.

» IT hubs backed up by 24 hour fail safe

power supply.

» e-Learning facilities and Digital Library.

» Seminar Rooms and a big and lively

auditorium with high power PA and

projection Systems and stage lightings

facilitating events and stage shows.


Department of

Commerce and ManagementDepartment of Commerce and Management has been offering under

graduate and post graduate programme relevant to the industry

requirements in an exemplary manner since its inception. The department

is endowed with learned and experienced faculty members and extremely

good facilities.

The modern world is full of opportunities beset with challenges. The

challenges can be overcome only by possessing the required skill sets.

Department offers Ph.D., M. Phil., M.Com. (Finance and Systems), B.Com.

(Finance and I.T.), B.Com. (Taxation and I.T.) and Bachelor of Business

Administration (B.B.A.). Academic Courses impart the necessary skills with

a solid footage of theory and practice required for the industry, commerce

and academia. The curricula defined for the course and the course delivery

mechanisms are designed to achieve this objective in an uncompromising

stature, meeting international standards.


Programmes Offered

Research Programme: Ph.D. and M. Phil.

M.Com. (Finance and Systems)

B.Com. Specialising in Finance and IT

B.Com. Specialising in Taxation and Finance

B.B.A. (Bachelor of Business Administration)

The Department has initiated the value added Academics by additional coaching for CPT and

IPCC to train students to pursue Chartered Accountancy, NCFM, NISM and train them in Tally

Enterprise Accounting software during the regular class time slots.

Programmes Offered


Department of


The Department of Visual Media and Communication at Amrita School of

Arts and Sciences, Kochi has pioneered a uniquely incorporated combination

of innovative media theories and practical works, designed to foster the

critical understanding and creative use of the audio-visual media.

Students are endowed with a comprehensive grounding in the practical and

theoretical areas of Journalism, Mass Communication and Broadcast Media

including TV, Radio and Web, Print Media, Graphics, Multimedia, Animation,

Visual Arts, PR and Advertising and Film Studies.


Research Programme: Ph.D. and M.Phil.

M.J.M.C. (Master of Journalism and Mass Communication)

Specialising in Video Production and Broadcasting

M.F.A. (Master of Fine Arts) in Visual Media (Digital Film Making)

M.F.A. (Master of Fine Arts) in Visual Media (Animation and Content Management)

M.F.A. (Master of Fine Arts) in Visual Media (Applied Art and Advertising)

B.Sc. in Visual Media

Programmes Offered

Media Department provides an

equal blend of practice and theory

on our Under-graduate and Post-

graduate programme. Over the

last ten years we have been able to

prepare students for a life time work

in a hastily changing field rather than

training for the industry of the day.

The ultimate objective and mission of the academic programme both

at the PG and UG level is to carve out young professionals capable of

looking at this world with the newer perspectives. Aimed at the integrated

application of creative thoughts into the use of advancements in media

technology, the courses offered are innovative and unique.

Department offers Ph.D., M.Phil. and three different streams of Post-

Graduate programme for the aspiring students - Master of Journalism

and Mass Communication (M.J.M.C.) specialising in Video Production and

Broadcasting, Master of Fine Arts (M.F.A.) in Visual Media (Animation and

Content Management), Master of Fine Arts (M.F.A.) in Visual Media (Digital

Film Making) and Master of Fine Arts (M.F.A.) in Visual Media (Applied Art

and Advertising). Department also offers the under-graduate programme

B.Sc. in Visual Media.


Resources and Facilities

» Visual Media Facilites include Digital and

Advanced Video cameras and accessories.

» Visual Media Production and Post Production facilities.

» Professional Video and Still cameras.

» Theatre system.

» Two fully equiped Audio and Video Studios for Post Production,

News Reading and Anchoring.

» Facilities for Film screening and Appreciation sessions.

» Latest Studio Lighting and Trolley system.

» An excellent video library with more than 500 world film classics and learning DVDs.

» Powerful and state-of-the-art Multimedia workstations including audio

and video edit suits.

» e-Learning facilities and Digital Library.

» Multiple Dedicated Leased line access with internet-bandwidth of 40 Mbps.

» Networked classrooms fitted with latest audio / video equipments.

» IT hubs backed up by 24 hour fail safe power supply.

» Seminar and Film screening Rooms

» A big and lively auditorium with high power PA

and projection Systems and stage lightings

facilitating events and stage shows.

ProfessionalVideo andStill Cameras

LatestStudiolighting

andTrolley

Fully equiped

Audio Video studios


ASAS, Kochi Campus - A Unique Experience


CREATIONSof our students’Kaleidoscope


CREATIONSof our students’Kaleidoscope


Department of


The English language unlocks the doors to a world of opportunities

in Literature and Communication. The department of English and

other Languages is started with the objective of enhancing the

communication skills and regenerating the lost literary values.



Integrated M.A. (English Language and Literature)5 Years Integrated, 10 Semesters, exit option with B.A. after 6th Semester

Programmes Offered

The department offers Ph.D., M. Phil. and a five year Integrated M.A. degree

programme in English Language and Literature. A student can also

exit with B.A. after successfully completing three years of

the Integrated Programme. The programme is

framed on the basis of equal priorities given

to language and literature. The highlight

of the programme includes specializations in

contemporary areas like Culture Studies, Applied

linguistics, English Language Teaching, Black

Literature, Translation Studies and Post Colonial

literature. Although the specializations offered in the

curriculum may differ in scope and emphasis, the focus of

core courses is aimed at the development and enhancement

of linguistic skills, research and critical abilities, required b y

the changing global employment scenario.

The department envisages new approaches and methodologies in the process of teaching,

training and guiding research. The department will constantly endeavour to introduce need-

based and student-centered learning activities using the latest trends and techniques. The

department functions with highly qualified, competent and well- trained faculty members who

have expertise in their respective domains. We use modern pedagogical techniques to promote

the students’ skills. The department also has a well equipped library with books, journals and

interactive e-learning content. The main aim of the department is to equip its aspirants to

attain their higher education without compromising quality and professionalism.


Department of

Mathematics

The Department has highly research oriented faculty members. They are pursuing their work towards

Ph.D. and engaged in inter disciplinery research. The department offers the regular 2 years (4 Semesters)

M.Sc. Mathematics programme.

The department also serves as a pivotal supporting department to all other departments in the campus,

since mathematical acumen being the most fundamental to research and technical expertise.

Our mission is to provide the intellectual maturity to understand the laws of nature and translate them

into mathematical language. The faculty members provide a strong foundation to sharpen the skills for

solving various problems of mankind.

Department also gives coaching in Mathematical Tools R and SPSS.

Programmes Offered

M.Sc. (Mathematics)


Main activity of the department is campus placement and

internship training. Training in soft skills is part of all the courses

in various disciplines. Expert faculty members with rich industry

exposure form the core team of CIR department in our campus.

CIR, one of the important centres of Amrita Vishwa Vidyapeetham,

provides the students of the university with the best career

opportunities by closely interacting with many of the corporate

giants in India.

Department of



CIR has been instrumental in facilitating these recruiters in conducting

Pre-Placement Talks, Aptitude & Technical tests, Group Discussion and

Interviews. CIR maintains a close rapport with various industrial firms for

organising and coordinating industrial visits, in-plant training, internships

and projects for the students.

Excellent coverage and individual attention are unique privileges earned which moulds a professional from a novice

Also, training sessions are being organised to prepare the students to face competitive exams like CAT,

MAT etc. Training programme conducted at CIR covers the requirement of campus placement.

CIR is in constant touch with the corporate world to gather the latest requirements and suitably modify

and fine tune the training programmes to match such requirement.

CIR also organises training programmes for the development of each and every student of Amrita Schools

of Arts and Sciences in areas beyond academics, with a view to equipping them with the required skills

that are indispensable in the corporate scenario. To achieve this end, CIR has developed in-house training

programmes in the field of Aptitude training (which includes speed maths, logical reasoning, verbal &

analytical skills) and Soft Skill development programmes to inculcate interpersonal skills, espirit-de-

corps, group discussion skills, communication skills and personal interview techniques. The entire training

programme is being carried out during the academic session itself.

All the students are imparted compulsory professional training in Life Skills and Aptitude for Campus Recruitment.

Fulltime Core faculty members are supported by visiting experts on a regular basis, from all domains of soft skills

like speed maths, logical reasoning, verbal & analytical skills.

more than

recruiters

have been consistently involving in our campus recruitment process for inducting the young talents to their corporate world.

Life Skills Development and Placement


Training and Life Skills Development

for Recruitment, Entrance Tests and Higher Learning Initiatives

Our graduates have been securing and internships in renowned multinational and national

companies in the domains of I.T., Management Banking, Media, Commerce, Communication

and in India and abroad facilitates CIR this excellent opportunities.

The Department has initiated the value added Academics by additional coaching for CPT and IPCC to train students to pursue Chartered Accountancy and also train them in Tally Enterprise Accounting software during the regular class time slots. It also coordinates coaching for R, SPSS, NISM, NCFM and Civil Services exam


InfoSys Accenture Wipro CTS

iGate UST Global Payoda HP

IBM L & T infotech Expersion Patni

Ericsson ACS Mind Tree Mahindra Satyam

TCS ChaYoWo Games Cybernet TALLY

KPIT Cummins KGISL Sand Blue Spectrum

Rapid Value Genpact Zoho Corporation HCL

SIT Mobile Fidelity Investments EXL Ericsson

Atlas Healthcare ThoughtWorks Digital Mesh Assyst International

Symantec India IBS Software Tech Mahindra Mahindra ComViva

Newgen Software CreatNlrn RM Education SAP

Sonata Software Sayone Technologies Speridian Technologies Gadgeon

GapBlue Software MetaData Technologies

Profile of Placement and InternshipSome organisations which recruited our students for Placement and Internship.

Placement Assistance and Business Relations

Excellent coverage and Individual attention are privileges earned at the Amrita School

of Arts and Sciences, Kochi which moulds a professional from a novice. Therefore,

the industry always prefers a graduate from Amrita School, over others. For the right

candidate there is always the right job waiting through our Placement office and

Corporate and Industry Relations (CIR).

The School Placement Services are also coordinated centrally

through the Corporate and Industry Relations (CIR) at the

university headquarters at Ettimadai.



