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This information memorandum is to introduce the subject matter and provide a
general idea and information on the said matter. Although, the material included
in this document is based on data/information gathered from various reliable
sources; however, it is based upon certain assumptions which may differ fromcase to case. The information has been provided on as is where is basis without
any warranties or assertions as to the correctness or soundness thereof.
Although, due care and diligence has been taken to compile this document, the
contained information may vary due to any change in any of the concerned
factors, and the actual results may differ substantially from the presented
information. SMEDA, its employees or agents do not assume any liability for any
financial or other loss resulting from this memorandum in consequence of
undertaking this activity. The contained information does not preclude any further
professional advice. The prospective user of this memorandum is encouraged to
carry out additional diligence and gather any information which is necessary for making an informed decision, including taking professional advice from a
qualified consultant/technical expert before taking any decision to act upon the
information.
For more information on services offered by SMEDA, please contact our website:
The objective of the pre-feasibility study is primarily to facilitate potential
entrepreneurs in project identification for investment. The project pre-feasibility
may form the basis of an important investment decision and in order to serve this
objective, the document/study covers various aspects of project conceptdevelopment, start-up, and production, marketing, finance and business
management.
The purpose of this document is to facilitate potential investors in Broiler Farm by
providing them with a general understanding of the business with the intention of
supporting potential investors in crucial investment decisions.
The need to come up with pre-feasibility reports for undocumented or minimally
documented sectors attains greater imminence as the research that precedes
such reports reveal certain thumb rules; best practices developed by existing
enterprises by trial and error, and certain industrial norms that become a guidingsource regarding various aspects of business set-up and it’s successful
management.
Apart from carefully studying the whole document one must consider critical
aspects provided later on, which form basis of any Investment Decision.
3. INTRODUCTION TO SMEDA
The Small and Medium Enterprises Development Authority (SMEDA) was
established in October 1998 with an objective to provide fresh impetus to the
economy through development of Small and Medium Enterprises (SMEs).With a mission "to assist in employment generation and value addition to the
national income, through development of the SME sector, by helping increase
the number, scale and competitiveness of SMEs" , SMEDA has carried out
‘sectoral research’ to identify policy, access to finance, business development
services, strategic initiatives and institutional collaboration and networking
initiatives.
Preparation and dissemination of prefeasibility studies in key areas of investment
has been a successful hallmark of SME facilitation by SMEDA.
Concurrent to the prefeasibility studies, a broad spectrum of businessdevelopment services is also offered to the SMEs by SMEDA. These services
include identification of experts and consultants and delivery of need based
capacity building programs of different types in addition to business guidance
Prime Minister’s ‘Small Business Loans Scheme’, for young entrepreneurs, with
an allocated budget of Rs. 5.0 Billion for the year 2013-14, is designed to provide
subsidised financing at 8% mark-up per annum for one hundred thousand
(100,000) beneficiaries, through designated financial institutions, initially throughNational Bank of Pakistan (NBP) and First Women Bank Ltd. (FWBL).
Small business loans with tenure upto 7 years, and a debt: equity of 90 : 10 will
be disbursed to SME beneficiaries across Pakistan, covering; Punjab, Sindh,
Khyber Pakhtunkhwah, Balochistan, Gilgit Baltistan, Azad Jammu & Kashmir and
Federally Administered Tribal Areas (FATA).
5. EXECUTIVE SUMMARY
The broiler meat is a rich source of protein and its demand is growing with every
passing year. In Broiler farming, DOCs (Day Old Chicks) of Broiler birds,purchased from a reputed company are raised on specially formulated feed for a
period of about six weeks, with a turnover of six flocks per year. Both rural and
semi-urban areas are suitable for this business.
Poultry farm management as per husbandry practices is the key success factor
in this business. After brooding and rearing period, birds are sold at farm gate on
‘Live Body Weight’ basis to traders or transported to market. The farm gate price
of live bird is determined on daily basis.
A Broiler farm of 10,000 birds is suggested in this pre-feasibility study as a viable
economic size to enter this business. The proposed business started in a rentalshed requires total estimated investment of Rs. 2.04 million and three persons
are employed. This project is proposed to be started on 90% debt and 10%
equity basis. The project’s IRR, NPV and payback period are 47%, 3.9 million
and 2.48 years respectively.
