POWER OF SOCIAL MEDIA AND DIGITAL MARKETING

DIGITAL BUSINESS AND SOCIALMEDIA POWER

Presented By – Siddheshwar Bhagunde

1. B.C.A (Bachelors in computer application) 2. MBA from MET (Digital business management)3. Intern At PEHLAJOB – Online Job Portal

PRESENTATION ON –

POWER OF SOCIAL MEDIA

Marketing, buying, selling, delivering, servicing, and paying for products, services, and information across networks linking an enterprise and its prospects, customers, agents, suppliers, competitors and allies.

What is digital business?

Involves the continuous optimization of an organization’s value proposition and value-chain positions through the adoption of digital technology and the use of the Internet , digital communications as the primary communications medium

What is digital business management?

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smart phones, cell phones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

Digital marketing is the activity of promoting, advertising and selling products and services using digital distribution channels.

Digital marketing

Why digital marketing??

????

SOCIAL MEDIA

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing

and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking,

are among the different types of social media.

Popular Social Media Sites And Their Uses

Facebook is predominately for sharing. This can be products, articles, or services. In a nutshell, it's for sharing your content with as many people as possible.

Twitter is about sharing news on any subject. Don't let the word news make you feel it does not apply for products. New product launches, new stock ready to be sold - Twitter is good for all of this.

Google+ is in part a combination of the two and has become important for search engine optimization if nothing else

Blogging is a great way to impart news and expertise to your readership, customer and client base, or followers. It offers a good way to attract visitors on your site via search engines.

YouTube is about showcasing videos to a wide audience. It is being utilised by businesses all the time to sell products and services. As YouTube is owned by Google, videos tend to feature prominently on search engine results. You can also utilise the YouTube ads to make a secondary income stream.

Pinterest and other bookmarking sites are very good at showcasing visual products. If your business is selling something online, a product or service, ensure you are posting on Pinterest and as many bookmarking sites you can find.

Social Media And Search Engine Optimization (SEO)

• Good positioning on search engines is about unique quality content that is well shared and well linked to from other websites.

• By sharing your content on social sites, the more chance there is of people liking it on Facebook, retweeting on Twitter, or sharing the pin on Pinterest. • Links are important for good SEO and posting your content on social sites provides a link from the social site to yours, and in every case this can be targeted to a specific product, service, or article.

• This also ensures Google indexes the web page. That is to say, it adds it to its database, ensuring it can be found on search engines.

Power of social media

“I was recently in Pune to meet with the students of Fergusson College. I was pleasantly surprised over the seriousness with which Youth responded to my request through Social Media for ideas and suggestions for that speech”.

“To me it is not just about Twitter and Facebook. For instance, I am amazed at how YouTube as a medium of video sharing has made e-Learning accessible to so many people. Or when I look at an application like WhatsApp and how simple it is to use, one begins to appreciate the power of this medium”.

Finding The Best Social Media Sites For Your Business

To find the best social sites suited to your business, think about what your business is trying to do???

If your business sells products or services, then use social sites that showcase pictures and videos to sell the product. YouTube, Pinterest, Delicious and Instagram are all really good for showcasing products

If you're in the selling game, make videos of your products, take good professional photos and get them on these sites, and ensure you link the pictures and videos directly to the content on your site

If you sell on eBay or an affiliate seller, try to link directly to the product page where a potential customer can buy it. Also, put the products on your Facebook page, Google+ page, and Twitter.

Facebook Fan Page or Group?

A question that often gets asked when it comes to Facebook and brands is should you build a Facebook Group Page or a Fan Page?

It is a good question and the answer depends mostly on what your plans are for your site. I've broken down the pros and cons of both a fan page versus a group page

below.

The Verdict? Consider a Facebook Fan Page if you want to keep your "fans" up to date on the goings on of your site. Consider a Group if you have a niche within your site that people might

want to create conversations about.

A Social Media StrategyStep 1: Create a Facebook Page, Twitter account and Google+ Page For Business

Step 2: Identify Social Media Sites That Are The Most Important To Your Business

Step 3: Use Social Media Tools Such As 'If This Then That

Step 4: Use #hashtags

Step 5: Participation

Step 6: Monitoring Success

What are the top 5 benefits to your business of being on Facebook?

Size matters: Facebook means you can potentially reach to over 1 billion people with minimal cost. Like me, buy me: Everyone who ‘likes’ your page is already a willing participant. When you post content, you are engaging with people who want to hear about your company - half the battle of turning them into actual customers is won!

Spiralling into viral: You can feature special offers and events to all your fans instantly, encourage them to ‘share’ your post and enabling your content to go viral.

Targeted adverts: Facebook advertising enables you to easily target specific customers and you can determine how much you want to spend in advance.

Mine & refine: Facebook’s Page insights allow you to data mine and find out who your customers are, what day of the week they visit and which posts they find most engaging - all of this information can help inform your strategy, refine your content and grow future traffic.

And LinkedIn’s top 5 benefits?

Focus: Its all about business, all the time. Its a fast growing professional networking site ; with business people going there to network with other business people, to learn more about their chosen industry and to promote their company’s services.

Best for lead generation: A Hubspot study found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times that of Facebook (0.77%) and Twitter (0.69%).

Gain knowledge: There are over a million groups where you can connect with similar businesses, get relevant industry updates, share your content, develop business ideas, form partnerships and get feedback.

