About WardsAuto WardsAuto.com WardsAuto World WardsAuto eNewsletters Ward’s 10 Best Engines WardsAuto Interiors Conference Contact Us Powerful Ways to Impact Decision Makers at OEMs and Tier 1 suppliers WardsAuto is your full-service marketing partner. We have the audience and ability to build a campaign that checks off every item on your marketing to-do list. Below are several ways we can integrate your message into unique channels serving our automaker and Tier one audience, but the ideas don’t stop there. Let’s brainstorm together on new solutions to leverage our content creation and audience reach capabilities to work for you. WardsAuto delivers “up-to-date news on important activities at OEMs” - Deepankar Thankur, Quality/Testing, General Motors Co Penton Extended Reach Need to reach beyond automotive OEMs? Our parent company has market-leading titles in trucking, aviation, machine design, production, electronics and many more industries. WardsAuto Custom Solutions We’ll perform research for you, create microsites, enewsletters, special publications and more. Our editors, designers and research analysts are ready to work on your custom projects. WardsAuto Webinars Sponsor a targeted webinar that presents you as a thought leader and solution provider on your chosen topic. Social Solutions Your company’s experts can offer advice to our readers and become seen as go-to solution providers in your field. WardsAuto Lists - SmartReach We’ll identify segments of our audience and help you craſt a campaign that delivers your message via email, direct mail, or telemarketing. WardsAuto Solutions
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About WardsAuto WardsAuto.com WardsAuto World WardsAuto eNewsletters Ward’s 10 Best Engines WardsAuto Interiors Conference WardsAuto Solutions
Contact Us
Powerful Ways to Impact Decision Makers at OEMs and Tier 1 suppliersWardsAuto is your full-service marketing partner. We have the audience and ability to build a campaign that checks off every item on your marketing to-do list. Below are several ways we can integrate your message into unique channels serving our automaker and Tier one audience, but the ideas don’t stop there. Let’s brainstorm together on new solutions to leverage our content creation and audience reach capabilities to work for you.
WardsAuto delivers “up-to-date news on important activities at OEMs” - Deepankar Thankur, Quality/Testing, General Motors Co
Penton Extended ReachNeed to reach beyond automotive OEMs? Our parent company has market-leading titles in trucking, aviation, machine design, production, electronics and many more industries.
WardsAuto Custom SolutionsWe’ll perform research for you, create microsites, enewsletters, special publications and more. Our editors, designers and research analysts are ready to work on your custom projects.
WardsAuto WebinarsSponsor a targeted webinar that presents you as a thought leader and solution provider on your chosen topic.
Social SolutionsYour company’s experts can offer advice to our readers and become seen as go-to solution providers in your field.
WardsAuto Lists - SmartReachWe’ll identify segments of our audience and help you craft a campaign that delivers your message via email, direct mail, or telemarketing.
WardsAuto Solutions
About WardsAuto WardsAuto.com WardsAuto World WardsAuto eNewsletters Ward’s 10 Best Engines WardsAuto Interiors Conference WardsAuto Solutions
Contact Us
Webinars Social Lists / Lead Management Custom Solutions Extended Reach
WardsAuto Webinars: Be Seen as a Solution Provider & Collect LeadsWardsAuto has developed an expertise for producing effective, well-attended webinars that help earn our sponsors valuable recognition as thought leaders in their fields. We can provide the editorial content, book guests and host the webinar, spotlighting you as the sponsor, or you can be in the driver’s seat, steering the content based on your needs while we promote the event to our engaged audience.
Webinars are heavily promoted through many WardsAuto channels to maximize the live audience, and we make the archived webinar available for an extended period to boost the
length of your exposure.
WardsAuto delivers is “informative on current automotive trends and issues.” - David Dauphinee, Engineering/Design, General Motors Co
WardsAuto Solutions
Collecting Leads is Just the First StepWardsAuto Webinars will position you as an expert in your chosen topic and collect leads from potential customers interested in learning more. We also offer services for nurturing and lifecycling these leads to help ensure your campaign pays off! (See Lists / Lead Management)
About WardsAuto WardsAuto.com WardsAuto World WardsAuto eNewsletters Ward’s 10 Best Engines WardsAuto Interiors Conference WardsAuto Solutions
Contact Us
Webinars Lists / Lead Management Custom Solutions Extended ReachSocial
WardsAuto “helps me stay current with developments outside my own team and organization.” - Michael Gorman, Research & Development, General Motors Co
WardsAuto Solutions
eListening Social Media Audits We’ll measure your social presence vs. competitors and help you seize on opportunities
WardsAuto offers eListening, a comprehensive social media audit that will help:• Define and document your social media goals• Build a strategy and process• Achieve your marketing, business development and brand awareness goals• Consistently measure, evolve and improve your tactics
Measure the competition...You also can measure up to three competitor mentions and determine if their brand is perceived less positively or more positively than yours and the general sentiment across the brands you are measuring.
Find the major influencers...On a deeper level, we will provide qualitative and
eListening delivers answers:
On what platforms are people talking about you?
Who is talking about you? What they want in products like yours What they like and don’t like in terms
of product features If they are aware of your brand and
what their brand perceptions are How they talk about your competitors
quantitative insights on not only where engagement is happening and what your demographics look like but also who the major influencers are.
Once we identify the core audience you must influence and how they perceive you, we’ll help you craft a social media strategy that truly moves your business forward.