6. BRIEF DESCRIPTION OF PROJECT & PRODUCT
The broiler farm is a project of livestock sector, in which, the Day Old Chicks
(DOCs) of broiler are raised on high protein and energy feed on floor in
conventional open housing system for a period of six weeks (All in-All Out
system). The purpose built farm is acquired on rental basis and advance rent for
one year is paid.
After six weeks, the finished broiler birds are sold on live body weight basis to
traders, wholesale markets or sold directly to the shopkeepers in the urban
markets. Broiler farming is a profitable venture depending on the demand of the
meat in the market. Annually, six flocks of birds are raised on the farm.
• The farm supervisor should ensure timely feeding, watering and
vaccination as per best husbandry practices to ensure bird’s health and
disease-free environment.
•
The entrepreneur should be well aware of the supply and demand of chicken in the market as the prices of chicken meat fluctuate
tremendously during a year.
• Mortality losses should be kept below 8% by timely prophylactic measures
(vaccination, medication, disinfection etc.). Diseases like New Castle
Disease and Gamboro are extremely dangerous that can eradicate the
entire flock.
8. INSTALLED & OPERATIONAL CAPACITIES
In this pre-feasibility study, all the calculations have been based on a flock size of
10,000 birds. As six flocks are produced per year, hence total 60,000 birds are
reared per annum. There will be a lag time of two weeks for cleaning and
disinfection (e.g. fumigation) on the farm.
9. GEOGRAPHICAL POTENTIAL FOR INVESTMENT
Rural and peri- urban areas around the major cities of the country are suitable for
setting up a poultry farm. Setting up a farm at an isolated place will minimize the
risk of disease. Proximity of the farm to the city enables the farmer to have a
quick communication with the market for the purchase of Day Old Chicks, farm
inputs (feed, etc.), and selling of grown-up birds. Sub-urban and rural areasaround big cities e.g. Lahore, Rawalpindi, Faisalabad, Hyderabad, Karachi,
Peshawar and Quetta and other similar major cities of the country are
recommended for starting a broiler farm.
10. POTENTIAL TARGET MARKET
The marketing of chickens follows the traditional channels of distribution.
Generally, grown-up broiler birds are distributed in the market through market
agents and intermediaries such as Arhti and wholesalers. In some cases, the
middleman provides DOCs and other farm inputs (feed, vaccination, medication
etc.) to the broiler farmers under a contract to buy back the mature birds from
them.
Birds are transported to the urban market and are sold to retailers or market-
street poultry shops on ‘Live Body Weight’ basis. There are few poultry meat
processing plants that process raw poultry meat into dressed chicken, quality
cuts or other forms and supply in the market. The integrated processing units
Following table provides details of the equity required and variables related to
bank loan;
Table 2 - Project Financing
Description Details
Total Equity (10%) Rs. 204,574
Bank Loan (90%) Rs. 1,841,164
Markup to the Borrower (%age/annum) 8%
Tenure of the Loan (Years) 7
11.3 PROJECT COST
Following requirements have been identified for operations of the proposed
business.
Table 3: Capital Investment for the Project
Capital Investment Amount (Rs.)
Machinery & Equipment 152,239
Furniture & fixtures 10,000
Office equipment 3,000
Pre-Operating Cost 145,256
Total Capital Costs 310, 495
Raw material inventory 1,395,200
Upfront building rent 240,044
Cash 100,000
Initial Working Capital 1,735,244
Total Project Cost 2,045,738
11.4 SPACE REQUIREMENT
The area has been calculated on the basis of space requirement for conventional
broiler sheds, management building, feed store, room for workers and boundary
walls. However, the units operating in the industry do not follow any set pattern.
Following table shows calculations for project space requirement. The layout of open conventional shed should be north-south. The chicks should be kept in a
clean, dry and well-ventilated shed as this provides fresh air and carries off
humidity. The entire building including litter and all equipment should be properly
The rental cost is calculated at Rs. 20,000 per month.
11.5 MACHINERY AND EQUIPMENT
Following table provides list of machinery and equipment required for broiler farm
in open shed conventional housing system.Table 5: List of Machinery and Equipment
Description Capacity
Birds/unit
Quantity Cost
Rs/unit
Total
Rs.
