Powerfully Creative Hand Hygiene Ads

10/22/2014 10 Powerfully Creative Hand Hygiene Ads

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10 Powerfully Creative Hand Hygiene Adsaugust 23, 2013 by lindsay green

Online Masters In Public Health

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According to the Centers for Disease Control and Prevention, hand washing is among the most essential and

effective steps that can be taken to stop the spread of harmful pathogens. Its a public service message

although its also one that sells products for some of the worlds largest pharmaceutical companies. Still, if it

helps improve public health, who are we to argue?

So what makes an amazing hand hygiene poster? Well, it appears that the key is to create a powerful and

compelling message thats backed up by an obvious answer namely, the product in question. Sometimes

eliciting fear works, but a simple, cleverly executed message can also do the trick. One particular solution, it

seems, is to make people aware of the potentially harmful things they touch on a day-to-day basis without

even realizing it. Read on for ten powerfully creative ads that make us want to take better care of our hands.

10. Just Liquid Soap

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Created by Euro RSCG Mumbai and released in March 2008, this shocking ad powerfully promotes the use of

Just Liquid Soap, playing on parents natural instincts to protect their babies from harm. What makes the

concept even more alarming is the implication that its the unsuspecting guardian figure that is putting the

child in harms way by not practicing proper hand hygiene. The other two ads in the series are just as

disturbing. One features a patient being fed medicine by a maggot-infested hand, while the other shows a

woman preparing food with worms on her forearms. The similarly uncompromising slogan on each poster

rams the point home: If you arent totally clean, you are filthy.

http://creativecriminals.com/tag/brazil/page/13/http://hatanm.org.ua/forum/index.php?topic=1070.0



9. Lifebuoy Handwash

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When it comes to advertising hand hygiene, animals arent treated as cute, fluffy and lovable. Instead, they

can be the enemy. This stylish and well-received advert for Unilevers Lifebuoy Handwash picked on pets to

deliver an essential message, You eat what you touch. Each poster features an animal in the shape of a

different food item: a hamster as a muffin, a cat as a croissant, a fish in the shape of a baby bottle, and a dog

as a loaf of bread. The ad, designed by the Indonesian branch of Lowe and Partners, tied in with Unilevers

direct-contact health education scheme, which aimed to promote good hygiene in rural Indian communities

to combat avoidable diseases. The Kitten and Hamster ads were both shortlisted at the 2009 Cannes

International Advertising Festival, and the bread-shaped Dog ad was awarded a Bronze Lion.

8. Sanzer Hand Gel

http://www.ibelieveinadv.com/2009/06/lifebuoy-handwash-dog/



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What you really touch? sounds like a pretty ominous advertising message. The imagery delivers, too: its

terrifying. This gritty, three-part Sanzer Hand Gel ad series features a subway train, a phone booth and a

doorknob youd never want to turn. In each ad, grubby hands and fingers have replaced everyday items

youre likely to touch without even thinking about it yet the most chilling concept in the series is definitely

this horror movie-esque door handle. The campaign was devised by Thai advertising agency Chuo Senko and

was published in August 2010. It effectively promotes the idea that health hazards are all around us and that

we need to take the proper precautions. Were definitely reaching for the Sanzer Hand Gel right about now.

7. Carre Fresh

http://www.wookmark.com/image/76508/sanzer-hand-gel-doorknob-ads-of-the-world



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Shockvertising can also play a part in hygiene ad campaigns. This advert for Carre Fresh wipes seems to

want to alarm people into practicing good hand hygiene and into buying the product, of course. It

highlights all the gross things you might have touched, without even realizing, before you eat. In other

words, as the advert implies, you might as well eat with your shoes. The other two ads in this series include a

woman eating from a dustpan and a baby being fed with a spoon coming out of a toilet brush. Its an effective

message backed up by some pretty unnerving imagery. The campaign was devised by Bangkok-based

advertising agency CreativejuiceG1 and was released in May 2008. The simple slogan reads, Wipe whatever

youve touched.

