PPT

Vision

Godrej in everyHome and workplace

MissionEnriching quality of

life.Everyday Everywhere

ValuesTrust

To serveRespect

Environment

THE GODREJ GROUP

Godrej Group is one of the largest company based in India.

Godrej was established in 1897 by Ardeshir Godrej.

Godrej is one of Indis’s most trusted brand and it touches the lifes of millions of Indians.

Founders Of Godrej

ARDESHIR GODREJ PIROJSHA GODREJ

History

Ardeshir started manufacturing locks in a tiny shed in Lalbaug, in Central Mumbai.

His brother Pirojsha Godrej joined the business in the year 1906.

Their efforts eventually lead to the foundation of the GODREJ empire.

Pirojsha laid the foundation for the sprawling industrial garden township now called Pirojshanagar in the suburbs of Mumbai.

Presently exporting their products to 30 countries.

The first company in the world to develop the technology to manufacture soap with vegetable oils.

The spirit of entrepreneurship, the vision of a dynamic tomorrow, and the capacity to build and realize dreams! This is the essence of the Godrej group.

Godrej has 7 major companies

Real estate FMCG Industrial Engineering Appliances Furniture Security Agri-Care

The Godrej group can be divided into :-

Godrej Industries Ltd. Adi Godrej is the current chairman of Godrej

Group

Godrej & Boyce Mfg. Co. Ltd. Godrej & Boyce Mfg. Co. Ltd. is headed by Mr.

Jamshyd Godrej

Citrus green

Care for the environment

Sky Blue

Imagination and ambition as high as the sky

Ruby Red

Extreme Passion

Brand Identity

GODREJ LOCKS

Godrej Locks is a business unit of Godrej & Boyce Mfg. Co. Ltd.

In 1897, Godrej started manufacturing locks.

Godrej is into locks and security solutions for over 113 years.

Starting out with a traditional tala in 1897 to a springless lock in 1907 to the iconic Navtal in 1954 to the Ultra range in 1955 to the revolutionary 3KS in 2010,has set a benchmark in the lock industry.

High degree of security to consumers with implementation of latest technology and constant innovation.

Over the years, our locks have changed in form, function and scope of application, but one thing remains constant – the solid stamp of trust and reliability.

Godrej Lock Services

More than 300 Service Centres across the country to provide installation, repair & emergency services.

24 hr toll free helpline facility (first in the industry) in more than 150 major cities.

Annual Maintenance Contract (AMC) for Hi-end electro mechanical products & Institutional

customers.

PadlocksFurniture Locks

Rim LocksCylindrical Locks

Types of Locks

Utra Furniture Locks

Ultra PadlocksUltra Rim locks

Ultra Cylindrical locks

At Level 1 - offers basic security

At level 2 - dimple key technology

At Level 3 - EXS locks for extra security

At Level 4 - Godrej EVVA is a revolution in mechanical lock

At Level 5 - Locks with electronic technology with over a trillion key combinations for high level security.

Mortise Type Rim Type

Ibutton Locks Salto Products Hotel Locks

Brand Association

• Brand is a set of positive associations.

• Positive associations with a brand makes your product selection easier and enhances the value and satisfaction you get from product.

• When you think of Godrej locks as a brand, you think of trust, its values and security.

• Godrej is synonymous to trust and quality for over a century now

Loyalty Measures• The consumers of Godrej locks are committed

consumers and have placed their trust in the

product.• Godrej is engraved in the hearts and minds of

Indians.

Graveyard Model• Godrej Security Solutions has bagged the most

preferred brand for Home Security Solutions.• Godrej locks is vey high in recal as it the lock on

almost every Indian home’s front door

Positioning of the brand

• Godrej is well-diversified, with a global presence and world-class design and manufacturing capabilities.

• We never compromise on design safety.• Our products are quite rugged and last a long

time, which is always appreciated by customers. • Finally, our direct presence as a principal with

two offices in Middle East helps to create a better understanding of customer requirements and we can translate this into specific solutions.

Brand EquityBrand equity defined in three distinct elements : Brand Valuation - The total value of Godrej as

a separable asset when it is sold.

Brand Loyalty - A measure of the strength of consumers' attachment to Godrej.

Brand Description - A description of the associations and beliefs the consumer has about Godrej.

Advertising• Contract Advertising is the creative agency.• Madison Media is our media agency.• Brand building strategies of godrej is to maintain

all year long presence in local and national media.

• Continuously launch new products in the market.• Participate in B2B shows.• Ensure high levels of interests through PR

presence.• Run many localized and national BTL

activities/campaigns throughout the year to ensure right touch point with our TG.

Print Ad

Acknowledgement

• My deep sense of gratitude to, Akash Gupta; from Godrej Locks. Godrej & Boyce Mfg. Co. Ltd.for his support and guidance.

• I would also thank my Institution and Mr. Avinash Mantri without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.

THANK YOU