Genpact Cybernet Spectrum Syntel

Infosys UAExchange Airtel KPMG

McKinsey and Company Birla - Sunlife Ahalia Money Exchange Federal Bank

DBFS Mahindra Finance Geojith Securities Hedgequities

Godrej E & Y OPI Global RR Donnelley

ICICI Prudential Deloitte EXL Services NorthgateArinso

Axis Bank GyanMagnus Associates Royal Bank of Scotland Scope International

ACS Catholic Syrian Bank Eben Telecom Blue Star

ESAF Ven India

CNN-IBN FCB Ulka O & M NDTV

Webindia123.com Malayala Manorama TCS D3V Games

Amazon The Hindu Amrita TV Asianet Plus

Surya TV Kairali TV Marine Biz Channel Jeevan TV

Mathrubhumi The New Indian Express DC Books S FM

Wipro McCann Ericsson Google Reporter Channel

Radio Mango Cognizant Interactive Backbench Studios C-Cube Solutions

Maya Studios Aim High Consultancy MWT Education Online Poornam Info Vision

Mudra Communications McKinsey and Company WE TV FWD Magazine

Citrisys Solutions Planet Media Hammer Advertising I DO Designs

MEDIBIZ TV People India I Qube Identity Advertising

Grey Worldwide CAT Entertainments World Viewer Dot Com Perfect Relations

Kerala Kaumudi Times of India MAA Communications Fertile - isle

Software Associates WOW Makers I Vista JWT

Capio Interactive CreatNLrn Times of Oman ARIES Group

People TV Metro Vartha POPCORN Media Jaihind TV




The School has established

an excellent Placement Recordin different disciplines


* All logos are acknowledged to their respective owners.


Veena Murali Producer

Mazhavil Manorama

The support, training and help I received from ASAS, Kochi is appreciable.

By the initiative taken by the faculty I did three months internship in

the international news channel, CNN - IBN, Chennai. After this I was

placed as a Trainee Producer in Mazhavil Manorama. Infrasructure

provided for our training at the Amrita school was incredible when

compared to other institutions.

Roshini R . Nair Inventor y Planner, Supply Chain Management Etihad Air ways, UAE

The 5 year period during my B.Com. and M.Com. at Amrita School of Arts and Sciences, Kochi was an

exceptionally fine educational experience. I believe the competency, dedication and the professionalism of the

Professors were nothing less than outstanding. They provided us with the best educational support. All the

teachers have specialized in their relevant fields. Administrative backing of the School was most motivating. The

highlight is the location of the college as it is situated in a healthy green environment which also provided the

students to have a spiritual development. My days in this college has enabled me to develop a positive attitude

and confidence in life. It was a wonderful and challenging experience to be under the umbrella of Amma’s Grace.


Sreelakshmi Sathyan. PClerical post

FEDERAL BANK

During the three year of my bachelors degree program in Amrita School of arts and science, Kochi, I

have enjoyed the pleasure of learning a lot (both intellectual and spiritual) from the dedicated and best

faculties over here. One of the exceptional and the best practices of ASAS, Kochi is that they have an

excellent extramural lecture series called “VIDYAMRITAM”. This has given me immense opportunity to

attend the eminent person’s lecture and also to interact with them. Apart from these vidyamritam series,

the seminars and conferences organized by the department on the newly emerged areas provided new

insights to me. In short Life at Amrita helped me in all aspects to develop my potential for the tomorrow’s

needs.

Amrita School of Arts and Sciences,

Kochi is a temple of knowledge. Here

we are given maximum exposure to

the Corporate World. The faculty

here is excellent, they moulded

us into what we are now and the

Placement department enhances

our employability skills. We are given

training for development in soft skills

and other areas. We have inculcated

a good culture that is a habit now. I

am lucky to have been a part of this

Institution.

“The life at amrita help to enhance my carrer prospects

and the values and culture I earned from the three years of

learning at amrita help me to cultivate a positive outlook

towards future”

Geethanjali Anil KumarMcKinsey and CompanyThe MFA course in ASAS facilitates a diverse, melting pot of creativity…I had

fantastic, inspiring and challenging days there. The ASAS is driven by passion. A place

to experiment, push boundaries, to realise your dreams… Teaching staff is extremely

knowledgable and co-operative. ASAS fuses quality education with contemporary

trends in the broadcast and media industry.

P. B. Anoop Senior Journalist , Manorama News

Durga S Asst. Deliver y Manager (Shoper) Tally Solutions Pvt Ltd, Bangalore

As an Amritian, I am very proud to say that our college is one of the

best in Kerala that provides quality education. The college gave us

all the facilities to nurture our knowledge, with advanced syllabus,

dedicated faculty, library, full-time lab facility, etc. The extra-mural

lecture series ‘Vidyamritam’ helped us a lot to get updated in

the IT industry. Soft-Skills and Aptitude classes guided us to our

career achievements. Adding to it, the serene and the disciplined

atmosphere helped us to develop our personality, so that we all are

considerate about others also. According to Amma, education is of

two types - Education for life and Education for living. We are actually

very fortunate to have both of these. The values and rituals of culture

we imbibed from this atmosphere will help us to live a quality life also.

I joined in Tally Solutions through our Campus Placement.

Devika V ChandTata Consultanc y Ser vices (TCS)


Geethu PrasadImaging Associate

Amazon India

Being an Amritian is my luck. I am very proud to say that our college is one of the best in Kerala to provide

quality education. The college always nuture our knowledge providing with advanced syllabus, full time

advanced library and lab facilities. Excellent coaching by expert and dedicated faculties has helped me to

attain such a position in my life. Even the ‘Vidyamritam’ sessions had helped us a lot to get updated not only

in the IT industry but also to improve our soft skills and aptitude which guided us to our career achievements.

The serene and the disciplined atmosphere of Amrita School of Arts and Sciences have helped us to overcome

any situation with full confidence. As Amma says, the college has provided us with education for life and

education for living. Being provided with both these is very useful in one’s life. Being a part of Amrita School of

Arts and Sciences and its atmosphere has given me a quality life. It is only due to the quality training provide

from this institution that I got selected in a firm like Amazon, through Campus Placement.

Srijina NProgramming AnalystCTS

Education system in Amrita fills moral value in life. It really

provides education for living and education for life. There

are various events in this college such as Kalamritam,

Vidyamritam, Kayikamritam, etc. which helps students to

develop their soft skills. Vidyamritam, the extra mural lecture

series helps students to gain knowledge in various subject

domain. Samskriti, a service venture provides students with

the opportunity to do selfless service and provides helps to

least fortunate people in the society. Above all, we are getting

lessons of how to swim the ocean of life.

ASAS is a temple for learning which

provides value based education.It is an

institution which never compromises on

its quality and provides latest information

in the subjects by revising the curriculum

periodically.It is a place where students

have an opporunity to learn from highly

distinguished, experienced, friendly and

helpful professors.

Being an Amritian has been an enduring

investment, one that commenced before

admission, was assembled during my time

in ASAS and will flourish after my post

graduation.I have learnt and grown beyond

my expectations.

I am forever grateful!

Aparna.H.Menon Audit Associate, KPMG GDC

KEERTHY MWipro Technologies

I completed my BCA from ASAS, Kochi. It was a great experience to study in a

college where future and talents are given atmost importance. The CIR Dept

of the college helped a lot in getting placed in the company through campus

recruitment. I thank everyone for giving me such a wonderful future.


Sruthi Shikhamani Asst. Director

(Film Industr y)

Just like how food tastes better when cooked with love, academics reap better

fruits when love involves. In the process of imparting knowledge and thereby

enlightening us, love was a constant component at ASAS. My belief that honest

teachers are only at schools turned a myth overnight. I used to say an apathetic

‘No’ whenever asked about role models. I truly felt in a heavenly fortification. For

being and continuing to be a guiding light and promising a hand of support, I am

forever indebted to my favorite college.

Pooja V Visual DesignerC T S

“The ASAS program connected me to wonderful mentors who encouraged me

to be creative, confident and curious. The faculty met with me regularly to make

sure that I was not getting lost in the adjustment to university life and rigorous

academia. I always felt that they were interested in me as both a student and a

person. The program allowed me a lot of flexibility to combine my interests into

independent studies with notable professors and the faculty always promoted

students for awards, internships and international opportunities.

Padma. K . S.Imaging Associate(DIS Process)

Amazon Development Center

I am very happy to be a part of Amrita family.


provided a solid foundation for my professional

career and developed my knowledge about

the subjects which i am interested in, through

doing BSc Visual Media. Thanks to the

almighty for his wonderful grace and thanks to

the people who supported me for makeing up

my career through Amrita University.

Aswin J. KumarReporter, Times of India

I consider it a greatest fortune to have completed my PG in Visual Media at Amma’s institution at Kochi. It has been a wonderful

experience for me in terms of the academic and creative skills I have acquired and the knowledge I have grasped. My two years

of course enabled me to interact so closely with some of the renowned media personnel. Amma says that true education always

makes a better person which is what our Amrita School has consistently been doing.


Sruthy JohnCognizant Technolog y

I’m glad to be a part of CIO’s challenge for students 2013, representing Amrita School of

Arts and Sciences, Kochi. I use this opportunity to thank all faculty members who helped

us in developing our app. And it is with their immense support and blessings that I was

able to start my career with Cognizant technology solutions...

Priyanka P PatilRoyal Bank of Scotland

I consider it as a greatest fortune to have completed my U.G. as well as P.G. at

Amrita School of Arts and Sciences, Kochi. The values and culture I have imbibed

from my 5 years of learning has helped to cultivate positive outlook towards

future. Adding to it, everything was such a unique wisdom. The educational

experience has helped me to mould myself into a better individual. M.Com. at

Amrita has given me the hope and winning edge. I am glad to start my career

with company like Royal Bank of Scotland

M Sareena Sadanandan Assistant ManagerAxis Bank

I would like to express my sincere gratitude to ASAS

Kochi. or all the opportunity it has provided me. ASAS

is a deep ocean of knowledge were everyone gets

equal opportunity ASAS is one among the very few

organization which supports value based education ASAS

promotes the spirit of unity The biggest strength of

ASAS is the qualified and experienced teaching faculty

who are always ready to help the students in clarifying all

their doubts. Mentors are really friendly and are always

approachable. I am really happy to be a part of amrita

fraternity. I owe my success to ASAS Kochi.