Just 6 weeksfrom initial consultation
to final report and recommendations
30 daysof social media activity tracked and evaluated
3 competitorsof your choosing can
be analyzed
Invaluableinsights for driving your social efforts
forward
About WardsAuto WardsAuto.com WardsAuto World WardsAuto eNewsletters Ward’s 10 Best Engines WardsAuto Interiors Conference WardsAuto Solutions
Contact Us
Webinars ideaXchangeSocial Custom Solutions Extended ReachLists / Lead Management
I read WardsAuto for “all the breaking automotive news, details and interesting trends” - Timothy Abowd, Manufacturing/Production, General Motors Co
SmartReachList Rental WardsAuto can help you target segments of our audience, and we can work with you to craft a campaign that delivers your message via email, direct mail, or telemarketing.
Check out our demographic opportunities in this fact sheet and contact us today to turn the WardsAuto “buying chain” audience at automakers and Tier 1 suppliers into your newest customers.
WardsAuto Solutions
Targeted Lead EngagementYou’ve built a prospect list. Now what? We’ll work with you to create an effective engagement campaign that nurtures these leads and accelerates them through the sales funnel.
We will:- Design and write copy for 4 touch points
(white papers, microsite, e-mail, etc.)- Co-brand under WardsAuto to maximize
engagement- Integrate lead engagement points within
content to mirror the “buyer’s journey” - Provide regular engagement/lead reporting
Lead Lifecycling ServiceWardsAuto can deliver compelling content for each stage in the buying process, and lifecycle these leads to move them from first touch to purchase.
Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.
Our marketing automation and contact qualification process will deliver prioritized, qualified leads for your sales teams.
About WardsAuto WardsAuto.com WardsAuto World WardsAuto eNewsletters Ward’s 10 Best Engines WardsAuto Interiors Conference WardsAuto Solutions
Contact Us
MicrositesOur online programming team behind WardsAuto.com and many other award-winning sites can custom-build a microsite that showcases your products and solu-tions for OEMs and Tier 1 suppliers.
Custom PublicationsWhy build your own custom publication? Turn to the experts who publish not only WardsAuto magazines but also nearly 100 more media properties for a wide range of industries.
eNewslettersTying your marketing message with effective editorial delivered via email is an effective means of generat-ing direct response, building thought leadership and keeping your company top-of-mind when they need products like yours.
Webinars Social Lists / Lead Management Extended ReachCustom Solutions
“Good, concise articles covering the entire automotive industry.” - Jacques Boudreault, Engineering/Design, Chrysler Group LLC
Custom Research WardsAuto and its parent company, Penton Media, employs an in-house research staff that can be assigned to study your market. We can evaluate how customers perceive your brand versus your competition, what their needs are for your products, and where opportunities may be for growing your business.
White PapersOur writers specialize in telling OEMs how new innovations will help their upcoming products, using clear explanations to drive each message home. We’ll write your whitepaper, distribute it to our audience, and host it on WardsAuto.com.
Custom Solutions We have the audience -- an attentive, decision-making level of OEM and Tier 1 personnel throughout the buying chain. And we have the communication tools & expertise―our nearly 100 media properties and staff across many disciplines from writing to research to graphic design. We’ll combine these two strengths -- audience and expertise -- to craft a custom marketing solution that involves research, web design, custom publications, and anything else your marketing needs.
WardsAuto Solutions
About WardsAuto WardsAuto.com WardsAuto World WardsAuto eNewsletters Ward’s 10 Best Engines WardsAuto Interiors Conference WardsAuto Solutions
Contact Us
Webinars Social Lists / Lead Management Custom Solutions Extended Reach
WardsAuto delivers “good articles about the auto business.” - Rachid Elaile, Engineering/Design, Ford Motor Co
Professionals involved in the transportation and distribution of refrigerated products using specialty trucks and equipment
Designers, manufacturers and retailers of commercial truck bodies, trailers, and truck equipment.
Franchised new car dealers and their top department managers throughout the dealership
The #1 source for any business that utilizes Class 1-8 trucks, trailers and related equipment
Engineers and engineering managers involved in the electronic design of various products
Air transportation carriers, maintenance centers, manufacturers and distributors
The global airline and commercial air transport manufacturing communities.
Fleet owners, managers and operators for the trucking industry
Online database of trucking fleets and operations across North America
A aviation executives in the commercial, business and defense industries
Purchasing professionals overseeing the supply chain across various industries
Electronics professionals involved in system applications, power management, energy efficiency, and battery systems
Engineers and engineering managers involved in the electronic design of various products
Extensive community of design engineers and managers in OEM, processing and R&D
Essential search tool for electronic components buyers and engineers, with inventory uploaded by manufacturers and distributors
Need to Reach Beyond Auto OEMs?Make Penton your full-service marketing partner, with reach across a number of industries. Talk to us about how we can broaden your exposure to cover your targeted customers via these and many more channels within our Penton family of market-leading properties.
WardsAuto Solutions
About WardsAuto WardsAuto.com WardsAuto World WardsAuto eNewsletters Ward’s 10 Best Engines WardsAuto Interiors Conference WardsAuto Solutions
“Good overall coverage of the latest events in the automotive world.” - Bill Roberts, Quality/Testing, Subaru
Contact us to start planning your WardsAuto campaign.
Detroit/Midwest U.S.Dyanna HUrleyph: 586-983-4252
Chicago/Central U.S.Dave Haggett
Western U.S.WooDy neWellph: 360-944-6572
northeast/Southern U.S.Bill DoUCette
outside U.S./general infoCHriS laMpHearph: 248-799-2658
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