Pontoon and Deck Boat Magazine Media Planner

11Issues Per Year

www.pdbmagazine.com

Separate YourselfWith Print

Why PDB?

PDB magazine delivers your message with the best

Quality Control

“As a PDB NETWORK member, your ad will beincluded in both the print and digital issues.”

“Best magazine in the business.”— Jim Dorris; PlayCra�

All companies have developed websites, created social media pages and bought google ad words. How do you set yourself apart? Print advertising has gone full circle over the past few years and is now the way to present your company in a high class, high impact format. Companies who spend money on print advertising are proven to get more money out of their products. Step up and step out of the digital mess.

PDB is the only magazine 100 percent focused on pontoon and deckboats. Every word, every picture and every story screams pontooning and deckboating. We have been producing this content for over 17 years…no names changes, no buyouts and no mergers. Our commitment to this specifi c niche has given us a strong following of advertisers and readers. We have the most experienced award winning editors who have been with us since day one.

You will fi nd the pages of PDB magazine to be the thickest and most vivid four-color pages in the industry. We avoid shopping for the cheapest printing company to save a buck. We own our own printing company which is located right across the street. We use a sheet-fed press something which delivers high quality issues every month. Compare your ad quality to other magazines….there is a difference!

PDB magazine delivers your message with the best

solutions

AndersenNews

www.pdbmagazine.com

“As a PDB NETWORK member, your company can receive multipleenhanced listings, a banner ad and web-exclusive editorial.”

“PDB NETWORK member’s logoincluded on every newsletter.”

When the internet became such a powerful tool to � nd information, our answer was easy...we decided to be the best.

• More pontoon and deck boat information than any other site

• Updated daily with fresh content

• Web-exclusive articles not found anywhere else

• 1,380,618 ad impressions per year

• Most comprehensive product and company listings

• High-volume tra� c

• Monthly newsletter emailed directly to pontoon and deck boat enthusiasts

• 15,000 readers

• New and fresh content

• One of our fastest-growing segments

*Also ask about our direct email blasts!*Also ask about our direct email blasts!

“As a PDB NETWORK member, your product willbe placed within our social media pages”

Social media is all about ENGAGEMENT. You can send your posts to as many followers as you want but if you aren’t engaging them, your message has zero impact.

Social media and on-line advertising can reach massive amounts of people, but without engagement they are dust in the wind. PDB magazine’s social media pages are the strongest in the industry. We have proven to deliver results and the numbers show it. Here are some great examples andcomparisons. Don’t drive yourself crazy trying to post your own information, give it to us and we’ll drive it home.

“PDB is the clear leader in social media.”

— Peter Barrett; SVP/ Smoker Cra� , Inc.

30,000followers

763followers

70,000+followers

117,824

6,603

4,694

People Reached

Likes, Comments & Shares

Post Clicks

Photo Views4,693

Shares814

Comments1,029

Likes4,760

Link Clicks1

On Post793

On Post164

On Post2,298

Other Clicks0

On Shares21

On Shares865

On Shares2,462

Reported data may be delayed up to 30 minutes X

82,176

1,754

19,808

People Reached

Likes, Comments & Shares

Post Clicks

Photo Views5,651

Shares135

Comments199

Likes1,420

Link Clicks0

On Post130

On Post124

On Post1,090

Other Clicks14,157

On Shares5

On Shares75

On Shares330

Rates - Print Advertising FOUR COLOR 1X 6X 11X

FOUR COLOR 6X 11X Full Page 8,605 8,064

Two-Thirds Page 6,729 6,399

Half Page 5,136 4,881

Third Page 3,585 3,060

Sixth Page 1,972 1,684

Back Cover 9,468 8,999

Spread 17,212 16,342

Rates - Web Advertising PER YEAR Banner / Tower Ads 1,650

Enhanced Listing 775

PDB Magazine 2014 Advertising Rates

Advertising Deadlines

MECHANICAL REQUIREMENTSMaterials MUST be submitted in electronic format. If you need assistance in this matter, please contact your sales rep.

FOLLOWING ARE GUIDELINES IN SUPPLYING YOUR MATERIALS:

PHOTOS: Tiff preferred, EPS acceptable. All files RGB. Never CMYK. All photos should be provided at 350 dpi. Internet Web photos at 72 dpi are not acceptable for print media. Artwork: Adobe Photoshop, Adobe Illustrator (Mac, PC) all text converted to outlines.

ARTWORK: Adobe Photoshop, Adobe Illustrator (Mac, PC) all text converted to outlines. All files must be CMYK. No RGB.