6. Carex Hand Wash

http://www.coloribus.com/focus/selection-of-the-best-hand-wash-gel-ads/11880005/



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This advert, simply titled Fish, is both clever and powerful. It was developed for print by the Thai division of

global advertising network McCann-Erickson and was first published in February 2009. Fish are particularly

prone to a broad range of bacterial pathogens, and the message of this image seems to take into

consideration this fact, suggesting that you wash your hands (with Carex Handwash) after touching the

animals, dead or alive. Subtle touches, like the hands tight grip and the liquid oozing from beneath the

chopping board, add to the sense of menace.

5. Dettol Liquid Hand Wash

http://www.coloribus.com/adsarchive/prints/carex-handwash-fish-12900105/



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This less frightening Dettol Liquid Hand Wash ad neatly uses a hand shadow of a garbage bag to make its

point along with the tagline, Ensure germs dont shadow you. Here, the creative imagery reinforces the

idea that bacteria is constantly lurking on everyday items, waiting for a chance to get at you, and its up to

you to protect yourself with Dettol Liquid Hand Wash, of course. This ad was created by Euro RSCG UAE

and was first published in December 2010. The other two images in the series feature an old shoe and a

toilet.

http://www.sostav.ru/news/2011/03/01/cod5/



4. Kimberly-Clark Professional

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Do you know what you wash your hands with? That was the question this 2010 Kimberly-Clark Professional

advertising campaign asked. The ad was backed up by the frightening statistic that one in every four soap

refills is contaminated with potentially harmful bacteria, as well as the more comforting line, If its

Kimberly-Clark Professional, hygiene is guaranteed. With this ad, Ogilvy Costa Rica effectively used body

paint to deliver an attention-grabbing message that neatly combines cartoon fun with serious overtones.

Unlike most hand hygiene ads, though, this one doesnt highlight general bacterial pathogens but instead

focuses on the often-false faith we have in soap dispensers.

3. Dettol Instant Hand Sanitizer

http://www.wabbaly.com/art-advertising-and-body-painting/



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Some hand hygiene adverts incorporate the kind of imagery youd expect to find in horror movies, and the

effect is often made even creepier by an unsuspecting central character, as in this ad for Dettol Instant Hand

Sanitizer. Fear can sometimes be an effective tool for getting an advertising message across, although

relying too heavily on it as a strategy may put off some consumers. Still, the solution to this particular

problem that is, Dettol Instant Hand Sanitizer is displayed prominently at the base of the ad. And the

message that it kills 99.99% of germs on hands, without the need for water also emphasizes the fact that

its useful for people on the go. A blunt advert, perhaps made even blunter by the plaster visible on the front

http://www.coloribus.com/focus/selection-of-the-best-hand-wash-gel-ads/12141555/



hand, it was created by the Sydney branch of global marketing agency Euro RSCG and was first published in

July 2008.

2. Protex Antibacterial Hand Sanitizer

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This striking Protex Antibacterial Hand Sanitizer advert, one of a three-part series, uses the game rock-

paper-scissors to make its point. In the three ads, the hand protected with Protex Antibacterial Hand

Sanitizer always defeats its opponent, a bunch of pathogens. The ad is backed up by the message that Protex

Antibacterial Hand Sanitizer eliminates 99.9 percent of bacteria. The Brazilian wing of global advertising

agency Y&R created the colorful campaign, which first appeared in April 2012. Perhaps its no surprise that

the brand drew inspiration from the familiar schoolyard game, as Protex has a history of educating young

children about the consequence of proper hand hygiene.

1. Purell Sanitizer

http://www.ibelieveinadv.com/2012/07/protex-antibacterial-hand-sanitizer-scissors-paper-rock/



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Not all hand wash adverts have to scare or shock. This Johnson & Johnson Purell Sanitizer ad illustrates the

fact that a simple image can be just as effective in conveying a clear health message in this case, that

using Purell Sanitizer is just like wearing a glove in protecting our hands. This ad was designed by JWT

Sydney and was released in Australia in February 2008. The image, simply titled Hand-Glove, is intelligently

thought-out and uses subtle imagery to make its point.

http://theinspirationroom.com/daily/2008/purell-hand-in-glove/



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