www.pagemodo.com Want a winning social media strategy? Pagemodo Posts help you discover quality content, design engaging graphics, and schedule your posts all in one place. *Results based on posts made to the business profiles of 4,927 Pagemodo users between April 1, 2014 and June 30, 2014. Get My Facebook Posts Shared Post more videos • Post in the middle of the week Get More Likes on My Facebook Post Post more images • Mention holidays • Post on weekends Maximum Engagement on Text Posts Facebook posts with the most likes and shares were 500-700 characters • Tweets with the most favorites and retweets were 40-120 characters Abc Everyone knows that a consistent posting strategy is key to winning on Facebook and Twitter. What people don’t always seem to be clear on is what, when, and how to post. The truth is that there’s no one-size-fits-all approach; your posting strategy must depend on your social media goals. We studied the effectiveness of Facebook and Twitter posts by thousands of real Pagemodo users to bring you the following posting playbook: SHOULD I ? Facebook users appear to be more excited for the weekend than Twitter users! more likes: 30 % Facebook posts that mention “Friday” get more love than those that don’t. fewer favorites: 18 % Tweets that mention “Friday” are actually less popular. Depends! Using hashtags results in a on Twitter, but actually lowers engagement by on Facebook. 22 % ARE STILL A THING? boost 120 % Get My Tweets Favorited Tweet more images • Throw in some text-only tweets Get Retweeted Post photos • Avoid video and link posts