Podcasting To A Niche Market Or Podcasting To A Professional IT Audience In order to succeed, your desire for success should be greater than your fear of failure - Bill Cosby ‹#›
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Podcasting To A Niche Market Or Podcasting To A Professional IT
Audience In order to succeed, your desire for success should be
greater than your fear of failure - Bill Cosby #
Why Niche Markets Tend To Be Different
Must have an agreement with the audience
Audience is hard to identify
Highly specialized
Tend to be dispersed
Highly international
Busy therefore the content must be highly appropriate and
targeted
Interaction tends to be hit or miss
May or may not naturally the IPod age group
Develop An Agreement With The Audience Standard Customer
Satisfaction Model What Should The Focus Be? I am not Mitch Joel or
even Joe Jaffe Not an advertisement but information
Knowing something is only the beginning of an equation that
culminates in action.
Awareness helps provides a spotlight of attention that filters
unwanted information.
If you are not able or interested in taking action, you really
do not want to know.
How I Identifying Topics
Create a monthly topic ranking then filter
Current Top
Kanban
Technical Debt
AGILE
Project Management
Local topics or international? Publications Conferences
Building Awareness and Getting Attention
Interviewing people that are willing to promote themselves
Some cross promotions with other podcasts
Mailing lists from speaking engagements
Quite promotion at industry conferences
Social Media: Twitter, LinkedIn, Facebook
But I do not think is enough and I am still looking!
Interviewees
Tim Lister, co-author of Adrenaline Junkies and Template
Zombies
Suzanne Robertson author of multiple books on requirements
David Anderson the author of Agile Management for Software
Engineering
Kent Beck, pioneer in Agile Methods
Scott Ambler, though leader in Test Driven Development
Ivar Jacobson, developer of Use Cases
Capers Jones, prolific author and measurement pundit
Nicholas Carr, author of the Big Switch
Grady Booch, discussing Life, the Universe and Development
And many, many more
Critical Success Factors in Interviewing
Learn how to interview
Do your research!
Shut-up and listen
Examples of great interviewers and storytellers:
Terri Gross Fresh Air
Larry King
Ira Glass This American Life
How To Get The Right Interviewees
Need to be able to ask . . .
Credibility
Who are you and why are you asking?
Referrals
Ask you interviewees who they think would be a good interview,
ask them to introduce you.
Professionalism
Tell what you can do for them!
Podcast and Personal Branding
Personnel branding increases reach and online visibility which
enhances day job if coordinated!
End Notes (So Far)
Creating good, targeted content builds an audience!
Promote at all possible venues to help an audience
self-select
Who you interview reflects on your credibility
Selling and interviewing skills are critical
Factoids and Successes
Goal is to provide information not for interviewee to sell his
or her wares except at the end of the interview where they can
promote anything . . .
The podcast is independent of my day job (except through karma
and inference)
Factor in approximately $1.5m of business in last three
years
Snagged book deal
Used as course material in at least one Scottish
University
Contact Data Questions . . . . Tom Cagley [email_address] (440)
933-8768 Office (440) 668-5717 Cell www.spamcast.net - Podcast Call
me, beep me if ya wanna reach me When ya wanna page me it's okay I
just can't wait until I hear my cell phone ring Doesn't matter if
it's day or night Everything's gonna be alright Whenever you need
me baby Call me, beep me if ya wanna reach me - Kim Possible Theme
Song
APPENDIX
Software Process and Measurement Cast Information
This Presenation
Building a podcast targeted to a technical audience presents
challenges both in terms of content and actually identifying an
audience. In the past fourish years as the editor of the Software
Process and Measurement Cast (SPaMCAST) I have experienced most and
either surmounted them or run screaming from these issues. I use my
experience as examples of how I have dealt with the challenges of
podcasting to a technical audience.
What Is SPaMCAST
The Software Process and Measurement Cast provides a forum to
explore the varied world of software process improvement and
measurement. The SPaMCast covers topics that deal the challenges
how work is done in information technology organizations as they
grow and evolve.
The show combines commentaries, interviews and your feedback to
serve up ideas, options, opinions, advice and even occasionally
facts. In a nutshell, the cast provides advice for and from
practitioners, methodologists, pundits and consultants!
Show Format And Packaging
Two show formats
Interview Show
Introduction
Interview
Essay Show
Association News
Essay
Conferences and Speaking Engagements
Why does this format work?
Provides variety in voice
Provides variety in ideas
Reflected creditability
Production
Segments produced and edited as components and assembled
SPaMCAST History
The first episode of the Software Process and Measurement Cast
was uploaded into the podoshere on January 17, 2007
Listenership has grown from a few dozen download a month to
thousands and the goal is to continue to grow it.
Quality Sound: The Studio Alesis 8 Mixer Netbook MXL 990 and
Boom Sennheiser (headphone and boom mic) Audacity Skype Pamela IBM
Laptop Books Absorb Sound
Expansion Plans: SPaMCAST
Evolutionary Plans
Teach people listening options
Focus on SEO to drive traffic (blog and show notes)
Revolutionary Plans
Added programming:
Metrics Minute Podcast (expand audience)
Association Outreach
MIS / IT Academic program outreach
Suggestions From Audience For Building Audience and More?
Publish a newsletter
Use Dragon Naturally Speaking to create text to embed in XML
for SEO
Render audio to YouTube with or without animated GIF
Join a network
Link to libraries
Mention on blogs other than own
Add additional content
Read Larry Kings Art of the Interview (resource for
interviews)