ShyamdharFilm Maker

“It was after completing my film-making MFA course at Amrita, Kochi

that I began to consider my dream of being a film-maker some day, a

bit more seriously. The facilities offered by Amrita School of Arts and

Sciences, Kochi has definitely helped me out in getting acquainted

with the technical aspects of cinema. If at all I have been able to carve

out a position for myself in the Malayalam Film Industry, it is only

because of the lessons that I received from eminent film-makers like

K.G George, John Paul and Mohan, during my MFA course. Since then,

they have guided me all along and helped me in understanding cinema

even better. The bond that I share with them is something beyond an

ordinary student-teacher relationship. They inspired me to pave the

path for future film-makers by starting a film school of my own.

Department of

Library and Information Science

Our library has a large collection of books, journals and magazines. The

exhaustive collection of books also include many international editions.

Reading area is also provided for facilitating quiet reading and self learning

for the students. Visual Media department has a separate collection of

Books, Journals and more than 500 World Film classics. This adds fervour

and quality to the guided sessions on film appreciation.

Library is also equipped with a Digital Library System with an excellent archive

of more than 2000 GB information in all subject areas in different formats.

Online access to IEEE journals and innumerable international databases.


Access to the AMRITA DIGITAL e-LEARNING LIBRARY, an extensive

and incomparable pool having more than 2000 GB information on

literature, class notes, slides, speeches, interviews, text books and

research materials from all renowned universities and organizations.

C.A. SwapnaB.L.I.S., M.L.I.S.

Asst. Librarian

N.P. RatheeshB.Sc. (Botany), B.L.I.Sc.

Asst. Librarian

Library and Information ScienceStaff


Repographic Centre

The Institute has excellent DTP, Xerox and graphic design facilities.

Power Supply

Institute is equipped with high capacity uninterrupted power supply (UPS) systems and

diesel genset to support the UPS. Therefore the normal functioning of the institute is protected

round the clock from power failures.

Assistance for Bank Loan

School extends proper guidance, counselling and recommendation to obtain Educational

Bank Loans. Many present students are beneficiaries of this Service.

Internet and Wi-Fi

Campus is totally Wi-Fi enabled for academic purposes. Internet access is available for students

Water Filter Plant and Effluent Treatment (ETP) Plant

Campus has a high capacity modern water treatment plant to facilitate supply of pure drinking

water. There is also a high capacity ETP facility.

Transport Facilities for day scholars

Collage bus facilities are available for students coming from Kochi and neighbouring places like

Cheranelloor, Eroor, Paravur, Mannam, Ayyappankavu, Kodungalloor, Tripunithura, Fort Kochi,

Cherthala, Angamaly, Perumbavoor, Aroor, Aluva, Kakkanad, Thrikkakara, etc.

Other Facilities


Kalamritam - the cultural fiesta

School conducts a popular annual cultural fiesta

‘Kalamritam’ spanning three days focused mainly

in Indian culture, arts and music. Our students

have participated in the South Zone Inter

University Youth Fesival and won prizes.

Kayikamritam - Annual Sports

School conducts sports event

‘Kayikamritam’ every year. Students

participate in various indoor and

outdoor games like Chess, Carroms,

Badminton, Throw Ball, Basket Ball,

Cricket. etc.

Kalamritam

focuss

ed on

Indian

cultu

re

music an

d art

Extra-curricular


Samskriti - a Cultural GroupA group named Samskriti started at the campus on 9th September 2009.

About 200 students from both UG and PG batches constitutes the core group

of Samskriti volunteers. The group aims at practising ethical values and serving

the fellow beings inspired by teachings from all Mahatmas like Amma. Selected

students from the group were trained in Amritapuri to learn self- help activities

like recycling waste, doll making, fancy item making, stiching and embroidery etc.

Money they received from these products are being used purely for helping the

orphan children at Amma’s Tribal Orphanage at Parippaly, Matruchaya and visit

other places like Goshala, Cancer centres, Pain and Palliative Care Centres etc.

Students do this during their spare time.

Collaborative work with the activities of the Math like Amala Bharatham provides an activity

spectrum with branches serving the needs of Environmental Clealiness, Caring for Nature,

Handicrafts and Recycling, Creating Social Awareness, Arranging Devotional Singing, Arranging

Talks of Wisdom and Meeting and Serving the Needy.

The Samskriti group is doing yeomen service for the welfare of poor tribal society. The

group coordinates and conducts programmes on afforestation, social forestry, farming, and

indoor camps for youth in Yoga, Meditation, Artistry, Life Skills and Human Dynamics. SEED

programme of Matrubhumi Daily is very active in the campus. Campus initiated programme

“Yatra Suraksha“ and Legal Literacy have created popular sentiments on Road Safety and

Legal Awareness among students.

The students of UG and PG batches are regularly

being enlightened by a series of lectures on Indian

values and culture.

The group aims at practising ethical values and serving the fellow beings inspired by teachings by Amma and other Mahatmas


SPIC MACAY Activities Activities of Society for Promotion of Indian Classical Music and Culture

Amongst Youth (SPIC MACAY), aimed at promoting the rich Indian Heritage

and Culture took roots in the campus. Prominent Programmes on Kathakali,

Saraswati Veena and Manipuri Dance were conducted. The Kathakali

lecture demonstration was vibrant with the performance by a galaxy of

renowned artists. They were led by the veterans Sri. Kalamandalam Kuttan

Asan and Sri. Appukkuttan Master. Lecture demo on Veena was conducted

by the eminent Veena maestro Smt. Jayanti Kumaresan from Bangalore.

Padma Shri Darshana Jhaveri led the Manipuri dance demo. Prof T. N

Krishnan gave a Violin recital.World famous Abgang maestro Sri. Ganesh

Kumar and team gave a melodius and devotional rendering of Abhang.

Many more programmes are on the anvil in the next academic year.

The annual Kerala State Convention of SPIC MACAY held at Kasaragod

from 17th to 19th February 2013 was attended by staff and students of

the Visual Media department. The involvement of the faculty and students

from ASAS, Kochi were highly appreciated by the National and State level

office bearers.


Faculty Development Programme (FDP) - a Regular Feature

We give prime importance to quality teaching, academic research and development and ethical

orientation. Dedicated efforts of the teaching community make this a reality. FDP Workshops

are conducted during vacations prior to every academic semester to acclimatise all the faculty

members both young and senior with the new generation tools and pedagogical approach for

teaching. Generic and domain centred training is provided by the invited experts.

Famous for quality of service, be it in any sector, Amrita Schools have the

unique distinction of an excellent support of large task force of Professionals

in its mainstream. Divine will, unconditional love and compassion embodied by

Amma have enlarged the spectrum of selfless initiatives of Amrita Institutions.

This has attracted human resources of excellent quality into the multifarious

activities of the Math throughout the world especially in the Education Sector.

Amrita Advantages & Philosophy

AMRITA SCHOOL OF ARTS AND SCIENCES, Kochi, gives prime importance to

quality teaching, academic research and development and ethical orientation.

Dedicated efforts of the teaching community make this a reality. Formal

research has been initiated in the areas of Bioinfomatics, Artificial Intelligence,

Data Mining, Applied Art, Communication and Media, Environment, Language

and literature, Finance and Management. Technology groups like Computer

Society of India(CSI) and Extramural Seminars and Workshops also help this

process to develop the calibre of every student.


Course and Curriculum - The Amrita Trend Setting

Structure of curriculum for all the P.G. and U.G. Courses at the School

conform to the choice based Credit system being followed throughout

the academic spectrum of Amrita Vishwa Vidyapeetham. All the

courses have continuous internal evaluation, final examinations and

staff appraisal and feedback evaluation. The syllabus has been prepared

by eminent academicians and professional experts drawn from the

relevant subject areas. The boards of studies in different disciplines

exist separately for the courses. The members of the boards of studies

will be continuously monitoring the progress of the academic course

delivery. The changes are made in the curriculum whenever there is a

need, depending on the trend settings in the academic, scientific and

industrial environments. Therefore the curriculum for all the courses

reflect the most updated coverage with international standards.

We approach the study

of Computer Science,

Mathematics, Commerce

and Management,

Language and Literature

and Visual Media and

Communication with a

perspective which is based

on careful blend of theory

and real life applications.

Counselling for Weaker Students and their parents

We believe that regular detailed proactive counselling given to a weaker student, both

at the UG and PG levels after the first and second periodical examination of a semester

improves the overall performance. In the presence of parents such students are apprised

of the nature of special efforts they have to take. Faculty coordinators of individual

batches who are emotionally attuned to the students are actively involved in this process.

This has proven positive effects on the academic and behavioural skills of students.


»» Learning systems from a unique mix of

teaching methods – lectures, case discussions,

seminars, presentations, group activity, business

games, role-plays, soft skills training, expert

lecture series, internships, and field visits.

»» Focus on experiential learning through

intensive projects, which is compulsory for meeting

the requirements of most of the PG programme.

»» Apply the rigorous theoretical knowledge

inputs learnt in the classroom to field-based

challenges at the market place or work

environment.

»» Constant interface with industry professionals

enables real time exposure to contemporary

Business, Science, Healthcare, Culture, Media and

Information Technology scenario. Vidyamritam the

extramural lecture series provides a venue for this.

»» Integrating cutting edge education with

insights from the ancient art and science of

yoga and meditation, with core courses on Value

Education and Behavioral Sciences.

The Teaching Paradigm

»» Compulsory use of Library Facilities.

»» Focus on case study presentation, business

contents, brainstorming sessions, competitive

events, students-led forums and other leadership

initiatives.

»» Rigorous work load and committed faculty

transforms the diverse academic programme

into tremendous learning experience, calling for

dedicated hours of work, library study, assignments,

IT interface and home work.

»» Ongoing evaluation process with transparent

grading and feedback system, nurturing academic

excellence.

»» Orientation programme for new batch of

students with exposure to the way of the life in

the campus, academic schedules, hostel, facilities

for study, recreation etc. Participation in the

preparatory orientation programme for students

and parents is compulsory.

»» Frequent Parental Counseling for weaker

students.


Students and Staff begin their daily routine only after a prayer and meditation

session. These students get opportunities to attend spiritual and personality

development programme, in which there will be talks, discussions, role play

and other sessions handled by prominent personalities. Sessions on modern

techniques like Transactional Analysis (TA), Neurolinguistic Programming

(NLP) and Creative Visualisation, Sanskrit Learning, Yoga and Meditation

and Healthcare and life style Awareness form part of these exercises. These

programme are useful in bringing out the innate talents of the students and

inculcate the feeling of oneness, broadmindedness and selflessness.

Political activities are not permitted in the campus.

Use of Mobile phones by students are strictly banned in the campus

and hostels.

