A Journey to a world of freedom Marketing feedback of Hult Team Students
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A Journey to a world of freedom
Marketing feedback of Hult Team Students
13 languages. 10 principles. 12 people.Goals:
Target: 500 comments
Time: 4 weeks
Audience:• between the right and the left • language diversity
13 languages. 10 principles. 12 people.
Challenges:How to reach out the others?
What to say to grab their attention?
How to get them to comment?
Using our Primary Sources
Personal Contacts 10 People Each: Friends, Family, and Educators Functions and Geographies
Feedback Impractical
HGN Newsletter HGN article picture
Social Media
Avenues• Facebook• Blog spaces• Twitter
Methods• Spark
Controversy• South Park
Vs. Tom Cruise Case Study
Issues• Posts
mistaken for spam
• Censored
Reaching Beyond our Borders
Event Location Number of Flyers Distributed
“Democracy?” Lecture
King’s Cross 1o
Train Station King’s Cross 20Student
AccommodationNIDO student living 10
RIO +20 Lecture St. Martin in the Fields Church
70
SOAS University SOAS Campus 50Park Russell Square 20
TOTAL 180
The Events
Main Poster Usedqwsqw
Results
About 500 comments were added to the web site
The project reached out to 4 different continents
Multilingual comments became more frequent on the site
o Political diversity of the participants still remains questionable
13 languages. 10 principles. 1 debate
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