PPD Portfolio

KNIGHTBUILDERS

W.J.

BRIEFTo create a brand package for newly established construction company, W.J. Knight. The brief stated that the brand should reflect the company’s core principles of being both trustworthy and professional.

CONCEPTThe concept was to provide appropriate visuals that could tie in to the company name of ‘Knight’. This was achieved and then expanded on to give a choice of options to the client.

TONE OF VOICEA serious tone of voice which would enhance the idea of the brand being ‘trustworthy’ and ‘professional’. The idea was also to try to avoid making the brand seem newly established, and to give it a sense of history.

AUDIENCEPotential clients of both sexes that would require the services of a construction company that specialises in home construction and renovation.

CRAIG LAINGBA GRAPHIC DESIGN YEAR III

BOARD 1/8

LOGO / STATIONERYFor the first route I created a logo that tried to emulate a royal crest design, but that was stripped down enough to look contemporary. The typeface used is Baker Signet, positively kerned at 15.

The letterhead and compliment slip are printed onto 90gsm matt white stock, and the business card is printed onto 400gsm off white stock with a pearlescent ‘brushed steel’ reverse.

WEBSITE DESIGNThe website I proposed for the first route tries to reflect the core principles of the brand in it’s structure and layout. It is meant to be deliberately understated, with it’s sole purpose being a showcase and point of contact for W.J Knight.

LOGO / STATIONERYThe second route I created is derivative of the first route in that it uses a shield motif, this time slightly more abstract with the type sitting in a banner across it. The typefaces used are Univers Ultra Condensed kerned positively at 75 and

TW Cen, positively kerned at 50. I also created a system for holding contact information that used ‘hazard lines’, which is meant to reflect the industrial nature of the brand.

The stationery is printed onto 90gsm ivory stock, while the business card is printed onto 400gsm ivory stock.

LOGO / STATIONERYThe third route I created for W.J. Knight split the brand into three divisions - one for logistics (shown above), one for construction and one for architecture, in an effort to imagine the brand in a different context.

I created a small emblem that was inspired by the hardest material on Earth, diamonds. This route is meant to reflect a more corporate version of W.J. Knight. The type used is TW Cen, positively kerned at 25.

The stationery is printed onto 100gsm pure white stock, while the Business card is printed onto ivory 380gsm stock.

LOGO / STATIONERYThe stationery and business card design for the ‘construction’ division of the third W.J. Knight route. The print specifications are the same throughout route three.

LOGO / STATIONERYThe stationery and business card design for the ‘architecture’ division of the third W.J. Knight route.

WEBSITE DESIGNThe website I proposed for the third route was meant to feel more corporate than the one for the first route. It relies on photography and a large mission statement to entice the viewer to expore the website further.

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BRIEFTo create a packaging system for the International Rescue Committee, that could be used in the aftermath of the Japanese earthquake and tsunami in March 2011.

CONCEPTThe concept of this project was to create a packaging system that could communicate without relying on written language. This idea was then expanded to include uniform design and digital delivery.

TONE OF VOICEDue to the tragic nature of the context the brief required a serious, yet accessible tone of voice that could transcend language barriers.

AUDIENCEVictims of all ages of the Japanese earthquake and tsunami of March 2011.

PACKAGING CONCEPTSMy role within this brief was to create the visuals to be used across the range. I created a set of icons, and a layout system which was meant to effectively communicate the purpose of the packaging to a Japanese audience.

ICONOGRAPHYThe icons I created were grouped into three colour coded groups to make them easier to identify in a disaster zone. Green signified first aid items, blue signified rescue items and orange signified food items.

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Adrian HarrisAid distribution coordinator

HN4992-E110-235300-G

UNIFORMSThe volunteers on the ground working for the International Rescue Committee would wear a branded white t-shirt (designed by my creative partner) and carry a branded lanyard.

WEBSITE CONCEPTI created a website concept that would serve to highlight the work carried out by the International Rescue Committee generally, whilst serving as a revenue generator for the charity.

WITH THESETWO HANDS

BRIEFTo create an engaging and relevant branding and advertising campaign for the Leeds College of Art End Of Year Show 2011.

CONCEPT‘With These Two Hands’. With these two hands I have laid out a thousand spreads. With these two hands I have measured a thousand miles.

The concept of ‘with These Two Hands’ was meant to be ambiguous enough to represent all of the courses available at Leeds College of art.

TONE OF VOICESerious yet playful, futuregasing yet reflective. The overall feel was meant to be one of accomplishment and achievement, and also of celebration.

AUDIENCEThe ‘general public’ are an audience that would be targeted, but in particular it would be geared toward industry professionals with a view to potentially launch careers from the event itself.

CRAIG LAINGBA GRAPHIC DESIGN YEAR III

BOARD 1/6

INITIAL POSTER DESIGNAs a grounding to start the brief, I initially designed a poster to advertise the event, and it allowed me to get a feel for the aesthetic I would carry across the brief.

The typographic elements of the poster composition are made up entirely of Futura Bold, positively kerned at 100 for header type and positively kerned at 25 for body copy.

VISITOR’S GUIDEWith the general aesthetic established, I was able to create a visitor’s guide at A3 scale in a six page French fold. The visitor’s guide would open to reveal a map and location details as well as contact details.

VIP INVITEFor the private viewing VIP invite I went with a square format, utilising the hand photography to create a call to action by having a pointed hand toward the reader.

SIGNAGEThe signage system I proposed was to use the hand photography as a method of navigation. It was intended to be simple, easy to engage with and therefore be effective in it’s purpose.

DIGITAL DELIVERYI proposed a three part .gif file for inclusion on the Leeds College of Art website, as well as a small HTML email to send out to potential guests. The email was designed to emulate the poster in a digital format.

BRIEFCreate a brand package for the music-focused video media company, Chasing Safety Media.

CONCEPTThe concept was to create a symbol for the brand that would be ambiguous enough to appeal to music fans, without alienating anyone.

TONE OF VOICEThe brand had to be approachable, it also needed to feel fun and contemporary. The client specified that it should feel modern and ‘dynamic’.

AUDIENCEGig going 18 - 30 year olds of both sexes across the UK, it must also be accessible and appealing to potential clients working in the music industry.

CRAIG LAINGBA GRAPHIC DESIGN YEAR III

BOARD 1/3

LOGO / STATIONERYThe logo was developed through client dialogue, I wanted to start with a vague shape and work from there. The typeface used across the range is Helvetica bold negatively kerned at 50.

The letterhead and compliment slip are printed on ice white 100gsm paper stock, while the business card is a custom die cut on 400gsm ice white stock. The business features a QR code that directly links to the website.

WEBSITE DESIGNThe website design is intended to be clean and uncluttered, and to serve as a showcase and point of contact for Chasing Safety Media. The splash page features a selection of embedded video files to peruse.