Brooder 500 20 1,000 20,000
Chick guard 200 50 150 7,500
Small waterers 50 182 90 16,364
Small feeding trays 50 182 90 16,364
Large automatic waterers 140 70 300 21,000
Large round feeders 130 80 300 24,000
Buckets 6 500 3,000
Manual balance 1 2,000 2,000
Exhaust fans 4 1,000 4,000
DOC shifting Boxes 10 1,800 18,000
Drum Heaters 4 2,000 8,000
Miscellaneous 1 5,000 5,000
Installation / Erection 5% 7,011
Total Machinery & Equipment 152,239
Main equipments for broiler farm are feeders, drinkers and brooders. Smallwaterers and drinkers are required for DOCs till 7 days. After that, automatic/round drinkers and feeders are required. The brooder is essential part of broiler farming, also known as,’ Artificial Mother’ as it provides necessary heat to DOCs
shortly after arrival till 7 days of age. These costs are based on the assumptionthat a setup will be required to smoothly run the broiler farm’s operations.
11.6 OFFICE EQUIPMENT
These costs are based on the assumption that a setup will be required to ensurethe smooth running of project.
Table 6: Office Equipment Costs
Quantity Cost (Rs.) Amount(Rs.)
Telephones 1 3,000 3,000
Furniture and Fixture 10,000 10,000
Total 13,000
11.7 RAW MATERIAL REQUIREMENTS
As already mentioned, one flock of 10,000 broiler birds would be reared as per best farm management practices for a period of six weeks to attain FCR of 2.2.Following table shows raw material requirement to raise 10,000 broilers per flock.It is assumed that the capacity utilization at broiler farm in first year would be85% i.e. 51,000 birds in 6 flocks per year or 8500 birds per flock.
Table 7: Cost of Material
Description Unit Rate(Rs./Unit)
Values (Rs. per year)
Day Old Chicks DOCs 35 2,142,000
Total Feed required per birds @2.2FCR
Bird 178.2 9,088,200
Vaccination. Medication andDisinfection
Per Bird 8 408,000
Litter (Saw dust or rice husk) costper flock (Rs.)
Per Flock 8,000 84,000
The equipment and walls of the broiler shed should be checked for cleanliness,disinfection and spraying before the arrival of birds. Disinfectants can be
prepared with Phenol, Potassium Permanganate, Carbolic Acid and Formalin. Asolution of Sodium Hydroxide/Caustic Soda with warm water can also be used toclean the house.
To sanitize the broiler house from germs and insects, it is fumigated withFormaldehyde Gas, produced by putting Formalin on Potassium Permanganate.The rooms should be vacant and sealed for 30 minutes after the fumigation sothat the gas infiltrates in every corner of the room.
Litter is spread on the floor to prevent the direct contact with the floor. Rice-huskand sawdust are generally used for making the litter. It should be dry and free of moulds. Caked or moldy material should be removed and refilled with freshmaterials. Extensively wet and dusty litter should also not be used. Using newlitter for each flock is good for raising disease-free broiler.
Broilers are usually fed with the following two types of ration:
• Broiler Starter (Mash or Crumb form) fed up to four weeks of age.
• Broiler finisher (Mash or Crumb form): fed from five to six week
Feeding three or four times each day will stimulate feed intake and preventswastage. There are many feed mills that prepare formulated ‘Broiler Starter’ and‘Broiler Finisher’ feed. These feed mixtures can be obtained in prepared form(Mash or crumb form) from poultry feed mills.
Vaccination can be provided to chicks through eye drop, drinking water or subcutaneous injections can also be mixed in the water and also through eyedrops. Average vaccination and medication price per bird mostly varies betweenRs 8-10. The feasibility has taken cost of vaccination at Rs.8 per bird. Followingis a typical Vaccination Schedule for Broilers1.
Table 8: Vaccination Schedule for Broi ler Birds
11.8 HUMAN RESOURCE REQUIREMENTTable 9: Human Resource Requirement
Description No. of Employees Salary per
month
1 As per recommended by Poultry Research Institute (PRI), Rawalpindi
Age in
DaysDisease Vaccination Procedure
1 dayInfectious Bronchitis
Disease (IBD)IB-Vaccine
Aerial spray or
eye drops
5 days Newcastle Disease (ND)
ND-Vaccine
(Lasota) Eye drops
8 daysInfectious Bursal
Disease (IBD)
IBD Vaccine
(Gamboro)Eye drops
17-18 daysHydro Pericardium
Disease
HPS- Hydro
VaccineSub-cut injection
21-22 daysInfectious Bursal
Disease (IBD)
IBD Vaccine
(Gamboro)In drinking water
25-26 days IBD+ND IBD+ND Vaccines In drinking water