BIOS 114 - Powerpoint Powerpoint presentation.ppt

Presentation Visuals

Don LintnerUniversity Relations

University Graphics/PhotographyWyllie D242

262.595.2286

What we’ll cover

• Why visuals make a presentation more effective

• Some basics of planning and designing visuals

• Some PowerPoint tips

3 Components of an Effective Presentation• Content

– Make it logical, simple and clear– Identify your 2 or 3 main points

• Design– Complement your content– Legibility important

• Delivery– Don’t read your slides– Use slides only as support for your

presentation

Why use visuals?

• Research shows– students retain

10% of what they hear

– retention increases to 55% when visuals are added 0%

10%

20%

30%

40%

50%

60%

Retention

without visualswith visuals

Why use visuals?

• different people, different learning styles

• the more sensory channels you reach, the better learning occurs

Visuals make presentations better

Wharton School study concluded:• better learning and communication

– more positive, faster outcome to presentation

• better perception of you, the presenter– appear more knowledgeable, credible,

persuasive

Strong presentations use visuals

Don'ttell me!

Think graphically!Show

me!

diagrams

models

maps

charts

WinneburgWinneburg

OshburgOshburg

AppleburgAppleburg

Strong presentations use visuals

Strong Presentations

• Keep it simple for good design

• Stick with 1 (one)

– one background– one color scheme– one transition style

• One idea per slide• Don’t dilute your message

Strong Presentations

1

Choose media to match situation

• What is your message?• Who is your audience?• Which “presentation tools” are

available to you? (PowerPoint, web, video, or?)

• Which tools best help achieve your goals?

Storyboards

• An outline with pictures• What visual will you use to

illustrate each key idea in your presentation?

The Storyboard

• Layout index cards to see whole show

Another way to storyboard

Storyboard example

• 2 column text

Slide sorter view

Design

• pleasing to look at• easy to read• clearly communicates your

message

Design tools

• Type• Color• Contrast• Repetition• Alignment• Proximity

Learning from others

• film and TV - titles, ads• posters• newspapers and magazines• other presentations at conferences

Type Characteristics

Go to your room! Footlight

Go to your room! Helvetica

Go to your room! Arial Black

CourierCourier

ProportioProportionalnal

MonospacMonospaceded

sLet et

TimesTimes

r

Type Characteristics

DecorativDecorativee

TextText

TimesTimesLetters

LettersHelveticaHelvetica

VivaldiVivaldi

Lucifer’s Lucifer’s PensionPension

Type Characteristics

Adg AdgHelveticaHelvetica

SerifSerifSans-Sans-SerifSerif

TimesTimes

Body Size Baselin

e

Type Characteristics

• Tend to have a technical, impersonal character

• Good on-screen readabilityAdg

HelveticaHelvetica

Sans-Sans-SerifSerif

Type Characteristics

AdgTimesTimes

SerifSerif • Tend to have a personal, humanistic character

• Small sizes can be hard to read on the screen.

Type Characteristics

• Larger type is easier to read• If you need to use smaller type,

you probably have to much on the slide.

• 32 pt minumum for all text.• 24 pt. minumum for graphics

Type Legibility

Type Legibility

• limit the amount of text per slide• make a series of visuals for easier

reading and faster pace• Danger: PowerPoint automatically

shrinks text to fit slide

However - Leave some air.

Very large type with no spaces in between filling the entire space is very oppressive and more difficult to read

Type Legibility

Legibility

LEGIBILITY

• Upper and lower case words form unique shapes

• All upper case words are all rectangles

Type Legibility

LegibilityLEGIBILITY

All upper case takes up more roomwithout adding legibility

Type Legibility

•Normal upper and lower case is easier to read than ALL CAPITALS•Mixing upper and lower case letters increases reading speed by 50%

•Use bold, italics, size, colors for emphasis

Type Legibility

Typesetting, not typewriter

•Combine normal, bold, italic, bold italic within a typeface freely•Use type style to reinforce message•Never underline

Typesetting

If you mix typefaces, choose two that contrastArial Black & Footlight MT LightNot Times and Palatino

Mixing typefaces

Color

• Use colors that work together• Use colors that provide contrast for

readability• PowerPoint designs and

backgrounds providestarting point

Using color

• A splash of color stands out• Consistent color adds unity

Contrast

• Create organizational hierarchy• Add visual interest

Contrast

• Contrast is created when 2 elements are different from each other

• If they are just kind of different its not contrast, its conflict

• If 2 items are not the same, make them different, really different

Contrast

Low contrast is difficult to readUse strongly contrasting colors

Contrast

Use light Use light objects on a objects on a dark backgounddark backgound

Contrast

Or dark objects on a light backgound

Or dark objects on a light backgound

Repetition

• Repeat some element of the design throughout the entire piece

• Repeat color, shape, texture, spatial relationships, lines, background, etc.

• Develop organization and create unity

Alignment

• Nothing should be placed arbitrarily

• Every item should visually connect with something else on the page

Robert Burns

Poems in Scots and English

The most

Complete edition

Available of

Scotland’s greatest

Lyric poet.

Robert BurnsPoems in Scots and English

The most Complete edition

Available ofScotland’s greatest

Lyric poet.