Consumption of non-vegetarian food, liquor and intoxicating drugs

and items are not allowed in the campus hostels.

Training in Soft Skills and Aptitude Improvement has been included

as compulsory subjects in the curriculum of all UG and PG courses.

»»

»»

»»

»»

Disciplined Routine and Personality Growth - a unique way of mentoring

Many value education sessions are conducted as group

discussions amoung students, moderated by the core

faculty members. This improves the confidence of

students.

School has earned a unique distinction in the way

value based sessions and feeling of National Unity are

imparted. Counselling sessions if required are usually

conducted by professionally qualified counsellers who

are also part of the faculty. Sessions are sometimes held

for parents also.

Value based personality

development, discipline

and decorum have

become a way of life

in the school. Topics

in Behavioral Ethics,

Communicative English,

Group Dynamics and

Soft Skills have been

strewn into the regular

curriculum in formal

and informal ways.


One of the most important driving forces behind the earnest attempt to reach heights of academic

brilliance at the institute has been the ongoing research activity. In their endeavour to enrich

knowledge in contributing towards quality education, faculty members in all departments have

been doing consistent research work.

Some of the faculty members are presently

working towards gaining their Ph.D.degree.

Faculty members have contributed papers at the

National and International Journals. They used

to regularly attend conferences to gain more

deeper understanding of their research areas.

School strongly believes in the dictum that

knowledge grows when shared and encourages

faculty members to do so.

M.Phil. programme enables aspiring scholars to explore a range of problems and themes pertinent to their

field of study. While the programme will be a launch pad for scholars with a critical bent of mind to pursue

further research / doctoral programme in the respective domains, it will also provide the necessary skills

for graduands to meet the various requirements emerging in the industry. M.Phil. Degree will also equip

one with the skills for 1. Interdisciplinary Research and Statistical Investigation, 2. Research / Teaching in

Academics, 3. Research consultancies, rating agencies and applied research.

Amrita School of Arts and Sciences,

Kochi publishes an ISSN numbered

multidisciplinary research journal entitled

Amrithadhara. The journal is providing a

platform for the academicians, researchers

and scholars from various subject domains

to publish their original creative works.

All manuscripts are peer-reviewed by the

editorial review committee and ensure

quality and standard.

A funded project titled “Development of a computational

tool and algorithms for gene finding, mapping of genotype

– phenotype based on classification of clinical data for

Autism spectrum disorder” of Department of Science

and Technology (DST) of Govt. of India under Cognitive

Science Research Initiative (CSRI) is being initiated.

Dr. M.V. Judy is the Principal Investigator.

Dr. U. Krishnakumar, Dr. K.P. Vinayan and Sri. A.G. Hari

Narayanan are the Co-Invesitgators.

Research

- the force behind the Academic Excellence

Research Journal

M.Phil. Programme

Ph.D. Programme

Funded Project


Departments Involved Research Advisors

Computer ScienceDr. U. Krishnakumar

Dr. M. V. Judy

Mathematics

Dr. A. N. Balchand

Dr. K. V. Pramod (CUSAT) - Adjunct

Dr. M. R. Chitra

Mathematics and


(Interdisciplinary)

Dr. A.S. Ambily

Dr. M. R. Chitra


Dr. S. Venugopal

Dr. Rajagopala Nair - Adjunct (M. G. University)

Dr. Sony Vijayan

Dr. A.S. Ambily

Visual Media and CommunicationDr. P. P. Vijayalekshmi

Dr. K Sreena


and Computer Science

(Interdisciplinary)

Dr. P. P. Vijayalekshmi

Dr. U. Krishnakumar


and English and Languages

(Interdisciplinary)

Prof. C. S. Jayaraman

Dr. K Sreena

Dr. A. R. Chitra


Dr. M. Rajesh

Dr. A.R Chitra

Dr. K. Sreena

Research Departments & Advisors

Amrita University has 100+ research projects under various disciplines.


A dedicated group of teachers, subject experts

and consultants inspired by AMMA’s call for

selfless service, form the core of the school

faculty. “To give the best of training to the

students as offering to the Divine”, is AMMA’s

foreword to Her children at Amrita, and

adherence to the same has set the standard of

Amrita schools high above others. The emphasis

given in the various educational institutions of

AMMA is not only on the academic growth of the

student, but also on the overall development of

personality and character.

Apart from the experienced, dedicated and devoted core staff members of the school, the adjunct, visiting

and guest faculty also consists of experts drawn from various other Universities, Industries and Research

Organizations and from other institutions under the Math.

Highly experienced core faculty is also supported by frequent Visiting Lectures by top Management

Practitioners, Chartered Accountants, Psychologists, IT Professionals, Lawyers, Language Experts, Media

and Film Professionals, Artists, University Academicians, Consultants and Entrepreneurs.

Faculty - Our Strength and Pride

The Amrita faculty, who come

from academically sound

background, lay great stress

on integral development of

students. Frequent series of

Expert Lectures are given by

IT, Business, Management,

Information Science, Commerce,

Finance, Mathematics and

Broadcast, Visual and Print

Media Experts.

We have a rich profile of experienced and

learned faculty to serve the school. Many

faculty members are involved in active

research. Every department has organized

TARGET AREA GROUPS [TAG]

in the domains of specialized areas of knowledge.


FACULTY PROFILE


Department of


Research Programme: Ph.D.

M.C.A. (Master of Computer Applications)

M.Sc. (Computer Science) Specialising in Systems and Network Administration

Integrated B.C.A. - M.C.A. (5 years integrated with exit option after 6th Semester with a B.C.A.)

Programmes Offered


Ph. D.(CS), M.Phil. (CS), M.C.A.

Associate Professor and H.O.D., Research Supervisor

Areas of Interest: Evolutionary Algorithms, Computational Biology

Experience: 12 years experience, including 9 years in research. Published papers in referred national

and international journals. Principal Investigator of research grant from Department of Science and

Technology Government of India

Dr. M.V. Judy

M.C.A., M.Phil. (CS), PGDCA, ‘O’ Level, Doing Part-Time Research

Assistant Professor

Areas of Interest: Bio Infomatics, Object Oriented Analysis and Design, Data Mining

Experience: 15 years academic experience, including 3 years in research and two years in industry.

Ranjidha Pramod

Computer Science and I.T. Core Faculty

Data Mining and Bioinformatics

M.C.A., Doing Full - Time Research

JRF, DST Project

Areas of Interest: Software Engineering, Project Management, Software QA, Data Mining

Experience: 16 years of experience in Wipro, including 2 years experience in teaching and research.

Sreeja Ashok

M. Sc. (CS), M.Phil. (CS), M. Tech. (IT), PGDCA, ‘O’ Level

Assistant Professor

Areas of Interest: Neural Networks, Data Mining

Experience: 15 years experience in teaching.

K.G. Gaina

M.C.A., M.Phil. (CS), PGDCA, ‘O’ Level

Assistant Professor

Areas of Interest: Data Mining, Social Media Analytics, Social Mining


L. Nitha


M.C.A., Doing Part-Time Research

Assistant Professor

Areas of Interest: Data Mining, Web Programming

Experience: 7 years academic experience, including 3 year in research and two years in industry.

A.G. Hari Narayanan

Computer Science and I.T.Core Faculty

M. Sc. (IT), M. Tech. (IT), PGDCA, ‘O’ Level

Assistant Professor

Areas of Interest: Database Systems, Data Structures, Data Mining


V.R. Rajalakshmi

M.C.A., M. Tech. (IT), Doing Part-Time Research

Assistant Professor

Areas of Interest: Natural language processing, Algorithms.

Experience: 5 years experience in teaching. Published papers in referred national journals.

Arun Kumar N

Data Mining and Bioinformatics

Cloud Computing, Natural Language Computing

Ph. D. (IIT-Mumbai), M.E. Computer Science (I.I.Sc., Bangalore), B. Tech. (Calicut)

Research Supervisor

Areas of Interest: Distributed Computing, Science Communication, Culture and Media Studies

Experience: 39 years academic experience and 20 years research experience in India and abroad

Dr. U. Krishnakumar

M. Sc. (CS), MBA (Systems and Marketing), M.Phil. (CS), PGDCA, ‘O’ Level, Doing Part-Time Research

Assistant Professor

Areas of Interest: Cloud Computing, Networking, Programming

Experience: 15 years academic experience, including 3 years in research.

A.S. Mahesh

M. Tech. (Genetic Engineering)

JRF, DST Project

Experience: 1 year in research and 1 year in teaching.

Thushara Vijayakumar


Computer Science and I.T. Core Faculty

M.C.A.

Assistant Professor

Areas of Interest: Networks

Experience: 11 years experience including industry and teaching.

V. Leena

M.C.A.

Assistant Professor



T. Remya Nair

M. Sc. (CS), M. Phil.

Lecturer



K. P. Ambily

Networking and Data Security

M.C.A., M.Phil. (CS), PGDCA, ‘O’ Level

Assistant Professor

Areas of Interest: Networking, Cloud Computing, Database Architecture


Nima S. Nair

M.Tech.(ISS),M.Sc.(CS),M.C.A.,’O’ Level, Doing Part-Time Research

Assistant Professor

Areas of Interest: Network Security

Experience: 10 years academic experience. Presented papers in referred journals and conferences.

S. Sumesh

M.Tech. (CS), M.Sc. (Physics), UGC NET (Physics)

Assistant Professor

Areas of Interest: Algorithms, Geometry

Experience: 17 years of experience including 8 years in industry, 9 years in research and teaching.

He has a refereed Internationaal journal publication.

R. Nandakumar

Geometry, Algorithms


Computer Science and I.T.Core Faculty

K. JayakrishnanMCA, M.Tech.

Director, Xtend Technologies

Areas of Interest: System Software Device Driver

Programming, Assembly Language, Hardware

Interface

Ullas Ponnadi B. Tech. (ECE), NIT

Chief Technology Officer

CreatNlm

Ramesh GovindM.B.A.

Project Manager,

Infovista Ltd.

Dr. B. KannanM.Tech., Ph.D.

Associate Professor, CUSAT

Areas of Interest: Cryptography, High

Performance Computing

Sri. N. S. RanganadhanCompetency Head

WIPRO

Maya MenonM. Sc. (Quantum Electronics), PMP

Team Lead and Project Manager

Cognizant Technology Solutions Ltd.

