Powerpoint

FA102b, Research, plan and design a social media and web package

Anna Tol | FA102B Professor Klinkowstein


Research from the Web and Quora

WhenEverythingisMedia:TheFutureofCommunicationandTechnology

http://www.iftf.org/future-now/article-detail/when-everything-is-media-the-future-of-communication-and-

technology/


When Media is Everything

Lookingoutto2025,wecanseeatransformationincommunicationsthat

willbeequallyprofound:receivingmessagesfromourbodies,and

reinventinghowwecommunicate,collaborate,persuade,andbuild

relationshipsinahyperconnectedanddistributedworld.


Summary of Quora Research

• Fitnesstrackertobecomehealthier

Keywords: toolsandinformation,capabilities, dedication

• Permanentlyandelectivelyaugmentyourbodywithadvancedtechnology

Keywords:replace,enable,upgrade, connectiontonervoussystem

• Wearablewithmedicalhistory

Keywords:privacy,security,medicalemergencies


Summary of Quora Research

• Humanevolutionchangedbytechnology

Keywords: nochange,medicalcare

• Examiningbodythrough3Dtechnology

Keywords:breakneckpace,realityof3dscanning,wholebodyMRI,

radiationexposure,3Dimages,timeconsuming,costly.


My Quora Question

• Howcanweusethedatathatwearabletechnology(suchasfitness

trackers)generates,tobenefitourdailylives?

Keywords:gaming,exercise,loseweight

• Canyouthinkofanewwaytocommunicatewithyourbody?

Keywords:diet,thoughts,lifestyle


My Quora Question



Draft of Future Product

Productdescriptionderivedfrommyresearch:

‘Awearabledevicethatgivesinsightintophysicalhealththrougha

combinationofadvancedtechnologies’


Customer Journey Map

AUDIENCE The Fit Girl• 23 – 30 years, female• Hardworking business woman • Looking for new ways to stay healthy• Prefer to order online

Person With Medical Condition• Of all ages and genders• Orders online due limited mobility• Needs device in case of emergency• Hopes to increase life quality



ABOUT • Real-time information about your body

• Stickable chip can put behind the ear

• connects with mobile application

• Information about your body temperature, blood pressure, brain activity, heartbeat, bone structure and can provide a 3D body scan

• Emergency function



PHYSICAL • Events

Healthcare Conferences

• Medical Specialist

Doctor can advice to use product

• Word of Mouth

Users tell people in surrounding



VIRTUAL • Social Media

New innovations get shared

• Fora and Blogs

Fitness or medical fora and blogs

• Medical Websites

Websites that give medical advice



SKETCHES



SKETCHES


Powerpoint

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