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Point One Percent Portfolio

May 20, 2015

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Business

Point One Percent is a branding, marketing and strategy consulting firm that focuses on understanding the wealthiest .1% of the population - how this consumer thinks, how they live, and how to reach them from a 360-degree approach.

For more information, please contact us at [email protected] or 212-488-1701

  • 1. As our name suggests we are a branding, marketing and strategy consulting firm that focuses on understanding the wealthiest .1% of the population how this consumer thinks, how they live, and how to reach them from a 360-degree approach. We then translate these insights to help companies enhance the perception of their brand towho we are be aspirational and held in the highest regard. While our clients all wish to communicate with affluent and coveted consumers, our solutions for our clients vary greatly depending on their goals; they include brand positioning and identity, brand reinvention, market and product expansion, growth initiatives and fundraising and specific marketing communication tactics. Our scope of expertise extends from research to planning and execution.

2. [ research ] Marketdiligenceandtrendanalysis Competitiveanalysisandassessment QualitativeresearchourproprietaryListof100allowsustogatherrichinsights directly from the individuals our clients are attempting to reach Quantitativeresearch [ strategy ] UsingacombinationofinsightsfromtheListof100andourindepthunderstandingofthe luxury market Point One Percent delivers: Succinctstrategicplatformsthatactasaguidingprinciplewhat we do and strategic lens for all communications efforts Businessplanningandgrowthstrategydevelopment Productdevelopmentandbrandtiering Saleschannelexpansionandoptimization [ financial advisory ] Utilizingourextensiveexperienceandnetworkintheluxurygoodsindustryweworkwith leading companies, private equity funds and financial advisors to provide: Duediligencesupportforpotentialacquisitions Identifyandassessinvestmentopportunities Jointventureformation Licensingagreements Capitalintroduction 3. [ creative development ] Our in-house team of designers and art directors thorough understanding of the affluent consumer leads to thoughtful and compelling articulations of luxury including: Brand identity Naming Logodevelopment ColorpaletteFont systems Imagestyle Tone of voice Overall aesthetic look and feel print Advertising Brochures DirectMail Stationery online E-commerce strategy Website design and programmingOnline advertisingwhat we do social media FacebookTwitterYouTubeFoursquareTumblr experiential In-storeandpackaging CustomerloyaltyprogramsEvent marketing and sponsorships Brandpartnerships animation Corporatevideos Moodvideos Television [ project management and execution ] Point One Percent has extensive experience fully implementing all of the above services. Each project is led by a dedicated and experienced project team to ensure that every detail is attended to, and that the highest level of quality is delivered on time and in budget. 4. who we do it for 5. some of our thinking[ select case studies ] 6. [ BRANDHIERARCHYANDIDENTITY ]Paul Stuart has been providing men with distinctive, custom tailored clothing since 1938.PaulStuartrecentlydevelopedPhineasCole,alineofclothingthathasthesamesenseofsophisticationandstyleasPaulStuart,butalsohasawhimsicalandmoderntwist.Thelineis intended to target a slightly younger audience who is professional, successful in their ownright, but doesnt take themselves too seriously.PaulStuartapproachedPointOnePercenttohelpdefinetherelationshipbetweenthetwobrands, as well as develop a clear brand identity and creative articulation to position and raiseawarenessofPhineasColeinthemarketplace.ThecampaignforPhineasColeleveragedtheidea that confidence has a style all its own. 7. Fall 201089 1011PaulStuartBrochure 8. PhineasColeBrochure 9. [BRANDEVOLUTIONVIAECOMMERCE]PointOnePercentpartneredwithjewelrydesigner,Ippolita,tocreateecommercedesignandnavigation delivering an evolved and meaningful articulation of the brand, one that wouldcapture the inspired and creative essence as well as the artisanal quality of the product.Tobegin,PointOnePercentseekedtodefinetheIppolitabrandandexecutedacomprehensiveevaluation beginning with a brand immersion to understand the designer herself, product indetail and corporate culture; a target analysis to identify key constituent segments and developdemographic and psychographic profiles; qualitative interviews with affluent individuals tonote the pulse of the market and inform perceived differentiators; and a competitive audit,including secret shopping, to assess individual competitive strategies in the luxury jewelrycategory. Together, these collective tactics informed Point One Percent insights to devise anownablewearablebeautybrandpositioningforIppolita,andarticulatemarketingsolutionsthat leveraged the brand sensibility, created feminine connection and resonated with high networth individuals.As an extension of this evolved brand expression, Point One Percent delivered an overalllook and feel (design, tone of voice, photographic style, content hierarchy, clear emotivecommunications),abrandbookandre-launchedtheIppolitawebsite. 