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22 June 2012 @jonathankopp Jonathan Kopp Partner & Global Director Baker’s Dozen of Takeaways
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Page 1: PR News Social Media Summit

22 June 2012

@jonathankopp

Jonathan KoppPartner & Global Director

Baker’s Dozen of Takeaways

Page 2: PR News Social Media Summit

(≠ )

Google+ the New Best Practice

@jonathankopp

Page 3: PR News Social Media Summit

Mobile Is No Longer Enough: “SoLoMo”

@jonathankopp

Page 4: PR News Social Media Summit

Forget Screens: Every Surface is Media

Two Versions1. GPS2. Image Recognition

@jonathankopp

Page 5: PR News Social Media Summit

Video, the Reigning Killer App

@jonathankopp

Page 6: PR News Social Media Summit

Citizenship > Brand or Product

$290 billion U.S. marketplace for goods & services focused on health, environment, social justice, personal development & sustainable living.

As many as 25% of US adult population.

Page 7: PR News Social Media Summit

Social Business IsBlurring Competition

PolicyGuidelinesGovernance

WorkflowsTrainingLeadership

@jonathankopp

Page 8: PR News Social Media Summit

22 June 2012

@jonathankopp

Jonathan KoppPartner & Global Director

Baker’s Dozen of Takeaways