ADS: Indesign; NO PageMaker. Include ALL fonts (printer and screen). Also send all artwork and photos. All files must be CMYK. No RGB. High-resolution (350 dpi) PDF files are also acceptable. Two color ad material must be supplied as four color process. Magazines are printed at 175 line screen.

MEDIA SUPPORTED: CD, DVD, e-mail, FTP. Contact your account executive for e-mail and FTP address. Harris Publishing, Inc. is not responsible for electronic files that print incorrectly due to problems with your file. We reserve the right to substitute fonts in such cases where the fonts are not supplied with the ad file. Fonts will be chosen to match as closely as possible.COMMISSIONS: 15 percent to recognized agencies for agency-supplied ads. NOTE: Publisher will charge for additional make-ready costs, including layout, typesetting and scans. Production will be billed at cost. Publisher will not honor advertising agency’s 15 percent commission if any account remains unpaid for 90 days. Inserts/Polybag/Direct Mail/List Rental: Visit with your account executive for details and pricing. Advertiser Index provided for all advertisers.

TERMS AND CONDITIONSPrint cancellations not accepted after closing date. Online cancellations can be made anytime subject to short rate and per-day adjustments. All

advertisements are subject to acceptance by publisher and the advertising contract is therefore deemed to have been entered into in Idaho Falls, Idaho, and governed by the laws of the State of Idaho. Both publisher and advertiser consent to that jurisdiction. Orders are accepted subject to the terms and provisions of our current Advertising Rate Card, which will prevail in case of any inconsistency or conflict with advertiser’s order.Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severely liable for such monies as are due and payable to the publisher. Publisher is not responsible for the content of advertisements nor for claims arising from contents of advertisements. Publisher will not honor advertising agency’s 15 percent commission if any account remains unpaid for 90 days. Should any monies required to be paid hereunder not be paid as set forth in the invoice, the advertiser shall pay publisher, in addition to the monies owed, a delinquent charge equivalent to the maximum legal rate of interest and expenses of collection including attorney’s fees. Should reproduction materials for scheduled advertisement fail to arrive by deadline date, publisher reserves the right to repeat most recent material on hand.

Spread (bleed)16.25” x 11”

Full Page (bleed)8.25” x 11”

Full Page7.083” x 10”

2/3 Vertical4.667” x 10”

1/2 Island4.667” x 7.333”

1/6 Horizontal4.667” x 2.333”

1/3 Vertical2.25” x

10”

1/3 Regular4.667” x 4.833”

1/2 Horizontal7.083” x 4.833” 1/3 Horizontal

7.083” x 3.167”

1/6 Vertical2.25” x 4.833”

1/12 Page2.25” x2.333”

2/3 Horizontal7.083” x 6.667”

Issue Ad Space Ad Material Mail

Magazine Trim Size:8” x 10-3/4” Full Page Live Area:7-1/16”x 10”Spread Live Area:15-1/8”x 10”Spread Bleed Size:16-1/4”x 11”Full Page Bleed Size:8-1/4”x 11”Binding Method:Saddle Stitched

PAGE SIZE SPECIFICATIONS

AD

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PDBN E T W O R K

Member Rates - Print Advertising

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Greg Larsen Terri [email protected]

[email protected]

* Call a sales representative today for complete details.

OR

Shootout 10/28/2014 11/4/2014 12/9/2014January 11/13/2014 11/20/2014 12/23/2014February 12/16/2014 12/23/2014 1/26/2015March 1/15/2015 1/22/2015 2/20/2015April 2/12/2015 2/19/2015 3/20/2015May 3/12/2015 3/19/2015 4/17/2015June 4/16/2015 4/23/2015 5/21/2015July 5/14/2015 5/21/2015 6/19/2015August 6/18/2015 6/25/2015 7/22/2015September 7/16/2015 7/23/2015 8/19/2015Fall 9/24/2015 10/1/2015 10/27/2015

Spread 2-Page 20,025 18,073 17,180

Back Cover 11,014 9,942 9,449

Full Page 10,013 9,035 8,467

Two-Third Page 7,831 7,066 6,720

Half Page 5,974 5,392 5,125

Third Page 4,175 3,765 3,214

Sixth Page 2,297 2,071 1,768

PRINT & DIGITAL PER ISSUEDistribution

Total

• Print Readers 246,000• Digital Readers 56,000• Newsstand 7,200

309,200 * Print issue includes 82,000 copies plus 3x pass around (from readership survey).

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