PPT Pitch Elevator - Cheurlin.pptx

R. CHEURLIN Champagne Company

FW&S

Corporate overview CHEURLIN is a recognized champagne house

from Aube (France) for more than 4 centuries. Annual Production volume : 500K bottles

5th best Champagne in Aube sector (2009 to 2012: gold and silver medals)

Recognition from French major Governments institutions (President and Prime Minister houses…)

Our positioningSelective direct distribution

High range product

Already authorized in the US …BUT A New Target -> New York area

Brand Image

400 years of knowledge (mastering all production processes)

On demand services

Quality recognized by professionals

Product Ranges

Quality and diversity: White, Rosé & Red Millesimes (Simple to Jeroboam)

High range products:

Brut H 2008 Rosé Brut Carte Noir Carte Or

75 cl 28.80 € 23.38 € 21.07 € 21.87 €

Selective distribution & products

Innovative / Design / Surprising products Target: W&S shops / restaurants / specific bars

« Cuvée Origance » « Cuvée Christiane » « Cuvée Brut Rosé » 80% Pinot Blanc 100% Pinot Noir 100% Pinot Noir

Direct competitors• Basic:

• Mumm « Cordon rouge » • Laurent « Perrier  Brut » • Bollinger « Grande Cuvée »• Devaux « Cuvée D/Cuvée réserve »

• Trendy: Veuve Cliquot / Piper-Heidseick /

Armand de Brignac (Cuvée brut Gold)

• High range: Moet et Chandon / Ruinart

Our 3 Key Added Values

- Grape variety : Pinot Noir / Pinot Meunier / Pinot Blanc

- Experise : Strict maintenance of vineyard (experts)

- Soil & Prestige :

- International recognition of French know-how -

FW&S

Already test by professional …

… and now YOU can try it !