What our team has presented is the new normal. We need to prepare ourselves for a long tough campaign to defend our industry, our business and Kenyan farmers from this Activist campaign. Call to Action – Way Forward for Success 1/2 Our detractors are competent, well resourced, creative and networked. It would be a mistake to underestimate or ignore them The use of celebrities as social media influencers: Route to Food 3,182 Followers Caroline Mutoko 630,000 Followers Journalist John Namu 865,000 Followers Journalist Willis Raburu 663,000 Followers Journalist Pinky Galani 21,500 Followers Journalist Allan Wanga 7,500 Followers Footballer They are making an impact – particularly in social media circles They may influence certain Government departments and policy to our disadvantage Kinyua M’Mbijjewe 20 th AUGUST, 2020
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PowerPoint Presentation...The use of celebrities as social media influencers: Route to Food 3,182 Followers Caroline Mutoko 630,000 Followers Journalist John Namu 865,000 Followers
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What our team has presentedis the new normal. We needto prepare ourselves for along tough campaign todefend our industry, ourbusiness and Kenyan farmersfrom this Activist campaign.
Call to Action – Way Forward for Success 1/2
Our detractors are competent, wellresourced, creative and networked. Itwould be a mistake to underestimate orignore them
The use of celebrities as social media influencers:
Route to Food
3,182FollowersCaroline Mutoko
630,000Followers
Journalist
John Namu
865,000Followers
Journalist
Willis Raburu
663,000Followers
JournalistPinky Galani
21,500Followers
Journalist
Allan Wanga
7,500Followers
Footballer
They are making an impact – particularlyin social media circles
They may influence certain Government departments and policy to our disadvantage
Kinyua M’Mbijjewe
20th AUGUST, 2020
Call to Action – Way Forward for Success 2/2
2. Being united in Strategy and Action as led by the AAK TWG with your input
1. Leadership endorsement and support – thankyou for 2019 support & for being on this call. Wouldwelcome volunteers for outreach opportunities as theyarise
3. Strengthen our Campaign – we need to be credible, visible, proactive and consistent inMultimedia, Government outreach & deepening Industry linkages
We need a well resourced and strategic industry
communication &
outreach campaign
Proposed Actions & Commitments
Call to Action – Way Forward for Success 2/2
4. Resourcing for success
• Funds for our campaign – All companies need to make their contribution as soon as possible.
• The total budgeted as per work plan is
Kshs 16, 217, 200.
• Unpaid Ksh. 12,505,400 is urgently required to continue with the campaign.