Podcamp Branding Presentation

Branding with a

Digital Twist

January 20, 2013

Who is this guy?

• Marketing guy with 20 years of experience

– Worked with a variety of companies/agencies

– Toronto and Halifax

• Own a 6 year old consulting company – sean

williams marketing group

– Strategic marketing, brand development,

research, social media, event marketing, etc.

• Saw an opportunity and launched Brand

Bandit

– Brand strategy advisory business for new

businesses and start-ups

– Compressed time frame and costing structure

What is a ‘brand’?

Is it this?

This?

Or this guy?

A brand is…

An embodiment

of an idea

A brand is…

More than a slogan…

…or an ad campaign

A brand is…

A brand is…

Compelling & relevant point of difference

A brand is…

The bond

that gives

people a

reason to

believe

A brand is...

NOT Perfect

Finally… a brand is…

Still Relevant

The worlds top brands

Do you know the top 5?

Top brands in 2011

Interbrand Top 100

Top brands in 2001

Interbrand Top 100

What’s happening with

today’s brands?

Brand Ownership

Who really owns the brand?

The organization or the people

connected to it?

Brand Fragmentation

Inconsistency is consistency?

Brand Engagement

People don’t just show up

Brand Evangelism

Those who like it, like it a lot

Brand Evolution

Some say logos are dead. Long live,

icons, websites, hashtags, and avatars

Why ‘brand’?

Why Brand?

Be different

Reason to choose

Grow business

Build a reputation

Why Brand?

Build loyalty

Support corp. vision

Evolve offering

Change perceptions

So what are brands up to

in this ‘Digital Age’?

Brand with an Attitude

Established an Icon

Product drives Innovation

Multi-platform Engagement

Everyday Brand

Brand Guidelines?

Managing the Brand Family

Correcting Bad Moves

Brand for a Cause

Advocates Control Brand

Engagement ‘On the Go’

Accessing New Channels

Now What?

To Brand or not to Brand...

1. Think beyond a logo

2. Look around

3. Talk to you customers/users

4. Define the ‘real you’

5. Highlight what’s unique

6. Don’t be afraid to let go

Thank you

[email protected]@brand_bandit