Power Point Using Social Media In Your Business

Plan, Launch, Build Business Workshop® #502

Using Social MediaIn Your Business

About today

What is social media & how are businesses using it today?

Getting the right mind & skill sets

How to make it work for your company?

4 Ways to get more value from digital marketing

Avoiding 1st impression mistakes

Tim Berry’s 3-Marketing Truths

Results

Consistency

Real People Great Marketing

1. Great marketing beats great products

2. Real people beat real money

3. Consistency beats brilliance

Social Media Without the Hype

Don’t trust anyone who says they’ll reveal the “secrets of social media”

There are no secrets. Take away all of the names and social media is basically 3 major activities1. Listening

2. Connecting

3. Publishing

3 Things Social Media Does

Listening•Twitter Search•Google Blogserarch

Connecting•Twitter•Facebook•LinkedIn•OPEN Forum

Publishing•Blogs•E-mail•Flickr•YouTube

Social Media- 12/31/2010

What has it been?Social media have been the vehicles used to

connect people via the internet. The focus has been marketing and sharing stories?

The top 5 most important social-media platforms: ○ 1) YouTube- 23.6%○ 2) LinkedIn- 27.6% ○ 3) Blogs- 34.8%○ 4) Twitter- 40.0%○ 5) Face Book- 49.1%

Source: Summus, Ltd. & SmartBriefs

Top 5 Social Media Goals

Increase awareness of and interaction with our brand

Create a community for our customers and fans

Increase traffice to our web site

Identify and react to customer needs

Identify new business opportunities and leads

0.00% 50.00% 100.00%

Focus on the Big 5

The focus of most firms is on the five major platforms

There is a lower awareness of other sites including platforms such as Flickr with large numbers of users

Companies might be missing out on more niche groups that might fit their product/service lines

How Long Does It Take. . .?

At the 2-year mark, 25% of companies begin to confidently and purposefully use social-media for specific business objectives

50% have well developed strategies and utilize multiple platforms

Primary vs. Real Uses

Despite the primary goals of increasing brand awareness and building communities for customers and fans, the majority of companies survey use social media to broadcast information instead of creating two-way conversations

Who Is Leading the Charge?

Communications and PR agencies recognized the potential earlier than most

Advertising and PR firms have realized the potential of identifying and reaching audiences compared to other industries

Communications and PR firms are not the chosen source of advice or consultation by customers

The majority of firms are using internal resources for developing and implementing social media strategies

6 Biggest Obstacles Hindering Social Media for Business

I am not the decision maker

Confidentiality Issues

Not allowed to use social networking at work

Lack of knowledgeable staff

Not relevant to our market

Management resistance

0.00% 10.00%20.00%30.00%40.00%

Does Social Media Work?

Yes No Somewhat I Don't Know0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

Social-Media & Networking. . .Getting the Right Mind & Skill Sets

More & Better Connections

A skilled networker thinks about what they can do to network more effectively

When using social media, it is important to be thinking the right way:ListeningLooking for opportunityAsking for feed-back and referralsUsing incentives

Elements to Include in the Mind Set

The law of reciprocity “givers gain” Diversity in networking Your relationship based checking

account Activate the VCP process Sharpshoot, don’t shotgun Hold one-on-ones

Comparing Traditional & Social Media Networking #1Traditional Networking

Givers Gain-Avoid- I did this for

you, how what are you doing for me?

Social Media Networking

Social networking is about being able to engage, listen and learn about what your clients are saying and what they want.

Comparing Traditional & Social Media Networking #2

Traditional Networking

• Look for groups that don’t target people just like you

• Broaden your network of potential referrals and clients

Social Media Networking

• Look for online groups where what you have to offer might be of value

• Look at the variety of Linkedin groups

Diversify Your Networks

If you don’t know anyone and no one knows you, it may not be a bad place to be


Traditional Networking It’s a long drawn out

process to go from seeding a field to harvest.

Relationships take time. You have to make the investment to yield results.

It’s a matter of trust.

Social Media Networking Social media creates a

real time demand for your business.

The process is still about relationships but it is quicker on the net.

There is not a lot of time for waiting on hold or delay in getting a response.

Farming Mentality- It takes a while


Traditional Networking• You have to participate• Area of focus:

• Chamber mixers• Writing a column in

your newspaper• Sponsoring special

events and activities

Social Media Networking• You have to participate• Areas of focus

• Your web site• Your blog• Facebook• YouTube

• Share your opinions, but they must be credible

Activate Your VCP ProcessVisibility, Credibility & Profitability

Minimum


Sharpshoot, Don’t Shotgun

Traditional NetworkingFocus on your top 2-3 areas

of expertiseTaylor your “areas of

expertise” to the networking group

If working with a team, identify what type of client you are looking for and better leads will be the result.

Social Media Networking• Make your website intuitive

and simple• Make it easy for your

clients to communicate with you.

• Actually read your emails at specific intervals during the day.

• Link electronic inquiries with sales.