10. shop jewelry | meet ippolita siGN iN | shoppiNG baG | coNsult stylist | search Goshop jewelry | meet ippolitamy accouNt | wishlist | shoppiNG baG | consult stylist | search Go consult an ippolita stylistippolita stylists are available to help select the right piece foryou, or to answer any of your questions regarding the jewelry. become aN ippolita iNsider | eVeNts | press | stores | customer care | 877 865 5500 m-F 9am-6pm estVia phoNe FiNd us oN 2008-2010 ippolita all rights reser vedGive us a call at 800.XXX.XXXX m-F 9am-6pm est.Via emailsubmit a question using the form below.First Name*last Name*IppolitaWebsitetelephoNeemail address*questioN* *required Fields submit become aN ippolita iNsider | eVeNts | press | stores | customer care | 877 865 5500 m-F 9am-6pm estFiNd us oN 2008-2010 ippolita all rights reser ved 11. shop jewelry | meet ippolita shop jewelry | meet ippolita my accouNt | wishlist | shoppiNG baG | coNsult stylist | siGN iN | shoppiNG baG | coNsult stylist |search search GoGo g ol d | b a n g l e s gemstone diamond plain | earriNGs | Necklaces | riNGs | charms product Nameproduct Nameproduct Name $XXX$XXX$XXX shop jewelry | meet ippolita my accouNt | wishlist | shoppiNG baG | coNsult stylist | search Gogo ld | bangles gemstone diamond plain | earriNGs | Necklaces | riNGs | charmsmaiN meNu product Nameproduct Nameproduct Name$XXX $XXX $XXX mother oF pearl octaGoN baNGle1 2 3 View all a few spangled bangles make an evening, but with a wristful and you have an event. become aN ippolita iNsider | eVeNts | press | stores | customer care | 877 865 5500 m-F 9am-6pm estbecome aN ippolita iNsider | eVeNts | press | stores | customer care | 877 865 5500undulating circles of hand-formed 18k gold sparkle with 129 pave diamonds each, a FiNd us oN FiNd us oN2008-2010 ippolita all rights reser ved 2008-2010 ippolita all total of 1.5 carats. items sold separately; 8-1/4 circumference. $450 quaNtity: add to bagIppolitaWebsite add to wishlistshare zoomalterNate Views: receNtly Viewed:looks Good with:become aN ippolita iNsider | eVeNts | press | stores | customer care | 877 865 5500 m-F 9am-6pm estFiNd us oN 2008-2010 ippolita all rights reser ved 12. shop jewelry | meet ippolitasiGN iN | shoppiNG baG | coNsult stylist |searchGoshop jewelry | meet ippolita my accouNt | wishlist | shoppiNG baG | coNsult stylist | searchGomeet ippolita shop jewelry | meet ippolitamy accouNt | wishlist | shoppiNG baG | coNsult stylist | search Gotimeline back to Gridbecome aN ippolita iNsider | eVeNts | press | stores | customer care | 877 865 5500 m-F 9am-6pm estbecome aN ippolita iNsider | eVeNts | press | stores | customer care | 877 865 5500 m-F 9am-6pm est FiNd us oN 2008-2010 ippolita all rights reser vedFiNd us oN2008-2010 ippolita all rights reser ved 1967-1970Rostagno family moves to the United States over a four year span, during which Ippolita picks upIppolitaWebsite her eerily perfect American - English accentslide bar to view landmarks become aN ippolita iNsider | eVeNts | press | stores | customer care | 877 865 5500 m-F 9am-6pm estFiNd us oN2008-2010 ippolita all rights reser ved 13. [BRANDExTENSION&APPLICATION]WhenRockefellerFinancialrecentlyre-brandeditself,theupdatedexpressionwasnotappliedtoRockit,aRockefellerFinancialcompanyofferingacustomizedreportingandmanagementplatform for private wealth clients.AlthoughRockitsultra-affluentinvestoraudiencereliesonacomplexenvironmentofmultiplecustodians, asset managers, brokers and bank accounts, their needs are fairly straightforward complete, accurate and timely information about their portfolio; access to make informed andconfident decisions; and a trusted partner to help along the way.FollowinganimmersionintotheRockitcultureandbusinessmodel,PointOnePercentapplieda combination of strategic, creative and project management resources to develop a uniquebrandpersonality,approachabletoneofvoiceanddistilledformattopresentRockitsprecisetechnology and premier customer service solutions.Moreover, Point One Percent created a comprehensive collection of communicationsmaterials which incorporated the established Rockefeller Financial brand look and feel,while also allowing for individual expression. Final branded collateral touch points includeda capabilities kit, new brochure, Power Point template, fact sheet, website landing page andFlash product demonstration all produced and delivered against an aggressive schedule intime for unveiling at an upcoming trade show. 14. Rockit: The Solution for Understanding Sizable Portfolios P R e c i s i o n . R e P o Rt i n g . s e Rv i c e . 3AboutRockitWealthy families and the advisors who serve themon that data, so that they can see the portfolio data and services to other wealth holders and theirface a new and daunting financial landscape. Notin the ways they need to make smart, confidentadvisorsclients who demand the same timely,only has the credit crisis redrawn the map of the decisions. And they need a trusted partner to helpaccurate reporting and ex