Portfolio andreacook

Andrea Cook

Portfolio presented by

Connect with Andrea Cook online:

Twitter.com/andreacook

LinkedIn.com/in/andreacook

Pinterest.com/andreacook

About.me/andreacook

Andrea Cook

Client Portfolio: With a focus in the legal and intellectual property space, portfolio represents 500+ attorney law firms and Fortune 500 corporations, SMB in technology, communications, education, media,

government, retail and professional service providers.

Global Branding Rollout: Client outsourced entire marketing and PR function to The Midas Center. Top priority included a new identity program with a brand

compliance guide for offices throughout Americas, Europe and Asia.

Andrea Cook

Global Brand Rollout: A new online presence was integrated as part of the rebranding initiative for the intellectual asset management company. The Midas Center

launched the company wide rollout within three months from strategy, to print-and digital implementation.

(Before)

Andrea Cook

Online Branding Digital branding for global business included search optimization, online campaign strategy and development. Prior to the branding services, client’s name and keywords

were non-existent. Within three months, client dominated the first pages of search.

Andrea Cook

Product Launch Campaign: New product launch integrated traditional

and digital advertising, PR and direct marketing.

Andrea Cook

Thought Leadership Campaign: Market research campaign integrated traditional and digital marketing.

Andrea Cook

User Community Blog: MeetingInTheDenn.com, a user community blog was launched in 2005. Within the first week of launching the blog, 100% of the active

users registered to participate and began engaging with customer service.

Andrea Cook

Event Marketing Campaign: Award-winning program generated leads from event marketing efforts that resulted to $10 million growth in

revenue.

Andrea Cook

Law Firm Branding System: Award winning flexible brochure system included

on-demand collateral for a 500 attorney law firm with multiple sub-brand practices.

Andrea Cook

Event Collateral Design: Award-winning creative design for women attorney networking group annual events.

Andrea Cook

Presentation and User Interface Design: New product demo design for sales presentations included CD mailers, web-based demos and new product launch

design concepts.

Andrea Cook

Hyper-Local Media Launch: Designed, executed and monetized online community sites integrated with other community platforms and social media sites.

Andrea Cook

Community Development: Grew user community to 10% of actual population of town within the first quarter. Plan of growth included a bundle of iHEART-branded domains throughout northern Indiana. Developed Buzz Patrol, a team of local content providers. Trained sales team.

Andrea Cook

Online Wedding Magazine: Published a local wedding magazine that integrated social channels. Within launching the site, there were 20 paid members.

Andrea Cook

Digital Program: Designed and developed online strategy for public school system corporation of 3500 students with six schools. Program included social media strategy,

team training and Facebook advertising campaign that led to 2600% ROI within six weeks.

Andrea Cook

Design: Art directed, project management, copywriting, image selection, illustration and design for an 8-page brochure.

Andrea Cook

Design: Thank you stationery bundle for clients to pay gratitude forward.

Andrea Cook

Annual Report Design: Art directed, photography and project management for Marshall County Community Foundation.

Andrea Cook

Annual Fundraising Campaign: Art directed, photography and project management for Marshall County Community Foundation.

Andrea Cook

$200 Work Week Challenge

Content Strategist: Retained by agency to develop content strategy, development and influencer outreach for leading fashion brand. A $200 Work Week

Challenge led to a series of five posts from Fashion Night Out activities.

Andrea Cook

Content Strategist: Storytelling content for fashion brand’s work outfits featured a cowork owner and was published on Workshifting.com.

Another pitch led to an opportunity to showcase spring fashion on the Today Show.

Andrea Cook

Event Coverage: Launched a new practice in 2011 for businesses who rely on the speaker circuit to get added publicity from content captured and published by

Event Correspondent services.

Andrea Cook

Thank you. Questions? Let’s Connect!

- Andrea Cook

Connect with Andrea Cook online:

Twitter.com/andreacook

LinkedIn.com/in/andreacook

Pinterest.com/andreacook

About.me/andreacook

email: [email protected]