Areas of Interest: Project Management, Application

Development

ICTS AND SYSTEM ADMINISTRATION STAFF

Visiting Faculty and Consulting Experts

R. SanjuHEAD ICTS

M.F.A., ADDM

Rajesh J. Nambiar System Support Technician

CCNA, Diploma in Hardware

R. DivyaLab Assistant

B.C.A., CCNA, Doing M.C.A.

R. RahulSystem Administrator

B. Sc. (CS), MCSE, Doing M.Sc. (CS)

V. S. NithinNetwork Administrator

Diploma (Networking), ITI (Elect.), LCS2 (Legrand)

C. P. SreejithTechnical Assistant

M.C.A., M. Sc.(CS), M.Phil. (CS)

Assistant Professor

Areas of Interest: Software Engineering, Data Mining, ITES


M. Soumya Krishnan

M.C.A.

Assistant Professor

Areas of Interest: Software Engineering, Data Mining


G. Deepa

Software Engineering


Department of


Research Programme: Ph.D. and M. Phil.

M.Com. (Finance and Systems)

B.Com. Specialising in Finance and IT

B.Com. Specialising in Taxation and Finance

B.B.A. (Bachelor of Business Administration)

Programmes Offered


Commerce and ManagementCore Faculty

Ph.D., L.L.B., M. L., UGC-NET

Associate Professor and H.O.D.

Areas of Interest: Commercial Law, Constitution of Law, Maritime Law, Corporate Laws

Experience: 17 years teaching experience and practice as a Lawyer. Presented papers in International

Conferences and Journals

Dr. Sony Vijayan

Capital Market Structures, Maritime, Corporate, I.T. and Financial Laws

Professor

Areas of Interest: Finance, Taxation, Auditing, Management, Soft Skills

Experience: 12 years teaching and 22 years of experience as Chartered Accountant and Project

Management Consultant.

C.A. S. Jagdish, FCA

Ph. D., M. Com.

Professor and Research Supervisor

Areas of Interest: Finance, Marketing, Management

Experience: 35 years of experiences in teaching, including 17 years of research.

Dr. S. Venugopal

Ph. D., M.Com. (Finance), B.Ed.

Asst. Professor (SG) and Research Supervisor

Areas of Interest: Finance, HR

Experience: 9 years academic experience, including 5 years in research. Published papers in referred

journals.

Dr. A.S. Ambily

M. Com., B. Ed., M.B.A., M. Phil., MHRM.

Professor

Areas of Interest: Finance, Marketing, Management

Experience: Retired Professor from Collegiate Education. 36 years experience including

11 years research.

Prof. Sasidharan Uppath

M. Com. (Finance), M. Phil. (Commerce), M.B.A., Doing Part-Time Research

Asst. Professor

Areas of Interest: Accounting, Finance

Experience: 24 years teaching experience, including 7 years in research. Published books in Financial

Management, Management Accounting and Cost Accounting.

K.R. Shabu

Finance, Taxation and Financial Services


Commerce and Management Core Faculty

M.Phil.(Management), M.Com. (Finance), Ph.D. thesis submitted.

Asst. Professor

Areas of Interest: Finance and Management

Experience: 8 years of teaching experience.

P. Balasubramanian

Finance, Taxation and Financial Services

ACA, PGDBA, CISA (USA)

Expert Faculty

Areas of Interest: Finance, Taxation, Management

Experience: 8 years experience in industry as Chartered Accountant and 11 years in teaching.

C.A. S. H. Pramod Prabhu

FCA, CISA

Chartered Accountant and CISA

Areas of Interest: Finance, Taxation, System Audit

Experience: 20 years professional experience as consultant and Chartered Accountant.

C.A. G. Satheeshkumar, FCA

Human Resource Management and Marketing

M. A. (Philosophy), PGDBA, Ph.D.

Professor

Areas of Interest: Marketing, Customer Care, HR, Soft Skills, Market Research

Experience: 31 years industry experience in Marketing, HR and Corporate Training.

6 years research experience.

Dr. T. K. Ajaikumar

M. Com. (Finance), M. Phil. (Commerce), SET, PGDCA, Doing Part-Time Research

Asst. Professor

Areas of Interest: Cost Accounting, Management


K.G. Rajani

M. Com., UGC-NET

Asst. Professor

Areas of Interest: Finance, Marketing, HRM

Experience: 5 year of experience in teaching and 1 year in industry.

S. Girish


Commerce and ManagementCore Faculty

M.Com., UGC-NET

Asst. Professor

Areas of Interest: Finance, Marketing

Experience: 3 years of experience in teaching.

G. Aswathy

MBA (Finance), UGC-NET

Asst. Professor

Areas of Interest: Finance, Capital Markets

Experience: 3 years experience in teaching and 1 year in industry.

Gayatrilaxmi G. Panicker

M.Com., M. Ed., UGC NET (Commerce)

Asst. Professor

Areas of Interest: Management, Marketing

Experience: 11 years of teaching experience in India and abroad.

K. Rajath

Human Resource Management and Marketing

M.Com., MBA (Finance), M.Phil., Doing Part-Time Research

Asst. Professor

Areas of Interest: Finance, Accounting

Experience: 11 years of experience in teaching and reserach.

R. Preetha

Relationship Capital Management

M.Com. (Finance), UGC-NET/JRF, Doing Part-Time Research

Asst. Professor

Areas of Interest: Accounting, Management, Research Methodology


K.V. Vijaylakshmy

Total Quality Management


C.A. Vivek Krishna Govind, FCAPartner, Varma and Varma Chartered Accountants

Kochi

C.A. P. J. Johney, FCAB. Sc. PGDBA, ACA, CISA (USA)

Areas of Interest: Finance, Taxation, HR

Dr. K. P. S. NairPh. D. (Operations Management), MBA, M.Tech.

Areas of Interest: Management, Logistics and

operation

Dr. Rajagopala NairPh. D., M. Com., L.L.B., MBA

Areas of Interest: Accounting, Finance, Marketing

Dr. Vivek MenonAssociate Professor

Amrita School of Business

Prof. Prashanth NairDept. of Computer Science

Amrita Vishwa Vidyapeetham

Coimbatore

Supply Chain & Logistics Management (Interdisciplinary)

M. Sc., B. Ed., M.Phil. (Mathematics)

Doing Interdisciplinary Research in Computer Science, Commerce and Maths

Asst. Professor

Areas of Interest: Operations Research, Statistics

Experience: 18 years experience in teaching and 3 years in research.

Ambili S. Nair

Ph.D., M. Sc. (Mathematics)

Asst. Professor

Areas of Interest: Graph Theory, Discrete Mathematics

Experience: 5 years experience in research and 2 years in teaching. Papers Published in International

Journals.

Dr. M.R. Chithra


M. Com., M.B.A., UGC-NET

Lecturer

Areas of Interest: Human Resource, Banking


G. Gopika

E-Governance


Commerce and Management Core Faculty

Department of


Programmes Offered


M.J.M.C. (Master of Journalism and Mass Communication) Specialising in Video Production and Broadcasting

M.F.A. (Master of Fine Arts) in Visual Media (Digital Film Making)

M.F.A. (Master of Fine Arts) in Visual Media (Animation and Content Management)

M.F.A. (Master of Fine Arts) in Visual Media (Applied Art and Advertising)

B.Sc. in Visual Media


Visual Media and Communication Core Faculty

M.A (English)

Director and Script Writer

( GUEST FACULTY)

Raghunath Paleri

M.Sc., M.B.A., LLB, Doing part-time Ph.D. in Brand positioning

Accredited Teacher (AIMA), Trainer: CMC (UK) and JCI (USA), Former president KMA

Principal Consultant and Head (Operations - Kerala), RK SWAMI BBDO Pvt. Ltd.

( GUEST FACULTY)

P. Ravindranath

M. F. A. (Visual Media), UGC-NET

Assistant Professor

Areas of Interest: Video Production, Photography, Direction

Experience: 6 years teaching experience.

T. Varun Prabha

M. A. in English Language and Literature, Ph.D.

Professor

Areas of Interest: Visual Arts, English Literature, Dramatics, Music and Film Studies

Experience: Retired Professor. 40 years of academic experience, including teaching History of visual

arts - Indian and Wastern, Theory of composition, screenplay Writing and Paintings. Presented papers

in international conferences. Published books. (Also serving Department of English and Languages)

Dr. C.S. Jayaraman

Ph.D., M.A. (English), M.Phil.

Asst. Professor (SG) and HOD

Areas of Interest: Literary theory, Film Studies , Technical Communication

Experience: 7 years academic experience, including 5 years in research. Presented papers in national

and international conferences and published papers in referred national journals.

(Also serving Department of English and Languages)

Dr. K. Sreena

Applied Art, Film Studies, Film Making and Advertising

M. F. A. (Visual Media), M.B.A.

Assistant Professor

Areas of Interest: Video Production, Photography, Direction


M.A. Krishnakumar


MS. in Communication, M.Phil., Doing Part-Time Research

Asst. Professor

Areas of Interest : Visual Research, Photography, Advertising Film Studies

Experience : 3 years academic experience and 2 years in industry.

K. G. Sreehari

M.A. (Communication, M. Phil., Doing Part-Time Research

Asst. Professor

Areas of Interest : Advertising, PR, Event Management and New Media

Experience : 4 years teaching and 1 year industry experience.

K. Jisha

M.C.A, M.Sc. (CS), M.A (Journalism and Mass Communication),

Arena Animation Academy Specialist Programmer

Asst. Professor

Areas of Interest: HTML5, Web Technology, W3 Standards, Web Programming, Video Game Production

Experience: Creative UI designing/developing Consultant. 5 years experiences in IT Industry as Web

Designer / Visualizer and UI Developer. 6 years experience in teaching.

Sunij. S. Nair

Visual Media and CommunicationCore Faculty

Applied Art, Film Studies, Film Making and Advertising

Mass Communication, Media Theory, TV, Semantic Web and New Media

M. A. (Communication), M. Phil. (Communication), UGC-NET, Doing Part-Time Research

Asst. Professor

Areas of Interest: Mass Communication, Media Analysis, Journalism

Experience: 8 years experience in teaching. Presented papers in international seminars.

R. Vidya

M.B.A. (HRM), M.Com. (Finance)

Executive Editor, Amrita TV

( GUEST FACULTY)

G.K. Sureshbabu

Ph. D., M. A., PGCTE (CIFL, Hyderabad)


Areas of Interest: Communicative English, Fine Arts and Media

Experience: 38 years of teaching in Collegiate Education Service, including 11 years in research.

