pokeRT first Swiss social media party concept visits IMI University Centre

Kuble - The Social Media AgencyConsulting & Coaching. Strategy & Creation. Development & Monitoring

Montag, 28. März 2011

What is a social media party?

It‘s a mix of talking, networking, music and parrrty!

Why does it need such?

Social Media is a trend topic

Make social media social (online / offline)

Listen to the audiance! (feedback)


Do I need to be a tackie to join such a party?

No!

We embrase social media channels and technologie

- to communicate

- get feedback

- to spread the word

- answer questions


Why pokeRT

poke - comes from Facebook „poke someone“RT - abbreviation for Retweet @Twitter

What is the concept and business model

CONCEPT

- Sounds worth sharing- Discuss online things offline- Meet & greet with content and music

BUSINESS MODEL

- Share instead of sell (idea & „brand“)- Spread the word- Combine passion with business


Link!Riss Talk #1 at the Lounge PokeRT #1 - 7. Dezember 2010 @Plaza


Social Media Dj Aleggs PokeRT #2 - 8. Februar 2010 @Plaza


Tanja Dankner (l) with Cyril Camenzind (r) PokeRT #2 - 8. Februar 2010 @Plaza


The Talk Team with Kuble PokeRT #2 - 8. Februar 2010 @Plaza


Moderator Leumund (l) with Viktor Giacobbo (r) PokeRT #2 - 8. Februar 2010 @Plaza


@ the Link!Riss Talk PokeRT #2 - 8. Februar 2010 @Plaza


Show case - Alain Clark PokeRT #2 - 8. Februar 2010 @Plaza


Palkomuski - the band PokeRT #2 - 8. Februar 2010 @Plaza


Palkomuski - the show PokeRT #2 - 8. Februar 2010 @Plaza


Vinyl Kosmos - the records PokeRT #2 - 8. Februar 2010 @Plaza


Vinyl Kosmos - the floor PokeRT #2 - 8. Februar 2010 @Plaza


Guest‘s and Cupcakes PokeRT #2 - 8. Februar 2010 @Plaza


PAST EVENTS

- media financing in the net (7. Dez. 10)- influence of social media on television (8. Feb. 11)

COMING UP

- the future of radio (4. / 5. April 11)- the new music industry (Okt. 11)

FUTURE

- Social dating- Counselling 2.0- ...

What are the topics


What takes place in such an event?

18:00

19:15

20:00

21:00

NetworkingSound‘s by social media Dj Aleggs

Podium talk

ShowcaseVinyl Kosmos

Concert

SPECIALS Facebook by Navid TschoppLive video broadcast by SITMA


Who is the audience?

Everyone interested in social media, online, networking, music and more

CEO‘s, journalists, marketing, public relations, sales, webdesigners & developers and you


Statistics of eventbrite

amount of sold tickets


Statistics of eventbrite

geographical spread


Video.....


How does a social media Dj work online?

1) You wish the song via Facebook or Twitter2) The Dj looks trough the database for it3) And then plays the song...

Th audience defines the tunes, the Dj makes the order.


How does it work OFFLINE?

1) You look trough thusands of records2) Choose a title of a record3) Let the Dj play your wish on vinyl

Shake, shake, shake..............


How is the event promoted

Mainly trough Social Media!

- most twitter and facebook - a few banners on Blog‘s and Newsletter- poster and flyers- advertising on Link!Riss newsletter- Facebook & GoogleAd‘s


What brings the future

pokeRT everywhere!

pokeRT.fm

keep the concept and expand to;

- Basel, Bern, Luzern....- french part of switzerland- go international

WITH YOUR HELP


Lessons learned

Showcase - canceled

Video broadcast - too early, expensive, light & sound problems

Food & Beverage- after work something is needed

No financial profit- thuesday evening

Local community management- a must!

Social Media Dj- did not work for party- background music- NEW: sounds worth sharing on pokert.fm


Ideas, project, promotion

- food & beverage concept

- new ideas (franchising)

- sponsoring concept

- future topics for pokeRT

- spread the word

- ideas to promote the event more web2.0


Questions?

are you social?

do you use twitter, facebook & co.?

do you read blogs or 20 Minuten, or both?


pokeRT first Swiss social media party concept visits IMI University Centre

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