NEED OF ONLINE MARKETING © Copyrighted by UniSoft Technology
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NEED
OF
ONLINE MARKETING
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“HE WHO HAS A WHY TO LIVE CAN
BEAR ALMOST ANY HOW.”
--
Friedrich Nietzsche
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1. WHY YOU SHOULD MARKET YOUR
BUSINESS ONLINE?
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1.1 COST EFFECTIVE
Online marketing costs are somewhat inexpensive in
comparison with other mediums.
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1.2 EASY TRACEABILITY
Online marketing allows for statistics to be measured
more easily which makes you able to determine exact
ROI.
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1.3 TARGET AUDIENCE
In comparison of other marketing forms online
marketing increases your reach in more specific and
relevant target audience.
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“DO WHAT YOU CAN, WITH WHAT YOU
HAVE, WHERE YOU ARE.”
--
Theodore Roosevelt
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2. WHAT COULD YOU DO NOW TO MARKET
YOUR BUSINESS ONLINE
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Online Marketing is mainly classified into 2 types.
Based on certain factors you could choose better
option.
2.1 AFFORDABILITY
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SEO is low cost inexpensive
process, ideal for Small Businesses
In comparison with SEO, PPC is
much expensive.
Search Engine Optimization
(SEO)
Pay Per Click
(PPC)
2.2 RESPONSE TIME
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Takes time for results of the work to
take effect.
After setup, results are almost instant
Search Engine Optimization
(SEO)
Pay Per Click
(PPC)
2.3 LONG TERM PERFORMANCE
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Will benefit you for long period of time
till you rank well on search engines.
Will benefit you till you are investing
money in the campaign.
Search Engine Optimization
(SEO)
Pay Per Click
(PPC)
2.4 RETURN ON INVESTMENT
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ROI will increase gradually with the
time
ROI through PPC remains stable
Search Engine Optimization
(SEO)
Pay Per Click
(PPC)
3. WHAT ARE THE FACTORS OF ONLINE
MARKETING
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Online Marketing Factors
Business Website
Online Reputation
Social Signals
3.1 WHAT ARE THE ELEMENTS OF A GREAT
WEBSITE?
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Unique, Informative &
Authority Content.
Hierarchal Structure
Easy Navigation
User Friendly Interface
Search Engine Friendly
URLs
No Markup Errors
Social Media
Compatibility
3.2 WHAT ARE THE FACTORS BEHIND
ONLINE REPUTATION OF A BUSINESS?
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Online Presence of
Business
Business Profiles on
Reputed Platforms
Services and Product
Reviews for Business
Engagement on Your
Authorized Resources
3.3 WHAT IS THE SIGNIFICANCE OF SOCIAL
SIGNALS IN ONLINE MARKETING?
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Social Signals have a direct and strong impact on SEO.
Number of people that like your brand on Facebook
Number of Facebook shares
Number of Twitter followers
Number of tweets mentioning your brand name or including a link to your website
Number of people that “have you in their circles” (Google+)
“IF WE COULD FIRST KNOW WHERE WE
ARE, AND WHITHER WE ARE TENDING, WE
COULD THEN BETTER JUDGE WHAT TO
DO, AND HOW TO DO IT.”
--
Abraham Lincoln
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4. WHERE IS YOUR BUSINESS STANDS
AGAINST YOU COMPETITORS
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4.1 BASIC WEBSITE PERFORMANCE
Performance Metrics powerdrives.com eaton.com grainger.com
Google Indexed 34 51500 2340000
Google Link 6 926 462
IP Address 216.134.196.151 192.104.67.65 23.5.241.125
Last Cached 20th May 2013 29th May 2013 19th May 2013
Canonical Issue No No Yes
XML Sitemap Available Available Available
Robots.txt Available Available Available
HTML Validation 6 Errors, 5 Warnings No Errors Detected No Errors Detected
Page Rank 3 6 7
Broken Links 0 0 0
Alt Tag Missing Present Present
DMOZ Listing Listing Available Listing Available Listing Available
Yahoo Dir Listing Listing Available Listing Available Listing Available
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4.2 SOCIAL MEDIA PERFORMANCE
Performance Metrics powerdrives.com swagelok.com grainger.com
Facebook Likes 0 909 59722
Facebook Post Frequency None Medium High
Facebook Engagement Worst Good Excellent
Twitter Followers 0 709 3855
Twitter Followings 0 696 463
Twitter Post Frequency None Low High
Twitter Engagement Worst Good Excellent
LinkedIn Followers 0 1973 26182
LinkedIn Post Frequency None None High
LinkedIn Engagement Worst Good Good
YouTube Subscribers 0 338 241
YouTube Views 0 153505 201170
Youtube No. Of Videos 0 27 28
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“ONLY THOSE WHO WILL RISK GOING
TOO FAR CAN POSSIBLY FIND OUT
HOW FAR ONE CAN GO.”
--
T. S. Eliot
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5. HOW CAN YOU MARKET YOUR BUSINESS
ONLINE?
Planning
Content Creation / Curation
Distribution
Social Sharing
Analysis
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5.1 MARKETING PLAN
Prepare a marketing plan based on a strong
strategy to achieve your business goals.
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5.2 CONTENT CREATION / CURATION
Create a compelling story for your audience
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5.3 CONTENT DISSEMINATION
Promote story to various channels to reach
audience.
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5.4 SOCIAL SHARING
Enhance its sharing on various social channels for
better engagement
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5.5 ANALYSIS
Analyze the impact, observe the scope of
improvement and repeat the steps.
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“IT'S MORE FUN TO ARRIVE A
CONCLUSION THAN TO JUSTIFY IT.”
--
Malcolm Forbes
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QUERIES?
For more queries or to discuss it in detail. Kindly
contact
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