(Also Serving in Department of English and Languages)

Dr. P.P. Vijayalakshmi



MCJ, UGC-NET, Doing Part-Time Research

Assistant Professor

Areas of Interest: Web Content Writing, Effective Communication

Experience: 2 years academic experience and 7 years industrial experience in Visual Media.

Lakshmi Anil

M.S. in Communication, UGC-NET, Doing Part-Time Research

Asst. Professor

Areas of Interest: Film Studies, Film Theory, Early Cinema, Philosophy of Film, Cultural Studies

Experience: 2 years academic experience and 4 years industrial experience.

R. Vimal Krishnan

M.F.A. (Visual Media), Advanced Diploma in 2D and 3D Animation, Doing Part-Time Research

Asst. Professor

Areas of Interest: Motion Graphics, Visual Effects, Design Management, Photography

Experience: 10 years industrial experience as Animator/ Graphic Artist. 4 years academic experience

in teaching.

D. Harikrishnan

Mass Communication, Media Theory, TV, Semantic Web and New Media

Visual Semiotics and Science Communication (Interdisciplinary)

M. F. A. (Visual Media), Advanced Diploma in Multimedia, Doing Part-Time Research

Asst. Professor

Areas of Interest: Videography, Audiography, Video Editing

Experience: 10 years academic experience, including 4 years in research and one year in industry.

R. Sanju

Ph. D. (IIT-Mumbai), M.E. Computer Science (I.I.Sc., Bangalore), B. Tech. (Calicut)

Research Supervisor

Areas of Interest: Distributed Computing, Science Communication, Culture and Media Studies

Experience: 39 years academic experience and 20 years research experience in India and abroad

Dr. U. Krishnakumar


B. Sc. (Mathematics), Diploma in Sound Recording and Sound Engineering (FTII, Pune)

Sound Engineer, Amrita TV

Areas of Interest: Sound Recording and Sound Engineering

Experience: Over 17 years of work experience as sound engineer, sound designer in Film and TV

including teaching experience in audiography.

Ramesh Ramakrishnan

B. Sc. (Chemistry), PG Diploma in Videography

Professional Cinematographer

Areas of Interest: Videography, Photography

Experience: 27 years experience as Cinematographer in Film industry including 11 years experience

in teaching.

Radharamanan

B. Sc. (CS), Diploma in Digital Multimedia

Asst. Manager (Graphics)

Areas of Interest: Video Editing, Graphic Designing

Experience: 18 years industrial experience in Visual Media.

K.R. Muralikrishnan

B. A. (History), PG Diploma in Journalism

Developer (Visual Media)

Areas of Interest: Programme and News Production, Documentary Direction, Script Writing

Experience: 12 years industrial experience as Reporter and Sub Editor. 3 years experience in teaching.

Aparna Namboodiri

B. Sc. Electronics, Diploma in Audiography (FTII, Pune)

Sound Designer, Sound Editor

Areas of Interest: Indian Music, Films

Experience: Over 15 years of work experience as sound engineer, sound designer in Hindi, Malayalam,

Tamil and other film projects and Ad Films.

Arun Rama Varma

Visual Media and CommunicationCore Faculty

Photography, Videography, Audiography and Multimedia


M. A. (Multimedia), Certificate in Graphic Design

Asst. Instructor

Areas of Interest: Graphics and Web Design

Experience: 4 years instructional experience.

Manju R. Nair

Photography, Videography, Audiography and Multimedia

Dr. K. Ampady(Indian Broadcasting Service)

Managing Director

Kerala State Coastal Area Development Corporation

Formerly Deputy Director (News), Doordarshan

(Member - Board of Studies in Visual Media)

Deependra DevMedia Manager

Amrita E-Learning Research Labs.

G. P. NairHead Engineering and Technical

Amrita TV Headquarters

(Formerly Technical Head, Doordarshan)

A. K. HaridasNational Diploma in Fine Arts (1st Rank)

Editor, Art Director and

Design Software Consultant

(Won many coveted awards)

Ramesh LaxmananB.F.A (Applied Art)

Creative Consultant

MAA Communications and Innovations Inc.

P.J. CherianDFT, B. Sc.

Professional Cinematographer


M.F.A. Visual Media

Developer (Visual Media)

Areas of Interest: 2D Animation, Photography, Videography

Experience: 1 year industry experience in 2D animation and E-Learning.

P. R. Aravind



Department of


Programmes Offered

Research Programme: Ph.D. and M.Phil..

Integrated M.A. (English Language and Literature)5 Years Integrated, 10 Semesters, exit option with B.A. after 6th Semester


Ph.D., M.A. (English Language and Literature.), M.A. (Linguistics), M. Phil. (English), M.A. (Translation-

Studies), P.G. Dip. (English Language Teaching), L.L.B., L.L.M. (Cont. Law), L.L.M. (Crimes), PGDIRPM

Associate Professor and H.O.D.

Areas of Interest: Culture Studies, Post Colonial Theory, Linguistics, Popular Fiction, Foucault Studies

Experience: 16 years academic experience, including 7 years in research. PhD in Culture Studies and

Postcolonial theory. Also published papers in referred national and international journals. He has also

editted books on areas like verbal skills, prose and poetry, etc.

Dr. M. Rajesh

Ph. D., M. A., PGCTE (CIFL, Hyderabad)


Areas of Interest: Communicative English, Fine Arts and Media

Experience: 39 years of teaching in Collegiate Education Service, including 12 years in research.

(Also Serving in Department of Visual Media and Communication)

Dr. P.P. Vijayalakshmi

M. A. (English)

Hon. Professor

Areas of Interest: Poetry, Writing, Public Speaking, Social Activities

Experience: 51 years of experience in teaching including 30 years in Collegiate Education

Department. Expert in Spritual Literature, Linguistics and Poetry.

Prof. P.A. Appukkuttan

English and Languages Core Faculty

Ph.D, M.A., M.Phil.

Asst. Professor

Areas of Interest: Indian Writing in English and African, American Literature

Experience: 6 years academic experience including 4 years in research. Presented papers in national

and international conference and published a paper in national journal.

Dr. A. R. Chitra

Applied Linguistics

Post Colonial Literature

M.A., B.Ed., M.Phil.

Assistant Professor

Areas of Interest: Indian Writing in English, English Literature of the 20th Century.


Kavya Purushothaman

MA ( English with Communication Skills)

Lecturer

Areas of Interest: Gender Studies, Post-Colonial Studies

Experience: 1 year experience in teaching.

K. R. Revathy


M.A. (English Language and Literature), M.Phil., M.H.A., PG Diploma in Environmental Journalism

Asst. Professor

Areas of Interest: Drama, Educational Media

Experience: 10 years experience in teaching. Presented papers in international conferences.

B. Sonia Chellerian

M. A., B. Ed., M. Phil.

Asst. Professor

Areas of Interest: Indian Writing, Science Fiction, Deep Ecology


Geetha R. Pai

M. Phil., M. A. (English), B. Ed., Doing Part-Time Research

Assistant Professor

Areas of Interest: Women’s studies, Translation

Experience: 5 years teaching experience and 3 years research experience.

K. Devi

English and LanguagesCore Faculty

Ph.D., M. A. in English Language and Literature

Professor

Areas of Interest: English Language and Literature, Visual Arts and Film Studies

Experience: Retired Professor. 40 years of academic experience, including teaching History of visual

arts - Indian and Wastern, Theory of composition, screenplay Writing and Paintings. Presented papers

in international conferences. Published books. (Also Serving in Department of Visual Media and

Communication)

Dr. C.S. Jayaraman

Film Studies and Analysis

Popular Culture

Ph.D., M.A. (English), M. Phil.

Asst. Professor (SG) and HOD

Areas of Interest: Literary theory, Film Studies , Technical Communication


and international conferences and published papers in referred national journals.

(Also serving Department of Visual Media and Communication)

Dr. K. Sreena


M.A. (Sanskrit), B.Ed.

Lecturer

Areas of Interest: Drama, Communicative Sanskrit


O. S. Sreedevi

M. A. (Malayalam), M.A. (Political Science), Diploma in Journalism & Travel and Tourism.

Lecturer

Areas of Interest: Malayalam Literature and Journalism

Experience: 20 years experience in teaching.Popularly known as Chandran Perumudiyur.Published

books and more than 100 Articles in various Malayalam Periodicals. Received Awards from Kerala

Sahitya Academy and Guruvayur Devaswom.

M. Ramachandran

Ph. D. (Hindi), M. Phil., M. A., DCA

Asst. Professor and Depy. Controller of Examinations.

Areas of Interest: Hindi Drama, Communicative Hindi


and international conferences and referred journals.

Dr. K.N. Aneesh

Culture Studies, Regional Languages


English and Languages Core Faculty

M.Sc. (Mathematics)

Department of

Mathematics

Programmes Offered


M. Sc. (Mathematics), B. Ed., M.Phil., SET

Doing Part-Time Research (Interdisciplinary in Computer Science and Maths)

Asst. Professor and H.O.D.

Areas of Interest: Discrete Mathematics, Numerical Methods, Operations Research

Experience: 32 years academic experience, including 5 years in research. Published papers in refered

national and international journals.

Maya L. Pai

M. Sc. (Mathematics), B. Ed., M.Phil. (Mathematics)

Doing Interdisciplinary Research in Computer Science, Commerce and Maths

Asst. Professor

Areas of Interest: Operations Research, Statistics

Experience: 18 years experience in teaching and 3 years in research.

Ambili S. Nair

M. Sc. (Mathematics), M.Phil.

Doing Part-Time Research

Asst. Professor

Areas of Interest: Differential Equations, Fluid Mechanics


R. Parameswaran

Ph.D., M. Sc .(Mathematics)

Asst. Professor

Areas of Interest: Graph Theory, Discrete Mathematics

Experience: 5 years experience in research and 1 year in teaching. Papers Published in International

Journals.

Dr. M.R.Chithra

M. Sc. (Mathematics), B. Ed., M. Phil.

Asst. Professor

Areas of Interest: Discrete Mathematics, Numerical Methods, OR


Supriya Rajendran

Graph Theory

Data Mining

Fluid Mechanics


Mathematics Core Faculty

Department of


A broad based extensive training programme has been formulated by CIR to enable

the students to acquire various skills that not only suit the corporate requirements but

also result in the overall personality development of students. Students are geared up

in the field of Aptitude training which includes speed maths, logical reasoning, verbal

reasoning & analytical skills to the level of GRE.