Recommendations: You can promote your Company (and yourself!) by getting testimonials from previous clients and sharing this with potential customers. Endorsements like this are trusted more than advertising and it's a powerful way to showcase the services you offer when targeting new markets.

Build a winning team: LinkedIn is great for recruiting skilled staff, you can post jobs and accept applications on your Company Page. You can also talent spot: search and view people’s profiles if you want to do some headhunting!

Recruiters use social media to check applicant !!

CREATE AN ONLINE PRESENCEHAVE ACCOUNTS ON FACEBOOK, LINKEDIN, TWITTER, G+

DONT FAKE , BE TRUE• Does the employment and educational history on your resume match what's on your LinkedIn profile?

•Does the information you have on your Facebook page (if it's public) match up with the information you have elsewhere online?

•It's fine if you rework your job descriptions, for example, because targeting your resume is a good thing when applying for job.

•What's not okay is if your job titles, companies, and dates don't jive.

Posting Negative Information Online Can Get You Fired

1. Posting on LinkedIn can be problematic. One person who was fired ahead of schedule when he shared the news that

he had received a warning for arguing with boss with all his contacts on LinkedIn.

Consequence - That news got relayed to his boss and he was out of a job immediately

2. Facebook continues to be an issue, despite all the warnings about carefully using the privacy settings

Updating your status saying that you're bored or hate your job, can ensure you don't have that job to hate or be bored at anymore

3. Twitter is a problem, too. Every tweet shows to who evers following you, so your tweets are easily available.

4. Blog posts show up on the search engines, too, so be cautious what you say when you blog.

Google Your Name And Find Out What Shows Online

• There's a ton of information that can tell employers a lot about you online

• Includes - tweets, instant message, blogs, and the content and photos.

• It's quite easy for employers to find information you may have preferred to keep private

Be Careful About What You Tweet

• Recruiters Try Finding Out Your Personality By Analysing Your Twitter Account

• Be careful about what u tweet

• Tweet about your work subject

• Have experts in your following lists

•Recruiters Also Look For Who Is Following You

Don’t Forget About Facebook Privacy

• Don't Forget To Use Your Privacy Setting Wisely

• You Would Not Want Your Photo In A Awkward Situation Or In A Party Doing Stuff You Don't Want The World To Know About

Google Authorship

•You look like an expert to the recruiter

•More chances of your visibility

•Improves trust on your work

Build Network Well In Advance• Build your network well in advance of when you need it.• Make connections in your industry and career field• Follow career experts• Talk to your contacts on Twitter or the other networking sites• Join Groups on LinkedIn and Facebook, post and join the discussion• Be engaged and proactive in your communications

POWER OF TWITTER

There are over 465 million accounts175 million tweets a day1 million accounts are added to Twitter every day

REFERENCE LINK- http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/

Grey Poupon: Society of Good TasteGrey Poupon Is A Brand Of Dijon Mustard That’s Particularly Popular In The US

Campaign Name- Society Of Good Taste

Strategy Their Strategy Wasn’t So Much About Quantity Of ‘Likes’, But The ‘Quality’, Referring To Itself As The “…Most Discerning Page On Facebook.”

•Searching a user’s profile and timeline, Grey Coupon would deliver a refinement score based on things like number of friends, check-ins, likes, and even their use of grammar.• Access was granted only to the top percentile who were given exclusive content and rewards. •Those who weren’t deemed to be worthy, had their ‘like’ rescinded and were asked to work on improving their profile before applying again.

REWARDS OFFERED – ACESS TO THIER CONTENT , CHAUFFEUR DRIVEN CAR FOR THE WEEKEND.

ALMOST 35000 WERE DENIED TO LIKE THE PAGE AND ASKED TO WORK ON THEIR PROFILES

100,000,000 IMPRESSION WERE CREATED

BRANDS FAN BASE ROSE BY OVER 3000%

THE CAMPAIGN SECURED THEM COVERAGE IN THE LIKES OF THE

NEW YORK TIMES.

Adam Tensta: One Copy Song“One Copy Song is a Facebook app that allows only one

person to listen at a time, before it has to be passed on to someone else.”

•It was the times when because of the availability of iTunes etc emerging artists were kind off getting lost in the noise.

•It was then that Swedish rapper Adam Tensta wanted to create something a little…different.

•He created a facebook app. Once you installed the Facebook app, you could listen to the song only if it’s available, meaning nobody else was listening to it at that time.

•If someone else was listening, you could sign up, wait in line and get a message when it was your turn.

•If you wanted to jump up 15 people you had to create a buzz about it through twitter or other social platforms.

1)The Song Was Heard In Over 40 Countries2)Facebook Page Has Got Exposure To More Than 20%3) The Song Has Been To More Countries Than He Has

CONCLUSION• Social media seems to be here to stay. It most certainly will evolve and change as time goes

• It can bring awareness to your product or brand and help you build a stronger relationship with your customers which can lead to greater sales and future growth for your business.

• Keep In Mind That Social Media Can Be Time Consuming And Integrating A Social Media Marketing Campaign Into Your Business Should Not Be Taken Lightly.

• Proper Planning And Implementation Is Critical To Your Success-you May Even Want To Consider Hiring An Expert To Handle It For You.

• Largely Depends On Your Needs, Budget, And Time You Have To Allocate Your Own Resources To Getting The Job Done In-house.