Poster research

Posters Above-the-line marketing techniques such as posters often include an image of the music artist. They may be used to

promote an upcoming event involving the singer or advertisement for commercial products. The artist’s logo may be included on the poster in order for audiences to

recognise the poster in relation to the artist. The style of the posters is almost entirely dependent on the artist’s

image and what they are promoting. Other factors which affect the design choice include the appeal to niche

audiences, the placement of the poster, information limit and cost.

The tour information uses different font styles to attract

viewers. The text is

straightforward yet lacks a sufficient amount of detail. This prompts the onlooker to seek more information

relating to the tour through different platforms such as

the singer’s website.

The artist is portrayed through the use of text.

Although the design choice is not consistent with previous posters, the signature

spelling of ‘P!nk’ is coherent.

The poster is used methodically to

advertise the tour and album; however, the comparatively small size of the

promotion emphasises the concentration on the tour promotion.

Pink’s appearance fits into circus

theme of the tour and the revealing nature

of her clothing presents the edgy and carefree nature of

the artist.

The singers sexualised appearance highlights the modern female ideological presentation in the

media. The controversial

presentation aids in marketing the singer to niche audiences.

The typical spiked hairstyle supports the rock star image

and the unruly vibrant appearance of the singer’s hair

displays characteristics

which may appeal to younger audience

members.

The quantity of information is

minimalised to encourage customers to seek further

information through different mediums.

Female rock stars such as P!nk use the poster’s design to highlight the music genre. The poster theme for her ‘The truth about love’ tour, conforms to the conventions of rock through the combination of bright and dark colours and the artist’s visual portrayal in the text.

The inconsistent typography clarifies theme of rock and rebellion which is advocated by singers

appearance.

Information about the date and location, ticketing website to aid customers with purchasing the product/service.

Multipurpose use of poster; the platform

is utilised to promote other rock band ‘mewithoutyou’

Audiences recognise the band members through the use of

imagery. Black, white and red colour scheme connotes the rock genre of music.

The typography is used to denote the alternative/rock music genre.

Standard emphasis on the band’s title, used

in many genres’ marketing posters.

Brief and direct information concerning

live performance information.

Indie genre known for using artistic mediums for

promotional products

The lack of a band image highlights the focus on the music

aspect of the artist. This is a typical

marketing strategy for alternative bands as audiences are more likely to show

preferences for music-focused promotion,

which is advocated by the images of musical

instruments.

Ticketing information is vibrant and a

sufficient size for ensuring publicity and sales which are especially vital for a debut artist.

As an upcoming artist, the large

font size is essential for interesting the

target audience and establishing a presence in the

market.

The image is denoted in the poster, the combination of the soft-coloured dress and winter red jumper

highlights the singers youthful presentation.

Poster combines album and performance advertisement.

The artist’s title is enlarged to underline

the key point of interest.

The design reveals the subtle yet

artist nature of the music; a common feature of indie music. The lack of the artists presence in the poster draws

the audiences attention towards purchasing music-related products.

Necessary information is included to promote

the event.

Magazine title in large font to

establish brand. The artist ‘Florence and

the machine’ is promoted through a synergy of the music and press industry.

Popular music magazines such as NME allow the artist to

reach target audiences through

this platform due to the similarities in

the niche demographics of the

magazine and performer.

The artist’s name is in a large contrasting font style to further depict the artist’s

significance.

A close up shot of the artist enables readers to recognise the main point of interest. The front cover position of the image directly markets the singer to readers as well

as onlookers.

The artist is promoted through their products as well as image. The

bold font in addition to the red, white and black colouring exposes the rock genre conventions in the text, which aids in attracting target markets.

The capitalisation of the word ‘FOO’ creates a shouting effect, the band are presented as loud

and boisterous which is emphasised by the

bright white colouring of the text. The font colour and case

style elucidates the significance of the

band.

The eccentric use of visual effects captures the audience’s

attention. The artist is presented

as the lead performer because of the comparatively larger image size. The fire effect

convey

Although the artists are not the main focus of the page. Other performers such as the pretty reckless and Weezer are also promoted by the magazine. The

artists’ posters are available for consumption alongside the magazine which

allows the magazine as well as the performer target

their niche demographic.

The exploitation of popular press mediums enable modern music artist in marketing their products and services. ‘Kerrang’ is a popular magazine which is famed for the content which

primarily focuses on rock/metal/alternative bands and singers. Press mediums with a

direct audience demographic provide performers with a

dependable advertising platform.

Black Veil Brides are the main point of interest in

magazine. The dark clothing and make up worn by the lead singer, Andy Six,

portrays the metal/rock genre. The nonchalant

facial expression exhibited by Six, denotes a carefree and rebellious

attitude which is applied to appeal to a young adolescent

market.