Apart from this, students are exposed to soft skills development programmes like

interpersonal skills, team spirit, group discussions, personal interview techniques,

communication skills etc. The above training programmes are imparted through in-

house faculty during the regular academic sessions.

In-campus training for CAT/MAT Examination,

MCA Entrance Test, Bank Officer/Clerical jobs and

Corporate Recruitment during the regular working

periods are provided through professional trainers

CIR and guest faculty.

In-campus training for Corporate Recruitment, Life

Skills and Communication also compulsary part of

curriculam. Training for CA Entrance (CPT), IPCC

and TALLY Certification are also provided.

CAT, MAT, CPT, IPCC, TALLY Certific

ation

R, SPSS, NISM, NCFM, Civil Services


MBA (HR)

Manager (Corporate Relations)

(Placement Head)

12 years of experience.

S. Mahesh

B.Tech. (ECE)

Faculty - Learning & Development (Aptitude)

5 years of experience in teaching.

Anjali Ajith

M.A (English Literature), B. Ed. (English and Home Science)

Faculty (Learning & Development) Verbal & Communication

15 years of experience in teaching and 12 years in industry.

A. Sarvamangala

M.S.W.

Administrative Executive

9 Years of experience.

P.R. Kannan

M.A. (English), D.B.M., Diploma in Marketing

Centre Manager - Learning & Development

(Faculty for Soft Skills)

5 years of teaching experience and 35 years of industrial experience.

Prof. N.N. Menon


Corporate and Industry Relations (CIR) Core Faculty and Staff

Vidyamritam Annual Extramural Expert Lectures, Workshops and Conferences The annual extramural series ‘Vidyamritam’ has become popular with its holistic approach for

knowledge dissemination through Invited Lectures, Workshops and Conferences. Twelve

years of Vidyamritam series have so far facilitated more than 750 lectures by experts .

During the annual series 2014 - ‘15 more than 50 expert sessions, Amrita Film Festivals ,

many National Conferences and Workshops were organised in Cloud Computing, ERP and

Business Integration, Cyber Security, Finance and Stock Exchange, FDI, Entrepreneurship,

e Governance, Bioinformatics, Soft Computing and Mathematical Tools, Strategy for

Advertising and Branding, Advertising, Supply Chain Management, Visual Media and

Arts, Video Production, Photo Journalism, Wild Life Photography, Script Writing, Film

and Documentary, Motion Graphics, New Media and Web Content Writing, Women in

Public Domain, English Language and Culture Studies. We have a rich repository of video

archives of all the Vidyamritam sessions for effective future reference learning.

Unique experience in Kochi


Vidyamritam

Sri. Soorya Krishnamurthy Founder-Director, Soorya Stage &

Film Society, Chairman, Kerala Lalitha Kala Academy

Sri. S. MohandasDistrict and Sessions Judge

Ernakulam

Dr. Sarath Menon, Professor University of Houston, USA

Dr. P. T. Mathew ITSPrincipal General Manager

BBNL, Ernakulam

Padma Shri MadhuActor

C. A. Venugopal. C. Govind, F.C.A. Mg. Partner, M/s. Varma and Varma

Sri. T. K. Jose, IAS, Chairman Coconut Development Board

Dr. N. GopalakrishnanDirector, Indian Institue of

Scientific Heritage

Distinguished Visitors

Dr. K. S RadhakrishnanChairman, Kerala PSC

Dr. K. Poulose JacobPro-Vice-Chancellor, CUSAT

Sri. Aneesh P. Rajan, IRSDeputy Director, Directorate General

of Central Excise

Sri. N. Prasanth, IASAdditional Commissioner of Excise

Dr. Sucheta NairPro Vice-Chancellor, Sree Sankara-

charya University of Sanskrit

Commander Shruthi DhawanIndian Navy

Sri. Rishi Raj Singh, IPSADGP and Transport Commissioner

Sri. C. RadhakrishnanRenowned Literateur

Deepak Dev

Music Composer

Sri. L. Gireesh Kumar Director, Sreepuram Tantric

Research Centre

Dr. J. Prameela DeviMember, Kerala Women’s

Commission

Dr. K.N. RAGHAVAN, IRSAdditional Commissioner, Central Excise, Customs & Service Tax


Dr. P. MuralikrishnaScientist, NPOL, Kochi

Department of Computer Science and I.T.

Sri. L. L. Ramachandran Chief Manager (IS), BPCL Kochi Refinery

Dr. Vrinda V. Nair College of Engineering, Trivandrum

Ms. Geetha Sree Chitra Tirunal Institute of Medical

Sciences, Trivandrum

Dr. B. Ramadoss, Professor and Head, Dept of CA, National Institute of

Technology, Trichy

Amitava MukherjeeCEO

Redshiftnetworks.com (USA)

Dr. Achuthsankar S. NairDirector, SIUCEB

Prof. M.B. Santosh KumarDepartment of IT, CUSAT

Sri. P. R. KrishnanandSoftware Engineer

Tata Consultancy Services (TCS)

Sri. Vinod PanickerSenior Product Architect, Wipro

Sri. Hariprasad V. NairCo-founder and CEO of GadgEon

Systems

Dr. M. Sethumadhavan,Profes-sor of Mathematics and Computer

Science, Head, Center for Cyber Se-curity, Amrita Vishwa Vidyapeetham

Sri. N.S. RanganadhanCompetency Head, Wipro

Dr. A. SreekumarDept. of Computer Science, CUSAT

Sri. Ramesh GovindProject Manager, Infovista Ltd., Kochi

Dr. T. Gireesh KumarAssociate professor, TIFAC CORE in

Cyber Security, AVV

Dr. P. UmeshLecturer, Department of Compu-tational Biology & Bioinformatics,

University of Kerala

Sri. S. P SomanRegional Vice President (CSI)

Ms. Mini UllanatNational Student Co-coordinator CSI

( CUSAT )

Sri. K. JayakrishnanDirector, Xtend Technologies

- Experts who shared their knowledge


Sri. Madhu GuptaCEO & MD, Radha Electronics

Department of Computer Science and I.T.

Br. Pradeep Achan Director, Amrita Technologies Ltd.

Smt. Poornima Ramachandran Sr. Technical Author, FCI Technology

Services Ltd.

Department of Commerce & Management

Dr. Adv. K.P. Satheesh Senior Counsellor, Kerala High Court

Sri. K.M. Ebrahim Assistant District Co-ordinatorAkshaya District Project Officer

Dr. V.N. Suresh, Associate Professor, Maharaja’s College

Sri. G.JayakumarSr. Technical Director, National

Informatics Centre (NIC)

Shri. Anil KumarAssociate Vice President-HR

CUMI

Sri. Vivek Krishna Govind Chartered Accountant and Partner

Varma and Varma, Ernakulam

Sri. Ajith Brahmanandan Sr. Technical Director, National

Informatics Centre (NIC)

Sri. Wilson JosephSenior Manager (HR)

Carborandum Universal Ltd.

Sri. Nirmal RejoyAsst. General Manager, Idea Cellular

Dr. K.V. BeenaState Programme Manager(RCH),

Arogya Keralam

Sri. V.T. Santosh District Informatics OfficerCollectorate, Ernakulam

Sri. Prathap V. Nair General Manager, Carborundum

Universal Limited

Sri. P.P. Parameswaran Executive, Carborundum Universal

Limited

Sri. Nair Nandakumar P. Project Manager, Carborundum

Universal Limited

Sri. P. K. Vijayakumar, IRS Insurance Ombudsman

Sri. S. RamakrishnanSecretary Indian Chamber of

Commerce & Industries, Cochin

Vidyamritam


Sri. Deependra Dev Media Manager

Amrita E-Learning Research Labs

Sri. Girish KumarDeputy General Manager cum Company

Secretary, Federal Bank Ltd

Sri. Peter MarkoseDirector, Cochin Stock Brokers Ltd,

Ernakulam

Sri. C.V. GeorgeGeneral Manager (South Zone) Reserve Bank of India, Kochi

CMA. Madhu A.P.Director

Hampshire Group of Companies

Sri. Narayanankutty P Manager-Customer ServiceCarborundum Universal Ltd

Smt. Mridhula K Manager-Accounts

Carborundum Universal Ltd

Sri. K. K. Pillai CMD, Nikasu Group, CSEZ, Kochi

Sri Johnson MathewHead (HR)

Popular Vehicles

Sri. Ajit KumarManagement Consultant (SAP), Kochi

Sri. Ajith Kumar, Dy. General Manager, KSIDC, Trivandrum

Dr. B. BaijuChief Manager

United India Insurance


Sri. P. Santhosh KumarNational President, Junior Chamber

International

Dr. Vidya MenonAssociate Professor

Internal Medicine, AIMS

Sri. Biju Varghese, Business Manager (South), Tally Solutions

Sri. BalachandranTrainer, Junior Chamber International

Dr. V.K. Vijayakumar, Investment Strategist, Geojit BNP-Paribas

Financial Services Ltd.

Sri. M. PETER, Senior ManagerGeojit BNP-Paribas Financial

Services Ltd.

Sri. C. DamodaranChief Manager

Federal Bank Ltd.

Sri. M. Muraleedharan Zonal Head, Dhanlaxmi Bank Ltd.