The Rule of Thirds

• symmetrical or formal balance is less exciting

• asymmetrical balance is more dynamic and interesting

• use the rule of thirds to create dynamic balance

Divide space in thirds

Points of maximum visual impact

Symmetrical balance

horizoncentered

One way to use the rule

lower third

Another way

upper third

Use a layout grid

• Help you visualize rule of thirds• Help achieve consistent placement• View>Grids and Guides

Use a layout grid

Proximity

• Group related items together• Grouped close together, items

become a visual unit rather than separate units

• Items that are not related should be kept far apart

Ungrouped items

• Type is used to communicate

• Type should be easy to read

• Type is also a design element

Items in proximity

• Type is used to communicate• Type should be easy to read• Type is also a design element

Data table

Results

25 9

0

20

40

60

80

100

1st

Qtr

2nd

Qtr

3rd

Qtr

4th

Qtr

East

West

North

Research results

Experimental Procedure

Details of thing we did to make this happen.

Data table

Results

25 9

0

20

40

60

80

100

1st

Qtr

2nd

Qtr

3rd

Qtr

4th

Qtr

East

West

North

Research resultsExperimental Procedure

Details of thing we did to make this happen.

Less is more

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OshburgOshburg

WinneburWinneburgg

Good Slide Design•1 (one) idea per visual

– make it the focal point to draw viewers’ attention

• legible type– think size and style

• effective use of space – alignment and proximity

• use design elements– create visual repetition– use strong contrasts

• use visuals to reinforce and clarify your verbal message

Getting started in Powerpoint

• AutoContent Wizard– PowerPoint suggests structure– PowerPoint suggests content

Getting started in Powerpoint

• Design from template– PowerPoint provides the look– You add your content

Getting started in Powerpoint

• Blank presentation– You do all the work– Your distinct look, style and content

Slide master

• Any change made to the master slide is reflected in the entire presentation.

• Except where you have made individual changes on individual pages

Using the Master Slide

• Control slide design – colors, background

• Define type style and size• Make updates easy

and automatic

A Custom Master Slide

• Choose color scheme in PowerPoint

• Select type styles and sizes• Create JPEG file

– 800x600 pixels at 72 dpi

Keep it readable

• 24 point or larger type• this is 32 point• title type is 44 point• make graphics large

Inserting new slides

• Insert> new slide• Control + m• Use toolbar button• Choose appropriate layout

– Auto text boxes are controlled by Master Slide

– text boxes you create are NOT

Make it Graphic!

• text can reinforce your spoken message but…

• photos, graphs, video all increase audience interest and improve communication

• How exciting is this slide?

Inserting Stuff

• Use “Insert” menu– Pictures– Sounds– Movies– Hyperlinks– Charts– and more!

Creating graphics

• drawing tools in PowerPoint• flatbed scanner• slide/negative scanner• other software

– spreadsheets– drawing programs

Appropriate use

• Almost everything is copyrighted!– Scans from books or journals– Pictures from the web

• One time educational use for students

• Public domain sites• Obtain permission• Purchase stock images

Computer Labs

• PC and Mac• Scanners

available

File formats for Powerpoint

• Save in a generic graphic format at 72 dpi– Jpeg– Tiff– Png– Gif– Bmp– Eps (must save with preview to see on screen)– PDF

• Don’t save in native format like Photoshop

Insert Picture

• From clip art – Installed with program– Microsoft web site

• From a file– Scan– Digital photo– Internet

Insert Picture

• Images should be saved at the screen resolution (72 dots per inch)

• Scaled to the on-screen size • 800x600 is full screen for projectors on campus

Insert picture from sceen capture• “Print Screen” on PC captures to

clipboard• Use “paste” command to place

picture in presentation• Or use screen capture software

like Snag-It and use “insert picture” to place file in presentation

Insert sounds

• From file– Embedded in

presentation

• From CD– Must have CD to

play

Insert movie

• File formats– AVI– mpeg– Quicktime: Check

for plug-in BEFORE presentation

• File size– 320 x 240 typical

Hyperlinks

• Make text a hyperlink• Action Buttons

Charts

• Insert > Chart

• Enter data• Choose

style

Slide transitions

• Slide Show>Slide Transition…

• Pick one – don’t make your audience dizzy

• only vary for special effect

Slide animation

• Slide Show>Custom Animation• Use to build a concept• Use for a specific effect

File storage

• CD-Rom• portable hard drive• Flash drive• on campus network drive• Package for CD

“Package for CD”• Best way to travel with

presentation• Embed fonts• Include viewer

Great Software Prices

• UW-System students only• Order on-line at

www.wisc.edu/wisc

Help

• University Graphics – Don Lintner– Wyll D242, 595-2286– Questions on design, production, equipment,

PowerPoint

• Microcomputer Lab Desk– Library D-1 level computer lab– Questions on using PowerPoint, computers, file

management

On line help

• Tips and Tricks from Ellen Finkelstein, Presentation Magazine contributor www.ellenfinkelstein.com/powerpoint_tip.html

Software for students

http://wiscsoftware.wisc.edu

Microsoft, Adobe, and more…

Campus Resources

Where do you go to get equipment or

help?

A/V Equipment Checkout

• You need to show your Student ID• Check out for up to 4 hours• www.uwp.edu keyword: CTS and click

the Audio Visual link

A/V equipment distribution offices

• Moln 118– 7:45 am to 6:30 pm

(Fridays until 4:00 pm)

• Comm Arts D153– 7:45 am to 9:30 pm

(Fridays until 4:30 pm)

Available Equipment

• Overhead projectors• slide projectors• video players/monitors, • computer projection carts• digital cameras• camcorders• Keys for “smart”

classrooms