Hold “One-on-Ones”

Traditional NetworkingPersonally, speak with

clients or respond in person.Share something in each

category you discuss with your referral source.

Social Media Networking• Periodically, contact a

major referral or client (personally) and do a “GAINS” exchange.

• GAINS- talking about individual goals, objectives, interests, networks and successes.

• Look for areas where you have things in common.

Avoiding First-Impression Mistakes

Google & Learn

Much like an interview for a job, developing a meaningful relationship between your company and another relies on 6-basic elements.1. Find out information about the company

2. Find out about the company’s leadership – national or local

3. Get the latest news or analysis of the firm

4. Find someone who had done business with the firm and talk with them

5. Know your top objective

6. Know the information – but don’t show off

Do the Basics- It’s more about them than about you.

Know the CompanyLook at the company website, how does it

feel, what are their products/services?What do they do that could make you

important to them? Who are the Company’s Leaders?

Find an image, read a little about them.Do you know anyone who knows them?


What’s the latest news?Are they in the media and for what?

Who is connected in the company that you might know?Where did they go to school and when?What is their home town? Know anyone there?

What do you wish to accomplish with the firm?To quote someone famous. . .Begin with the

end in mind


Be careful how you use the information you have gathered. Be armed with the information so that you

can answer or direct the conversation.

What is Your Website’s Personality?

The Top 3 Considerations

1. Does it showcase the company’s advantage?What the company knows?What it can design.Durable products?Friendly service?Does the website effectively communicate

these capabilities?

The Top 3 Considerations2. Is Your Site User Friendly

Is the navigation intuitive? Does the format look neat and clean? Is it easy to read? Does it provide important information in a

concise manner? Is it appealing? Does it make the visitor want to browse

around to learn more about your company?

The Top 3 Considerations3. Is Your Website Personal?

Does the website express how the company can fill the client’s needs?

Is it apparent how to contact your company and whom to speak?

Does it evoke an emotional response? Does it make you want to get to know the

company personally?

Using your website to drive traffic

Having a strong, online presence and strategy is critical to being competitive

What are the ingredients? Start with a strong, professional website

you can manage on your own. Then use the following 6-step process

6-step, web traffic driving process

1. Have a Clean

DesignDo not clutter the

page with unnecessary information.

2. Optimize Your Site for Search Engines• Have

searchable words, images and page titles.

3. Make clients know how to get to you• Location, hours,

need to be up- front and clear.

• Add links to Google Maps

6-step, web traffic driving process

4. Shoppers Love Coupons• Use your site to

post coupons that are only redeemable at your store

5. Create an Event• People want to

interact. Use the website as a springboard to events at your store.

6. Use the Entire Web• Make sure you

use the entire web to drive traffic. Give your customers multiple opportunities to hear about your business

Frequently Asked Questions. . .Your Website’s Workhorse

FAQ- The unsung heroes of

your website Done right, the FAQ page helps to build

trust, educate and further relationships 6- Guidelines for their development:

1. Write answers, not descriptions

2. Don’t be afraid to answer tough questions

3. Avoid “Franken-speak”

4. Register your copyrights

5. Solve, don’t shill

6. Treat your FAQ page as a doorway

EmailOn-line Marketing’s Best Kept Secret

Email marketing

Email marketing is the most cost-effective ways to communicate with customers.

Ecommerce business owners can use email marketing for:Building brand loyaltyTo acquire/convert customersCommunicating promotional offers

Email marketing Why you should use email:

1. It require very little effort and cost to get started.

2. You don’t have to write that often.

3. There are hordes of people that want to hear from you.

4. It is a good way to do what you should be doing anyway – sharing your story!

5. Opt-in’s want to be on your list

Online SurveysTo IncreaseCustomer Loyalty

Why use online surveys

Surveys are great ways to show your customers that you value them. They enable you to stay connected and provide insight into how to run your business better. Here are 5 tips for creating better online surveys

5-tips for better online surveys

1. Be clear about the purpose of your survey.

Fuzzy goals lead to fuzzy results.

Start by asking yourself: What do you want to

accomplish?What decisions or actions will I

take as a result of the survey?

You will have a more successful survey if you take some time to identify your goals.

2. Keep the survey short and focused

Make sure to keep your survey focused on a single objective.

If it’s just a “nice to have” question, toss it.

Tell respondents, up front, how much time it will take.


3. Keep your questions unbiased

Its easy to influence a question’s outcome, so take particular care to stay neutral when wording the question.

Many online survey tools have sample question to help avoid this error.


4. Use open-ended questions sparingly

Open-ended questions are difficult to collate, analyze and react to.

Closed-ended questions take the form of yes and no, are multiple choice or use a rating scale.

Use open-ended questions as a supplement to provide color to your conclusions.


5. Share the results with your customers

After analyzing your survey, share the results with your customers by sending them a summary e-mail or by posting the results on your website.

This helps close the loop and shows your customers that you truly value their feedback and keeps the communication links open.


Power Point Using Social Media In Your Business

Documents

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social media goals

social media strategies

things social media

social media work

social mediain

secrets of social mediathere

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