Sri. G. VipinSr. Manager

Geojit PNB-Paribas



Dr. K. Ampady, MD, Kerala State Coastal Area Development Corporation

(Former Dy. Director, Doordarshan News)

Sri. Sreekar Prasad Veteran Film Editor

Sri.Satish MenonExecutive DirectorGeojit BNP-Paribas

Smt. Anjali MenonVeteran Film Maker

Sri. G. K. SureshbabuExecutive Editor, Amrita TV

Departments of Visual Media & Communication, English & Languages

Sri. J. GopikrishnanSr. Journalist, The Pioneer, New Delhi

Sri. Hareesh N. Nampoothiri Visual Design Consultant

Sri. Chandramohan Professor & Dramatics Professional

Sri. Boby BabyProject Manager, ATG Corporate

Solutions

Dr. P. P. AjayakumarProfessor of EnglishUniversity of Kerala

Sri. K. P. Madhu, Faculty in Charge, Science Media Centre

IISER, Pune

Sri. Boss KrishnamachariPresident

The Kochi-Muziris Biennale

Dr. Suneetha KrishnanEminent Social activist and Founder

Director , ‘Prajjwala’

Sri. SajeevCaricature Artist

Dr. W. S. KottiswaryHead, PG Dept. of EnglishMercy College, Palakkad

Sri. Raghutath PaleriEminent Script Writer and Director

Dr. Rajalakshmi AchathRetired Professor, Mercy College

Palakkad

Sri. P. T. RaghunathSr. Branch Manager, LIC

CA C.J. Johney, FCAChartered Accountant

Sri. ManoRanjith PathekkaraCEO, Logica Matrix


Vidyamritam


Sri. G. P. NairTechnical Head, Amrita TV

Dr. Gopal S. PillaiHead (Opthalmology), AIMS

Department of Visual Media & Communication, English & Languages

Sri. B. Ajith Kumar Film Editor

Dr. PrasanthakumarHOD (English)

Sree Sankaracharya University

Sri. Feroze Babu, Guest FacultyKerala Press Academy, Former Chief Photographer, Malayala Manorama

Smt. Shobha SurendranMember, BJP National Executive

Sri. Mohandas Freelance Media Consultant

(Formerly UNI)

Sri. Venu RajamonyPress Secretary to the President

of India

Dr. S. Anil Kumar Director of Public Relations, CUSAT

Sri. Prakash MoorthyAnimation Film Maker

Sri. Shafeque Basheer AhmedMVI

Wildlife Photographer

Sri. M. G. ManojMVI

Mobile Street Photographer

Sri. Joseph LazerFreelance Photographer

Sri. Sreehari Ecologist, Periyar Tiger Reserve

Conservation Foundation

Sri. MohandasWildlife Photographer

Sri. Jabbar KallarackalAdv. Film Maker

Sri. Winston. S. Suiting, IFSAddl. Principal Chief Conservator of

Forests (Social Forestry Cell)

Dr. K. C. KrishnakumarChief Sub Editor

Balabhumi

Sri. KaleshActor and Reputed Theatre Artist



Dr. Latha R. NairAssociate Professor in English St.

Theresas’ College, Ernakulam

Ashram Hostel

Hostel accomodation is provided for girls only after screening selection.

Hostel is directly managed by the ashram under the supervision of

staff. Food is strictly vegeterian. Since the School is located close to our

Healthcare Campus, our super specialty hospital AIMS is accessible to

the campus community for tertiary healthcare needs.

Ashram Hostel residents will have to strictly and compulsorily adhere

to the separate norms, discipline, routine and strictures of the hostel,

befitting the ashram and temple environment.

For the ethical orientation and for improving the will power, concentration

and positive energy absolutely essential for the strenuous academic

pursuit, the hostel daily routine has compulsory Sadhana in the morning

and evening, which includes Satsang, Japa, Meditation, Yoga, Group

chanting of Amma’s Ashtothara Archana, Sri Lalitha Sahasranama,

Bhagavat Geetha and Bhajans. Hostel routines call for extreme self -

discipline. Ashram routine is compulsory for all hostel inmates.


Special exclusive mentoring sessions are conducted for hostel residents in yoga,

discourses on values, life skills for confidence building.

Coaching facilities are available for those students interested in learning

Dance, Vocal Music and in instruments like Violin, Harmonium, Guitar, Tabla and

Keyboard.

Students are encouraged to do selfless service for gardening, environmental

activities and community outreach programme of Math.

The objective of the Spiritual routine is to inculcate in the young minds, the

Divine faith, spirit of selflessness, national spirit, self awareness and mental

strength to face the challenges from situations which may arise in their future

profession and social life. Those violating the ashram hostel rules will not be

allowed to continue their resident academic programme.

Life of Decorum and SecurityUse of Laptops and mobile phones are strictly banned inside the

whole campus and hostels. Hostel Students are given enough extra

time access to the computer labs including internet facilities in the

evenings. Reasonable number of STD/ISD and official mobile phone

facilities and a strong internal telephone network is provided for

the communication of parents and students. Any misuse of these

facilities will be closely monitored and stringent action followed up.

School administration doesn’t encourage students from far away

places (more than 40km) to stay in the so called ‘paying

guest’ facilitie

s in private hostels outside the campus.


Post-Graduate Programme (for Boys & Girls)

M.Com. (Finance and Systems)TWO YEARS (4 Semesters) | Eligibility : B.Com., B.B.M., B.B.A., B.Sc. (Banking) with 50% marks. Selection by academic merit and interview process to assess the aptitude and interest in the domain area.

Master of Computer Applications (M.C.A.)Lateral Direct Entry into the 3rd SemesterEligibility for Admission: B.C.A., B.Sc. (C.Sc.) or B.Sc. (I.T.)/Mathematics or Statistics as one of the subjects, with an aggregate of minimum 60% marks. (Admission for MCA through Amrita Entrance Test and Interview)

M.J.M.C. (Master of Journalism and Mass Communication)Specialising in Video Production and BroadcastingTWO YEARS (4 Semesters) | Eligibility : Graduation in any discipline with 50% marks and Interview process

M.F.A. (Visual Media) Animation & Content ManagementTWO YEARS (4 Semesters) | Eligibility : Graduation in any discipline with 50% marks and Interview process

M.F.A. (Visual Media) Digital Film MakingTWO YEARS (4 Semesters) | Eligibility : Graduation in any discipline with 50% marks and Interview process

M.Sc. Computer ScienceSpecialising in Systems and Network AdministrationTWO YEARS (4 Semesters) | Eligibility : Graduation in any discipline with 50% marks and Interview process

M.F.A. (Visual Media) Applied Art and AdvertisingTWO YEARS (4 Semesters) | Eligibility : Graduation in any discipline with 50% marks and Interview process

M.Sc. MathematicsTWO YEARS (4 Semesters) | Eligibility : Graduation in maths/stastistics/operations research with 50% marks and Interview process


COURSES offered in the CAMPUS

Integrated Programme (for Boys & Girls)

Under-Graduate Programme (for Girls Only)

Research Programme (for Girls & Boys)

B.Com. Specialising in Finance and ITTHREE YEARS (6 Semesters) | Eligibility: 10 +2 any stream with 50% marks. Selection by academic merit.

B.Com. Specialising in Taxation and FinanceTHREE YEARS (6 Semesters) | Eligibility: 10 +2 any stream with 50% marks. Selection by academic merit.

Bachelor of Business Administration (B.B.A.) THREE YEARS (6 Semesters) | Eligibility: 10 +2 any stream with 50% marks. Selection by academic merit.

B.Sc. (Visual Media) THREE YEARS (6 Semesters) | Eligibility: 10 +2 any stream with 50% marks. Selection by academic merit.


M.Phil. (Commerce and Management) ONE YEAR (2 Semesters) | Eligibility: Masters Degree with 60% marks

M.Phil. (Visual Media and Communication)ONE YEAR (2 Semesters) | Eligibility: Masters Degree with 60% marks

M.Phil. (English Language and Literature) ONE YEAR (2 Semesters) | Eligibility: Masters Degree with 60% marks

Ph.D. in all Departments

Integrated M.A. (English Language and Literature)5 Years - 10 Semesters Integrated | Eligibility : 10 +2 any stream with 50% marks.

(Exit option with B.A. Degree after 6th Semester)

Integrated B.C.A. - M.C.A.5 Years - 10 Semesters Integrated | Eligibility : 10 +2 any stream with 50% marks.

(Exit option with B.C.A. Degree after 6th Semester)

COURSES offered in the CAMPUS

Humanitarian Activities

■ Project to combat Farmer Suicide

■ Vidyamritam – Scolarship to 100,000 children of farmers living

below poverty line

■ Amrita SREE – Self Reliance Education and Employment

■ Disaster Relief –– Japan Earthquake and Tsunami Relief (2011)

• Karnataka and Andhra Pradesh Flood Relief (2010)

• Haiti Earthquake (2010) • Bihar Flood Relief (2008)

• Kashmir Earthquake (2005) • Hurricanes Katrina and Rita in

USA(2005) • Flood in Mumbai (2005) • Gujarat Earthquake

■ Tsunami Relief Projects – – More than 200 crores have been spent

• Constructed more than 4500 houses in India and Sri Lanka

• First NGO in India to complete Tsunami-relief house

■ Amrita Kuteeram – Free Housing Scheme

■ Amrita Nidhi – Monthly pension scheme for destitute women

■ Amrita Niketan – care home for more than five hundred children

■ Anbu Illam – Care home for senior citizens

■ Mass Wedding Ceremony for the poor

■ AYUDH – Amrita Yuva Dharma Dhara

■ Green Friends

■ Free Meal Scheme – feeding 2 million poor and under privileged

people every year

■ Mother’s Kitchen – running in 39 cities in USA, providing over

40,000 meals for the homeless each year

■ Amrita Aranya Jeevanam – educational facilities and healthcare

for tribals

■ Amrita Bharatam Campaign (ABC) – humanitarian oriented project

on environment

The Mata Amritanandamayi Math (MAM) is a registered Public

Charitable Trust dedicated to serving humanity without distinction

of nationality, caste, race or religion. The Math has its International

Headquarters at Amritapuri, Kollam, Kerala, India with a global

presence. The Economic and Social Council (ECOSOC) of the

United Nations has awarded the Math with Special Consultative

Status. The Math is among 30 Indian NGOs to receive formal UN

affiliation in India.

Mata Amritanandamayi Math

Spiritual

■ Ashram Headquarters at Amritapuri, Kollam with 23 centres in India

■ MAM Centres in 27 Countries

■ Matruvani – monthly magazine published in 8 Indian and

7 foreign languages

■ Brahmasthanam Temples – 20 temples throughout India and Mauritius

Educational

■ Amrita Vishwa Vidyapeetham – multi-campus University

with 15 constituent schools

■ Amrita Vidyalayam Schools – more than 50 schools across the country

■ MAM Industrial Training Centre

■ Amrita Institute for Differently-Abled - School and therapy

centre for menatlly challenged

■ Amrita Shilpa Kalakshetra - Artisan development in

woodcarving and handicrafts

■ Vocational Training - Job training programme sponsored by

Govt. of India

■ Amrita Speech and Hearing improvement School (ASHIS)

for Children

Healthcare

■ Amrita Institute of Medical Sciences (AIMS), Kochi

– 1300-bed super speciality hospital

■ Amrita Kripa Charitable Hospitals – Amritapuri, Kalpetta

■ Amrita Kripa Sagar – care for terminal cancer patients

■ Amrita Ayurveda Clinic – Kollam, Kerala

■ Amrita AIDS Care Centre – Thiruvananthapuram, Kerala

■ Free medical camps – conducted at ashram centres throughout India


Pranams - Shiksha.com

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