Postmodern marketing

Amir NikKhah

Human-Centered Materialism Rationalism

Customer Loyalty

Did Apple use Kotler’s idea about Customer Loyalty?

RATIONALISMMATERIALISM

POSITIVISMINTELLECTUALISM

Friedrich Wilhelm Nietzsche

Jean-François Lyotard

Jacques Derrida Paul Michel Foucault

Martin Heidegger

DIFFERENT CUSTOMERS & DIFFERENT PERCEPTIONS

OBJECTIVE PRODECTS SUBJECTIVE PRODUCTS

PISYCAL ASPECTS OF PRODUCTS CONCEPTUAL ASPECTS OF PRODUCTS

CONSUMPTION > PRODUCT

INTELLECTUAL ROOTS OF POSTMODERN MARKETING

HYPER REALITYFRAGMENTATION

REVERSAL OF PRODUCTION AND CONSUMPTIONDECENTRALIZATION OF CUSTOMER

JUXTAPOSITIONS OF OPPOSITESLOSS OF COMMITMENT

SYMBOLSINSTEED OF

REAL FACE OF PRODUCTS AND SERVICES

SPECIFICATIONS OF POSTMODERN CUSTOMERS

1) Making Identity by the Used Products or Services2) Individualism3) Freedom in Selection4) Expecting Speed in Action and Responsibility5) Non-Loyalty6) Information-Centered7) Expecting More Profit8) Diverse Ways of Living with Discordant Value Systems

POSTMODERN MARKETING MIX

1) Product Proliferation2) Antithesis in Price3) Presence in Salesroom4) Participating in Advertisement of Product or Service

POSTMODERN CUSTOMERS PAY MONY FOR SYMBOLIC VALUE OF PRODUCTS OR SERVICES